- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 19.99 | -25.19 | -7.2 | 3.59 | 16.56 | -12.22 | 2.46 | -28.7 | -8.89 | 1.88 | 11.24 | 33.33 | 17.96 | 55.8 | -5.42 | 12.31 | -4.69 | -1.82 | 9.40 | 48.69 | 43.67 | 1053 | 0.0 | 0.0 |
| 23Q3 (19) | 26.72 | 28.09 | -21.43 | 3.08 | -6.95 | -7.23 | 3.45 | 39.68 | 3.29 | 1.69 | 24.26 | 25.19 | 11.53 | -27.36 | 18.08 | 12.91 | 9.04 | 31.47 | 6.32 | -2.99 | 59.34 | 1053 | 0.0 | -2.86 |
| 23Q2 (18) | 20.86 | -31.25 | -13.98 | 3.31 | 12.2 | 5.08 | 2.47 | -31.39 | -7.49 | 1.36 | -15.0 | 43.16 | 15.87 | 63.2 | 22.16 | 11.84 | -0.21 | 7.54 | 6.52 | 23.63 | 66.42 | 1053 | 0.0 | -2.86 |
| 23Q1 (17) | 30.34 | 40.85 | -11.0 | 2.95 | -27.87 | -2.64 | 3.6 | 33.33 | -7.69 | 1.6 | 13.48 | 40.35 | 9.72 | -48.79 | 9.39 | 11.87 | -5.34 | 3.72 | 5.27 | -19.44 | 57.7 | 1053 | 0.0 | -2.86 |
| 22Q4 (16) | 21.54 | -36.67 | -7.47 | 4.09 | 23.19 | 143.45 | 2.7 | -19.16 | -36.77 | 1.41 | 4.44 | 50.0 | 18.99 | 94.51 | 163.12 | 12.53 | 27.64 | -31.66 | 6.55 | 64.91 | 62.12 | 1053 | -2.86 | -2.86 |
| 22Q3 (15) | 34.01 | 40.25 | -3.68 | 3.32 | 5.4 | -7.26 | 3.34 | 25.09 | -5.11 | 1.35 | 42.11 | 20.54 | 9.76 | -24.85 | -3.72 | 9.82 | -10.81 | -1.49 | 3.97 | 1.32 | 25.14 | 1084 | 0.0 | 11.64 |
| 22Q2 (14) | 24.25 | -28.86 | 0.75 | 3.15 | 3.96 | 6.06 | 2.67 | -31.54 | 1.52 | 0.95 | -16.67 | 0.0 | 12.99 | 46.14 | 5.27 | 11.01 | -3.76 | 0.77 | 3.92 | 17.15 | -0.74 | 1084 | 0.0 | 11.64 |
| 22Q1 (13) | 34.09 | 46.43 | 9.72 | 3.03 | 80.36 | -21.5 | 3.9 | -8.67 | 25.0 | 1.14 | 21.28 | 26.67 | 8.89 | 23.17 | -28.46 | 11.44 | -37.63 | 13.93 | 3.34 | -17.18 | 15.45 | 1084 | 0.0 | 11.64 |
| 21Q4 (12) | 23.28 | -34.07 | 9.76 | 1.68 | -53.07 | -47.83 | 4.27 | 21.31 | 42.81 | 0.94 | -16.07 | 13.25 | 7.22 | -28.82 | -52.47 | 18.34 | 83.99 | 30.11 | 4.04 | 27.3 | 3.18 | 1084 | 11.64 | 11.64 |
| 21Q3 (11) | 35.31 | 46.7 | 34.93 | 3.58 | 20.54 | 14.01 | 3.52 | 33.84 | 21.8 | 1.12 | 17.89 | 24.44 | 10.14 | -17.83 | -15.5 | 9.97 | -8.76 | -9.73 | 3.17 | -19.63 | -7.77 | 971 | 0.0 | -0.72 |
| 21Q2 (10) | 24.07 | -22.53 | -5.57 | 2.97 | -23.06 | 11.24 | 2.63 | -15.71 | -15.97 | 0.95 | 5.56 | -5.94 | 12.34 | -0.68 | 17.8 | 10.93 | 8.81 | -11.02 | 3.95 | 36.25 | -0.39 | 971 | 0.0 | -0.72 |
| 21Q1 (9) | 31.07 | 46.49 | -1.52 | 3.86 | 19.88 | 30.41 | 3.12 | 4.35 | -10.6 | 0.9 | 8.43 | 25.0 | 12.42 | -18.17 | 32.42 | 10.04 | -28.77 | -9.22 | 2.90 | -25.98 | 26.93 | 971 | 0.0 | 3.96 |
| 20Q4 (8) | 21.21 | -18.95 | -11.62 | 3.22 | 2.55 | -11.78 | 2.99 | 3.46 | 39.72 | 0.83 | -7.78 | -1.19 | 15.18 | 26.53 | -0.18 | 14.10 | 27.65 | 58.1 | 3.91 | 13.79 | 11.81 | 971 | -0.72 | 3.96 |
| 20Q3 (7) | 26.17 | 2.67 | 9.82 | 3.14 | 17.6 | 58.59 | 2.89 | -7.67 | -19.05 | 0.9 | -10.89 | -17.43 | 12.00 | 14.55 | 44.41 | 11.04 | -10.07 | -26.29 | 3.44 | -13.21 | -24.81 | 978 | 0.0 | 4.71 |
| 20Q2 (6) | 25.49 | -19.21 | 29.85 | 2.67 | -9.8 | -21.24 | 3.13 | -10.32 | 4.33 | 1.01 | 40.28 | 6.32 | 10.47 | 11.65 | -39.35 | 12.28 | 11.01 | -19.65 | 3.96 | 73.63 | -18.13 | 978 | 4.71 | 4.71 |
| 20Q1 (5) | 31.55 | 31.46 | 7.53 | 2.96 | -18.9 | -30.84 | 3.49 | 63.08 | 29.26 | 0.72 | -14.29 | -4.0 | 9.38 | -38.31 | -35.69 | 11.06 | 24.06 | 20.2 | 2.28 | -34.8 | -10.72 | 934 | 0.0 | 0.0 |
| 19Q4 (4) | 24.0 | 0.71 | 0.0 | 3.65 | 84.34 | 0.0 | 2.14 | -40.06 | 0.0 | 0.84 | -22.94 | 0.0 | 15.21 | 83.04 | 0.0 | 8.92 | -40.48 | 0.0 | 3.50 | -23.48 | 0.0 | 934 | 0.0 | 0.0 |
| 19Q3 (3) | 23.83 | 21.4 | 0.0 | 1.98 | -41.59 | 0.0 | 3.57 | 19.0 | 0.0 | 1.09 | 14.74 | 0.0 | 8.31 | -51.89 | 0.0 | 14.98 | -1.97 | 0.0 | 4.57 | -5.49 | 0.0 | 934 | 0.0 | 0.0 |
| 19Q2 (2) | 19.63 | -33.09 | 0.0 | 3.39 | -20.79 | 0.0 | 3.0 | 11.11 | 0.0 | 0.95 | 26.67 | 0.0 | 17.27 | 18.38 | 0.0 | 15.28 | 66.07 | 0.0 | 4.84 | 89.32 | 0.0 | 934 | 0.0 | 0.0 |
| 19Q1 (1) | 29.34 | 0.0 | 0.0 | 4.28 | 0.0 | 0.0 | 2.7 | 0.0 | 0.0 | 0.75 | 0.0 | 0.0 | 14.59 | 0.0 | 0.0 | 9.20 | 0.0 | 0.0 | 2.56 | 0.0 | 0.0 | 934 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 97.91 | -14.02 | 12.93 | -4.86 | 11.98 | -5.0 | 6.53 | 34.64 | 13.21 | 10.66 | 12.24 | 10.5 | 6.67 | 56.6 | 1053 | 0.0 |
| 2022 (9) | 113.88 | 0.14 | 13.59 | 12.41 | 12.61 | -6.8 | 4.85 | 24.04 | 11.93 | 12.25 | 11.07 | -6.93 | 4.26 | 23.87 | 1053 | -2.86 |
| 2021 (8) | 113.72 | 8.9 | 12.09 | 0.75 | 13.53 | 8.24 | 3.91 | 13.01 | 10.63 | -7.48 | 11.90 | -0.6 | 3.44 | 3.77 | 1084 | 11.64 |
| 2020 (7) | 104.43 | 7.87 | 12.0 | -3.54 | 12.5 | 1.96 | 3.46 | -4.68 | 11.49 | -10.58 | 11.97 | -5.48 | 3.31 | -11.64 | 971 | -0.72 |
| 2019 (6) | 96.81 | -32.47 | 12.44 | -0.88 | 12.26 | -9.59 | 3.63 | 53.16 | 12.85 | 46.78 | 12.66 | 33.88 | 3.75 | 126.8 | 978 | 4.71 |
| 2018 (5) | 143.35 | 69.14 | 12.55 | 93.37 | 13.56 | 71.0 | 2.37 | 15.61 | 8.75 | 14.32 | 9.46 | 1.09 | 1.65 | -31.65 | 934 | 17.63 |
| 2017 (4) | 84.75 | 0.78 | 6.49 | 27.5 | 7.93 | 5.45 | 2.05 | 22.75 | 7.66 | 26.51 | 9.36 | 4.63 | 2.42 | 21.8 | 794 | -10.18 |
| 2016 (3) | 84.09 | -13.13 | 5.09 | -5.39 | 7.52 | -5.05 | 1.67 | 16.78 | 6.05 | 8.91 | 8.94 | 9.3 | 1.99 | 34.43 | 884 | -5.25 |
| 2015 (2) | 96.8 | 6.73 | 5.38 | 12.79 | 7.92 | -0.38 | 1.43 | -30.24 | 5.56 | 5.68 | 8.18 | -6.66 | 1.48 | -34.64 | 933 | 6.02 |
| 2014 (1) | 90.7 | 10.1 | 4.77 | 10.67 | 7.95 | -24.93 | 2.05 | -35.74 | 5.26 | 0 | 8.77 | 0 | 2.26 | 0 | 880 | -12.26 |
