- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 21.96 | 1.95 | 15.64 | 3.07 | 18.08 | 12.04 | 1.48 | -1.99 | 7.25 | 2.35 | 9.81 | 19.29 | 13.98 | 15.82 | -3.11 | 6.74 | -3.86 | -7.26 | 10.70 | 7.71 | 3.16 | 0 | 0 | 0 |
| 23Q3 (19) | 21.54 | 7.0 | 11.26 | 2.6 | 2.77 | 16.07 | 1.51 | 12.69 | 11.85 | 2.14 | 5.42 | 9.18 | 12.07 | -3.96 | 4.32 | 7.01 | 5.31 | 0.53 | 9.94 | -1.48 | -1.87 | 0 | 0 | 0 |
| 23Q2 (18) | 20.13 | 12.84 | 6.85 | 2.53 | 21.05 | 22.82 | 1.34 | 4.69 | 6.35 | 2.03 | 13.41 | 12.15 | 12.57 | 7.28 | 14.95 | 6.66 | -7.22 | -0.47 | 10.08 | 0.51 | 4.97 | 0 | 0 | 0 |
| 23Q1 (17) | 17.84 | -6.06 | 3.72 | 2.09 | -23.72 | 7.73 | 1.28 | -7.25 | 6.67 | 1.79 | -9.14 | 3.47 | 11.72 | -18.81 | 3.87 | 7.17 | -1.27 | 2.84 | 10.03 | -3.28 | -0.24 | 0 | 0 | 0 |
| 22Q4 (16) | 18.99 | -1.91 | 1.82 | 2.74 | 22.32 | 26.27 | 1.38 | 2.22 | 6.15 | 1.97 | 0.51 | -3.43 | 14.43 | 24.7 | 24.01 | 7.27 | 4.21 | 4.25 | 10.37 | 2.47 | -5.16 | 0 | 0 | 0 |
| 22Q3 (15) | 19.36 | 2.76 | 17.83 | 2.24 | 8.74 | 26.55 | 1.35 | 7.14 | 9.76 | 1.96 | 8.29 | 7.1 | 11.57 | 5.82 | 7.4 | 6.97 | 4.27 | -6.85 | 10.12 | 5.38 | -9.11 | 0 | 0 | 0 |
| 22Q2 (14) | 18.84 | 9.53 | 19.47 | 2.06 | 6.19 | 17.71 | 1.26 | 5.0 | 18.87 | 1.81 | 4.62 | 1.69 | 10.93 | -3.06 | -1.47 | 6.69 | -4.14 | -0.5 | 9.61 | -4.48 | -14.88 | 0 | 0 | 0 |
| 22Q1 (13) | 17.2 | -7.77 | 20.79 | 1.94 | -10.6 | 21.25 | 1.2 | -7.69 | 15.38 | 1.73 | -15.2 | -3.35 | 11.28 | -3.06 | 0.38 | 6.98 | 0.09 | -4.47 | 10.06 | -8.05 | -19.98 | 0 | 0 | 0 |
| 21Q4 (12) | 18.65 | 13.51 | 23.84 | 2.17 | 22.6 | 25.43 | 1.3 | 5.69 | 17.12 | 2.04 | 11.48 | 9.68 | 11.64 | 8.01 | 1.29 | 6.97 | -6.89 | -5.43 | 10.94 | -1.79 | -11.43 | 0 | 0 | 0 |
| 21Q3 (11) | 16.43 | 4.19 | 9.17 | 1.77 | 1.14 | 13.46 | 1.23 | 16.04 | 13.89 | 1.83 | 2.81 | 5.17 | 10.77 | -2.92 | 3.93 | 7.49 | 11.38 | 4.32 | 11.14 | -1.32 | -3.66 | 0 | 0 | 0 |
| 21Q2 (10) | 15.77 | 10.74 | 1.48 | 1.75 | 9.38 | 11.46 | 1.06 | 1.92 | 3.92 | 1.78 | -0.56 | 7.23 | 11.10 | -1.24 | 9.84 | 6.72 | -7.97 | 2.41 | 11.29 | -10.21 | 5.67 | 0 | 0 | 0 |
| 21Q1 (9) | 14.24 | -5.44 | 4.63 | 1.6 | -7.51 | 9.59 | 1.04 | -6.31 | 14.29 | 1.79 | -3.76 | 14.01 | 11.24 | -2.19 | 4.74 | 7.30 | -0.91 | 9.23 | 12.57 | 1.78 | 8.97 | 0 | 0 | 0 |
| 20Q4 (8) | 15.06 | 0.07 | -0.86 | 1.73 | 10.9 | -6.99 | 1.11 | 2.78 | 2.78 | 1.86 | 6.9 | 4.49 | 11.49 | 10.82 | -6.19 | 7.37 | 2.71 | 3.66 | 12.35 | 6.83 | 5.4 | 0 | 0 | 0 |
| 20Q3 (7) | 15.05 | -3.15 | 2.59 | 1.56 | -0.64 | -9.3 | 1.08 | 5.88 | 12.5 | 1.74 | 4.82 | 0.0 | 10.37 | 2.6 | -11.59 | 7.18 | 9.33 | 9.66 | 11.56 | 8.23 | -2.52 | 0 | 0 | 0 |
| 20Q2 (6) | 15.54 | 14.18 | 19.54 | 1.57 | 7.53 | 0.0 | 1.02 | 12.09 | 17.24 | 1.66 | 5.73 | -10.75 | 10.10 | -5.82 | -16.34 | 6.56 | -1.83 | -1.92 | 10.68 | -7.4 | -25.34 | 0 | 0 | 0 |
| 20Q1 (5) | 13.61 | -10.4 | 10.74 | 1.46 | -21.51 | 6.57 | 0.91 | -15.74 | 4.6 | 1.57 | -11.8 | -9.25 | 10.73 | -12.39 | -3.77 | 6.69 | -5.96 | -5.55 | 11.54 | -1.56 | -18.05 | 0 | 0 | 0 |
| 19Q4 (4) | 15.19 | 3.54 | 0.0 | 1.86 | 8.14 | 0.0 | 1.08 | 12.5 | 0.0 | 1.78 | 2.3 | 0.0 | 12.24 | 4.44 | 0.0 | 7.11 | 8.65 | 0.0 | 11.72 | -1.2 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 14.67 | 12.85 | 0.0 | 1.72 | 9.55 | 0.0 | 0.96 | 10.34 | 0.0 | 1.74 | -6.45 | 0.0 | 11.72 | -2.92 | 0.0 | 6.54 | -2.22 | 0.0 | 11.86 | -17.1 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 13.0 | 5.78 | 0.0 | 1.57 | 14.6 | 0.0 | 0.87 | 0.0 | 0.0 | 1.86 | 7.51 | 0.0 | 12.08 | 8.34 | 0.0 | 6.69 | -5.46 | 0.0 | 14.31 | 1.64 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 12.29 | 0.0 | 0.0 | 1.37 | 0.0 | 0.0 | 0.87 | 0.0 | 0.0 | 1.73 | 0.0 | 0.0 | 11.15 | 0.0 | 0.0 | 7.08 | 0.0 | 0.0 | 14.08 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 81.47 | 9.52 | 10.3 | 14.7 | 5.62 | 8.49 | 8.3 | 10.96 | 12.64 | 4.73 | 6.90 | -0.93 | 10.19 | 1.32 | 0 | 0 |
| 2022 (9) | 74.39 | 14.29 | 8.98 | 23.18 | 5.18 | 11.88 | 7.48 | 0.4 | 12.07 | 7.78 | 6.96 | -2.11 | 10.06 | -12.15 | 0 | 0 |
| 2021 (8) | 65.09 | 9.84 | 7.29 | 15.35 | 4.63 | 12.38 | 7.45 | 9.24 | 11.20 | 5.02 | 7.11 | 2.31 | 11.45 | -0.55 | 0 | 0 |
| 2020 (7) | 59.26 | 7.45 | 6.32 | -2.92 | 4.12 | 8.99 | 6.82 | -4.08 | 10.66 | -9.65 | 6.95 | 1.44 | 11.51 | -10.73 | 0 | 0 |
| 2019 (6) | 55.15 | 2.4 | 6.51 | 6.72 | 3.78 | 17.39 | 7.11 | -19.75 | 11.80 | 4.23 | 6.85 | 14.65 | 12.89 | -21.63 | 0 | 0 |
| 2018 (5) | 53.86 | 21.09 | 6.1 | 23.73 | 3.22 | 12.98 | 8.86 | 10.34 | 11.33 | 2.18 | 5.98 | -6.69 | 16.45 | -8.88 | 0 | 0 |
| 2017 (4) | 44.48 | -10.36 | 4.93 | 11.29 | 2.85 | -10.66 | 8.03 | -5.42 | 11.08 | 24.15 | 6.41 | -0.33 | 18.05 | 5.51 | 0 | 0 |
| 2016 (3) | 49.62 | 23.65 | 4.43 | 11.87 | 3.19 | 22.22 | 8.49 | 3.66 | 8.93 | -9.53 | 6.43 | -1.15 | 17.11 | -16.16 | 1069 | 0.0 |
| 2015 (2) | 40.13 | -3.44 | 3.96 | 7.61 | 2.61 | -7.45 | 8.19 | 12.35 | 9.87 | 11.44 | 6.50 | -4.15 | 20.41 | 16.35 | 1069 | 0.0 |
| 2014 (1) | 41.56 | 36.89 | 3.68 | 8.88 | 2.82 | 54.1 | 7.29 | 32.55 | 8.85 | 0 | 6.79 | 0 | 17.54 | 0 | 1069 | 0.0 |
