玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)43.46-1.0106.567.78-0.26140.294.23-61.41119.93.59-61.81121.651.39-60.29129.140.91-55.83134.470.224.7637.59.00-42.86157.1172.83-5.38-4.75180.00154.1298.0-83.33-385.71-1016.6726.53-2.78-6.85
23Q3 (19)43.904.3-7.467.8040.79304.1510.9655.02112.829.4053.59118.63.5055.56184.552.0657.25174.670.2110.5331.2515.7528.0552.4776.97-7.433.5970.83-10.9586.7429.1728.33-53.0127.292.75-21.54
23Q2 (18)42.098.17-13.225.54199.28-65.27.07211.34-60.16.12213.75-59.522.25241.51-67.21.31274.67-61.810.1918.75-13.6412.303424.32-42.3983.15-12.050.6279.55-9.85-11.1622.7393.18117.3326.56-20.436.97
23Q1 (17)38.9184.93-31.41-5.5871.1-117.23-6.3570.13-118.58-5.3867.55-118.8-1.5966.67-108.35-0.7571.59-108.090.160.0-50.0-0.3797.65-101.0194.5423.65-23.5888.24-2.94-6.711.7629.41126.7433.3817.2171.0
22Q4 (16)21.04-55.65-60.05-19.31-1100.52-175.08-21.26-512.82-184.03-16.58-485.58-176.48-4.77-487.8-137.41-2.64-452.0-139.170.160.0-48.39-15.76-252.57-156.0576.462.91-14.2990.91139.67-10.459.09-85.35700.028.48-18.1137.12
22Q3 (15)47.44-2.19-8.311.93-87.88-91.835.15-70.94-78.184.30-71.56-78.781.23-82.07-89.080.75-78.13-87.240.16-27.27-44.8310.33-51.62-61.7174.30-10.09-18.937.93-57.64-62.2562.07493.53034.7840.0760.65
22Q2 (14)48.50-14.51-3.9215.92-50.85-22.5317.72-48.16-8.0415.12-47.15-10.696.86-63.99-23.693.43-63.0-25.920.22-31.25-18.5221.35-41.68-7.4682.64-33.2-12.4189.54-5.32-15.6910.46101.54251.6324.8327.211.25
22Q1 (13)56.737.7124.5432.3925.93238.4534.1835.1269.5128.6131.96260.7819.0549.41502.859.2737.54423.730.323.2345.4536.6130.19153.18123.7138.6726.9194.58-6.84-8.85.19442.45240.0919.52-6.02-28.42
21Q4 (12)52.671.822.3225.728.89155.4125.307.2195.2221.687.01193.3712.7513.23318.036.7414.63258.510.316.924.028.124.23113.8489.21-2.6233.15101.521.02-12.76-1.52091.6720.77-4.06-20.42
21Q3 (11)51.742.516.0623.6214.9459.2723.6022.4769.7820.2619.6737.6411.2625.2565.835.8827.043.070.297.413.5726.9816.9553.8291.61-2.944.88100.49-5.38-6.410.00100.0100.021.65-3.0-6.88
21Q2 (10)50.4810.827.6620.55114.733.7419.27108.322.0716.93113.493.118.99184.496.264.63161.58-5.120.2722.73-10.023.0759.545.4494.35-3.2134.77106.212.411.69-6.90-86.21-33.022.32-18.150
21Q1 (9)45.555.78-6.089.57-4.97-29.169.257.93-34.727.937.31-35.053.163.61-33.891.77-5.85-39.590.22-12.0-8.3314.469.96-18.8197.4845.4923.6103.70-10.887.97-3.7079.63-170.3727.274.480.96
20Q4 (8)43.06-3.41-6.910.07-32.1-19.388.57-38.35-19.537.39-49.8-19.323.05-55.08-12.861.88-54.26-17.540.25-10.710.013.15-25.03-9.1267.005.9629.79116.368.38-1.0-18.18-187.88-3.6426.1012.261.91
20Q3 (7)44.58-4.93-10.6414.83-25.145.6313.90-26.380.1414.72-10.3523.286.79-19.7440.584.11-15.7841.720.28-6.6716.6717.54-19.841.3963.23-9.689.15107.372.85.97-6.32-21.8-380.023.250-13.38
20Q2 (6)46.89-3.32-5.8619.8146.6349.418.8833.2431.4816.4234.4833.68.4676.99108.374.8866.55104.180.3025.057.8921.8822.8519.9670.01-11.23-10.69104.448.7412.87-5.19-198.52-169.480.00-100.0-100.0
20Q1 (5)48.504.860.0813.518.17109.1314.1733.0583.5512.2133.385.284.7836.57162.642.9328.51166.360.24-4.050.017.8123.0844.2178.8752.7916.4696.05-18.2814.525.26130.0-67.3727.015.47-13.9
19Q4 (4)46.25-7.30.012.49-11.040.010.65-23.270.09.16-23.280.03.50-27.540.02.28-21.380.00.254.170.014.47-16.360.051.62-10.890.0117.5416.020.0-17.54-1233.330.025.61-4.580.0
19Q3 (3)49.890.160.014.045.880.013.88-3.340.011.94-2.850.04.8318.970.02.9021.340.00.2426.320.017.30-5.150.057.93-26.10.0101.329.490.0-1.32-117.630.026.84-2.290.0
19Q2 (2)49.812.790.013.26105.260.014.3686.010.012.2986.490.04.06123.080.02.39117.270.00.1918.750.018.2447.690.078.3915.760.092.5410.330.07.46-53.730.027.47-12.430.0
19Q1 (1)48.460.00.06.460.00.07.720.00.06.590.00.01.820.00.01.100.00.00.160.00.012.350.00.067.720.00.083.870.00.016.130.00.031.370.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)42.26-9.354.39-67.63.1028.934.43-70.333.82-70.135.11-76.433.38-72.040.77-17.29.58-48.7272.83-4.7598.218.280.89-90.42.350.5828.2011.95
2022 (9)46.62-7.9413.55-35.692.40-3.714.93-27.4212.79-27.921.68-34.8812.09-35.450.93-11.4318.68-22.9176.46-14.2990.70-11.429.3002.34-17.3725.1911.81
2021 (8)50.6410.9121.0742.852.50-6.7820.5746.8217.7438.0533.2951.0418.7334.551.05-1.8724.2337.289.2133.15102.40-2.72-2.4002.83-30.0922.53-6.9
2020 (7)45.66-5.9914.7524.372.682.8914.0118.4312.8526.622.0460.1713.9265.321.0732.117.6612.767.0029.79105.265.26-5.2604.057.3124.20-12.29
2019 (6)48.570.2511.86-5.872.60-15.3511.83-18.1310.15-21.9213.76-21.918.42-12.290.8112.515.67-16.7451.62-36.13100.0014.29-0.4303.777.8627.590.07
2018 (5)48.45-1.0812.600.723.0822.1214.4569.613.0077.1117.6286.859.6073.910.720.018.8254.2680.82-17.7987.50-40.6212.8703.50027.570.95
2017 (4)48.98-2.9712.51-18.132.5213.518.52-41.847.34-43.19.43-38.575.52-45.620.72-6.4912.20-31.9298.3158.33147.3741.34-46.7100.00027.311.71
2016 (3)50.486.2515.28-2.112.2216.1614.65-9.2312.90-9.6615.35-12.1910.15-18.990.77-12.517.92-4.3262.0935.92104.267.81-4.2600.00026.8513.96
2015 (2)47.515.6715.61-16.031.91-28.7516.14-21.9514.28-26.4317.48-45.3912.53-44.460.88-24.1418.73-21.6345.6832.8396.717.593.29-67.460.00023.5626.6
2014 (1)44.96018.5902.68-43.3120.68019.41032.01022.5601.1633.3323.90034.39-36.2489.89-8.2910.11410.550.00018.61-45.81

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