- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.7 | 11.45 | 27.59 | 0.19 | 5.56 | 18.75 | 0.38 | 52.0 | 31.03 | 0.95 | 7.95 | 3.26 | 5.14 | -5.29 | -6.93 | 10.27 | 36.39 | 2.7 | 25.68 | -3.13 | -19.07 | 344 | 0.0 | 0.0 |
| 23Q3 (19) | 3.32 | 20.29 | -41.13 | 0.18 | -10.0 | -5.26 | 0.25 | -40.48 | -30.56 | 0.88 | -2.22 | -12.87 | 5.42 | -25.18 | 60.94 | 7.53 | -50.52 | 17.97 | 26.51 | -18.71 | 48.01 | 344 | 0.0 | 8.52 |
| 23Q2 (18) | 2.76 | 21.05 | -63.92 | 0.2 | 33.33 | -9.09 | 0.42 | 75.0 | 7.69 | 0.9 | 34.33 | -11.76 | 7.25 | 10.14 | 151.98 | 15.22 | 44.57 | 198.49 | 32.61 | 10.97 | 144.57 | 344 | 0.0 | 8.52 |
| 23Q1 (17) | 2.28 | -21.38 | -63.81 | 0.15 | -6.25 | -11.76 | 0.24 | -17.24 | -33.33 | 0.67 | -27.17 | -26.37 | 6.58 | 19.24 | 143.81 | 10.53 | 5.26 | 84.21 | 29.39 | -7.37 | 103.44 | 344 | 0.0 | 8.52 |
| 22Q4 (16) | 2.9 | -48.58 | -34.54 | 0.16 | -15.79 | -5.88 | 0.29 | -19.44 | -27.5 | 0.92 | -8.91 | 6.98 | 5.52 | 63.77 | 43.77 | 10.00 | 56.67 | 10.75 | 31.72 | 77.15 | 63.42 | 344 | 8.52 | 8.52 |
| 22Q3 (15) | 5.64 | -26.27 | -29.85 | 0.19 | -13.64 | -20.83 | 0.36 | -7.69 | 2.86 | 1.01 | -0.98 | 10.99 | 3.37 | 17.14 | 12.85 | 6.38 | 25.2 | 46.63 | 17.91 | 34.31 | 58.22 | 317 | 0.0 | 14.44 |
| 22Q2 (14) | 7.65 | 21.43 | -2.17 | 0.22 | 29.41 | -12.0 | 0.39 | 8.33 | 11.43 | 1.02 | 12.09 | 12.09 | 2.88 | 6.57 | -10.04 | 5.10 | -10.78 | 13.9 | 13.33 | -7.69 | 14.58 | 317 | 0.0 | 14.44 |
| 22Q1 (13) | 6.3 | 42.21 | 9.76 | 0.17 | 0.0 | -19.05 | 0.36 | -10.0 | 9.09 | 0.91 | 5.81 | 21.33 | 2.70 | -29.68 | -26.24 | 5.71 | -36.71 | -0.61 | 14.44 | -25.59 | 10.55 | 317 | 0.0 | 14.44 |
| 21Q4 (12) | 4.43 | -44.9 | 4.98 | 0.17 | -29.17 | 0.0 | 0.4 | 14.29 | 14.29 | 0.86 | -5.49 | 24.64 | 3.84 | 28.56 | -4.74 | 9.03 | 107.42 | 8.87 | 19.41 | 71.52 | 18.73 | 317 | 14.44 | 14.44 |
| 21Q3 (11) | 8.04 | 2.81 | 81.9 | 0.24 | -4.0 | 41.18 | 0.35 | 0.0 | 29.63 | 0.91 | 0.0 | 35.82 | 2.99 | -6.63 | -22.39 | 4.35 | -2.74 | -28.74 | 11.32 | -2.74 | -25.33 | 277 | 0.0 | -3.48 |
| 21Q2 (10) | 7.82 | 36.24 | 101.03 | 0.25 | 19.05 | 47.06 | 0.35 | 6.06 | 52.17 | 0.91 | 21.33 | 35.82 | 3.20 | -12.62 | -26.85 | 4.48 | -22.15 | -24.3 | 11.64 | -10.94 | -32.44 | 277 | 0.0 | -3.48 |
| 21Q1 (9) | 5.74 | 36.02 | 125.98 | 0.21 | 23.53 | 61.54 | 0.33 | -5.71 | 57.14 | 0.75 | 8.7 | 20.97 | 3.66 | -9.18 | -28.52 | 5.75 | -30.68 | -30.46 | 13.07 | -20.09 | -46.47 | 277 | 0.0 | -10.36 |
| 20Q4 (8) | 4.22 | -4.52 | 85.9 | 0.17 | 0.0 | 41.67 | 0.35 | 29.63 | 52.17 | 0.69 | 2.99 | 15.0 | 4.03 | 4.74 | -23.8 | 8.29 | 35.77 | -18.14 | 16.35 | 7.87 | -38.14 | 277 | -3.48 | -10.36 |
| 20Q3 (7) | 4.42 | 13.62 | 62.5 | 0.17 | 0.0 | 30.77 | 0.27 | 17.39 | 22.73 | 0.67 | 0.0 | 15.52 | 3.85 | -11.99 | -19.53 | 6.11 | 3.31 | -24.48 | 15.16 | -11.99 | -28.91 | 287 | 0.0 | -7.12 |
| 20Q2 (6) | 3.89 | 53.15 | 38.93 | 0.17 | 30.77 | 6.25 | 0.23 | 9.52 | 15.0 | 0.67 | 8.06 | 13.56 | 4.37 | -14.61 | -23.52 | 5.91 | -28.49 | -17.22 | 17.22 | -29.44 | -18.26 | 287 | -7.12 | -7.12 |
| 20Q1 (5) | 2.54 | 11.89 | 0.4 | 0.13 | 8.33 | -18.75 | 0.21 | -8.7 | 5.0 | 0.62 | 3.33 | 10.71 | 5.12 | -3.18 | -19.07 | 8.27 | -18.4 | 4.59 | 24.41 | -7.65 | 10.28 | 309 | 0.0 | 0.0 |
| 19Q4 (4) | 2.27 | -16.54 | 0.0 | 0.12 | -7.69 | 0.0 | 0.23 | 4.55 | 0.0 | 0.6 | 3.45 | 0.0 | 5.29 | 10.61 | 0.0 | 10.13 | 25.27 | 0.0 | 26.43 | 23.96 | 0.0 | 309 | 0.0 | 0.0 |
| 19Q3 (3) | 2.72 | -2.86 | 0.0 | 0.13 | -18.75 | 0.0 | 0.22 | 10.0 | 0.0 | 0.58 | -1.69 | 0.0 | 4.78 | -16.36 | 0.0 | 8.09 | 13.24 | 0.0 | 21.32 | 1.2 | 0.0 | 309 | 0.0 | 0.0 |
| 19Q2 (2) | 2.8 | 10.67 | 0.0 | 0.16 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.59 | 5.36 | 0.0 | 5.71 | -9.64 | 0.0 | 7.14 | -9.64 | 0.0 | 21.07 | -4.8 | 0.0 | 309 | 0.0 | 0.0 |
| 19Q1 (1) | 2.53 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 6.32 | 0.0 | 0.0 | 7.91 | 0.0 | 0.0 | 22.13 | 0.0 | 0.0 | 309 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 12.05 | -46.42 | 0.72 | -1.37 | 1.29 | -7.86 | 3.41 | -11.66 | 5.98 | 84.08 | 10.71 | 71.97 | 28.30 | 64.88 | 344 | 0.0 |
| 2022 (9) | 22.49 | -13.63 | 0.73 | -17.05 | 1.4 | -2.1 | 3.86 | 12.21 | 3.25 | -3.95 | 6.22 | 13.36 | 17.16 | 29.92 | 344 | 8.52 |
| 2021 (8) | 26.04 | 72.91 | 0.88 | 37.5 | 1.43 | 34.91 | 3.44 | 29.81 | 3.38 | -20.48 | 5.49 | -21.98 | 13.21 | -24.92 | 317 | 14.44 |
| 2020 (7) | 15.06 | 45.93 | 0.64 | 12.28 | 1.06 | 26.19 | 2.65 | 13.25 | 4.25 | -23.06 | 7.04 | -13.53 | 17.60 | -22.4 | 277 | -3.48 |
| 2019 (6) | 10.32 | -46.42 | 0.57 | -29.63 | 0.84 | -18.45 | 2.34 | -17.89 | 5.52 | 31.33 | 8.14 | 52.2 | 22.67 | 53.23 | 287 | -7.12 |
| 2018 (5) | 19.26 | 3.16 | 0.81 | 1.25 | 1.03 | 5.1 | 2.85 | 7.95 | 4.21 | -1.85 | 5.35 | 1.88 | 14.80 | 4.65 | 309 | -2.22 |
| 2017 (4) | 18.67 | -11.6 | 0.8 | -14.89 | 0.98 | -6.67 | 2.64 | -10.81 | 4.28 | -3.73 | 5.25 | 5.58 | 14.14 | 0.89 | 316 | -1.86 |
| 2016 (3) | 21.12 | 40.15 | 0.94 | 27.03 | 1.05 | 16.67 | 2.96 | 25.96 | 4.45 | -9.36 | 4.97 | -16.75 | 14.02 | -10.12 | 322 | 2.55 |
| 2015 (2) | 15.07 | -0.86 | 0.74 | 12.12 | 0.9 | -3.23 | 2.35 | 1.73 | 4.91 | 13.09 | 5.97 | -2.39 | 15.59 | 2.61 | 314 | -11.05 |
| 2014 (1) | 15.2 | 35.84 | 0.66 | 3.12 | 0.93 | 16.25 | 2.31 | 52.98 | 4.34 | 0 | 6.12 | 0 | 15.20 | 0 | 353 | 20.89 |
