- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 25Q1 (20) | 119.49 | 3.43 | 24.04 | 1.29 | 3.2 | 25.24 | 7.09 | 4.11 | 44.11 | 5.21 | -10.63 | 7.42 | 1.08 | -0.22 | 0.97 | 5.93 | 0.66 | 16.17 | 4.36 | -13.6 | -13.4 | 6395 | 0.0 | 0.0 |
| 24Q4 (19) | 115.53 | -2.13 | 19.42 | 1.25 | 9.65 | 14.68 | 6.81 | 18.85 | 8.96 | 5.83 | 14.09 | 4.86 | 1.08 | 12.03 | -3.97 | 5.89 | 21.43 | -8.76 | 5.05 | 16.57 | -12.2 | 6395 | 0.0 | 0.0 |
| 24Q3 (18) | 118.04 | 6.68 | 11.81 | 1.14 | 6.54 | 42.5 | 5.73 | 4.95 | 2.69 | 5.11 | 1.79 | 2.82 | 0.97 | -0.13 | 27.45 | 4.85 | -1.63 | -8.16 | 4.33 | -4.58 | -8.04 | 6395 | 0.0 | -3.7 |
| 24Q2 (17) | 110.65 | 14.87 | 12.29 | 1.07 | 3.88 | 0.94 | 5.46 | 10.98 | 6.64 | 5.02 | 3.51 | -6.34 | 0.97 | -9.56 | -10.1 | 4.93 | -3.39 | -5.03 | 4.54 | -9.89 | -16.59 | 6395 | 0.0 | -3.7 |
| 24Q1 (16) | 96.33 | -0.42 | 17.66 | 1.03 | -5.5 | 18.39 | 4.92 | -21.28 | 10.81 | 4.85 | -12.77 | -13.7 | 1.07 | -5.1 | 0.62 | 5.11 | -20.94 | -5.82 | 5.03 | -12.4 | -26.66 | 6395 | 0.0 | -3.7 |
| 23Q4 (15) | 96.74 | -8.36 | 1.06 | 1.09 | 36.25 | -1.8 | 6.25 | 12.01 | 22.55 | 5.56 | 11.87 | -17.26 | 1.13 | 48.69 | -2.83 | 6.46 | 22.23 | 21.27 | 5.75 | 22.08 | -18.13 | 6395 | -3.7 | -3.7 |
| 23Q3 (14) | 105.57 | 7.13 | -20.79 | 0.8 | -24.53 | -39.39 | 5.58 | 8.98 | -26.58 | 4.97 | -7.28 | -24.81 | 0.76 | -29.55 | -23.49 | 5.29 | 1.73 | -7.31 | 4.71 | -13.45 | -5.08 | 6641 | 0.0 | 4.86 |
| 23Q2 (13) | 98.54 | 20.36 | -35.6 | 1.06 | 21.84 | -46.73 | 5.12 | 15.32 | -35.11 | 5.36 | -4.63 | -28.15 | 1.08 | 1.23 | -17.29 | 5.20 | -4.19 | 0.76 | 5.44 | -20.76 | 11.57 | 6641 | 0.0 | 4.86 |
| 23Q1 (12) | 81.87 | -14.48 | -39.32 | 0.87 | -21.62 | -38.3 | 4.44 | -12.94 | -39.51 | 5.62 | -16.37 | -15.23 | 1.06 | -8.35 | 1.68 | 5.42 | 1.8 | -0.31 | 6.86 | -2.21 | 39.69 | 6641 | 0.0 | 4.86 |
| 22Q4 (11) | 95.73 | -28.17 | -24.85 | 1.11 | -15.91 | -28.85 | 5.1 | -32.89 | -27.76 | 6.72 | 1.66 | 11.63 | 1.16 | 17.08 | -5.32 | 5.33 | -6.57 | -3.88 | 7.02 | 41.54 | 48.53 | 6641 | 4.86 | 4.86 |
| 22Q3 (10) | 133.28 | -12.89 | 12.21 | 1.32 | -33.67 | -19.51 | 7.6 | -3.68 | 21.02 | 6.61 | -11.39 | 13.57 | 0.99 | -23.85 | -28.27 | 5.70 | 10.58 | 7.85 | 4.96 | 1.72 | 1.22 | 6333 | 0.0 | 6.81 |
| 22Q2 (9) | 153.01 | 13.41 | 50.66 | 1.99 | 41.13 | 54.26 | 7.89 | 7.49 | 48.31 | 7.46 | 12.52 | 48.02 | 1.30 | 24.45 | 2.39 | 5.16 | -5.22 | -1.56 | 4.88 | -0.78 | -1.75 | 6333 | 0.0 | 6.81 |
| 22Q1 (8) | 134.92 | 5.92 | 46.97 | 1.41 | -9.62 | 16.53 | 7.34 | 3.97 | 58.53 | 6.63 | 10.13 | 43.2 | 1.05 | -14.67 | -20.71 | 5.44 | -1.84 | 7.87 | 4.91 | 3.98 | -2.57 | 6333 | 0.0 | 6.81 |
| 21Q4 (7) | 127.38 | 7.24 | 46.13 | 1.56 | -4.88 | 56.0 | 7.06 | 12.42 | 55.51 | 6.02 | 3.44 | 32.6 | 1.22 | -11.3 | 6.76 | 5.54 | 4.83 | 6.42 | 4.73 | -3.55 | -9.26 | 6333 | 6.81 | 6.81 |
| 21Q3 (6) | 118.78 | 16.96 | 42.35 | 1.64 | 27.13 | 82.22 | 6.28 | 18.05 | 48.82 | 5.82 | 15.48 | 33.49 | 1.38 | 8.7 | 28.01 | 5.29 | 0.93 | 4.54 | 4.90 | -1.26 | -6.23 | 5929 | 0.0 | 0 |
| 21Q2 (5) | 101.56 | 10.63 | 23.45 | 1.29 | 6.61 | 32.99 | 5.32 | 14.9 | 27.88 | 5.04 | 8.86 | 12.25 | 1.27 | -3.63 | 7.73 | 5.24 | 3.86 | 3.59 | 4.96 | -1.61 | -9.07 | 5929 | 0.0 | 0 |
| 21Q1 (4) | 91.8 | 5.31 | 0.0 | 1.21 | 21.0 | 0.0 | 4.63 | 1.98 | 0.0 | 4.63 | 1.98 | 0.0 | 1.32 | 14.9 | 0.0 | 5.04 | -3.16 | 0.0 | 5.04 | -3.16 | 0.0 | 5929 | 0.0 | 0.0 |
| 20Q4 (3) | 87.17 | 4.47 | 0.0 | 1.0 | 11.11 | 0.0 | 4.54 | 7.58 | 0.0 | 4.54 | 4.13 | 0.0 | 1.15 | 6.36 | 0.0 | 5.21 | 2.98 | 0.0 | 5.21 | -0.33 | 0.0 | 5929 | 0 | 0.0 |
| 20Q3 (2) | 83.44 | 1.42 | 0.0 | 0.9 | -7.22 | 0.0 | 4.22 | 1.44 | 0.0 | 4.36 | -2.9 | 0.0 | 1.08 | -8.52 | 0.0 | 5.06 | 0.02 | 0.0 | 5.23 | -4.26 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (1) | 82.27 | 0.0 | 0.0 | 0.97 | 0.0 | 0.0 | 4.16 | 0.0 | 0.0 | 4.49 | 0.0 | 0.0 | 1.18 | 0.0 | 0.0 | 5.06 | 0.0 | 0.0 | 5.46 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 440.55 | 15.11 | 4.49 | 17.54 | 22.91 | 7.11 | 20.81 | -3.25 | 1.02 | 2.11 | 5.20 | -6.95 | 4.72 | -15.95 | 6395 | 0.0 |
| 2023 (9) | 382.73 | -25.96 | 3.82 | -34.48 | 21.39 | -23.39 | 21.51 | -21.55 | 1.00 | -11.5 | 5.59 | 3.48 | 5.62 | 5.95 | 6395 | -3.7 |
| 2022 (8) | 516.94 | 17.62 | 5.83 | 2.1 | 27.92 | 19.88 | 27.42 | 27.48 | 1.13 | -13.19 | 5.40 | 1.92 | 5.30 | 8.38 | 6641 | 4.86 |
| 2021 (7) | 439.51 | 32.66 | 5.71 | 50.66 | 23.29 | 39.96 | 21.51 | 19.77 | 1.30 | 13.57 | 5.30 | 5.51 | 4.89 | -9.72 | 6333 | 6.81 |
| 2020 (6) | 331.31 | 17.13 | 3.79 | 15.9 | 16.64 | 23.17 | 17.96 | 2.86 | 1.14 | -1.05 | 5.02 | 5.16 | 5.42 | -12.18 | 5929 | 0 |
| 2019 (5) | 282.86 | -2.22 | 3.27 | -4.11 | 13.51 | 14.69 | 17.46 | 16.87 | 1.16 | -1.93 | 4.78 | 17.29 | 6.17 | 19.52 | 0 | 0 |
| 2018 (4) | 289.28 | 16.13 | 3.41 | 25.37 | 11.78 | 27.21 | 14.94 | -3.43 | 1.18 | 7.95 | 4.07 | 9.54 | 5.16 | -16.84 | 0 | 0 |
| 2017 (3) | 249.1 | -3.56 | 2.72 | -1.09 | 9.26 | -6.75 | 15.47 | -0.58 | 1.09 | 2.56 | 3.72 | -3.31 | 6.21 | 3.09 | 3560 | 0.0 |
| 2016 (2) | 258.29 | 10.76 | 2.75 | 35.47 | 9.93 | 17.93 | 15.56 | 25.48 | 1.06 | 22.31 | 3.84 | 6.48 | 6.02 | 13.29 | 3560 | 0.0 |
| 2015 (1) | 233.2 | -2.55 | 2.03 | -18.15 | 8.42 | -13.02 | 12.4 | 4.11 | 0.87 | 0 | 3.61 | 0 | 5.32 | 0 | 3560 | 1.4 |
