- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.23 | -20.69 | 4.55 | -0.02 | -128.57 | -300.0 | 0.1 | 0.0 | 0.0 | 0 | 0 | 0 | -8.70 | -136.02 | -291.3 | 43.48 | 26.09 | -4.35 | 0.00 | 0 | 0 | 118 | 0.0 | 0.0 |
| 23Q3 (19) | 0.29 | 31.82 | 7.41 | 0.07 | 0.0 | 40.0 | 0.1 | -9.09 | -9.09 | 0 | 0 | 0 | 24.14 | -24.14 | 30.34 | 34.48 | -31.03 | -15.36 | 0.00 | 0 | 0 | 118 | 0.0 | 0.0 |
| 23Q2 (18) | 0.22 | -4.35 | 4.76 | 0.07 | -12.5 | 16.67 | 0.11 | 10.0 | -21.43 | 0 | 0 | 0 | 31.82 | -8.52 | 11.36 | 50.00 | 15.0 | -25.0 | 0.00 | 0 | 0 | 118 | 0.0 | 0.0 |
| 23Q1 (17) | 0.23 | 4.55 | 0.0 | 0.08 | 700.0 | 60.0 | 0.1 | 0.0 | -37.5 | 0 | 0 | 0 | 34.78 | 665.22 | 60.0 | 43.48 | -4.35 | -37.5 | 0.00 | 0 | 0 | 118 | 0.0 | 0.0 |
| 22Q4 (16) | 0.22 | -18.52 | 0.0 | 0.01 | -80.0 | -80.0 | 0.1 | -9.09 | -33.33 | 0 | 0 | 0 | 4.55 | -75.45 | -80.0 | 45.45 | 11.57 | -33.33 | 0.00 | 0 | 0 | 118 | 0.0 | 0.0 |
| 22Q3 (15) | 0.27 | 28.57 | -12.9 | 0.05 | -16.67 | -54.55 | 0.11 | -21.43 | 37.5 | 0 | 0 | 0 | 18.52 | -35.19 | -47.81 | 40.74 | -38.89 | 57.87 | 0.00 | 0 | 0 | 118 | 0.0 | 0.0 |
| 22Q2 (14) | 0.21 | -8.7 | -8.7 | 0.06 | 20.0 | 0 | 0.14 | -12.5 | -44.0 | 0 | 0 | 0 | 28.57 | 31.43 | 0 | 66.67 | -4.17 | -38.67 | 0.00 | 0 | 0 | 118 | 0.0 | 0.0 |
| 22Q1 (13) | 0.23 | 4.55 | -11.54 | 0.05 | 0.0 | 0 | 0.16 | 6.67 | -20.0 | 0 | 0 | 0 | 21.74 | -4.35 | 0 | 69.57 | 2.03 | -9.57 | 0.00 | 0 | 0 | 118 | 0.0 | 0.0 |
| 21Q4 (12) | 0.22 | -29.03 | -8.33 | 0.05 | -54.55 | 0 | 0.15 | 87.5 | -6.25 | 0 | 0 | 0 | 22.73 | -35.95 | 0 | 68.18 | 164.2 | 2.27 | 0.00 | 0 | 0 | 118 | 0.0 | 0.0 |
| 21Q3 (11) | 0.31 | 34.78 | -3.12 | 0.11 | 0 | 0 | 0.08 | -68.0 | -57.89 | 0 | 0 | 0 | 35.48 | 0 | 0 | 25.81 | -76.26 | -56.54 | 0.00 | 0 | 0 | 118 | 0.0 | 0.0 |
| 21Q2 (10) | 0.23 | -11.54 | 4.55 | 0 | 0 | 0 | 0.25 | 25.0 | -32.43 | 0 | 0 | 0 | 0.00 | 0 | 0 | 108.70 | 41.3 | -35.37 | 0.00 | 0 | 0 | 118 | 0.0 | 0.0 |
| 21Q1 (9) | 0.26 | 8.33 | 13.04 | 0 | 0 | 0 | 0.2 | 25.0 | 17.65 | 0 | 0 | 0 | 0.00 | 0 | 0 | 76.92 | 15.38 | 4.07 | 0.00 | 0 | 0 | 118 | 0.0 | 0.0 |
| 20Q4 (8) | 0.24 | -25.0 | -4.0 | 0 | 0 | 0 | 0.16 | -15.79 | -27.27 | 0 | 0 | 0 | 0.00 | 0 | 0 | 66.67 | 12.28 | -24.24 | 0.00 | 0 | 0 | 118 | 0.0 | 0.0 |
| 20Q3 (7) | 0.32 | 45.45 | -5.88 | 0 | 0 | 0 | 0.19 | -48.65 | -20.83 | 0 | 0 | 0 | 0.00 | 0 | 0 | 59.38 | -64.7 | -15.89 | 0.00 | 0 | 0 | 118 | 0.0 | 0.0 |
| 20Q2 (6) | 0.22 | -4.35 | -8.33 | 0 | 0 | 0 | 0.37 | 117.65 | 27.59 | 0 | 0 | 0 | 0.00 | 0 | 0 | 168.18 | 127.54 | 39.18 | 0.00 | 0 | 0 | 118 | 0.0 | 0.0 |
| 20Q1 (5) | 0.23 | -8.0 | 0.0 | 0 | 0 | 0 | 0.17 | -22.73 | -32.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 73.91 | -16.01 | -32.0 | 0.00 | 0 | 0 | 118 | 0.0 | 0.0 |
| 19Q4 (4) | 0.25 | -26.47 | 0.0 | 0 | 0 | 0.0 | 0.22 | -8.33 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 88.00 | 24.67 | 0.0 | 0.00 | 0 | 0.0 | 118 | 0.0 | 0.0 |
| 19Q3 (3) | 0.34 | 41.67 | 0.0 | 0 | 0 | 0.0 | 0.24 | -17.24 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 70.59 | -41.58 | 0.0 | 0.00 | 0 | 0.0 | 118 | 0.0 | 0.0 |
| 19Q2 (2) | 0.24 | 4.35 | 0.0 | 0 | 0 | 0.0 | 0.29 | 16.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 120.83 | 11.17 | 0.0 | 0.00 | 0 | 0.0 | 118 | 0.0 | 0.0 |
| 19Q1 (1) | 0.23 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 108.70 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 118 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 0.96 | 3.23 | 0.2 | 17.65 | 0.41 | -21.15 | 0 | 0 | 20.83 | 13.97 | 42.71 | -23.62 | 0.00 | 0 | 118 | 0.0 |
| 2022 (9) | 0.93 | -8.82 | 0.17 | 6.25 | 0.52 | -24.64 | 0 | 0 | 18.28 | 16.53 | 55.91 | -17.34 | 0.00 | 0 | 118 | 0.0 |
| 2021 (8) | 1.02 | 0.99 | 0.16 | 0 | 0.69 | -22.47 | 0 | 0 | 15.69 | 0 | 67.65 | -23.23 | 0.00 | 0 | 118 | 0.0 |
| 2020 (7) | 1.01 | -5.61 | 0 | 0 | 0.89 | -11.0 | 0 | 0 | 0.00 | 0 | 88.12 | -5.71 | 0.00 | 0 | 118 | 0.0 |
| 2019 (6) | 1.07 | 25.88 | 0 | 0 | 1.0 | -3.85 | 0 | 0 | 0.00 | 0 | 93.46 | -23.62 | 0.00 | 0 | 118 | 0.0 |
| 2018 (5) | 0.85 | 750.0 | 0 | 0 | 1.04 | 215.15 | 0 | 0 | 0.00 | 0 | 122.35 | -62.92 | 0.00 | 0 | 118 | 0.0 |
| 2017 (4) | 0.1 | -44.44 | 0.01 | 0.0 | 0.33 | -21.43 | 0 | 0 | 10.00 | 80.0 | 330.00 | 41.43 | 0.00 | 0 | 118 | 0.0 |
| 2016 (3) | 0.18 | -76.0 | 0.01 | -75.0 | 0.42 | 50.0 | 0 | 0 | 5.56 | 4.17 | 233.33 | 525.0 | 0.00 | 0 | 118 | 0.0 |
| 2015 (2) | 0.75 | -68.75 | 0.04 | -20.0 | 0.28 | -28.21 | 0.02 | -50.0 | 5.33 | 156.0 | 37.33 | 129.74 | 2.67 | 60.0 | 118 | 0.0 |
| 2014 (1) | 2.4 | -5.51 | 0.05 | 0.0 | 0.39 | -11.36 | 0.04 | 0.0 | 2.08 | 0 | 16.25 | 0 | 1.67 | 0 | 118 | 0.0 |
