- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.06 | -22.15 | -23.22 | 0.04 | -33.33 | -33.33 | 0.14 | -26.32 | -6.67 | 0.32 | 3.23 | -30.43 | 0.79 | -14.36 | -13.18 | 2.77 | -5.35 | 21.55 | 6.32 | 32.6 | -9.4 | 0 | 0 | 0 |
| 23Q3 (19) | 6.5 | 2.52 | -8.19 | 0.06 | 50.0 | 20.0 | 0.19 | 11.76 | 5.56 | 0.31 | 3.33 | -29.55 | 0.92 | 46.31 | 30.71 | 2.92 | 9.01 | 14.97 | 4.77 | 0.79 | -23.26 | 0 | 0 | 0 |
| 23Q2 (18) | 6.34 | 9.12 | -16.14 | 0.04 | -20.0 | -33.33 | 0.17 | -5.56 | -22.73 | 0.3 | -3.23 | -14.29 | 0.63 | -26.69 | -20.5 | 2.68 | -13.45 | -7.86 | 4.73 | -11.32 | 2.21 | 0 | 0 | 0 |
| 23Q1 (17) | 5.81 | -11.84 | 27.69 | 0.05 | -16.67 | 0.0 | 0.18 | 20.0 | 12.5 | 0.31 | -32.61 | 3.33 | 0.86 | -5.48 | -21.69 | 3.10 | 36.11 | -11.9 | 5.34 | -23.56 | -19.08 | 0 | 0 | 0 |
| 22Q4 (16) | 6.59 | -6.92 | 22.72 | 0.06 | 20.0 | 0.0 | 0.15 | -16.67 | -6.25 | 0.46 | 4.55 | 15.0 | 0.91 | 28.92 | -18.51 | 2.28 | -10.47 | -23.61 | 6.98 | 12.32 | -6.29 | 0 | 0 | 0 |
| 22Q3 (15) | 7.08 | -6.35 | 69.78 | 0.05 | -16.67 | -16.67 | 0.18 | -18.18 | 20.0 | 0.44 | 25.71 | 25.71 | 0.71 | -11.02 | -50.92 | 2.54 | -12.63 | -29.32 | 6.21 | 34.24 | -25.96 | 0 | 0 | 0 |
| 22Q2 (14) | 7.56 | 66.15 | 96.36 | 0.06 | 20.0 | -25.0 | 0.22 | 37.5 | 57.14 | 0.35 | 16.67 | 12.9 | 0.79 | -27.78 | -61.81 | 2.91 | -17.25 | -19.97 | 4.63 | -29.78 | -42.5 | 0 | 0 | 0 |
| 22Q1 (13) | 4.55 | -15.27 | 17.88 | 0.05 | -16.67 | 0.0 | 0.16 | 0.0 | 14.29 | 0.3 | -25.0 | -9.09 | 1.10 | -1.65 | -15.16 | 3.52 | 18.02 | -3.05 | 6.59 | -11.48 | -22.88 | 0 | 0 | 0 |
| 21Q4 (12) | 5.37 | 28.78 | -9.6 | 0.06 | 0.0 | -14.29 | 0.16 | 6.67 | 14.29 | 0.4 | 14.29 | 11.11 | 1.12 | -22.35 | -5.19 | 2.98 | -17.17 | 26.42 | 7.45 | -11.25 | 22.91 | 0 | 0 | 0 |
| 21Q3 (11) | 4.17 | 8.31 | -42.32 | 0.06 | -25.0 | -14.29 | 0.15 | 7.14 | -6.25 | 0.35 | 12.9 | -12.5 | 1.44 | -30.76 | 48.61 | 3.60 | -1.08 | 62.54 | 8.39 | 4.24 | 51.71 | 0 | 0 | 0 |
| 21Q2 (10) | 3.85 | -0.26 | -23.61 | 0.08 | 60.0 | 33.33 | 0.14 | 0.0 | 7.69 | 0.31 | -6.06 | -18.42 | 2.08 | 60.42 | 74.55 | 3.64 | 0.26 | 40.98 | 8.05 | -5.82 | 6.79 | 0 | 0 | 0 |
| 21Q1 (9) | 3.86 | -35.02 | 2.66 | 0.05 | -28.57 | -16.67 | 0.14 | 0.0 | 7.69 | 0.33 | -8.33 | -2.94 | 1.30 | 9.92 | -18.83 | 3.63 | 53.89 | 4.9 | 8.55 | 41.06 | -5.46 | 0 | 0 | 0 |
| 20Q4 (8) | 5.94 | -17.84 | -3.57 | 0.07 | 0.0 | 250.0 | 0.14 | -12.5 | 0.0 | 0.36 | -10.0 | -5.26 | 1.18 | 21.72 | 262.96 | 2.36 | 6.5 | 3.7 | 6.06 | 9.55 | -1.75 | 0 | 0 | 0 |
| 20Q3 (7) | 7.23 | 43.45 | 18.52 | 0.07 | 16.67 | -56.25 | 0.16 | 23.08 | 14.29 | 0.4 | 5.26 | 0.0 | 0.97 | -18.67 | -63.09 | 2.21 | -14.2 | -3.58 | 5.53 | -26.62 | -15.63 | 0 | 0 | 0 |
| 20Q2 (6) | 5.04 | 34.04 | 5.0 | 0.06 | 0.0 | -64.71 | 0.13 | 0.0 | 8.33 | 0.38 | 11.76 | 0.0 | 1.19 | -25.4 | -66.39 | 2.58 | -25.4 | 3.17 | 7.54 | -16.62 | -4.76 | 0 | 0 | 0 |
| 20Q1 (5) | 3.76 | -38.96 | 4.44 | 0.06 | 200.0 | -40.0 | 0.13 | -7.14 | 18.18 | 0.34 | -10.53 | -5.56 | 1.60 | 391.49 | -42.55 | 3.46 | 52.13 | 13.15 | 9.04 | 46.58 | -9.57 | 0 | 0 | 0 |
| 19Q4 (4) | 6.16 | 0.98 | 0.0 | 0.02 | -87.5 | 0.0 | 0.14 | 0.0 | 0.0 | 0.38 | -5.0 | 0.0 | 0.32 | -87.62 | 0.0 | 2.27 | -0.97 | 0.0 | 6.17 | -5.93 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 6.1 | 27.08 | 0.0 | 0.16 | -5.88 | 0.0 | 0.14 | 16.67 | 0.0 | 0.4 | 5.26 | 0.0 | 2.62 | -25.94 | 0.0 | 2.30 | -8.2 | 0.0 | 6.56 | -17.17 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 4.8 | 33.33 | 0.0 | 0.17 | 70.0 | 0.0 | 0.12 | 9.09 | 0.0 | 0.38 | 5.56 | 0.0 | 3.54 | 27.5 | 0.0 | 2.50 | -18.18 | 0.0 | 7.92 | -20.83 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 3.6 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 2.78 | 0.0 | 0.0 | 3.06 | 0.0 | 0.0 | 10.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 23.71 | -8.03 | 0.19 | -17.39 | 0.68 | -4.23 | 1.23 | -20.65 | 0.80 | -10.18 | 2.87 | 4.14 | 5.19 | -13.72 | 0 | 0 |
| 2022 (9) | 25.78 | 49.54 | 0.23 | -8.0 | 0.71 | 20.34 | 1.55 | 11.51 | 0.89 | -38.48 | 2.75 | -19.53 | 6.01 | -25.43 | 0 | 0 |
| 2021 (8) | 17.24 | -21.53 | 0.25 | -3.85 | 0.59 | 5.36 | 1.39 | -6.08 | 1.45 | 22.53 | 3.42 | 34.26 | 8.06 | 19.69 | 0 | 0 |
| 2020 (7) | 21.97 | 6.34 | 0.26 | -43.48 | 0.56 | 7.69 | 1.48 | -3.27 | 1.18 | -46.85 | 2.55 | 1.27 | 6.74 | -9.04 | 0 | 0 |
| 2019 (6) | 20.66 | 22.03 | 0.46 | 39.39 | 0.52 | 10.64 | 1.53 | 4.79 | 2.23 | 14.23 | 2.52 | -9.34 | 7.41 | -14.13 | 0 | 0 |
| 2018 (5) | 16.93 | 6.21 | 0.33 | 10.0 | 0.47 | 2.17 | 1.46 | 17.74 | 1.95 | 3.57 | 2.78 | -3.8 | 8.62 | 10.86 | 0 | 0 |
| 2017 (4) | 15.94 | -14.9 | 0.3 | 3.45 | 0.46 | -4.17 | 1.24 | 1.64 | 1.88 | 21.55 | 2.89 | 12.61 | 7.78 | 19.43 | 171 | 0.0 |
| 2016 (3) | 18.73 | 0.11 | 0.29 | 0.0 | 0.48 | -17.24 | 1.22 | -4.69 | 1.55 | -0.11 | 2.56 | -17.33 | 6.51 | -4.79 | 171 | 0.0 |
| 2015 (2) | 18.71 | 22.53 | 0.29 | 7.41 | 0.58 | 41.46 | 1.28 | 24.27 | 1.55 | -12.34 | 3.10 | 15.45 | 6.84 | 1.42 | 171 | 0.0 |
| 2014 (1) | 15.27 | 48.11 | 0.27 | 8.0 | 0.41 | 51.85 | 1.03 | 15.73 | 1.77 | 0 | 2.69 | 0 | 6.75 | 0 | 171 | 0.0 |
