- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 7.81 | 4.69 | -0.26 | 0.28 | -3.45 | -17.65 | 1.18 | 32.58 | 2.61 | 0 | 0 | 0 | 3.59 | -7.78 | -17.44 | 15.11 | 26.64 | 2.87 | 0.00 | 0 | 0 | 653 | 0.77 | -3.4 |
| 23Q3 (19) | 7.46 | 7.34 | -5.57 | 0.29 | 20.83 | -12.12 | 0.89 | 5.95 | 4.71 | 0 | 0 | 0 | 3.89 | 12.57 | -6.94 | 11.93 | -1.29 | 10.88 | 0.00 | 0 | 0 | 648 | 1.09 | -4.0 |
| 23Q2 (18) | 6.95 | 1.31 | -14.83 | 0.24 | 0.0 | -22.58 | 0.84 | 0.0 | -3.45 | 0 | 0 | 0 | 3.45 | -1.29 | -9.1 | 12.09 | -1.29 | 13.36 | 0.00 | 0 | 0 | 641 | -0.31 | 4.06 |
| 23Q1 (17) | 6.86 | -12.39 | -15.1 | 0.24 | -29.41 | -20.0 | 0.84 | -26.96 | -4.55 | 0 | 0 | 0 | 3.50 | -19.43 | -5.77 | 12.24 | -16.63 | 12.43 | 0.00 | 0 | 0 | 643 | -4.88 | 5.07 |
| 22Q4 (16) | 7.83 | -0.89 | -3.93 | 0.34 | 3.03 | -10.53 | 1.15 | 35.29 | 6.48 | 0 | 0 | 0 | 4.34 | 3.95 | -6.87 | 14.69 | 36.5 | 10.83 | 0.00 | 0 | 0 | 676 | 0.15 | 21.15 |
| 22Q3 (15) | 7.9 | -3.19 | 29.72 | 0.33 | 6.45 | 3.12 | 0.85 | -2.3 | 14.86 | 0 | 0 | 0 | 4.18 | 9.96 | -20.5 | 10.76 | 0.92 | -11.45 | 0.00 | 0 | 0 | 675 | 9.58 | 30.31 |
| 22Q2 (14) | 8.16 | 0.99 | 44.42 | 0.31 | 3.33 | 3.33 | 0.87 | -1.14 | 24.29 | 0 | 0 | 0 | 3.80 | 2.32 | -28.45 | 10.66 | -2.11 | -13.94 | 0.00 | 0 | 0 | 616 | 0.65 | 22.95 |
| 22Q1 (13) | 8.08 | -0.86 | 49.91 | 0.3 | -21.05 | 3.45 | 0.88 | -18.52 | 31.34 | 0 | 0 | 0 | 3.71 | -20.37 | -30.99 | 10.89 | -17.81 | -12.38 | 0.00 | 0 | 0 | 612 | 9.68 | 20.71 |
| 21Q4 (12) | 8.15 | 33.83 | 51.21 | 0.38 | 18.75 | 22.58 | 1.08 | 45.95 | 30.12 | 0 | 0 | 0 | 4.66 | -11.27 | -18.93 | 13.25 | 9.06 | -13.94 | 0.00 | 0 | 0 | 558 | 7.72 | 10.06 |
| 21Q3 (11) | 6.09 | 7.79 | 26.61 | 0.32 | 6.67 | 23.08 | 0.74 | 5.71 | 12.12 | 0 | 0 | 0 | 5.25 | -1.04 | -2.79 | 12.15 | -1.92 | -11.44 | 0.00 | 0 | 0 | 518 | 3.39 | 3.81 |
| 21Q2 (10) | 5.65 | 4.82 | 23.09 | 0.3 | 3.45 | 25.0 | 0.7 | 4.48 | 7.69 | 0 | 0 | 0 | 5.31 | -1.31 | 1.55 | 12.39 | -0.33 | -12.51 | 0.00 | 0 | 0 | 501 | -1.18 | 1.62 |
| 21Q1 (9) | 5.39 | 0.0 | 25.64 | 0.29 | -6.45 | 38.1 | 0.67 | -19.28 | 3.08 | 0 | 0 | 0 | 5.38 | -6.45 | 9.91 | 12.43 | -19.28 | -17.96 | 0.00 | 0 | 0 | 507 | 0.0 | 4.11 |
| 20Q4 (8) | 5.39 | 12.06 | 17.69 | 0.31 | 19.23 | 0.0 | 0.83 | 25.76 | -1.19 | 0 | 0 | 0 | 5.75 | 6.4 | -15.03 | 15.40 | 12.23 | -16.04 | 0.00 | 0 | 0 | 507 | 1.6 | 3.68 |
| 20Q3 (7) | 4.81 | 4.79 | -50.77 | 0.26 | 8.33 | -3.7 | 0.66 | 1.54 | -18.52 | 0 | 0 | 0 | 5.41 | 3.38 | 95.6 | 13.72 | -3.11 | 65.5 | 0.00 | 0 | 0 | 499 | 1.22 | -2.16 |
| 20Q2 (6) | 4.59 | 6.99 | 9.03 | 0.24 | 14.29 | -4.0 | 0.65 | 0.0 | -1.52 | 0 | 0 | 0 | 5.23 | 6.82 | -11.95 | 14.16 | -6.54 | -9.67 | 0.00 | 0 | 0 | 493 | 1.23 | 1.86 |
| 20Q1 (5) | 4.29 | -6.33 | 2.63 | 0.21 | -32.26 | -19.23 | 0.65 | -22.62 | 4.84 | 0 | 0 | 0 | 4.90 | -27.68 | -21.3 | 15.15 | -17.39 | 2.15 | 0.00 | 0 | 0 | 487 | -0.41 | 0.83 |
| 19Q4 (4) | 4.58 | -53.12 | 0.0 | 0.31 | 14.81 | 0.0 | 0.84 | 3.7 | 0.0 | 0 | 0 | 0.0 | 6.77 | 144.92 | 0.0 | 18.34 | 121.22 | 0.0 | 0.00 | 0 | 0.0 | 489 | -4.12 | 0.0 |
| 19Q3 (3) | 9.77 | 132.07 | 0.0 | 0.27 | 8.0 | 0.0 | 0.81 | 22.73 | 0.0 | 0 | 0 | 0.0 | 2.76 | -53.46 | 0.0 | 8.29 | -47.12 | 0.0 | 0.00 | 0 | 0.0 | 510 | 5.37 | 0.0 |
| 19Q2 (2) | 4.21 | 0.72 | 0.0 | 0.25 | -3.85 | 0.0 | 0.66 | 6.45 | 0.0 | 0 | 0 | 0.0 | 5.94 | -4.53 | 0.0 | 15.68 | 5.69 | 0.0 | 0.00 | 0 | 0.0 | 484 | 0.21 | 0.0 |
| 19Q1 (1) | 4.18 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.62 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 6.22 | 0.0 | 0.0 | 14.83 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 483 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 29.08 | -9.04 | 1.06 | -17.19 | 3.75 | 0.0 | 0 | 0 | 3.65 | -8.96 | 12.90 | 9.94 | 0.00 | 0 | 653 | -3.4 |
| 2022 (9) | 31.97 | 26.46 | 1.28 | 0.0 | 3.75 | 17.19 | 0 | 0 | 4.00 | -20.93 | 11.73 | -7.34 | 0.00 | 0 | 676 | 21.15 |
| 2021 (8) | 25.28 | 32.56 | 1.28 | 25.49 | 3.2 | 14.7 | 0 | 0 | 5.06 | -5.34 | 12.66 | -13.48 | 0.00 | 0 | 558 | 10.06 |
| 2020 (7) | 19.07 | -16.14 | 1.02 | -6.42 | 2.79 | -4.78 | 0 | 0 | 5.35 | 11.59 | 14.63 | 13.55 | 0.00 | 0 | 507 | 3.68 |
| 2019 (6) | 22.74 | 33.92 | 1.09 | -9.17 | 2.93 | 0.0 | 0 | 0 | 4.79 | -32.17 | 12.88 | -25.33 | 0.00 | 0 | 489 | 2.73 |
| 2018 (5) | 16.98 | 14.5 | 1.2 | 5.26 | 2.93 | 7.33 | 0 | 0 | 7.07 | -8.07 | 17.26 | -6.26 | 0.00 | 0 | 476 | 5.54 |
| 2017 (4) | 14.83 | 12.01 | 1.14 | 26.67 | 2.73 | 4.2 | 0 | 0 | 7.69 | 13.09 | 18.41 | -6.97 | 0.00 | 0 | 451 | 3.92 |
| 2016 (3) | 13.24 | 4.58 | 0.9 | 5.88 | 2.62 | 3.15 | 0 | 0 | 6.80 | 1.24 | 19.79 | -1.37 | 0.00 | 0 | 434 | -0.46 |
| 2015 (2) | 12.66 | -1.78 | 0.85 | -13.27 | 2.54 | 6.28 | 0 | 0 | 6.71 | -11.69 | 20.06 | 8.21 | 0.00 | 0 | 436 | 0.23 |
| 2014 (1) | 12.89 | 5.14 | 0.98 | 10.11 | 2.39 | -3.63 | 0 | 0 | 7.60 | 0 | 18.54 | 0 | 0.00 | 0 | 435 | 1.4 |
