8分鐘學投資  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額較上季營收成長率(%)推銷費用較上季推銷費用成長率(%)管理費用研發費推銷費用率(%)管理費用率(%)研發費用率(%)
22Q4 (20)16.51-14.980.3737.040.1802.241.090.00
22Q3 (19)19.4231.040.27-15.620.0701.390.360.00
22Q2 (18)14.82-4.760.3218.520.1502.161.010.00
22Q1 (17)15.56-4.250.27-6.900.1101.740.710.00
21Q4 (16)16.2583.620.2952.630.1401.780.860.00
21Q3 (15)8.85-16.270.19-29.630.1302.151.470.00
21Q2 (14)10.5721.490.2717.390.0802.550.760.00
21Q1 (13)8.73.690.234.550.0802.640.920.00
20Q4 (12)8.3920.030.2215.790.1402.621.670.00
20Q3 (11)6.99-15.580.19-13.640.0602.720.860.00
20Q2 (10)8.2810.550.224.760.0702.660.850.00
20Q1 (9)7.49-10.620.2116.670.0802.801.070.00
19Q4 (8)8.3830.120.180.000.0902.151.070.00
19Q3 (7)6.44-21.270.1812.500.0602.800.930.00
19Q2 (6)8.1814.730.16-15.790.0501.960.610.00
19Q1 (5)7.13-9.520.1918.750.0602.660.840.00
18Q4 (4)7.8824.680.1645.450.0502.030.630.00
18Q3 (3)6.3214.490.110.000.0501.740.790.00
18Q2 (2)5.5219.740.1110.000.0501.990.910.00
18Q1 (1)4.61-0.10.000.0502.171.080.00
成本指標-近10年
營收淨額營收成長率(%)推銷費用推銷費用成長率(%)管理費用研發費推銷費用率(%)管理費用率(%)研發費用率(%)
2022 (10)66.349.391.2325.510.5101.860.770.00
2021 (9)44.3842.470.9815.290.4402.210.990.00
2020 (8)31.153.420.8519.720.3502.731.120.00
2019 (7)30.1223.800.7144.900.2702.360.900.00
2018 (6)24.3346.570.4953.120.202.010.820.00
2017 (5)16.6-5.140.326.670.201.931.200.00
2016 (4)17.530.990.342.860.201.711.140.00
2015 (3)13.3629.960.2131.250.2101.571.570.00
2014 (2)10.28365.160.16-46.670.30.021.562.920.19
2013 (1)2.21-42.750.3-34.780.510.0613.5723.082.71

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