玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)7.07.0322.590.2110.5316.670.42-4.5510.531.878.096.863.003.26-4.836.00-10.82-9.8426.710.99-12.84000
23Q3 (19)6.544.4714.540.195.56-5.00.4412.82-6.381.730.58-10.362.911.04-17.066.737.99-18.2626.45-3.72-21.74000
23Q2 (18)6.2616.79-27.380.185.88-10.00.392.63-31.581.72-6.52-16.12.88-9.3423.936.23-12.12-5.7827.48-19.9615.53000
23Q1 (17)5.36-6.13-56.770.17-5.56-22.730.380.0-44.121.845.14-13.213.170.6178.777.096.5329.2834.3312.01100.79000
22Q4 (16)5.710.0-45.20.18-10.0-5.260.38-19.15-38.711.75-9.33-12.063.15-10.072.886.65-19.1511.8530.65-9.3360.48000
22Q3 (15)5.71-33.76-34.440.20.017.650.47-17.54-12.961.93-5.8510.923.5050.9679.468.2324.4832.7733.8042.1369.2000
22Q2 (14)8.62-30.4814.930.2-9.0942.860.57-16.1821.282.05-3.325.772.3230.7724.36.6120.585.5223.7839.19.43000
22Q1 (13)12.419.0113.430.2215.7969.230.689.6870.02.126.5336.771.77-2.7-20.715.48-7.84-20.3517.10-10.48-35.91000
21Q4 (12)10.4219.6363.070.1911.7626.670.6214.8155.01.9914.3727.561.82-6.58-22.325.95-4.03-4.9519.10-4.4-21.77000
21Q3 (11)8.7116.1327.340.1721.436.250.5414.8920.01.746.7521.681.954.56-16.566.20-1.07-5.7619.98-8.08-4.45000
21Q2 (10)7.529.095.190.147.697.690.4717.56.821.635.1620.741.87-16.572.386.27-8.981.5521.73-18.5414.78000
21Q1 (9)5.81-9.087.790.13-13.330.00.40.02.561.55-0.6413.972.24-4.68-7.236.889.98-4.8526.689.285.73000
20Q4 (8)6.39-6.5818.550.15-6.250.00.4-11.1114.291.569.0918.182.350.35-15.656.26-4.85-3.624.4116.77-0.31000
20Q3 (7)6.84-4.0724.590.1623.086.670.452.279.761.435.931.422.3428.3-14.396.586.61-11.9120.9110.42-18.6000
20Q2 (6)7.1332.2853.00.130.08.330.4412.8229.411.35-0.749.761.82-24.4-29.26.17-14.71-15.4218.93-24.96-28.27000
20Q1 (5)5.390.033.090.13-13.338.330.3911.4318.181.363.038.82.41-13.33-18.67.2411.43-11.225.233.03-18.25000
19Q4 (4)5.39-1.820.00.150.00.00.35-14.630.01.32-6.380.02.781.860.06.49-13.050.024.49-4.650.0000.0
19Q3 (3)5.4917.810.00.1525.00.00.4120.590.01.4114.630.02.736.10.07.472.360.025.68-2.70.0000.0
19Q2 (2)4.6615.060.00.120.00.00.343.030.01.23-1.60.02.58-13.090.07.30-10.460.026.39-14.480.0000.0
19Q1 (1)4.050.00.00.120.00.00.330.00.01.250.00.02.960.00.08.150.00.030.860.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)25.16-22.440.76-3.81.62-22.867.15-8.923.0224.046.44-0.5428.4217.4400
2022 (9)32.440.00.7923.442.13.457.8513.442.4423.446.473.4524.2013.4400
2021 (8)32.4425.930.6412.282.0320.126.9221.191.97-10.846.26-4.6221.33-3.7600
2020 (7)25.7631.50.573.641.6918.185.719.62.21-21.196.56-10.1222.17-16.6500
2019 (6)19.593.870.557.841.43-2.725.219.222.813.827.30-6.3526.605.1500
2018 (5)18.865.540.510.01.472.084.774.382.70-5.257.79-3.2825.29-1.100
2017 (4)17.871.650.510.01.44-1.374.578.292.85-1.628.06-2.9725.576.5400
2016 (3)17.58-6.740.512.01.46-5.194.226.32.909.378.301.6524.0013.983070.0
2015 (2)18.85-14.360.5-13.791.5423.23.970.02.650.668.1743.8521.0616.763070.0
2014 (1)22.0153.060.58-26.581.25-6.023.97-17.632.6405.68018.0403070.0

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