玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)20.00-63.42-46.96-15.53-169.62-10.93-17.3218.99-74.95-20.9518.16-31.35-0.3834.48-40.74-0.2143.24-50.00.01-50.00.017.39152.03-36.2330.42-0.391.16100.00200.0-33.33-0.00-100.0100.038.8718.917.93
23Q3 (19)54.677.721.17-5.7683.184.64-21.3840.63-193.81-25.6024.13-237.63-0.580.0-248.72-0.370.0-202.780.02100.00.06.900-86.6930.540.93-3.3933.33-61.9200.066.670-50.032.69-23.59-1.65
23Q2 (18)50.75-12.09-8.39-34.25-75.4612.4-36.01-14.1-19.91-33.747.71-16770.0-0.5812.120-0.3715.91-716.670.010.00.00.00-100.0-100.030.26-0.072.4487.5022.5-34.37-0.00-100.0100.042.78-1.22-8.9
23Q1 (17)57.7353.09-2.19-19.52-39.4338.5-31.56-218.790.5-36.56-129.2227.37-0.66-144.4423.26-0.44-214.2925.420.010.00.04.35-84.05030.280.7-15.6171.43-52.38-28.5742.86185.71043.3131.4-8.96
22Q4 (16)37.71-30.22-32.6-14.00-131.7957.32-9.90-143.4477.05-15.95-185.7564.13-0.27-169.2361.43-0.14-138.8970.830.01-50.00.027.27-47.41400.030.07-4.87-0.56150.00550.0114.29-50.00-137.5-350.032.96-0.84-5.01
22Q3 (15)54.04-2.45-2.7-6.0484.5513.5922.79175.89211.9418.609400.0121.520.390120.860.36500.0126.280.02100.00.051.85989.29703.8831.617.010.03-33.33-125.0-200.0133.33500.0100.033.24-29.22-0.78
22Q2 (14)55.40-6.130.38-39.10-23.1930.6-30.035.33-103.85-0.2099.6-100.030.00100.0-100.00.06110.17-99.380.010.00.04.760-99.4129.54-17.67-3.72133.3333.331925.64-33.330-131.0646.96-1.28-35.57
22Q1 (13)59.025.499.46-31.743.23-38.48-31.7226.47-74.0-50.34-13.23-89.6-0.86-22.86-62.26-0.59-22.92-63.890.010.0-50.00.00100.0-100.035.8818.6513.01100.0042.86-16.67-0.00-100.0100.047.5737.0922.1
21Q4 (12)55.950.7419.96-32.80-369.24-51.92-43.14-111.8957.2-44.4648.5757.24-0.7062.5762.57-0.4864.9669.620.01-50.0-50.0-9.09-240.9387.8830.24-4.3-5.9770.00110.0236.020.00-70.0-74.7434.703.58347.16
21Q3 (11)55.540.634.32-6.9987.59-4.17-20.36-102.6118.13-86.44-111.4-188.42-1.87-114.83-159.72-1.37-114.18-101.470.02100.00.06.45-99.2203.231.603.0489.5533.33556.4133.3366.67-37.87-11.1133.50-54.04-24.69
21Q2 (10)55.192.366.11-56.34-145.8152.14779.194374.22-68.29758.442956.65-66.3912.612479.25-72.149.662783.33-75.180.01-50.0-50.0808.706907.8-67.2330.68-3.37499.22-7.30-106.09-50.84107.30636.522.5372.8987.090
21Q1 (9)53.9215.6120.28-22.92-6.1618.06-18.2381.9168.21-26.5574.4756.33-0.5371.6668.07-0.3677.2269.230.020.00.011.54115.39137.9231.75-1.27-7.25120.00476.0122.86-20.00-125.26-137.1438.96402.06-22.22
20Q4 (8)46.64-12.415.99-21.59-221.7653.93-100.79-305.2736.06-103.98-246.9518.35-1.87-159.7249.32-1.58-132.3540.150.020.00.0-75.00-1100.039.5232.16500.0-6.5720.83-16.67-30.5679.175.5613.17.76-82.55-77.46
20Q3 (7)53.242.36-5.67-6.7194.349.85-24.87-101.01-66.91-29.97-101.33-43.53-0.72-101.598.86-0.68-101.75-38.780.020.0-33.33-6.25-100.25-153.155.364.69-84.6525.00616.35-75.075.00-28.34275.044.48029.26
20Q2 (6)52.0116.02-4.41-117.71-320.84-76.532457.164384.5565.292256.793811.83492.2345.272827.11417.9138.923426.5446.570.020.00.02468.188211.01597.795.12-85.04-85.79-4.84-108.99-139.04104.6694.3620.540.00-100.0-100.0
20Q1 (5)44.8311.49-10.12-27.9740.3148.99-57.3563.62-305.01-60.8052.26-253.69-1.6655.01-336.84-1.1755.68-290.00.020.00.0-30.4375.46-216.6334.23-0.5594.8253.8579.49-87.5753.85-23.08116.1550.0945.48-7.57
19Q4 (4)40.21-28.760.0-46.86-250.220.0-157.62-957.850.0-127.35-509.910.0-3.69-367.090.0-2.64-438.780.00.02-33.330.0-124.00-1154.420.034.42-1.430.030.00-70.00.070.00250.00.034.430.060.0
19Q3 (3)56.443.730.0-13.3879.930.0-14.9097.180.0-20.8896.370.0-0.7994.450.0-0.4995.640.00.0350.00.011.76102.370.034.92-3.110.0100.00706.250.020.00-76.960.034.41-30.10.0
19Q2 (2)54.419.080.0-66.68-21.610.0-528.09-3629.450.0-575.37-3247.120.0-14.24-3647.370.0-11.23-3643.330.00.020.00.0-495.83-2000.460.036.04105.120.012.40-97.140.086.82126.050.049.23-9.150.0
19Q1 (1)49.880.00.0-54.830.00.0-14.160.00.0-17.190.00.0-0.380.00.0-0.300.00.00.020.00.026.090.00.017.570.00.0433.330.00.0-333.330.00.054.190.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)46.36-10.48-17.83019.798.27-26.190-28.990-2.200-1.3900.0620.08.33-63.1130.421.1668.00-66.032.0006.78-4.938.99-2.16
2022 (9)51.79-6.08-21.79018.28-1.87-10.370-10.880-0.760-0.3400.05-16.6722.58-87.7530.07-0.56200.000-110.0007.132.0139.85-9.39
2021 (8)55.1411.44-27.72018.6325.42154.44-68.35127.29-71.169.64-76.617.55-75.710.06-14.29184.31-63.9230.24-5.97-17.830117.839.186.9938.9743.98-22.99
2020 (7)49.48-2.41-39.19014.85-30.91488.020441.41041.21031.0800.07-22.22510.89032.16-6.57-7.930107.9344.725.03-52.0757.1135.65
2019 (6)50.70-16.82-42.47021.5066.1-165.000-171.110-18.960-15.7200.0912.5-130.84034.42551.8925.99074.58-38.010.50-20.3842.10-29.41
2018 (5)60.950-69.65012.94-93.53343.520310.82024.60023.4100.08700.0364.7105.288.64-20.270120.27013.19059.64-59.37
2017 (4)-160.460-522.420200.0044.0-465.570-516.410-4.510-4.3600.01-50.0-250.0004.86162.7111.110-11.1100.000146.8090.43
2016 (3)-153.850-398.480138.89259.2530.330536.4608.5808.4100.02-66.67661.1101.85-17.04-75.270176.34966.080.00077.09174.54
2015 (2)-102.880-147.65038.67101.74-176.730-177.800-11.710-10.9000.06-64.71-138.6702.23-81.4883.46-74.0216.5400.00028.0858.91
2014 (1)-24.250-44.19019.17-25.1-13.800-14.060-2.820-2.3000.170.06.25012.04-43.55321.21149.07-221.2100.00017.67-22.26

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