玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)61.0444.231.8719.84608.5761.8320.25110.94121.0717.57102.65129.672.65120.83191.211.60110.53175.860.0912.528.5724.5973.6665.8180.8826.5313.597.33246.07-27.02.67-96.29108.034.031.07-5.89
23Q3 (19)42.32-18.74-13.312.80182.11-86.319.60-34.34-71.838.67-21.54-69.281.20-3.23-81.90.76-5.0-79.120.0814.29-38.4614.16-30.21-61.6163.92-16.35-14.3428.12225.0-53.0471.88-42.579.2233.67-34.1648.33
23Q2 (18)52.083.5218.61-3.41-163.86-115.3214.62142.05-45.211.0580.85-49.861.24121.43-81.660.80100.0-78.380.0716.67-58.8220.2954.18-29.1376.4133.49-20.47-22.50-126.25-127.0125.00775.0650.051.1426.8191.06
23Q1 (17)50.31-16.048.315.34-56.44-76.616.04-34.06-78.776.11-20.13-74.20.56-38.46-90.740.40-31.03-89.070.06-14.29-60.013.16-11.26-56.8257.24-19.67-24.9985.71-35.716.5514.29142.86-26.9440.3311.53111.82
22Q4 (16)59.9222.7418.0712.26-40.05-27.589.16-73.12-44.927.65-72.89-48.10.91-86.27-68.620.58-84.07-70.10.07-46.15-46.1514.83-59.79-21.7871.26-4.528.56133.33122.6131.56-33.33-183.12-2366.6736.1659.358.74
22Q3 (15)48.8211.1811.3620.45-8.13-18.8834.0827.7424.2428.2228.0423.776.63-1.92-18.053.64-1.62-32.720.13-23.53-45.8336.8828.8228.3774.62-22.3468.4459.90-28.12-34.7940.10140.63392.3922.7029.240.73
22Q2 (14)43.91-5.47-2.1822.26-2.5-12.526.68-6.228.1922.04-6.938.466.7611.74-3.573.701.09-20.60.1713.33-26.0928.63-6.0710.2996.0825.9175.5583.333.59-19.1816.67-14.76636.1117.57-7.7210.23
22Q1 (13)46.45-8.47-7.5122.8334.85-17.4928.4571.081.4623.6860.651.856.05108.62-6.923.6688.66-19.210.1515.38-21.0530.4860.762.976.3137.6766.4780.45-20.63-18.5419.551546.931474.0219.04-16.420.26
21Q4 (12)50.7515.7617.1516.93-32.8415.6416.63-39.3724.7614.74-35.3541.462.90-64.1522.361.94-64.1412.790.13-45.83-18.7518.96-34.0123.1255.4325.1234.87101.3510.34-8.46-1.35-116.5987.3922.7841.238.89
21Q3 (11)43.84-2.34-13.0225.21-0.9-1.0627.4311.235.5422.8012.23.458.0915.4143.445.4116.0934.910.244.3533.3328.7310.673.2344.30-19.0624.4491.86-10.91-6.528.14361.99368.3316.131.19-25.39
21Q2 (10)44.89-10.61-11.5125.44-8.0611.2924.66-12.0517.9320.32-12.614.417.017.8569.324.662.8754.820.2321.0535.2925.96-12.3612.1954.7319.3916.57103.114.41-6.16-3.11-350.2668.5215.94-16.060
21Q1 (9)50.2215.93-6.3227.6789.085.4628.04110.3564.0723.25123.1362.026.50174.26200.934.53163.37169.640.1918.7558.3329.6292.3444.745.8411.5359.6798.76-10.811.751.24111.59-91.118.99-9.23-40.08
20Q4 (8)43.32-14.05-1.0114.64-42.547071.4313.33-48.71365.5410.42-52.72339.542.37-57.98508.621.72-57.11482.220.16-11.1160.015.40-44.661266.6741.1015.4544.41110.7112.670-10.71-716.07-110.7120.92-3.2411.22
20Q3 (7)50.40-0.6513.5425.4811.46159.4725.9924.2988.6122.0424.182.65.6436.23190.724.0133.22184.40.185.8850.027.8320.2764.5835.60-24.1724.6198.26-10.5738.291.74117.61-93.9921.620-28.46
20Q2 (6)50.73-5.3715.1422.8653.22129.2920.9122.3576.4617.7623.7653.244.1491.67128.733.0179.17128.030.1741.6754.5523.1413.0454.2746.9563.53-1.51109.8824.3329.5-9.88-170.78-165.190.00-100.0-100.0
20Q1 (5)53.6122.5110.7414.927204.7628.7317.09440.4424.7414.35429.8929.752.16472.4145.951.68473.3348.670.1220.020.020.471650.7617.7128.710.881.4188.3706.6613.95-86.05-2.3331.6968.478.45
19Q4 (4)43.76-1.420.0-0.21-102.140.0-5.02-136.430.0-4.35-136.040.0-0.58-129.90.0-0.45-131.910.00.10-16.670.0-1.32-107.810.028.46-0.390.00.00-100.00.0100.00245.450.018.81-37.760.0
19Q3 (3)44.390.750.09.82-1.50.013.7816.290.012.074.140.01.947.180.01.416.820.00.129.090.016.9112.730.028.57-40.070.071.05-16.260.028.9591.050.030.2215.610.0
19Q2 (2)44.06-8.990.09.97-13.980.011.85-13.50.011.594.790.01.8122.30.01.3216.810.00.1110.00.015.00-13.740.047.6768.390.084.852.40.015.156.060.026.14-10.540.0
19Q1 (1)48.410.00.011.590.00.013.700.00.011.060.00.01.480.00.01.130.00.00.100.00.017.390.00.028.310.00.082.860.00.014.290.00.029.220.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)51.818.127.09-65.73.5782.413.34-50.1711.46-48.365.62-73.343.40-74.070.28-51.7218.51-37.1380.8813.552.80-31.6546.58104.70.60-10.5139.0480.16
2022 (9)47.922.5220.67-15.321.9641.5126.777.5522.196.7921.08-18.113.11-24.180.58-30.1229.4411.4371.2628.5677.24-21.322.761034.370.67381.0821.6721.54
2021 (8)46.74-4.6924.4122.111.38-32.8424.8926.7320.7826.7825.7487.3417.2969.840.8333.8726.4220.5855.4334.8798.15-3.482.0100.14-6.1617.83-24.22
2020 (7)49.048.6419.99147.12.06-31.4719.64115.8216.39102.8513.74192.9610.18184.360.6240.9121.9175.2841.1044.41101.6913.8-1.6900.15-35.423.53-10.74
2019 (6)45.148.678.09-52.523.00122.529.10-52.68.08-50.524.69-72.173.58-71.220.44-42.1112.50-39.8228.46-18.2489.360.810.64-6.280.23-3.1826.3638.66
2018 (5)41.54-8.4217.04-21.41.35-3.0619.20-0.5216.330.5516.852.3712.443.410.762.720.77-0.8134.81-3.7988.65-21.211.3500.24019.013.26
2017 (4)45.362.4421.683.931.3922.5519.30-4.3616.24-3.9116.46-18.3512.03-20.910.74-17.7820.94-2.636.18-5.44112.508.67-12.2200.00018.413.84
2016 (3)44.286.8820.8639.441.14-4.8620.1816.3116.9011.4820.1640.1915.2139.410.9025.021.5015.2838.2639.74103.5220.08-3.2900.00017.73-15.77
2015 (2)41.436.214.9612.141.1913.4717.3512.5915.1614.0714.38-0.2810.91-0.910.72-13.2518.6512.9627.38-26.6586.21-0.6313.790.860.00021.0510.56
2014 (1)39.01013.3401.05-26.3815.41013.29014.42011.0100.8331.7516.5114.7337.3353.1286.75-6.6813.6894.190.00019.04-8.59

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