玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q3 (20)16.5-15.08-15.040.36-10.033.330.150.0114.290002.185.9856.930.9117.76152.210.0000650.00.0
23Q2 (19)19.43-10.7131.110.4-11.1125.00.15-28.570.00002.06-0.45-4.660.77-20.01-23.730.0000650.00.0
23Q1 (18)21.7631.839.850.4521.6266.670.2116.6790.910002.07-7.7219.180.97-11.4836.510.0000650.00.0
22Q4 (17)16.51-14.981.60.3737.0427.590.18157.1428.570002.2461.1925.581.09202.4726.550.0000650.00.0
22Q3 (16)19.4231.04119.440.27-15.6242.110.07-53.33-46.150001.39-35.61-35.240.36-64.39-75.460.0000650.00.0
22Q2 (15)14.82-4.7640.210.3218.5218.520.1536.3687.50002.1624.44-15.471.0143.1733.730.0000650.00.0
22Q1 (14)15.56-4.2578.850.27-6.917.390.11-21.4337.50001.74-2.77-34.360.71-17.94-23.120.0000650.00.0
21Q4 (13)16.2583.6293.680.2952.6331.820.147.690.00001.78-16.87-31.940.86-41.35-48.370.0000650.00.0
21Q3 (12)8.85-16.2726.610.19-29.630.00.1362.5116.670002.15-15.95-21.021.4794.0871.130.0000650.030.0
21Q2 (11)10.5721.4927.660.2717.3922.730.080.014.290002.55-3.38-3.860.76-17.69-10.470.0000650.030.0
21Q1 (10)8.73.6916.150.234.559.520.08-42.860.00002.640.82-5.710.92-44.89-13.910.0000650.030.0
20Q4 (9)8.3920.030.120.2215.7922.220.14133.3355.560002.62-3.5322.081.6794.455.370.00006530.030.0
20Q3 (8)6.99-15.588.540.19-13.645.560.06-14.290.00002.722.3-2.750.861.53-7.870.0000500.013.64
20Q2 (7)8.2810.551.220.224.7637.50.07-12.540.00002.66-5.2335.840.85-20.8538.310.0000500.013.64
20Q1 (6)7.49-10.625.050.2116.6710.530.08-11.1133.330002.8030.535.211.07-0.5526.920.0000500.013.64
19Q4 (5)8.3830.126.350.180.012.50.0950.080.00002.15-23.155.791.0715.2769.260.00005013.6413.64
19Q3 (4)6.44-21.270.00.1812.50.00.0620.00.0000.02.8042.90.00.9352.420.00.0000.0440.00.0
19Q2 (3)8.1814.730.00.16-15.790.00.05-16.670.0000.01.96-26.60.00.61-27.360.00.0000.0440.00.0
19Q1 (2)7.13-9.520.00.1918.750.00.0620.00.0000.02.6631.240.00.8432.620.00.0000.0440.00.0
18Q4 (1)7.880.00.00.160.00.00.050.00.000.00.02.030.00.00.630.00.00.000.00.0440.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2022 (10)66.349.391.2325.510.5115.91001.86-15.990.77-22.410.000650.0
2021 (9)44.3842.470.9815.290.4425.71002.21-19.080.99-11.760.000650.0
2020 (8)31.153.420.8519.720.3529.63002.7315.761.1225.340.0006530.0
2019 (7)30.1223.80.7144.90.2735.0002.3617.040.909.050.0005013.64
2018 (6)24.3346.570.4953.120.20.0002.014.470.82-31.770.0004429.41
2017 (5)16.6-5.140.326.670.20.0001.9312.451.205.420.000343.03
2016 (4)17.530.990.342.860.2-4.76001.719.061.14-27.290.000333.12
2015 (3)13.3629.960.2131.250.21-30.0001.570.991.57-46.140.00032-95.36
2014 (2)10.28365.160.16-46.670.3-41.180.02-66.671.56-88.532.92-87.350.19-92.836890.0
2013 (1)2.21-42.750.3-34.780.51-29.170.06-33.3313.57023.0802.7106890.0

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