- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 25.44 | -0.39 | -0.08 | 1.44 | 0.7 | -9.43 | 2.44 | 14.55 | 20.79 | 0.27 | 3.85 | 22.73 | 5.66 | 1.1 | -9.36 | 9.59 | 15.0 | 20.89 | 1.06 | 4.25 | 22.82 | 3660 | 0.0 | 0.0 |
| 23Q3 (19) | 25.54 | 12.21 | -3.73 | 1.43 | 2.14 | 1.42 | 2.13 | 3.4 | -10.13 | 0.26 | 4.0 | 18.18 | 5.60 | -8.98 | 5.35 | 8.34 | -7.86 | -6.64 | 1.02 | -7.32 | 22.76 | 3660 | 0.0 | -11.38 |
| 23Q2 (18) | 22.76 | 11.19 | -11.09 | 1.4 | 9.38 | 1.45 | 2.06 | -4.63 | -5.07 | 0.25 | 0.0 | -7.41 | 6.15 | -1.63 | 14.11 | 9.05 | -14.23 | 6.78 | 1.10 | -10.06 | 4.15 | 3660 | 0.0 | -11.38 |
| 23Q1 (17) | 20.47 | -19.6 | -25.81 | 1.28 | -19.5 | -12.93 | 2.16 | 6.93 | 0.93 | 0.25 | 13.64 | 8.7 | 6.25 | 0.13 | 17.36 | 10.55 | 33.0 | 36.04 | 1.22 | 41.34 | 46.5 | 3660 | 0.0 | -11.38 |
| 22Q4 (16) | 25.46 | -4.03 | -21.01 | 1.59 | 12.77 | -13.11 | 2.02 | -14.77 | 12.85 | 0.22 | 0.0 | -8.33 | 6.25 | 17.51 | 9.99 | 7.93 | -11.19 | 42.86 | 0.86 | 4.2 | 16.04 | 3660 | -11.38 | -11.38 |
| 22Q3 (15) | 26.53 | 3.63 | -9.02 | 1.41 | 2.17 | -6.62 | 2.37 | 9.22 | 21.54 | 0.22 | -18.52 | -8.33 | 5.31 | -1.41 | 2.63 | 8.93 | 5.39 | 33.59 | 0.83 | -21.37 | 0.75 | 4130 | 0.0 | -33.8 |
| 22Q2 (14) | 25.6 | -7.21 | -12.12 | 1.38 | -6.12 | -9.21 | 2.17 | 1.4 | 0.46 | 0.27 | 17.39 | 3.85 | 5.39 | 1.18 | 3.31 | 8.48 | 9.28 | 14.32 | 1.05 | 26.52 | 18.17 | 4130 | 0.0 | -33.8 |
| 22Q1 (13) | 27.59 | -14.4 | -1.36 | 1.47 | -19.67 | -5.77 | 2.14 | 19.55 | -10.08 | 0.23 | -4.17 | 9.52 | 5.33 | -6.16 | -4.47 | 7.76 | 39.66 | -8.85 | 0.83 | 11.95 | 11.03 | 4130 | 0.0 | -33.8 |
| 21Q4 (12) | 32.23 | 10.53 | 4.2 | 1.83 | 21.19 | 6.4 | 1.79 | -8.21 | -10.95 | 0.24 | 0.0 | -48.94 | 5.68 | 9.65 | 2.1 | 5.55 | -16.95 | -14.54 | 0.74 | -9.53 | -51.0 | 4130 | -33.8 | -33.8 |
| 21Q3 (11) | 29.16 | 0.1 | 0.45 | 1.51 | -0.66 | -0.66 | 1.95 | -9.72 | -12.95 | 0.24 | -7.69 | 84.62 | 5.18 | -0.76 | -1.1 | 6.69 | -9.82 | -13.33 | 0.82 | -7.79 | 83.79 | 6239 | 0.0 | 2.33 |
| 21Q2 (10) | 29.13 | 4.15 | 16.66 | 1.52 | -2.56 | 10.14 | 2.16 | -9.24 | -2.7 | 0.26 | 23.81 | 85.71 | 5.22 | -6.44 | -5.58 | 7.42 | -12.86 | -16.6 | 0.89 | 18.88 | 59.19 | 6239 | 0.0 | 2.33 |
| 21Q1 (9) | 27.97 | -9.57 | 16.3 | 1.56 | -9.3 | 8.33 | 2.38 | 18.41 | 9.68 | 0.21 | -55.32 | 61.54 | 5.58 | 0.3 | -6.85 | 8.51 | 30.94 | -5.69 | 0.75 | -50.59 | 38.9 | 6239 | 0.0 | 5.69 |
| 20Q4 (8) | 30.93 | 6.54 | 3.0 | 1.72 | 13.16 | 2.99 | 2.01 | -10.27 | -18.95 | 0.47 | 261.54 | 176.47 | 5.56 | 6.21 | -0.0 | 6.50 | -15.78 | -21.31 | 1.52 | 239.33 | 168.43 | 6239 | 2.33 | 5.69 |
| 20Q3 (7) | 29.03 | 16.26 | -1.19 | 1.52 | 10.14 | 2.7 | 2.24 | 0.9 | -6.67 | 0.13 | -7.14 | -13.33 | 5.24 | -5.26 | 3.94 | 7.72 | -13.21 | -5.54 | 0.45 | -20.13 | -12.29 | 6097 | 0.0 | 3.29 |
| 20Q2 (6) | 24.97 | 3.83 | -19.4 | 1.38 | -4.17 | -11.54 | 2.22 | 2.3 | 8.29 | 0.14 | 7.69 | -12.5 | 5.53 | -7.7 | 9.75 | 8.89 | -1.47 | 34.36 | 0.56 | 3.72 | 8.56 | 6097 | 3.29 | 3.29 |
| 20Q1 (5) | 24.05 | -19.91 | -21.33 | 1.44 | -13.77 | -8.86 | 2.17 | -12.5 | 2.36 | 0.13 | -23.53 | -18.75 | 5.99 | 7.67 | 15.85 | 9.02 | 9.26 | 30.11 | 0.54 | -4.52 | 3.28 | 5903 | 0.0 | 0.0 |
| 19Q4 (4) | 30.03 | 2.21 | 0.0 | 1.67 | 12.84 | 0.0 | 2.48 | 3.33 | 0.0 | 0.17 | 13.33 | 0.0 | 5.56 | 10.4 | 0.0 | 8.26 | 1.1 | 0.0 | 0.57 | 10.88 | 0.0 | 5903 | 0.0 | 0.0 |
| 19Q3 (3) | 29.38 | -5.16 | 0.0 | 1.48 | -5.13 | 0.0 | 2.4 | 17.07 | 0.0 | 0.15 | -6.25 | 0.0 | 5.04 | 0.04 | 0.0 | 8.17 | 23.45 | 0.0 | 0.51 | -1.14 | 0.0 | 5903 | 0.0 | 0.0 |
| 19Q2 (2) | 30.98 | 1.34 | 0.0 | 1.56 | -1.27 | 0.0 | 2.05 | -3.3 | 0.0 | 0.16 | 0.0 | 0.0 | 5.04 | -2.57 | 0.0 | 6.62 | -4.58 | 0.0 | 0.52 | -1.32 | 0.0 | 5903 | 0.0 | 0.0 |
| 19Q1 (1) | 30.57 | 0.0 | 0.0 | 1.58 | 0.0 | 0.0 | 2.12 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 5.17 | 0.0 | 0.0 | 6.93 | 0.0 | 0.0 | 0.52 | 0.0 | 0.0 | 5903 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 94.21 | -10.43 | 5.55 | -5.13 | 8.79 | 1.03 | 1.04 | 10.64 | 5.89 | 5.92 | 9.33 | 12.8 | 1.10 | 23.52 | 3660 | 0.0 |
| 2022 (9) | 105.18 | -11.23 | 5.85 | -8.88 | 8.7 | 5.07 | 0.94 | -2.08 | 5.56 | 2.65 | 8.27 | 18.37 | 0.89 | 10.31 | 3660 | -11.38 |
| 2021 (8) | 118.49 | 8.72 | 6.42 | 5.77 | 8.28 | -4.17 | 0.96 | 10.34 | 5.42 | -2.71 | 6.99 | -11.85 | 0.81 | 1.5 | 4130 | -33.8 |
| 2020 (7) | 108.99 | -9.9 | 6.07 | -3.5 | 8.64 | -4.53 | 0.87 | 35.94 | 5.57 | 7.1 | 7.93 | 5.95 | 0.80 | 50.87 | 6239 | 2.33 |
| 2019 (6) | 120.96 | -2.18 | 6.29 | -0.94 | 9.05 | 5.36 | 0.64 | -17.95 | 5.20 | 1.27 | 7.48 | 7.71 | 0.53 | -16.12 | 6097 | 3.29 |
| 2018 (5) | 123.66 | 0.15 | 6.35 | -2.31 | 8.59 | 5.27 | 0.78 | -1.27 | 5.14 | -2.46 | 6.95 | 5.11 | 0.63 | -1.42 | 5903 | 2.04 |
| 2017 (4) | 123.47 | 5.17 | 6.5 | -7.67 | 8.16 | -8.11 | 0.79 | -3.66 | 5.26 | -12.21 | 6.61 | -12.63 | 0.64 | -8.39 | 5785 | 32.44 |
| 2016 (3) | 117.4 | 97.18 | 7.04 | 178.26 | 8.88 | 62.94 | 0.82 | 51.85 | 6.00 | 41.12 | 7.56 | -17.37 | 0.70 | -22.99 | 4368 | 22.63 |
| 2015 (2) | 59.54 | 59.97 | 2.53 | 61.15 | 5.45 | 68.73 | 0.54 | 45.95 | 4.25 | 0.74 | 9.15 | 5.48 | 0.91 | -8.77 | 3562 | 17.83 |
| 2014 (1) | 37.22 | -3.72 | 1.57 | 0.64 | 3.23 | -9.52 | 0.37 | 5.71 | 4.22 | 0 | 8.68 | 0 | 0.99 | 0 | 3023 | 8.23 |
