- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 43.11 | -9.7 | -3.66 | 0.84 | 18.31 | 5.0 | 2.81 | 23.79 | -9.35 | 2.96 | 14.29 | -5.13 | 1.95 | 31.02 | 8.99 | 6.52 | 37.08 | -5.91 | 6.87 | 26.56 | -1.52 | 5583 | 0.0 | 0.0 |
| 23Q3 (19) | 47.74 | 12.22 | -18.07 | 0.71 | -19.32 | -5.33 | 2.27 | 9.13 | 13.5 | 2.59 | 2.78 | -25.57 | 1.49 | -28.11 | 15.55 | 4.75 | -2.75 | 38.53 | 5.43 | -8.42 | -9.16 | 5583 | 0.0 | 0.0 |
| 23Q2 (18) | 42.54 | 25.01 | -8.12 | 0.88 | 23.94 | 49.15 | 2.08 | 14.92 | 26.83 | 2.52 | 10.53 | 11.5 | 2.07 | -0.85 | 62.34 | 4.89 | -8.07 | 38.04 | 5.92 | -11.58 | 21.36 | 5583 | 0.0 | 0.0 |
| 23Q1 (17) | 34.03 | -23.96 | -21.35 | 0.71 | -11.25 | 22.41 | 1.81 | -41.61 | 4.62 | 2.28 | -26.92 | -13.31 | 2.09 | 16.71 | 55.65 | 5.32 | -23.22 | 33.03 | 6.70 | -3.9 | 10.23 | 5583 | 0.0 | 0.0 |
| 22Q4 (16) | 44.75 | -23.2 | -26.56 | 0.8 | 6.67 | 14.29 | 3.1 | 55.0 | 73.18 | 3.12 | -10.34 | -8.24 | 1.79 | 38.89 | 55.61 | 6.93 | 101.83 | 135.8 | 6.97 | 16.74 | 24.94 | 5583 | 0.0 | 0.0 |
| 22Q3 (15) | 58.27 | 25.85 | 6.39 | 0.75 | 27.12 | 19.05 | 2.0 | 21.95 | 57.48 | 3.48 | 53.98 | 6.42 | 1.29 | 1.01 | 11.9 | 3.43 | -3.1 | 48.02 | 5.97 | 22.35 | 0.03 | 5583 | 0.0 | -3.34 |
| 22Q2 (14) | 46.3 | 7.0 | 33.58 | 0.59 | 1.72 | -7.81 | 1.64 | -5.2 | 45.13 | 2.26 | -14.07 | -8.5 | 1.27 | -4.93 | -30.99 | 3.54 | -11.41 | 8.65 | 4.88 | -19.69 | -31.5 | 5583 | 0.0 | -3.34 |
| 22Q1 (13) | 43.27 | -28.98 | 22.89 | 0.58 | -17.14 | -7.94 | 1.73 | -3.35 | 82.11 | 2.63 | -22.65 | -6.07 | 1.34 | 16.67 | -25.09 | 4.00 | 36.09 | 48.18 | 6.08 | 8.92 | -23.57 | 5583 | 0.0 | -3.34 |
| 21Q4 (12) | 60.93 | 11.25 | 43.43 | 0.7 | 11.11 | 27.27 | 1.79 | 40.94 | 92.47 | 3.4 | 3.98 | -9.09 | 1.15 | -0.12 | -11.27 | 2.94 | 26.7 | 34.19 | 5.58 | -6.54 | -36.62 | 5583 | -3.34 | -3.34 |
| 21Q3 (11) | 54.77 | 58.02 | 35.03 | 0.63 | -1.56 | 85.29 | 1.27 | 12.39 | 111.67 | 3.27 | 32.39 | 15.55 | 1.15 | -37.71 | 37.22 | 2.32 | -28.88 | 56.75 | 5.97 | -16.22 | -14.43 | 5776 | 0.0 | 31.3 |
| 21Q2 (10) | 34.66 | -1.56 | -0.57 | 0.64 | 1.59 | 93.94 | 1.13 | 18.95 | 82.26 | 2.47 | -11.79 | 12.27 | 1.85 | 3.2 | 95.06 | 3.26 | 20.83 | 83.31 | 7.13 | -10.39 | 12.92 | 5776 | 0.0 | 31.3 |
| 21Q1 (9) | 35.21 | -17.11 | 16.71 | 0.63 | 14.55 | 186.36 | 0.95 | 2.15 | 82.69 | 2.8 | -25.13 | 48.15 | 1.79 | 38.2 | 145.37 | 2.70 | 23.24 | 56.54 | 7.95 | -9.68 | 26.94 | 5776 | 0.0 | 98.9 |
| 20Q4 (8) | 42.48 | 4.73 | -9.92 | 0.55 | 61.76 | 34.15 | 0.93 | 55.0 | 82.35 | 3.74 | 32.16 | 42.21 | 1.29 | 54.45 | 48.93 | 2.19 | 47.99 | 102.44 | 8.80 | 26.18 | 57.87 | 5776 | 31.3 | 98.9 |
| 20Q3 (7) | 40.56 | 16.35 | 20.25 | 0.34 | 3.03 | 36.0 | 0.6 | -3.23 | 57.89 | 2.83 | 28.64 | 25.22 | 0.84 | -11.45 | 13.1 | 1.48 | -16.83 | 31.31 | 6.98 | 10.56 | 4.13 | 4399 | 0.0 | 51.48 |
| 20Q2 (6) | 34.86 | 15.55 | 74.82 | 0.33 | 50.0 | 43.48 | 0.62 | 19.23 | 93.75 | 2.2 | 16.4 | 17.02 | 0.95 | 29.82 | -17.93 | 1.78 | 3.19 | 10.83 | 6.31 | 0.74 | -33.06 | 4399 | 51.48 | 51.48 |
| 20Q1 (5) | 30.17 | -36.03 | 156.33 | 0.22 | -46.34 | 10.0 | 0.52 | 1.96 | 116.67 | 1.89 | -28.14 | 58.82 | 0.73 | -16.12 | -57.09 | 1.72 | 59.38 | -15.47 | 6.26 | 12.33 | -38.04 | 2904 | 0.0 | 0.0 |
| 19Q4 (4) | 47.16 | 39.82 | 0.0 | 0.41 | 64.0 | 0.0 | 0.51 | 34.21 | 0.0 | 2.63 | 16.37 | 0.0 | 0.87 | 17.3 | 0.0 | 1.08 | -4.01 | 0.0 | 5.58 | -16.77 | 0.0 | 2904 | 0.0 | 0.0 |
| 19Q3 (3) | 33.73 | 69.16 | 0.0 | 0.25 | 8.7 | 0.0 | 0.38 | 18.75 | 0.0 | 2.26 | 20.21 | 0.0 | 0.74 | -35.74 | 0.0 | 1.13 | -29.8 | 0.0 | 6.70 | -28.93 | 0.0 | 2904 | 0.0 | 0.0 |
| 19Q2 (2) | 19.94 | 69.41 | 0.0 | 0.23 | 15.0 | 0.0 | 0.32 | 33.33 | 0.0 | 1.88 | 57.98 | 0.0 | 1.15 | -32.12 | 0.0 | 1.60 | -21.3 | 0.0 | 9.43 | -6.75 | 0.0 | 2904 | 0.0 | 0.0 |
| 19Q1 (1) | 11.77 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 1.19 | 0.0 | 0.0 | 1.70 | 0.0 | 0.0 | 2.04 | 0.0 | 0.0 | 10.11 | 0.0 | 0.0 | 2904 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 167.41 | -13.07 | 3.14 | 15.44 | 8.96 | 5.79 | 10.35 | -9.92 | 1.88 | 32.8 | 5.35 | 21.7 | 6.18 | 3.63 | 5583 | 0.0 |
| 2022 (9) | 192.59 | 3.78 | 2.72 | 5.02 | 8.47 | 64.79 | 11.49 | -3.85 | 1.41 | 1.19 | 4.40 | 58.78 | 5.97 | -7.35 | 5583 | 0.0 |
| 2021 (8) | 185.57 | 25.33 | 2.59 | 79.86 | 5.14 | 91.79 | 11.95 | 12.0 | 1.40 | 43.51 | 2.77 | 53.03 | 6.44 | -10.64 | 5583 | -3.34 |
| 2020 (7) | 148.07 | 31.5 | 1.44 | 32.11 | 2.68 | 84.83 | 10.67 | 34.05 | 0.97 | 0.46 | 1.81 | 40.55 | 7.21 | 1.93 | 5776 | 31.3 |
| 2019 (6) | 112.6 | 119.36 | 1.09 | 19.78 | 1.45 | 47.96 | 7.96 | 50.76 | 0.97 | -45.4 | 1.29 | -32.55 | 7.07 | -31.28 | 4399 | 51.48 |
| 2018 (5) | 51.33 | 69.8 | 0.91 | 8.33 | 0.98 | 10.11 | 5.28 | 86.57 | 1.77 | -36.2 | 1.91 | -35.15 | 10.29 | 9.88 | 2904 | 47.86 |
| 2017 (4) | 30.23 | 6.29 | 0.84 | -3.45 | 0.89 | 8.54 | 2.83 | -4.07 | 2.78 | -9.17 | 2.94 | 2.11 | 9.36 | -9.75 | 1964 | 13.0 |
| 2016 (3) | 28.44 | 22.69 | 0.87 | 1.16 | 0.82 | 32.26 | 2.95 | 130.47 | 3.06 | -17.55 | 2.88 | 7.8 | 10.37 | 87.84 | 1738 | 105.44 |
| 2015 (2) | 23.18 | 12.03 | 0.86 | 21.13 | 0.62 | -3.12 | 1.28 | -7.91 | 3.71 | 8.12 | 2.67 | -13.53 | 5.52 | -17.81 | 846 | 29.75 |
| 2014 (1) | 20.69 | 39.89 | 0.71 | -2.74 | 0.64 | -58.44 | 1.39 | 63.53 | 3.43 | 0 | 3.09 | 0 | 6.72 | 0 | 652 | -60.96 |
