- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 15.12 | 2.23 | 48.53 | 0.95 | -3.06 | 15.85 | 0.42 | -2.33 | 10.53 | 1.51 | -0.66 | 12.69 | 6.28 | -5.18 | -22.0 | 2.78 | -4.46 | -25.58 | 9.99 | -2.83 | -24.13 | 396 | 0.0 | 0.0 |
| 23Q3 (19) | 14.79 | 12.22 | 7.72 | 0.98 | 7.69 | 3.16 | 0.43 | 13.16 | -10.42 | 1.52 | 11.76 | 0.66 | 6.63 | -4.03 | -4.24 | 2.91 | 0.84 | -16.84 | 10.28 | -0.4 | -6.55 | 396 | 0.0 | 2.06 |
| 23Q2 (18) | 13.18 | 18.95 | -35.74 | 0.91 | 24.66 | -26.61 | 0.38 | 8.57 | -38.71 | 1.36 | 8.8 | -20.93 | 6.90 | 4.8 | 14.2 | 2.88 | -8.73 | -4.62 | 10.32 | -8.54 | 23.04 | 396 | 0.0 | 2.06 |
| 23Q1 (17) | 11.08 | 8.84 | -42.89 | 0.73 | -10.98 | -41.13 | 0.35 | -7.89 | -45.31 | 1.25 | -6.72 | -23.31 | 6.59 | -18.21 | 3.08 | 3.16 | -15.38 | -4.25 | 11.28 | -14.29 | 34.27 | 396 | 0.0 | 2.06 |
| 22Q4 (16) | 10.18 | -25.86 | -43.69 | 0.82 | -13.68 | -27.43 | 0.38 | -20.83 | -29.63 | 1.34 | -11.26 | -13.55 | 8.06 | 16.42 | 28.88 | 3.73 | 6.77 | 24.98 | 13.16 | 19.69 | 53.54 | 396 | 2.06 | 2.06 |
| 22Q3 (15) | 13.73 | -33.06 | -25.14 | 0.95 | -23.39 | -16.67 | 0.48 | -22.58 | -11.11 | 1.51 | -12.21 | -1.95 | 6.92 | 14.45 | 11.31 | 3.50 | 15.65 | 18.73 | 11.00 | 31.14 | 30.97 | 388 | 0.0 | 0.0 |
| 22Q2 (14) | 20.51 | 5.72 | 27.39 | 1.24 | 0.0 | 14.81 | 0.62 | -3.12 | 51.22 | 1.72 | 5.52 | 31.3 | 6.05 | -5.41 | -9.87 | 3.02 | -8.37 | 18.7 | 8.39 | -0.19 | 3.07 | 388 | 0.0 | 0.0 |
| 22Q1 (13) | 19.4 | 7.3 | 28.39 | 1.24 | 9.73 | 42.53 | 0.64 | 18.52 | 60.0 | 1.63 | 5.16 | 41.74 | 6.39 | 2.27 | 11.01 | 3.30 | 10.45 | 24.62 | 8.40 | -1.99 | 10.4 | 388 | 0.0 | 0.0 |
| 21Q4 (12) | 18.08 | -1.42 | 22.08 | 1.13 | -0.88 | 20.21 | 0.54 | 0.0 | 54.29 | 1.55 | 0.65 | 34.78 | 6.25 | 0.55 | -1.53 | 2.99 | 1.44 | 26.38 | 8.57 | 2.1 | 10.41 | 388 | 0.0 | 0.0 |
| 21Q3 (11) | 18.34 | 13.91 | 25.27 | 1.14 | 5.56 | 34.12 | 0.54 | 31.71 | 45.95 | 1.54 | 17.56 | 23.2 | 6.22 | -7.34 | 7.06 | 2.94 | 15.62 | 16.5 | 8.40 | 3.2 | -1.65 | 388 | 0.0 | 2.37 |
| 21Q2 (10) | 16.1 | 6.55 | 24.81 | 1.08 | 24.14 | 22.73 | 0.41 | 2.5 | 28.12 | 1.31 | 13.91 | 11.97 | 6.71 | 16.5 | -1.67 | 2.55 | -3.8 | 2.66 | 8.14 | 6.91 | -10.29 | 388 | 0.0 | 2.37 |
| 21Q1 (9) | 15.11 | 2.03 | 30.82 | 0.87 | -7.45 | 4.82 | 0.4 | 14.29 | 8.11 | 1.15 | 0.0 | 1.77 | 5.76 | -9.28 | -19.88 | 2.65 | 12.02 | -17.36 | 7.61 | -1.99 | -22.21 | 388 | 0.0 | 1.84 |
| 20Q4 (8) | 14.81 | 1.16 | 15.97 | 0.94 | 10.59 | -4.08 | 0.35 | -5.41 | 0.0 | 1.15 | -8.0 | 0.88 | 6.35 | 9.32 | -17.29 | 2.36 | -6.49 | -13.77 | 7.77 | -9.06 | -13.02 | 388 | 2.37 | 1.84 |
| 20Q3 (7) | 14.64 | 13.49 | 25.02 | 0.85 | -3.41 | -9.57 | 0.37 | 15.62 | 5.71 | 1.25 | 6.84 | 13.64 | 5.81 | -14.89 | -27.67 | 2.53 | 1.88 | -15.44 | 8.54 | -5.86 | -9.11 | 379 | 0.0 | -0.52 |
| 20Q2 (6) | 12.9 | 11.69 | 28.1 | 0.88 | 6.02 | -4.35 | 0.32 | -13.51 | 6.67 | 1.17 | 3.54 | 18.18 | 6.82 | -5.07 | -25.33 | 2.48 | -22.56 | -16.73 | 9.07 | -7.3 | -7.74 | 379 | -0.52 | -0.52 |
| 20Q1 (5) | 11.55 | -9.55 | 5.87 | 0.83 | -15.31 | -2.35 | 0.37 | 5.71 | 8.82 | 1.13 | -0.88 | 14.14 | 7.19 | -6.36 | -7.76 | 3.20 | 16.88 | 2.79 | 9.78 | 9.59 | 7.82 | 381 | 0.0 | 0.0 |
| 19Q4 (4) | 12.77 | 9.05 | 0.0 | 0.98 | 4.26 | 0.0 | 0.35 | 0.0 | 0.0 | 1.14 | 3.64 | 0.0 | 7.67 | -4.4 | 0.0 | 2.74 | -8.3 | 0.0 | 8.93 | -4.97 | 0.0 | 381 | 0.0 | 0.0 |
| 19Q3 (3) | 11.71 | 16.29 | 0.0 | 0.94 | 2.17 | 0.0 | 0.35 | 16.67 | 0.0 | 1.1 | 11.11 | 0.0 | 8.03 | -12.14 | 0.0 | 2.99 | 0.33 | 0.0 | 9.39 | -4.45 | 0.0 | 381 | 0.0 | 0.0 |
| 19Q2 (2) | 10.07 | -7.7 | 0.0 | 0.92 | 8.24 | 0.0 | 0.3 | -11.76 | 0.0 | 0.99 | 0.0 | 0.0 | 9.14 | 17.26 | 0.0 | 2.98 | -4.4 | 0.0 | 9.83 | 8.34 | 0.0 | 381 | 0.0 | 0.0 |
| 19Q1 (1) | 10.91 | 0.0 | 0.0 | 0.85 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 0.99 | 0.0 | 0.0 | 7.79 | 0.0 | 0.0 | 3.12 | 0.0 | 0.0 | 9.07 | 0.0 | 0.0 | 381 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 54.16 | -15.14 | 3.56 | -16.24 | 1.58 | -25.47 | 5.64 | -8.89 | 6.57 | -1.29 | 2.92 | -12.18 | 10.41 | 7.37 | 396 | 0.0 |
| 2022 (9) | 63.82 | -5.62 | 4.25 | 0.95 | 2.12 | 11.58 | 6.19 | 11.53 | 6.66 | 6.96 | 3.32 | 18.22 | 9.70 | 18.17 | 396 | 2.06 |
| 2021 (8) | 67.62 | 25.45 | 4.21 | 20.29 | 1.9 | 33.8 | 5.55 | 18.09 | 6.23 | -4.12 | 2.81 | 6.65 | 8.21 | -5.87 | 388 | 0.0 |
| 2020 (7) | 53.9 | 18.57 | 3.5 | -4.89 | 1.42 | 5.19 | 4.7 | 11.11 | 6.49 | -19.78 | 2.63 | -11.29 | 8.72 | -6.29 | 388 | 2.37 |
| 2019 (6) | 45.46 | -6.21 | 3.68 | 2.79 | 1.35 | -11.76 | 4.23 | 6.55 | 8.10 | 9.6 | 2.97 | -5.92 | 9.30 | 13.6 | 379 | -0.52 |
| 2018 (5) | 48.47 | 14.75 | 3.58 | 7.83 | 1.53 | 18.6 | 3.97 | 5.87 | 7.39 | -6.03 | 3.16 | 3.36 | 8.19 | -7.74 | 381 | 1.33 |
| 2017 (4) | 42.24 | 13.0 | 3.32 | 14.88 | 1.29 | 0.0 | 3.75 | 7.45 | 7.86 | 1.66 | 3.05 | -11.51 | 8.88 | -4.91 | 376 | 0.53 |
| 2016 (3) | 37.38 | 20.85 | 2.89 | 24.57 | 1.29 | 10.26 | 3.49 | -5.16 | 7.73 | 3.07 | 3.45 | -8.77 | 9.34 | -21.53 | 374 | 5.06 |
| 2015 (2) | 30.93 | -11.27 | 2.32 | 0.87 | 1.17 | 3.54 | 3.68 | -11.33 | 7.50 | 13.69 | 3.78 | 16.7 | 11.90 | -0.06 | 356 | -4.04 |
| 2014 (1) | 34.86 | 14.52 | 2.3 | 5.5 | 1.13 | 7.62 | 4.15 | 10.96 | 6.60 | 0 | 3.24 | 0 | 11.90 | 0 | 371 | -5.84 |
