玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)50.49-0.73-7.3412.77-10.45-20.5815.45-9.49-20.3212.16-11.11-23.432.33-5.67-30.861.14-8.06-32.140.090.0-18.1817.81-4.35-14.58107.074.26-2.982.92-0.420.1317.507.191.8217.75-2.791.02
23Q3 (19)50.860.37-1.8714.26-17.9-7.6417.07-12.82-3.7813.68-10.7-1.372.47-23.29-13.031.24-21.02-15.650.09-10.0-18.1818.62-11.84-2.56102.707.9311.8183.27-6.25-4.3916.3346.0126.4118.268.632.99
23Q2 (18)50.67-5.59-8.9217.37-1.92-0.4619.58-2.734.5415.32-3.833.443.22-6.49.521.57-2.486.80.100.00.021.12-2.094.8795.15-18.140.0588.820.9-4.4911.18-6.6368.3516.81-3.67-11.15
23Q1 (17)53.67-1.5-0.0417.7110.1414.3320.133.8220.5415.930.3121.333.442.0831.81.61-4.1724.810.10-9.090.021.573.4519.17116.235.410.8488.026.29-5.0311.98-30.3263.6717.45-0.68-9.73
22Q4 (16)54.495.13-3.2816.084.15-9.119.399.35.2115.8814.4913.023.3718.6626.691.6814.2924.440.110.010.020.859.114.09110.2720.059.4482.81-4.91-13.917.1933.08309.3717.57-0.9-9.67
22Q3 (15)51.83-6.834.9215.44-11.52-1.9717.74-5.294.1113.87-6.35-0.932.84-3.4-8.681.470.0-9.260.1110.0-8.3319.11-5.111.791.85-3.42-3.1687.08-6.35-5.7412.9294.4469.6617.73-6.2911.65
22Q2 (14)55.633.6114.2317.4512.654.7418.7312.165.3414.8112.84.962.9412.64-6.371.4713.95-11.980.100.0-16.6720.1411.275.4595.10-9.316.3892.990.33-0.66.64-9.232.9518.92-2.1220.36
22Q1 (13)53.69-4.712.8915.49-12.4410.1716.70-9.3917.2813.13-6.5520.242.61-1.884.41.29-4.44-4.440.100.0-16.6718.10-9.6415.58104.864.0721.192.68-3.64-6.187.3274.28502.4419.33-0.6225.85
21Q4 (12)56.3414.055.1117.6912.3224.5818.438.1620.0714.050.368.162.66-14.47-9.521.35-16.67-15.090.10-16.67-16.6720.036.616.25100.766.2320.1796.184.113.894.20-44.85-43.4319.4522.4815.09
21Q3 (11)49.401.440.9615.75-5.4615.8917.04-4.16-5.3314.00-0.78-5.083.11-0.96-16.621.62-2.99-16.490.120.0-7.6918.79-1.62-4.9194.856.110.1292.39-1.2422.37.6117.99-68.8815.881.028.84
21Q2 (10)48.702.4-6.5316.6618.49-1.2417.7824.86-0.3914.1129.211.883.1425.6-14.911.6723.7-12.110.120.0-14.2919.1021.97-1.3989.403.25-9.3193.55-5.3-1.166.45431.1820.4315.722.340
21Q1 (9)47.56-11.27-7.2514.06-0.99-12.5614.24-7.23-17.0210.92-15.94-17.712.50-14.97-29.971.35-15.09-30.050.120.0-20.015.66-9.11-15.9986.593.27-4.8598.796.75.51.21-83.64-80.9115.36-9.110
20Q4 (8)53.609.54-2.914.204.4915.6415.35-14.7216.8212.99-11.9327.852.94-21.1835.481.59-18.0434.750.12-7.690.017.23-12.813.2183.85-2.655.1792.5822.55-0.927.42-69.6513.0416.9015.83-0.76
20Q3 (7)48.93-6.08-9.2213.59-19.441.1218.000.8419.3614.756.522.513.731.0846.271.942.1142.650.13-7.1418.1819.762.0114.7586.13-12.63-3.6775.54-20.18-15.2624.46356.55125.2214.590-19.48
20Q2 (6)52.101.6-4.0916.874.9140.8217.854.0229.8213.854.3727.063.693.3671.631.90-1.5563.790.14-6.6727.2719.373.9220.9998.588.3313.4394.641.078.585.36-15.82-58.260.000-100.0
20Q1 (5)51.28-7.1-6.5116.0830.9413.1617.1630.5913.2713.2730.615.573.5764.5230.291.9363.5629.530.1525.025.018.6422.475.3791.0014.146.9293.640.22-0.216.36-3.083.180.00-100.0-100.0
19Q4 (4)55.202.410.012.28-8.630.013.14-12.860.010.16-15.610.02.17-14.90.01.18-13.240.00.129.090.015.22-11.610.079.73-10.830.093.434.820.06.57-39.540.017.03-6.020.0
19Q3 (3)53.90-0.770.013.4412.190.015.089.670.012.0410.460.02.5518.60.01.3617.240.00.110.00.017.227.560.089.412.880.089.142.270.010.86-15.380.018.12-5.820.0
19Q2 (2)54.32-0.970.011.98-15.690.013.75-9.240.010.90-13.290.02.15-21.530.01.16-22.150.00.11-8.330.016.01-9.50.086.912.110.087.17-7.110.012.83108.10.019.249.880.0
19Q1 (1)54.850.00.014.210.00.015.150.00.012.570.00.02.740.00.01.490.00.00.120.00.017.690.00.085.110.00.093.830.00.06.170.00.017.510.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)51.46-4.5315.60-3.110.99-3.9718.12-0.2214.32-0.9711.07-1.65.31-3.10.37-2.6319.841.22107.07-2.986.05-2.913.9522.632.86-4.7917.55-4.41
2022 (9)53.907.3116.100.881.038.2518.168.114.469.311.25-2.515.48-8.670.38-15.5619.606.99110.279.4488.63-6.7511.37129.33.00-1.5318.3611.48
2021 (8)50.23-2.3515.964.720.95-0.9116.80-1.9313.23-3.5711.54-15.776.00-20.420.45-18.1818.32-2.45100.7620.1795.046.794.96-55.263.05-13.5816.479.29
2020 (7)51.44-5.7515.2417.230.96-14.9417.1319.8713.7220.0313.7042.567.5442.00.5519.5718.7813.8283.855.1789.00-2.211.0823.113.53-8.2215.07-16.0
2019 (6)54.58-2.2713.0023.221.13109.5814.2921.5111.4334.479.6134.035.3132.750.46-2.1316.5020.2679.73-4.6991.001.49.00-12.253.85-8.1617.94-0.83
2018 (5)55.85222.4610.55299.620.54266.7111.76272.158.50261.77.1725.794.0023.080.47-65.9413.72261.0583.659.8389.747.8610.26-38.194.19018.09199.5
2017 (4)17.32-7.922.6431.340.15-4.63.165.332.35-0.845.70-0.873.25-4.411.38-4.173.80-7.3276.162.3283.2024.5316.60-49.990.0006.04-8.9
2016 (3)18.81-8.022.0126.420.15-12.153.0047.062.37127.885.75135.663.40132.881.442.864.1019.5374.4315.9766.81-14.1433.1949.610.0006.63-11.01
2015 (2)20.45-19.071.59-50.770.18-30.642.04-47.831.04-64.262.44-66.021.46-65.971.40-4.763.43-36.0164.18-8.077.81-5.7922.1927.460.0007.45-5.7
2014 (1)25.2703.2300.25-73.663.9102.9107.1804.2901.4723.535.36-25.1469.768.1282.598.8517.41-27.830.0007.90-26.51

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