- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 15.55 | 8.44 | -5.76 | 3.7 | 3.06 | -21.78 | 1.01 | 13.48 | 12.22 | 0.74 | 1.37 | 2.78 | 23.79 | -4.96 | -17.0 | 6.50 | 4.65 | 19.08 | 4.76 | -6.52 | 9.06 | 1130 | 0.0 | 0.0 |
| 23Q3 (19) | 14.34 | -10.38 | -6.15 | 3.59 | -4.01 | -10.7 | 0.89 | 3.49 | 3.49 | 0.73 | 4.29 | 2.82 | 25.03 | 7.1 | -4.84 | 6.21 | 15.47 | 10.27 | 5.09 | 16.36 | 9.56 | 1130 | 0.0 | -1.57 |
| 23Q2 (18) | 16.0 | -3.61 | 10.73 | 3.74 | -14.02 | -4.35 | 0.86 | -4.44 | 6.17 | 0.7 | 2.94 | 1.45 | 23.38 | -10.8 | -13.61 | 5.38 | -0.86 | -4.11 | 4.38 | 6.8 | -8.38 | 1130 | 0.0 | -1.57 |
| 23Q1 (17) | 16.6 | 0.61 | 12.54 | 4.35 | -8.03 | 10.69 | 0.9 | 0.0 | 7.14 | 0.68 | -5.56 | -15.0 | 26.20 | -8.59 | -1.65 | 5.42 | -0.6 | -4.8 | 4.10 | -6.12 | -24.47 | 1130 | 0.0 | -1.57 |
| 22Q4 (16) | 16.5 | 7.98 | 15.95 | 4.73 | 17.66 | 21.91 | 0.9 | 4.65 | 2.27 | 0.72 | 1.41 | 10.77 | 28.67 | 8.96 | 5.14 | 5.45 | -3.09 | -11.8 | 4.36 | -6.09 | -4.47 | 1130 | -1.57 | -1.57 |
| 22Q3 (15) | 15.28 | 5.74 | -10.01 | 4.02 | 2.81 | 0.25 | 0.86 | 6.17 | -3.37 | 0.71 | 2.9 | -1.39 | 26.31 | -2.77 | 11.4 | 5.63 | 0.41 | 7.38 | 4.65 | -2.69 | 9.58 | 1148 | 0.0 | 5.9 |
| 22Q2 (14) | 14.45 | -2.03 | -17.1 | 3.91 | -0.51 | -4.87 | 0.81 | -3.57 | 0.0 | 0.69 | -13.75 | 16.95 | 27.06 | 1.56 | 14.75 | 5.61 | -1.57 | 20.62 | 4.78 | -11.96 | 41.07 | 1148 | 0.0 | 5.9 |
| 22Q1 (13) | 14.75 | 3.65 | -15.08 | 3.93 | 1.29 | -2.96 | 0.84 | -4.55 | -2.33 | 0.8 | 23.08 | -1.23 | 26.64 | -2.28 | 14.27 | 5.69 | -7.91 | 15.02 | 5.42 | 18.74 | 16.31 | 1148 | 0.0 | 5.9 |
| 21Q4 (12) | 14.23 | -16.2 | -14.59 | 3.88 | -3.24 | -18.14 | 0.88 | -1.12 | 2.33 | 0.65 | -9.72 | -26.14 | 27.27 | 15.46 | -4.17 | 6.18 | 17.98 | 19.8 | 4.57 | 7.72 | -13.52 | 1148 | 5.9 | 5.9 |
| 21Q3 (11) | 16.98 | -2.58 | -5.51 | 4.01 | -2.43 | -10.89 | 0.89 | 9.88 | 2.3 | 0.72 | 22.03 | -20.88 | 23.62 | 0.15 | -5.69 | 5.24 | 12.79 | 8.26 | 4.24 | 25.27 | -16.27 | 1084 | 0.0 | -5.66 |
| 21Q2 (10) | 17.43 | 0.35 | -7.48 | 4.11 | 1.48 | -15.61 | 0.81 | -5.81 | 2.53 | 0.59 | -27.16 | -41.58 | 23.58 | 1.13 | -8.78 | 4.65 | -6.14 | 10.83 | 3.38 | -27.41 | -36.86 | 1084 | 0.0 | -5.66 |
| 21Q1 (9) | 17.37 | 4.26 | -9.58 | 4.05 | -14.56 | -17.68 | 0.86 | 0.0 | -6.52 | 0.81 | -7.95 | -21.36 | 23.32 | -18.05 | -8.96 | 4.95 | -4.09 | 3.38 | 4.66 | -11.72 | -13.03 | 1084 | 0.0 | -5.98 |
| 20Q4 (8) | 16.66 | -7.29 | 10.7 | 4.74 | 5.33 | 13.67 | 0.86 | -1.15 | -6.52 | 0.88 | -3.3 | -16.19 | 28.45 | 13.62 | 2.68 | 5.16 | 6.62 | -15.56 | 5.28 | 4.31 | -24.29 | 1084 | -5.66 | -5.98 |
| 20Q3 (7) | 17.97 | -4.62 | 22.83 | 4.5 | -7.6 | 14.5 | 0.87 | 10.13 | -1.14 | 0.91 | -9.9 | -14.95 | 25.04 | -3.12 | -6.78 | 4.84 | 15.46 | -19.51 | 5.06 | -5.54 | -30.76 | 1149 | 0.0 | -0.35 |
| 20Q2 (6) | 18.84 | -1.93 | 38.33 | 4.87 | -1.02 | 26.17 | 0.79 | -14.13 | -9.2 | 1.01 | -1.94 | -2.88 | 25.85 | 0.93 | -8.79 | 4.19 | -12.44 | -34.35 | 5.36 | -0.02 | -29.79 | 1149 | -0.35 | -0.35 |
| 20Q1 (5) | 19.21 | 27.64 | 28.24 | 4.92 | 17.99 | 17.14 | 0.92 | 0.0 | 9.52 | 1.03 | -1.9 | 0.0 | 25.61 | -7.56 | -8.65 | 4.79 | -21.66 | -14.59 | 5.36 | -23.15 | -22.02 | 1153 | 0.0 | 0.0 |
| 19Q4 (4) | 15.05 | 2.87 | 0.0 | 4.17 | 6.11 | 0.0 | 0.92 | 4.55 | 0.0 | 1.05 | -1.87 | 0.0 | 27.71 | 3.15 | 0.0 | 6.11 | 1.63 | 0.0 | 6.98 | -4.61 | 0.0 | 1153 | 0.0 | 0.0 |
| 19Q3 (3) | 14.63 | 7.42 | 0.0 | 3.93 | 1.81 | 0.0 | 0.88 | 1.15 | 0.0 | 1.07 | 2.88 | 0.0 | 26.86 | -5.22 | 0.0 | 6.02 | -5.83 | 0.0 | 7.31 | -4.22 | 0.0 | 1153 | 0.0 | 0.0 |
| 19Q2 (2) | 13.62 | -9.08 | 0.0 | 3.86 | -8.1 | 0.0 | 0.87 | 3.57 | 0.0 | 1.04 | 0.97 | 0.0 | 28.34 | 1.08 | 0.0 | 6.39 | 13.91 | 0.0 | 7.64 | 11.05 | 0.0 | 1153 | 0.0 | 0.0 |
| 19Q1 (1) | 14.98 | 0.0 | 0.0 | 4.2 | 0.0 | 0.0 | 0.84 | 0.0 | 0.0 | 1.03 | 0.0 | 0.0 | 28.04 | 0.0 | 0.0 | 5.61 | 0.0 | 0.0 | 6.88 | 0.0 | 0.0 | 1153 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 62.49 | 2.48 | 15.38 | -7.29 | 3.65 | 7.04 | 2.84 | -2.74 | 24.61 | -9.53 | 5.84 | 4.45 | 4.54 | -5.09 | 1130 | 0.0 |
| 2022 (9) | 60.98 | -7.62 | 16.59 | 3.36 | 3.41 | -0.87 | 2.92 | 5.8 | 27.21 | 11.89 | 5.59 | 7.3 | 4.79 | 14.52 | 1130 | -1.57 |
| 2021 (8) | 66.01 | -9.18 | 16.05 | -15.66 | 3.44 | 0.0 | 2.76 | -27.94 | 24.31 | -7.14 | 5.21 | 10.1 | 4.18 | -20.66 | 1148 | 5.9 |
| 2020 (7) | 72.68 | 24.69 | 19.03 | 17.83 | 3.44 | -1.71 | 3.83 | -8.15 | 26.18 | -5.5 | 4.73 | -21.17 | 5.27 | -26.34 | 1084 | -5.66 |
| 2019 (6) | 58.29 | 4.97 | 16.15 | -5.5 | 3.5 | -2.51 | 4.17 | -0.24 | 27.71 | -9.97 | 6.00 | -7.12 | 7.15 | -4.96 | 1149 | -0.35 |
| 2018 (5) | 55.53 | -64.43 | 17.09 | 10.47 | 3.59 | 8.46 | 4.18 | 0.97 | 30.78 | 210.59 | 6.46 | 204.93 | 7.53 | 183.86 | 1153 | 5.78 |
| 2017 (4) | 156.12 | 0.45 | 15.47 | -13.38 | 3.31 | -3.22 | 4.14 | -14.29 | 9.91 | -13.77 | 2.12 | -3.65 | 2.65 | -14.67 | 1090 | -2.24 |
| 2016 (3) | 155.42 | 5.08 | 17.86 | -2.24 | 3.42 | -11.63 | 4.83 | -16.15 | 11.49 | -6.97 | 2.20 | -15.9 | 3.11 | -20.2 | 1115 | -9.94 |
| 2015 (2) | 147.91 | -1.35 | 18.27 | -20.11 | 3.87 | -5.15 | 5.76 | -5.57 | 12.35 | -19.02 | 2.62 | -3.85 | 3.89 | -4.28 | 1238 | -18.01 |
| 2014 (1) | 149.94 | 36.11 | 22.87 | 13.5 | 4.08 | -12.63 | 6.1 | -5.28 | 15.25 | 0 | 2.72 | 0 | 4.07 | 0 | 1510 | -5.86 |
