- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 8.98 | 1.01 | -13.15 | 0.34 | 21.43 | 13.33 | 0.46 | -29.23 | -4.17 | 0.08 | 33.33 | 14.29 | 3.79 | 20.21 | 30.5 | 5.12 | -29.94 | 10.35 | 0.89 | 32.0 | 31.59 | 1268 | 0.0 | 0.0 |
| 23Q3 (19) | 8.89 | 21.78 | -14.6 | 0.28 | 21.74 | 0.0 | 0.65 | 16.07 | -1.52 | 0.06 | 0.0 | -14.29 | 3.15 | -0.03 | 17.1 | 7.31 | -4.69 | 15.32 | 0.67 | -17.89 | 0.37 | 1268 | 0.0 | -14.96 |
| 23Q2 (18) | 7.3 | -5.81 | -34.65 | 0.23 | -11.54 | -30.3 | 0.56 | 12.0 | -8.2 | 0.06 | 0.0 | -14.29 | 3.15 | -6.09 | 6.65 | 7.67 | 18.9 | 40.47 | 0.82 | 6.16 | 31.15 | 1268 | 0.0 | -14.96 |
| 23Q1 (17) | 7.75 | -25.05 | -22.19 | 0.26 | -13.33 | -21.21 | 0.5 | 4.17 | -9.09 | 0.06 | -14.29 | -25.0 | 3.35 | 15.63 | 1.26 | 6.45 | 38.98 | 16.83 | 0.77 | 14.36 | -3.61 | 1268 | 0.0 | -14.96 |
| 22Q4 (16) | 10.34 | -0.67 | -19.53 | 0.3 | 7.14 | -14.29 | 0.48 | -27.27 | 9.09 | 0.07 | 0.0 | -22.22 | 2.90 | 7.87 | 6.52 | 4.64 | -26.78 | 35.57 | 0.68 | 0.68 | -3.34 | 1268 | -14.96 | -14.96 |
| 22Q3 (15) | 10.41 | -6.8 | -18.74 | 0.28 | -15.15 | -20.0 | 0.66 | 8.2 | 4.76 | 0.07 | 0.0 | -12.5 | 2.69 | -8.96 | -1.56 | 6.34 | 16.1 | 28.91 | 0.67 | 7.3 | 7.67 | 1491 | 0.0 | 2.33 |
| 22Q2 (14) | 11.17 | 12.15 | -0.71 | 0.33 | 0.0 | -10.81 | 0.61 | 10.91 | 12.96 | 0.07 | -12.5 | -12.5 | 2.95 | -10.83 | -10.17 | 5.46 | -1.11 | 13.77 | 0.63 | -21.98 | -11.87 | 1491 | 0.0 | 2.33 |
| 22Q1 (13) | 9.96 | -22.49 | -0.7 | 0.33 | -5.71 | -10.81 | 0.55 | 25.0 | -5.17 | 0.08 | -11.11 | 0.0 | 3.31 | 21.64 | -10.18 | 5.52 | 61.27 | -4.51 | 0.80 | 14.68 | 0.7 | 1491 | 0.0 | 2.33 |
| 21Q4 (12) | 12.85 | 0.31 | 20.54 | 0.35 | 0.0 | -14.63 | 0.44 | -30.16 | -22.81 | 0.09 | 12.5 | 12.5 | 2.72 | -0.31 | -29.18 | 3.42 | -30.38 | -35.96 | 0.70 | 12.15 | -6.67 | 1491 | 2.33 | 2.33 |
| 21Q3 (11) | 12.81 | 13.87 | 20.51 | 0.35 | -5.41 | -5.41 | 0.63 | 16.67 | 16.67 | 0.08 | 0.0 | -11.11 | 2.73 | -16.93 | -21.5 | 4.92 | 2.46 | -3.19 | 0.62 | -12.18 | -26.24 | 1457 | 0.0 | -9.22 |
| 21Q2 (10) | 11.25 | 12.16 | 4.55 | 0.37 | 0.0 | -9.76 | 0.54 | -6.9 | -5.26 | 0.08 | 0.0 | 33.33 | 3.29 | -10.84 | -13.69 | 4.80 | -16.99 | -9.39 | 0.71 | -10.84 | 27.53 | 1457 | 0.0 | -9.22 |
| 21Q1 (9) | 10.03 | -5.91 | 32.32 | 0.37 | -9.76 | 8.82 | 0.58 | 1.75 | 5.45 | 0.08 | 0.0 | 60.0 | 3.69 | -4.09 | -17.76 | 5.78 | 8.15 | -20.3 | 0.80 | 6.28 | 20.92 | 1457 | 0.0 | -23.28 |
| 20Q4 (8) | 10.66 | 0.28 | 3.19 | 0.41 | 10.81 | 5.13 | 0.57 | 5.56 | -28.75 | 0.08 | -11.11 | 60.0 | 3.85 | 10.5 | 1.87 | 5.35 | 5.26 | -30.96 | 0.75 | -11.36 | 55.05 | 1457 | -9.22 | -23.28 |
| 20Q3 (7) | 10.63 | -1.21 | 3.71 | 0.37 | -9.76 | -11.9 | 0.54 | -5.26 | -28.95 | 0.09 | 50.0 | 80.0 | 3.48 | -8.65 | -15.05 | 5.08 | -4.1 | -31.49 | 0.85 | 51.83 | 73.57 | 1605 | 0.0 | -15.48 |
| 20Q2 (6) | 10.76 | 41.95 | 7.17 | 0.41 | 20.59 | -6.82 | 0.57 | 3.64 | -27.85 | 0.06 | 20.0 | 20.0 | 3.81 | -15.05 | -13.05 | 5.30 | -26.99 | -32.68 | 0.56 | -15.46 | 11.97 | 1605 | -15.48 | -15.48 |
| 20Q1 (5) | 7.58 | -26.62 | -28.42 | 0.34 | -12.82 | -29.17 | 0.55 | -31.25 | -38.2 | 0.05 | 0.0 | -16.67 | 4.49 | 18.81 | -1.04 | 7.26 | -6.31 | -13.66 | 0.66 | 36.28 | 16.42 | 1899 | 0.0 | 0.0 |
| 19Q4 (4) | 10.33 | 0.78 | 0.0 | 0.39 | -7.14 | 0.0 | 0.8 | 5.26 | 0.0 | 0.05 | 0.0 | 0.0 | 3.78 | -7.86 | 0.0 | 7.74 | 4.45 | 0.0 | 0.48 | -0.77 | 0.0 | 1899 | 0.0 | 0.0 |
| 19Q3 (3) | 10.25 | 2.09 | 0.0 | 0.42 | -4.55 | 0.0 | 0.76 | -3.8 | 0.0 | 0.05 | 0.0 | 0.0 | 4.10 | -6.5 | 0.0 | 7.41 | -5.77 | 0.0 | 0.49 | -2.05 | 0.0 | 1899 | 0.0 | 0.0 |
| 19Q2 (2) | 10.04 | -5.19 | 0.0 | 0.44 | -8.33 | 0.0 | 0.79 | -11.24 | 0.0 | 0.05 | -16.67 | 0.0 | 4.38 | -3.31 | 0.0 | 7.87 | -6.37 | 0.0 | 0.50 | -12.1 | 0.0 | 1899 | 0.0 | 0.0 |
| 19Q1 (1) | 10.59 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 0.89 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 4.53 | 0.0 | 0.0 | 8.40 | 0.0 | 0.0 | 0.57 | 0.0 | 0.0 | 1899 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 32.93 | -21.39 | 1.11 | -10.48 | 2.17 | -6.06 | 0.26 | -10.34 | 3.37 | 13.87 | 6.59 | 19.5 | 0.79 | 14.05 | 1268 | 0.0 |
| 2022 (9) | 41.89 | -10.76 | 1.24 | -14.48 | 2.31 | 5.0 | 0.29 | -12.12 | 2.96 | -4.17 | 5.51 | 17.66 | 0.69 | -1.53 | 1268 | -14.96 |
| 2021 (8) | 46.94 | 18.45 | 1.45 | -5.23 | 2.2 | -0.9 | 0.33 | 13.79 | 3.09 | -19.99 | 4.69 | -16.33 | 0.70 | -3.93 | 1491 | 2.33 |
| 2020 (7) | 39.63 | -3.83 | 1.53 | -11.56 | 2.22 | -31.27 | 0.29 | 31.82 | 3.86 | -8.03 | 5.60 | -28.53 | 0.73 | 37.07 | 1457 | -9.22 |
| 2019 (6) | 41.21 | -12.24 | 1.73 | -5.46 | 3.23 | -11.99 | 0.22 | 22.22 | 4.20 | 7.73 | 7.84 | 0.29 | 0.53 | 39.28 | 1605 | -15.48 |
| 2018 (5) | 46.96 | 2.85 | 1.83 | -12.02 | 3.67 | -3.17 | 0.18 | 12.5 | 3.90 | -14.45 | 7.82 | -5.85 | 0.38 | 9.39 | 1899 | -9.96 |
| 2017 (4) | 45.66 | 6.93 | 2.08 | 5.05 | 3.79 | -4.05 | 0.16 | 100.0 | 4.56 | -1.76 | 8.30 | -10.27 | 0.35 | 87.03 | 2109 | 4.1 |
| 2016 (3) | 42.7 | 4.53 | 1.98 | 5.32 | 3.95 | 30.79 | 0.08 | 0.0 | 4.64 | 0.76 | 9.25 | 25.13 | 0.19 | -4.33 | 2026 | -3.06 |
| 2015 (2) | 40.85 | 3.6 | 1.88 | 38.24 | 3.02 | 28.51 | 0.08 | 166.67 | 4.60 | 33.43 | 7.39 | 24.04 | 0.20 | 157.4 | 2090 | -12.04 |
| 2014 (1) | 39.43 | 20.43 | 1.36 | 10.57 | 2.35 | -8.91 | 0.03 | 200.0 | 3.45 | 0 | 5.96 | 0 | 0.08 | 0 | 2376 | 56.21 |
