玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)81.571.6782.6514.6422.92235.7870.70470.6228.2968.31657.3232.92.69860.71-7.882.30858.33-6.880.030.0-40.080.00206.6327.4116.987.6-14.519.05-80.95128.5780.950-11.6944.8072.64106.26
23Q3 (19)80.23-61.1497.2211.91-82.22483.8212.39-0.48123.39.02172.8116.330.280110.040.240110.260.03200.0-25.026.09-47.82159.8515.78-33.97-15.71100.00-85.712200.00.00100.0-100.025.95-37.4223.69
23Q2 (18)206.45315.39176.3466.981140.37385.3612.45127.61107.52-12.39-545.6892.720.00-100.0100.00.00-100.0100.00.01-75.0-66.6750.00233.33131.2523.9018.1427.26700.00600.07450.0-500.000-556.5241.47100.5335.92
23Q1 (17)49.7011.29-38.05.4023.85-62.735.47-90.07-96.212.78-94.59-97.950.15-94.86-96.160.14-94.33-95.970.04-20.033.3315.00-76.11-90.6820.231.8659.92100.001100.01033.330.00-100.0-100.020.68-4.79-39.64
22Q4 (16)44.669.78-44.674.36113.73340.455.11203.63569.0251.40193.07515.192.92204.661012.52.47205.561014.810.0525.0150.062.79244.05019.866.0957.128.33275.0091.67-8.33-38.8921.723.53-47.33
22Q3 (15)40.68-45.55-49.672.04-85.22-76.44-53.1867.8873.39-55.2367.5773.15-2.7948.4352.47-2.3449.8953.010.0433.33100.0-43.5972.7676.1318.72-0.3248.1-4.7650.0-9.52100.00-8.7-4.1720.98-31.24-49.13
22Q2 (14)74.71-6.8-9.4813.80-4.761715.79-165.58-214.8-131.75-170.28-225.41-132.81-5.41-238.36-148.09-4.67-234.58-148.750.030.050.0-160.00-199.46-130.2218.7848.46-19.23-9.52-207.940109.5224.139.5230.51-10.95-18.16
22Q1 (13)80.16-0.693.3314.491363.644240.0144.231327.491817.02135.781196.77903.433.911321.881217.143.471385.191219.350.0350.050.0160.8702311.8412.650.0812.348.820088.24-41.18-11.7634.26-16.93-18.47
21Q4 (12)80.72-0.1412.130.99-88.57121.48-11.7594.12-106.89-12.3893.98-107.27-0.3294.55-109.12-0.2794.58-108.520.020.00.00.00100.0-100.012.640.016.28-0.00100.0100.0150.0043.7544.2341.240.030.55
21Q3 (11)80.83-2.065.418.661039.47111.16-199.83-138.32-425.67-205.67-139.63-434.97-5.87-152.18-938.57-4.98-151.98-890.480.020.0100.0-182.61-134.49-308.712.64-45.6313.87-4.35096.38104.354.35-52.5741.2410.62-31.88
21Q2 (10)82.536.388.810.76317.14101.72521.476307.982181.15518.973170.832249.3411.253314.294587.59.583190.324254.550.020.0100.0529.417837.18958.8223.25106.4896.530.000100.0100.000.0-60.037.28-11.280
21Q1 (9)77.587.76-3.76-0.3592.4194.75-8.40-104.9269.71-16.90-109.9339.14-0.35-109.9725.53-0.31-109.7827.910.020.00.06.67-96.43180.0711.263.5916.93-0.00100.0-100.0100.00-3.850.042.0233.020
20Q4 (8)71.99-6.12-17.63-4.6194.06-108.84170.56177.97215.79170.26177.3233.393.51401.4349.363.17403.1748.130.02100.0-50.0186.67113.34207.9910.87-2.0711.03-4.0096.67-104.24104.00-52.731772.031.59-47.82112.87
20Q3 (7)76.681.0914.16-77.59-75.58-76.161.36168.42175.5761.40177.95175.480.70191.67172.160.63186.36172.410.010.00.087.5075.0240.011.10-6.170.91-120.0020.0-310.0220.00-12.0413.3360.54013.56
20Q2 (6)75.85-5.9-4.35-44.19-562.5224.5622.86182.44204.122.09179.55200.360.24151.06214.290.22151.16222.220.01-50.00.050.00700.24249.911.8322.858.04-150.00-550.0-137.5250.00150.0225.00.000-100.0
20Q1 (5)80.61-7.77-2.17-6.67-112.7984.05-27.73-151.3433.76-27.77-154.3831.02-0.47-120.04.08-0.43-120.094.440.02-50.0100.0-8.33-113.7425.029.63-1.637.2433.33-64.71-66.67100.001700.000.00-100.0-100.0
19Q4 (4)87.4030.120.052.16218.380.054.01166.510.051.07162.780.02.35342.270.02.14345.980.00.04300.00.060.61196.980.09.79-11.00.094.4465.280.05.56-87.040.014.84-72.160.0
19Q3 (3)67.17-15.30.0-44.0624.790.0-81.20-269.760.0-81.35-269.60.0-0.97-361.90.0-0.87-383.330.00.010.00.0-62.50-537.370.011.000.460.057.14-85.710.042.86121.430.053.31-23.830.0
19Q2 (2)79.30-3.760.0-58.58-40.040.0-21.9647.540.0-22.0145.330.0-0.2157.140.0-0.1860.00.00.010.00.014.29228.620.010.9521.940.0400.00300.00.0-200.0000.069.9926.270.0
19Q1 (1)82.400.00.0-41.830.00.0-41.860.00.0-40.260.00.0-0.490.00.0-0.450.00.00.010.00.0-11.110.00.08.980.00.0100.000.00.00.000.00.055.430.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)81.2245.8415.59112.6911.6527.1826.67021.7503.0902.6300.11-21.4339.81551.5516.98-14.559.26040.74-83.70.22102.4530.9121.41
2022 (9)55.69-30.847.33144.339.16-31.3-4.220-8.480-1.420-1.1800.1455.566.11-90.8419.8657.12-166.670250.00163.890.11-0.8825.46-35.56
2021 (8)80.525.913.00013.33-28.3351.02-23.746.79-29.784.6017.054.1315.690.0980.066.67-24.5612.6416.285.26094.74-31.320.11-9.6539.51-9.61
2020 (7)76.03-8.01-26.04018.6032.5666.87572.0666.63685.733.93495.453.57475.810.05-28.5788.37259.8110.8711.03-37.930137.9300.12-2.8243.7130.79
2019 (6)82.6530.4710.08-13.7714.0476.449.95-46.018.48-42.470.66-62.710.62-62.20.07-36.3624.56-9.949.7918.52100.0060.00.0000.13-49.7533.4234.27
2018 (5)63.35-6.0211.69-62.127.9527.2718.43-45.1214.74-53.221.77-63.731.64-63.960.11-21.4327.27-32.138.268.2662.50-32.1437.50375.00.25024.8938.51
2017 (4)67.41-19.9130.8630.166.25-49.2233.5878.7131.51119.744.88266.924.55264.00.1455.5640.1830.587.637.3192.11-26.327.8900.00017.97-40.28
2016 (3)84.171.7323.71-29.3112.31-16.0818.79-49.6214.34-57.271.33-63.161.25-63.240.09-10.030.77-40.837.113.8125.0040.0-25.0000.00030.0938.15
2015 (2)82.74-1.333.54-13.5814.6710.037.30-10.6233.56-19.583.61-14.053.40-16.050.100.052.00-4.886.8512.6689.29-4.5610.7166.070.00021.7811.64
2014 (1)83.83038.81013.33-88.041.73041.7304.2004.0500.10900.054.6706.08204.093.5523.316.45-73.270.00019.51-83.8

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