玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)34.536.64-4.4315.5223.7638.713.79-10.6931.9611.38-11.5836.124.34-14.57106.672.93-6.69107.80.254.1747.0617.20-8.816.7747.87-7.870.72112.9839.245.05-12.50-166.28-89.2912.66-2.84-19.0
23Q3 (19)32.383.42-21.212.5412.47-36.6715.4411.97-33.8512.8718.62-30.885.0826.37-23.033.1435.34-20.10.2414.2914.2918.868.58-28.0751.96-30.17-2.9181.140.46-4.5418.86-1.9323.1713.03-1.29-17.37
23Q2 (18)31.313.33-27.6911.1519.25-57.313.7952.54-51.6610.8540.18-52.524.0277.88-70.112.3262.24-67.230.2116.67-32.2617.3731.79-42.6474.41-1.22-12.2580.77-22.34-11.8519.23741.03125.013.20-4.0-9.22
23Q1 (17)30.30-16.14-27.089.35-16.44-60.479.04-13.49-65.767.74-7.42-63.22.267.62-81.061.431.42-78.910.185.88-43.7513.18-10.52-53.3575.3358.49-21.8104.00-3.316.01-3.0054.57-128.9813.75-12.03-8.76
22Q4 (16)36.13-12.07-12.1811.19-43.48-52.4810.45-55.23-57.058.36-55.1-57.262.10-68.18-79.711.41-64.12-79.230.17-19.05-51.4314.73-43.82-43.9347.53-11.19-17.83107.5526.5311.08-6.60-143.13-307.5515.63-0.8913.43
22Q3 (15)41.09-5.11.2319.80-24.17-14.8823.34-18.19-4.5818.62-18.51-4.816.60-50.93-44.163.93-44.49-48.360.21-32.26-46.1526.22-13.41-0.8353.52-36.8914.5385.00-7.23-10.4115.3179.16212.5115.778.466.34
22Q2 (14)43.304.2119.9426.1110.437.7828.538.0745.2622.858.6542.913.4512.7441.137.084.4224.210.31-3.13-13.8930.287.1938.984.80-11.9729.3391.622.2-5.078.55-17.43145.5314.54-3.526.52
22Q1 (13)41.551.034.1223.650.4254.5826.408.5161.0721.037.5255.6611.9315.2756.976.78-0.1538.930.32-8.57-11.1128.257.5451.3996.3366.5537.6389.65-7.41-3.7510.35225.3360.4515.079.3628.8
21Q4 (12)41.141.3632.0723.551.2558.0524.33-0.5362.7419.560.060.4610.35-12.4455.876.79-10.7847.290.35-10.26-7.8926.27-0.6450.857.8423.7733.8696.822.05-3.183.18-35.06603.1813.78-7.088.42
21Q3 (11)40.5912.4439.2523.2622.7485.1924.4624.5489.3219.5622.3373.111.8224.0379.097.6133.5177.80.398.332.6326.4421.2872.0246.73-28.731.0694.88-1.7-2.544.9040.7685.2114.838.6419.31
21Q2 (10)36.1016.5321.3918.9523.8662.3819.6419.8365.1815.9918.3656.09.5325.3968.085.7016.866.670.360.09.0921.8016.8348.8165.57-6.321.9996.523.62-2.23.48-46.0477.5313.6516.670
21Q1 (9)30.98-0.556.515.302.6865.4116.399.6348.5913.5110.8344.967.6014.4670.794.885.8673.050.36-5.2620.018.667.1233.069.9961.982.0993.15-6.8510.566.451325.81-60.9811.70-7.95-13.14
20Q4 (8)31.156.865.6314.9018.6342.4514.9515.7148.3112.197.8838.376.640.6146.94.617.7152.650.380.011.7617.4213.3436.5243.21-6.55-13.23100.002.72-3.730.45-82.9111.6712.712.252.42
20Q3 (7)29.15-1.98-4.1712.567.6321.4712.928.6610.3311.3010.243.576.6016.418.284.2825.1524.060.3815.1522.5815.374.915.2746.24-28.08-9.9297.35-1.3610.232.6534.92-77.3512.430-9.8
20Q2 (6)29.742.23-3.511.6726.1627.2611.897.811.1210.259.986.555.6727.4235.323.4221.2830.530.3310.022.2214.654.425.464.29-6.23-14.3498.6917.1415.861.96-88.14-85.880.00-100.0-100.0
20Q1 (5)29.09-1.36-4.629.25-11.57-14.6711.039.42-8.399.325.79-11.664.45-1.55-6.712.82-6.62-12.420.30-11.760.014.039.95-6.6568.5637.6742.2784.25-18.89-6.4716.54526.6166.6313.478.54-4.4
19Q4 (4)29.49-3.060.010.461.160.010.08-13.920.08.81-19.250.04.52-19.00.03.02-12.460.00.349.680.012.76-12.60.049.80-2.980.0103.8817.610.0-3.88-133.190.012.41-9.940.0
19Q3 (3)30.42-1.30.010.3412.760.011.719.440.010.9113.410.05.5833.170.03.4531.680.00.3114.810.014.605.040.051.33-31.610.088.323.680.011.68-15.910.013.78-4.70.0
19Q2 (2)30.821.050.09.17-15.410.010.70-11.130.09.62-8.820.04.19-12.160.02.62-18.630.00.27-10.00.013.90-7.520.075.0555.740.085.19-5.430.013.8939.960.014.462.630.0
19Q1 (1)30.500.00.010.840.00.012.040.00.010.550.00.04.770.00.03.220.00.00.300.00.015.030.00.048.190.00.090.080.00.09.920.00.014.090.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)32.29-21.5312.38-42.743.0137.1913.27-44.4310.91-42.8214.48-54.129.90-52.310.90-17.4316.88-35.7947.870.7293.182.916.68-29.350.6535.9613.12-13.34
2022 (9)41.159.6721.625.312.1914.9923.8811.2219.089.9131.56-13.7720.76-14.251.09-21.5826.2911.5947.53-17.8390.55-5.349.45114.370.48109.2115.1411.57
2021 (8)37.5225.7820.5367.181.91-20.2921.4767.4717.3659.7136.6067.6624.2161.621.391.4623.5652.4957.8433.8695.66-0.154.415.030.23-51.5713.576.02
2020 (7)29.83-1.4512.2819.922.39-10.8212.8215.3910.879.2521.8318.6414.9821.11.3710.4815.4510.2843.21-13.2395.804.044.20-47.020.47-27.712.80-6.02
2019 (6)30.27-2.8310.24-19.622.6825.0711.11-21.269.95-14.8118.40-20.5912.37-23.221.24-10.1414.01-14.1549.801.2292.082.087.92-19.140.6564.1613.623.34
2018 (5)31.155.0912.7424.782.15-10.2614.1137.3911.6837.0923.1751.1416.1148.211.387.8116.3228.449.2026.7190.20-9.179.802025.580.40013.18-1.42
2017 (4)29.640.210.218.732.39-24.2510.2726.638.5223.4815.3323.5310.8721.181.28-1.5412.7111.4938.83-10.8699.31-14.270.4600.00013.370.3
2016 (3)29.583.619.3963.593.16-24.898.1119.626.9016.1612.4134.318.9728.691.3011.1111.402.2443.5633.7115.8436.67-15.8400.00013.33-8.13
2015 (2)28.550.285.74-18.584.206.956.78-25.335.94-24.239.24-31.666.97-32.981.17-12.0311.15-15.3432.580.2884.769.2315.24-31.970.00014.512.91
2014 (1)28.4707.0503.93-15.169.0807.84013.52010.4001.3312.7113.1718.6532.4917.2977.60-3.2522.4013.170.00014.10-7.05

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