- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 35.2 | 64.41 | 295.95 | 0.99 | 98.0 | 661.54 | 0.76 | 80.95 | 13.43 | 0 | 0 | 0 | 2.81 | 20.43 | 92.33 | 2.16 | 10.06 | -71.35 | 0.00 | 0 | 0 | 49 | 16.67 | 16.67 |
| 23Q3 (19) | 21.41 | 18.75 | 31.75 | 0.5 | 2.04 | 233.33 | 0.42 | -25.0 | 31.25 | 0 | 0 | 0 | 2.34 | -14.07 | 153.0 | 1.96 | -36.84 | -0.38 | 0.00 | 0 | 0 | 42 | 0.0 | -6.67 |
| 23Q2 (18) | 18.03 | 136.61 | 281.18 | 0.49 | 133.33 | 226.67 | 0.56 | 93.1 | 115.38 | 0 | 0 | 0 | 2.72 | -1.39 | -14.3 | 3.11 | -18.39 | -43.5 | 0.00 | 0 | 0 | 42 | 0.0 | -6.67 |
| 23Q1 (17) | 7.62 | -14.29 | -33.51 | 0.21 | 61.54 | -40.0 | 0.29 | -56.72 | -3.33 | 0 | 0 | 0 | 2.76 | 88.46 | -9.76 | 3.81 | -49.5 | 45.38 | 0.00 | 0 | 0 | 42 | 0.0 | -6.67 |
| 22Q4 (16) | 8.89 | -45.29 | -64.01 | 0.13 | -13.33 | -83.33 | 0.67 | 109.38 | 13.56 | 0 | 0 | 0 | 1.46 | 58.42 | -53.69 | 7.54 | 282.72 | 215.51 | 0.00 | 0 | 0 | 42 | -6.67 | -6.67 |
| 22Q3 (15) | 16.25 | 243.55 | 55.21 | 0.15 | 0.0 | -58.33 | 0.32 | 23.08 | 14.29 | 0 | 0 | 0 | 0.92 | -70.89 | -73.15 | 1.97 | -64.18 | -26.36 | 0.00 | 0 | 0 | 45 | 0.0 | -2.17 |
| 22Q2 (14) | 4.73 | -58.73 | -70.86 | 0.15 | -57.14 | -66.67 | 0.26 | -13.33 | -31.58 | 0 | 0 | 0 | 3.17 | 3.84 | 14.38 | 5.50 | 109.98 | 134.77 | 0.00 | 0 | 0 | 45 | 0.0 | -2.17 |
| 22Q1 (13) | 11.46 | -53.6 | 27.76 | 0.35 | -55.13 | 29.63 | 0.3 | -49.15 | 7.14 | 0 | 0 | 0 | 3.05 | -3.29 | 1.46 | 2.62 | 9.59 | -16.14 | 0.00 | 0 | 0 | 45 | 0.0 | -2.17 |
| 21Q4 (12) | 24.7 | 135.91 | 101.63 | 0.78 | 116.67 | 188.89 | 0.59 | 110.71 | 5.36 | 0 | 0 | 0 | 3.16 | -8.16 | 43.27 | 2.39 | -10.68 | -47.75 | 0.00 | 0 | 0 | 45 | -2.17 | -2.17 |
| 21Q3 (11) | 10.47 | -35.49 | 11.98 | 0.36 | -20.0 | 20.0 | 0.28 | -26.32 | 12.0 | 0 | 0 | 0 | 3.44 | 24.01 | 7.16 | 2.67 | 14.22 | 0.02 | 0.00 | 0 | 0 | 46 | 0.0 | 2.22 |
| 21Q2 (10) | 16.23 | 80.94 | 160.1 | 0.45 | 66.67 | 200.0 | 0.38 | 35.71 | 18.75 | 0 | 0 | 0 | 2.77 | -7.89 | 15.34 | 2.34 | -24.99 | -54.34 | 0.00 | 0 | 0 | 46 | 0.0 | 2.22 |
| 21Q1 (9) | 8.97 | -26.78 | 197.02 | 0.27 | 0.0 | 125.0 | 0.28 | -50.0 | -9.68 | 0 | 0 | 0 | 3.01 | 36.57 | -24.25 | 3.12 | -31.72 | -69.59 | 0.00 | 0 | 0 | 46 | 0.0 | 2.22 |
| 20Q4 (8) | 12.25 | 31.02 | 27.34 | 0.27 | -10.0 | -20.59 | 0.56 | 124.0 | 27.27 | 0 | 0 | 0 | 2.20 | -31.31 | -37.64 | 4.57 | 70.97 | -0.05 | 0.00 | 0 | 0 | 46 | 2.22 | 2.22 |
| 20Q3 (7) | 9.35 | 49.84 | 109.64 | 0.3 | 100.0 | 57.89 | 0.25 | -21.88 | 4.17 | 0 | 0 | 0 | 3.21 | 33.48 | -24.68 | 2.67 | -47.86 | -50.31 | 0.00 | 0 | 0 | 45 | 0.0 | 0.0 |
| 20Q2 (6) | 6.24 | 106.62 | 44.44 | 0.15 | 25.0 | 50.0 | 0.32 | 3.23 | 6.67 | 0 | 0 | 0 | 2.40 | -39.5 | 3.85 | 5.13 | -50.04 | -26.15 | 0.00 | 0 | 0 | 45 | 0.0 | 0.0 |
| 20Q1 (5) | 3.02 | -68.61 | -39.48 | 0.12 | -64.71 | -25.0 | 0.31 | -29.55 | 29.17 | 0 | 0 | 0 | 3.97 | 12.43 | 23.92 | 10.26 | 124.43 | 113.42 | 0.00 | 0 | 0 | 45 | 0.0 | 0.0 |
| 19Q4 (4) | 9.62 | 115.7 | 0.0 | 0.34 | 78.95 | 0.0 | 0.44 | 83.33 | 0.0 | 0 | 0 | 0.0 | 3.53 | -17.04 | 0.0 | 4.57 | -15.0 | 0.0 | 0.00 | 0 | 0.0 | 45 | 0.0 | 0.0 |
| 19Q3 (3) | 4.46 | 3.24 | 0.0 | 0.19 | 90.0 | 0.0 | 0.24 | -20.0 | 0.0 | 0 | 0 | 0.0 | 4.26 | 84.04 | 0.0 | 5.38 | -22.51 | 0.0 | 0.00 | 0 | 0.0 | 45 | 0.0 | 0.0 |
| 19Q2 (2) | 4.32 | -13.43 | 0.0 | 0.1 | -37.5 | 0.0 | 0.3 | 25.0 | 0.0 | 0 | 0 | 0.0 | 2.31 | -27.81 | 0.0 | 6.94 | 44.39 | 0.0 | 0.00 | 0 | 0.0 | 45 | 0.0 | 0.0 |
| 19Q1 (1) | 4.99 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.21 | 0.0 | 0.0 | 4.81 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 45 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 82.27 | 99.06 | 2.18 | 179.49 | 2.03 | 30.13 | 0 | 0 | 2.65 | 40.41 | 2.47 | -34.63 | 0.00 | 0 | 49 | 16.67 |
| 2022 (9) | 41.33 | -31.54 | 0.78 | -58.06 | 1.56 | 2.63 | 0 | 0 | 1.89 | -38.75 | 3.77 | 49.91 | 0.00 | 0 | 42 | -6.67 |
| 2021 (8) | 60.37 | 95.63 | 1.86 | 118.82 | 1.52 | 5.56 | 0 | 0 | 3.08 | 11.86 | 2.52 | -46.04 | 0.00 | 0 | 45 | -2.17 |
| 2020 (7) | 30.86 | 31.94 | 0.85 | 8.97 | 1.44 | 18.03 | 0 | 0 | 2.75 | -17.4 | 4.67 | -10.54 | 0.00 | 0 | 46 | 2.22 |
| 2019 (6) | 23.39 | -26.59 | 0.78 | -23.53 | 1.22 | -1.61 | 0 | 0 | 3.33 | 4.16 | 5.22 | 34.02 | 0.00 | 0 | 45 | 0.0 |
| 2018 (5) | 31.86 | 5.81 | 1.02 | 7.37 | 1.24 | -3.12 | 0 | 0 | 3.20 | 1.47 | 3.89 | -8.45 | 0.00 | 0 | 45 | -4.26 |
| 2017 (4) | 30.11 | 48.84 | 0.95 | 90.0 | 1.28 | 5.79 | 0 | 0 | 3.16 | 27.66 | 4.25 | -28.93 | 0.00 | 0 | 47 | -2.08 |
| 2016 (3) | 20.23 | 1.3 | 0.5 | -19.35 | 1.21 | 35.96 | 0 | 0 | 2.47 | -20.39 | 5.98 | 34.21 | 0.00 | 0 | 48 | -2.04 |
| 2015 (2) | 19.97 | -50.16 | 0.62 | -57.82 | 0.89 | -27.05 | 0 | 0 | 3.10 | -15.37 | 4.46 | 46.38 | 0.00 | 0 | 49 | 2.08 |
| 2014 (1) | 40.07 | -12.93 | 1.47 | 5.76 | 1.22 | 12.96 | 0 | 0 | 3.67 | 0 | 3.04 | 0 | 0.00 | 0 | 48 | -7.69 |
