玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)57.807.7811.0534.2733.0415.6233.3222.1418.0328.3424.1318.735.9623.65-11.834.4827.27-3.030.150.0-21.0544.907.266.0538.8621.06-18.07102.808.99-2.27-2.80-151.2643.9227.15-17.48-0.44
23Q3 (19)53.635.015.0125.76-4.66-9.5527.280.4-8.1222.83-1.0-11.034.82-18.44-33.243.52-8.81-23.140.15-6.25-16.6741.86-2.01-6.632.10-38.07-35.7794.32-5.03-1.855.46698.7632.9132.9011.3712.67
23Q2 (18)51.07-2.71-4.7927.02-4.79-6.2827.17-1.66-5.2623.06-2.41-4.365.918.04-5.743.866.933.490.166.676.6742.72-4.49-6.1351.83-16.54-26.7499.32-3.32-1.170.68125.04238.7229.54-8.46-4.4
23Q1 (17)52.490.85-1.5428.38-4.251.127.63-2.13-2.7123.63-1.01-1.995.47-19.08-17.743.61-21.86-12.590.15-21.05-11.7644.735.644.062.1030.93-9.05102.73-2.343.96-2.7345.3-330.9232.2718.343.93
22Q4 (16)52.051.92-4.2829.644.076.3128.23-4.921.6923.87-6.981.066.76-6.37-2.034.620.875.720.195.565.5642.34-5.532.8247.43-5.1-14.53105.199.464.7-4.99-221.51-975.3527.27-6.61-9.04
22Q3 (15)51.07-4.79-3.5528.48-1.213.029.693.526.9525.666.437.457.2215.15-1.14.5822.791.10.1820.0-5.2644.82-1.5213.9649.98-29.36-18.7396.10-4.37-3.444.11933.68762.4229.20-5.5-4.14
22Q2 (14)53.640.622.928.832.7116.1628.680.9919.124.110.012.826.27-5.71-2.033.73-9.69-9.90.15-11.76-21.0545.515.8132.8870.753.6214.37100.491.69-2.44-0.49-141.6783.630.90-0.481.28
22Q1 (13)53.31-1.972.2428.070.6821.2528.402.3125.2824.112.0723.016.65-3.6234.074.13-5.4919.360.17-5.56-5.5643.014.4424.4968.2823.0542.0498.82-1.64-3.051.18354.73151.2231.053.57-5.25
21Q4 (12)54.382.73.3127.880.8313.0127.760.017.6323.62-1.0918.696.90-5.489.354.37-3.53-4.590.18-5.26-21.7441.184.723.2955.49-9.7740.09100.460.94-3.85-0.46-197.4589.6729.98-1.5820.16
21Q3 (11)52.951.571.9427.6511.420.7427.7615.2818.6323.8811.7518.697.3014.0651.454.539.4227.250.190.05.5639.3314.832.4561.50-0.5867.0399.52-3.381.680.48115.86-77.5230.46-0.16-1.93
21Q2 (10)52.13-0.025.8924.827.2121.4324.086.2220.7621.379.0327.516.4029.0384.444.1419.6559.230.195.5626.6734.25-0.87-12.2761.8628.6976.59103.001.060.59-3.00-30.13-25.3830.51-6.9-1.74
21Q1 (9)52.14-0.9515.5623.15-6.1658.4522.67-3.9450.3319.60-1.5155.064.96-21.39118.53.46-24.4598.850.18-21.7428.5734.553.44-8.7448.0721.3643.92101.92-2.465.81-2.3148.62-183.8532.7731.34-3.25
20Q4 (8)52.641.3514.2124.677.7326.1223.600.8524.3419.90-1.0911.996.3130.9115.574.5828.6533.920.2327.7821.0533.40-13.0-8.3439.617.5827.86104.496.751.81-4.49-311.98-42.2224.95-19.67-2.0
20Q3 (7)51.945.517.7222.9012.0433.8423.4017.3548.9520.1220.0559.944.8238.9-0.413.5636.9247.720.1820.00.038.39-1.664.9836.825.11-67.1597.88-4.41-9.492.12188.45123.8331.060.031.8
20Q2 (6)49.239.1112.7620.4439.922.4719.9432.2326.2816.7632.5932.073.4752.86-62.492.6049.43-41.040.157.14-54.5539.043.12-1.2435.034.88-74.2102.406.3-2.93-2.40-187.0359.4531.05-8.33-4.99
20Q1 (5)45.12-2.1-3.1614.61-25.31-21.9115.08-20.55-13.5812.64-28.87-7.132.27-58.42-54.781.74-49.12-24.020.14-26.32-12.537.863.9-8.0633.407.81-78.2496.33-6.14-9.782.75187.16136.6133.8733.03-2.19
19Q4 (4)46.094.470.019.5614.320.018.9820.810.017.7741.260.05.4612.810.03.4241.910.00.195.560.036.44-0.360.030.98-72.360.0102.63-5.10.0-3.1664.470.025.46-16.550.0
19Q3 (3)44.121.050.017.112.520.015.71-0.510.012.58-0.870.04.84-47.680.02.41-45.350.00.18-45.450.036.57-7.490.0112.10-17.450.0108.152.520.0-8.89-50.480.030.51-6.640.0
19Q2 (2)43.66-6.290.016.69-10.80.015.79-9.510.012.69-6.760.09.2584.260.04.4192.580.00.33106.250.039.53-4.010.0135.79-11.550.0105.49-1.20.0-5.9121.430.032.68-5.630.0
19Q1 (1)46.590.00.018.710.00.017.450.00.013.610.00.05.020.00.02.290.00.00.160.00.041.180.00.0153.520.00.0106.770.00.0-7.520.00.034.630.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)54.033.0129.181.3513.59-7.0129.141.3624.711.0620.38-20.9214.64-15.130.58-17.1443.61-0.5938.86-18.07100.10-0.06-0.1000.14-37.2830.242.61
2022 (9)52.45-1.028.7910.3514.6225.4428.7511.3924.459.5925.774.2917.253.230.70-6.6743.8716.6147.43-14.53100.17-0.93-0.1700.2340.7629.47-4.35
2021 (8)52.985.1426.0921.2911.65-23.525.8121.5222.3124.0824.7149.416.7136.30.7510.2937.622.6555.4940.09101.11-0.19-1.1100.1674.7930.814.8
2020 (7)50.3913.2421.5121.8715.23-25.3921.2427.0317.9826.8916.545.4212.2617.550.68-4.2336.65-3.1739.6127.86101.30-4.0-1.3000.09-0.6929.40-1.93
2019 (6)44.50-13.1717.65-30.120.4224.6916.72-31.1414.17-17.9515.69-49.6110.43-32.970.71-20.2237.85-7.7330.98-70.93105.531.39-5.5300.0995.2429.98-17.55
2018 (5)51.256.5525.2554.4316.3734.8224.2844.5217.2724.4231.1438.415.5623.30.89-1.1141.0240.53106.568.44104.086.99-4.0800.0540.2936.360.33
2017 (4)48.10-5.016.3514.5812.14-16.416.8018.7313.8823.2722.5036.5312.6221.350.90-1.129.190.4898.2771.5697.28-3.552.7200.03036.244.95
2016 (3)50.63-1.1114.2736.4214.53-7.3114.1520.6311.2615.8416.4826.9610.4030.820.9115.1929.053.8257.28-11.93100.8512.63-0.8500.00034.53-17.84
2015 (2)51.206.5610.4662.1715.6712.7711.7356.619.7229.7712.9837.57.9542.470.7911.2727.9826.9565.04-9.1289.544.7211.11-23.330.00042.035.6
2014 (1)48.0506.45013.901.067.4907.4909.4405.5800.714.4122.04-0.1471.57-19.685.5128.2614.49-56.520.00039.80-15.17

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