- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q2 (20) | 23.57 | 7.09 | 21.31 | 0.49 | 4.26 | 22.5 | 0.2 | 17.65 | 33.33 | 0 | 0 | 0 | 2.08 | -2.64 | 0.98 | 0.85 | 9.86 | 9.91 | 0.00 | 0 | 0 | 65 | 0.0 | 0.0 |
24Q1 (19) | 22.01 | 7.05 | 1.15 | 0.47 | -11.32 | 4.44 | 0.17 | -34.62 | -19.05 | 0 | 0 | 0 | 2.14 | -17.16 | 3.26 | 0.77 | -38.92 | -19.97 | 0.00 | 0 | 0 | 65 | 0.0 | 0.0 |
23Q4 (18) | 20.56 | 24.61 | 24.53 | 0.53 | 47.22 | 43.24 | 0.26 | 73.33 | 44.44 | 0 | 0 | 0 | 2.58 | 18.15 | 15.03 | 1.26 | 39.11 | 15.99 | 0.00 | 0 | 0 | 65 | 0.0 | 0.0 |
23Q3 (17) | 16.5 | -15.08 | -15.04 | 0.36 | -10.0 | 33.33 | 0.15 | 0.0 | 114.29 | 0 | 0 | 0 | 2.18 | 5.98 | 56.93 | 0.91 | 17.76 | 152.21 | 0.00 | 0 | 0 | 65 | 0.0 | 0.0 |
23Q2 (16) | 19.43 | -10.71 | 31.11 | 0.4 | -11.11 | 25.0 | 0.15 | -28.57 | 0.0 | 0 | 0 | 0 | 2.06 | -0.45 | -4.66 | 0.77 | -20.01 | -23.73 | 0.00 | 0 | 0 | 65 | 0.0 | 0.0 |
23Q1 (15) | 21.76 | 31.8 | 39.85 | 0.45 | 21.62 | 66.67 | 0.21 | 16.67 | 90.91 | 0 | 0 | 0 | 2.07 | -7.72 | 19.18 | 0.97 | -11.48 | 36.51 | 0.00 | 0 | 0 | 65 | 0.0 | 0.0 |
22Q4 (14) | 16.51 | -14.98 | 1.6 | 0.37 | 37.04 | 27.59 | 0.18 | 157.14 | 28.57 | 0 | 0 | 0 | 2.24 | 61.19 | 25.58 | 1.09 | 202.47 | 26.55 | 0.00 | 0 | 0 | 65 | 0.0 | 0.0 |
22Q3 (13) | 19.42 | 31.04 | 119.44 | 0.27 | -15.62 | 42.11 | 0.07 | -53.33 | -46.15 | 0 | 0 | 0 | 1.39 | -35.61 | -35.24 | 0.36 | -64.39 | -75.46 | 0.00 | 0 | 0 | 65 | 0.0 | 0.0 |
22Q2 (12) | 14.82 | -4.76 | 40.21 | 0.32 | 18.52 | 18.52 | 0.15 | 36.36 | 87.5 | 0 | 0 | 0 | 2.16 | 24.44 | -15.47 | 1.01 | 43.17 | 33.73 | 0.00 | 0 | 0 | 65 | 0.0 | 0.0 |
22Q1 (11) | 15.56 | -4.25 | 78.85 | 0.27 | -6.9 | 17.39 | 0.11 | -21.43 | 37.5 | 0 | 0 | 0 | 1.74 | -2.77 | -34.36 | 0.71 | -17.94 | -23.12 | 0.00 | 0 | 0 | 65 | 0.0 | 0.0 |
21Q4 (10) | 16.25 | 83.62 | 93.68 | 0.29 | 52.63 | 31.82 | 0.14 | 7.69 | 0.0 | 0 | 0 | 0 | 1.78 | -16.87 | -31.94 | 0.86 | -41.35 | -48.37 | 0.00 | 0 | 0 | 65 | 0.0 | 0.0 |
21Q3 (9) | 8.85 | -16.27 | 26.61 | 0.19 | -29.63 | 0.0 | 0.13 | 62.5 | 116.67 | 0 | 0 | 0 | 2.15 | -15.95 | -21.02 | 1.47 | 94.08 | 71.13 | 0.00 | 0 | 0 | 65 | 0.0 | 30.0 |
21Q2 (8) | 10.57 | 21.49 | 27.66 | 0.27 | 17.39 | 22.73 | 0.08 | 0.0 | 14.29 | 0 | 0 | 0 | 2.55 | -3.38 | -3.86 | 0.76 | -17.69 | -10.47 | 0.00 | 0 | 0 | 65 | 0.0 | 30.0 |
21Q1 (7) | 8.7 | 3.69 | 16.15 | 0.23 | 4.55 | 9.52 | 0.08 | -42.86 | 0.0 | 0 | 0 | 0 | 2.64 | 0.82 | -5.71 | 0.92 | -44.89 | -13.91 | 0.00 | 0 | 0 | 65 | 0.0 | 30.0 |
20Q4 (6) | 8.39 | 20.03 | 0.12 | 0.22 | 15.79 | 22.22 | 0.14 | 133.33 | 55.56 | 0 | 0 | 0 | 2.62 | -3.53 | 22.08 | 1.67 | 94.4 | 55.37 | 0.00 | 0 | 0 | 65 | 30.0 | 30.0 |
20Q3 (5) | 6.99 | -15.58 | 8.54 | 0.19 | -13.64 | 5.56 | 0.06 | -14.29 | 0.0 | 0 | 0 | 0 | 2.72 | 2.3 | -2.75 | 0.86 | 1.53 | -7.87 | 0.00 | 0 | 0 | 50 | 0.0 | 13.64 |
20Q2 (4) | 8.28 | 10.55 | 0.0 | 0.22 | 4.76 | 0.0 | 0.07 | -12.5 | 0.0 | 0 | 0 | 0.0 | 2.66 | -5.23 | 0.0 | 0.85 | -20.85 | 0.0 | 0.00 | 0 | 0.0 | 50 | 0.0 | 0.0 |
20Q1 (3) | 7.49 | -10.62 | 0.0 | 0.21 | 16.67 | 0.0 | 0.08 | -11.11 | 0.0 | 0 | 0 | 0.0 | 2.80 | 30.53 | 0.0 | 1.07 | -0.55 | 0.0 | 0.00 | 0 | 0.0 | 50 | 0.0 | 0.0 |
19Q4 (2) | 8.38 | 30.12 | 0.0 | 0.18 | 0.0 | 0.0 | 0.09 | 50.0 | 0.0 | 0 | 0 | 0.0 | 2.15 | -23.15 | 0.0 | 1.07 | 15.27 | 0.0 | 0.00 | 0 | 0.0 | 50 | 13.64 | 0.0 |
19Q3 (1) | 6.44 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.80 | 0.0 | 0.0 | 0.93 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 44 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 78.26 | 18.04 | 1.75 | 42.28 | 0.77 | 50.98 | 0 | 0 | 2.24 | 20.53 | 0.98 | 27.91 | 0.00 | 0 | 65 | 0.0 |
2022 (9) | 66.3 | 49.39 | 1.23 | 25.51 | 0.51 | 15.91 | 0 | 0 | 1.86 | -15.99 | 0.77 | -22.41 | 0.00 | 0 | 65 | 0.0 |
2021 (8) | 44.38 | 42.47 | 0.98 | 15.29 | 0.44 | 25.71 | 0 | 0 | 2.21 | -19.08 | 0.99 | -11.76 | 0.00 | 0 | 65 | 0.0 |
2020 (7) | 31.15 | 3.42 | 0.85 | 19.72 | 0.35 | 29.63 | 0 | 0 | 2.73 | 15.76 | 1.12 | 25.34 | 0.00 | 0 | 65 | 30.0 |
2019 (6) | 30.12 | 23.8 | 0.71 | 44.9 | 0.27 | 35.0 | 0 | 0 | 2.36 | 17.04 | 0.90 | 9.05 | 0.00 | 0 | 50 | 13.64 |
2018 (5) | 24.33 | 46.57 | 0.49 | 53.12 | 0.2 | 0.0 | 0 | 0 | 2.01 | 4.47 | 0.82 | -31.77 | 0.00 | 0 | 44 | 29.41 |
2017 (4) | 16.6 | -5.14 | 0.32 | 6.67 | 0.2 | 0.0 | 0 | 0 | 1.93 | 12.45 | 1.20 | 5.42 | 0.00 | 0 | 34 | 3.03 |
2016 (3) | 17.5 | 30.99 | 0.3 | 42.86 | 0.2 | -4.76 | 0 | 0 | 1.71 | 9.06 | 1.14 | -27.29 | 0.00 | 0 | 33 | 3.12 |
2015 (2) | 13.36 | 29.96 | 0.21 | 31.25 | 0.21 | -30.0 | 0 | 0 | 1.57 | 0.99 | 1.57 | -46.14 | 0.00 | 0 | 32 | -95.36 |
2014 (1) | 10.28 | 365.16 | 0.16 | -46.67 | 0.3 | -41.18 | 0.02 | -66.67 | 1.56 | 0 | 2.92 | 0 | 0.19 | 0 | 689 | 0.0 |