玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q3 (20)7.467.34-5.570.2920.83-12.120.895.954.710003.8912.57-6.9411.93-1.2910.880.00006481.09-4.0
23Q2 (19)6.951.31-14.830.240.0-22.580.840.0-3.450003.45-1.29-9.112.09-1.2913.360.0000641-0.314.06
23Q1 (18)6.86-12.39-15.10.24-29.41-20.00.84-26.96-4.550003.50-19.43-5.7712.24-16.6312.430.0000643-4.885.07
22Q4 (17)7.83-0.89-3.930.343.03-10.531.1535.296.480004.343.95-6.8714.6936.510.830.00006760.1521.15
22Q3 (16)7.9-3.1929.720.336.453.120.85-2.314.860004.189.96-20.510.760.92-11.450.00006759.5830.31
22Q2 (15)8.160.9944.420.313.333.330.87-1.1424.290003.802.32-28.4510.66-2.11-13.940.00006160.6522.95
22Q1 (14)8.08-0.8649.910.3-21.053.450.88-18.5231.340003.71-20.37-30.9910.89-17.81-12.380.00006129.6820.71
21Q4 (13)8.1533.8351.210.3818.7522.581.0845.9530.120004.66-11.27-18.9313.259.06-13.940.00005587.7210.06
21Q3 (12)6.097.7926.610.326.6723.080.745.7112.120005.25-1.04-2.7912.15-1.92-11.440.00005183.393.81
21Q2 (11)5.654.8223.090.33.4525.00.74.487.690005.31-1.311.5512.39-0.33-12.510.0000501-1.181.62
21Q1 (10)5.390.025.640.29-6.4538.10.67-19.283.080005.38-6.459.9112.43-19.28-17.960.00005070.04.11
20Q4 (9)5.3912.0617.690.3119.230.00.8325.76-1.190005.756.4-15.0315.4012.23-16.040.00005071.63.68
20Q3 (8)4.814.79-50.770.268.33-3.70.661.54-18.520005.413.3895.613.72-3.1165.50.00004991.22-2.16
20Q2 (7)4.596.999.030.2414.29-4.00.650.0-1.520005.236.82-11.9514.16-6.54-9.670.00004931.231.86
20Q1 (6)4.29-6.332.630.21-32.26-19.230.65-22.624.840004.90-27.68-21.315.15-17.392.150.0000487-0.410.83
19Q4 (5)4.58-53.122.690.3114.81-3.120.843.7-2.330006.77144.92-5.6618.34121.22-4.880.0000489-4.122.73
19Q3 (4)9.77132.070.00.278.00.00.8122.730.0000.02.76-53.460.08.29-47.120.00.0000.05105.370.0
19Q2 (3)4.210.720.00.25-3.850.00.666.450.0000.05.94-4.530.015.685.690.00.0000.04840.210.0
19Q1 (2)4.18-6.280.00.26-18.750.00.62-27.910.0000.06.22-13.310.014.83-23.080.00.0000.04831.470.0
18Q4 (1)4.460.00.00.320.00.00.860.00.000.00.07.170.00.019.280.00.00.000.00.04760.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2022 (10)31.9726.461.280.03.7517.19004.00-20.9311.73-7.340.00067621.15
2021 (9)25.2832.561.2825.493.214.7005.06-5.3412.66-13.480.00055810.06
2020 (8)19.07-16.141.02-6.422.79-4.78005.3511.5914.6313.550.0005073.68
2019 (7)22.7433.921.09-9.172.930.0004.79-32.1712.88-25.330.0004892.73
2018 (6)16.9814.51.25.262.937.33007.07-8.0717.26-6.260.0004765.54
2017 (5)14.8312.011.1426.672.734.2007.6913.0918.41-6.970.0004513.92
2016 (4)13.244.580.95.882.623.15006.801.2419.79-1.370.000434-0.46
2015 (3)12.66-1.780.85-13.272.546.28006.71-11.6920.068.210.0004360.23
2014 (2)12.895.140.9810.112.39-3.63007.604.7318.54-8.340.0004351.4
2013 (1)12.261.160.89-10.12.48-5.34007.26020.2300.000429-1.15

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