玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)68.38-2.9-1.2834.80-16.83-4.9438.03-13.63-4.6428.34-18.89-10.917.90-21.63-12.124.56-22.32-9.70.16-5.880.041.23-12.05-3.3175.093.263.291.43-3.9-0.358.5776.433.8739.8914.634.64
23Q3 (19)70.421.153.1841.846.117.3144.031.524.2634.940.585.0510.081.26.895.875.9610.340.176.256.2546.881.823.7972.721.56-14.4995.144.482.834.86-45.63-35.0234.80-15.9-6.73
23Q2 (18)69.62-2.42-2.2539.430.430.2843.373.730.9534.744.320.099.9611.91-0.35.5412.376.130.166.676.6746.042.450.571.60-20.332.0891.06-3.3-0.48.9441.64.2641.3811.05.53
23Q1 (17)71.353.0-3.9839.267.24-2.041.814.84-1.5833.304.68-0.128.90-1.06.594.93-2.3810.790.15-6.2515.3844.945.39-1.7589.8723.52-23.0794.172.65-0.046.31-23.539.037.28-2.220.84
22Q4 (16)69.271.49-4.1136.61-6.1-12.5839.88-5.56-12.731.81-4.36-10.778.99-4.670.95.05-5.081.410.160.014.2942.64-5.6-12.1272.76-14.4411.3991.75-0.84-0.388.2510.38-1.4338.122.177.17
22Q3 (15)68.25-4.17-4.3838.99-0.840.3142.23-1.70.9833.26-4.180.189.43-5.6133.195.321.9228.810.166.6733.3345.17-1.40.0985.0421.24-10.1192.521.2-0.717.48-12.779.6637.31-4.85-4.7
22Q2 (14)71.22-4.16-3.9439.32-1.85-12.4742.961.13-12.0234.714.11-9.099.9919.6435.735.2217.38.520.1515.3815.3845.810.15-12.5370.14-39.9632.6791.43-2.95-0.448.5748.055.039.2127.113.52
22Q1 (13)74.312.87-1.9340.06-4.35-6.0542.48-7.01-6.4733.34-6.48-9.188.35-6.2911.484.45-10.64-7.480.13-7.140.045.74-5.73-6.84116.8278.84118.2794.212.30.425.79-30.85-6.3230.85-13.27-5.02
21Q4 (12)72.241.2-2.7941.887.7410.1845.689.239.5435.657.385.228.9125.8515.124.9820.581.630.1416.670.048.527.517.2365.32-30.9512.1492.09-1.171.188.3722.79-6.7935.57-9.1410.4
21Q3 (11)71.38-3.72-8.4338.87-13.47-19.8641.82-14.36-19.1133.20-13.04-19.777.08-3.8-32.444.13-14.14-29.040.12-7.69-14.2945.13-13.82-18.1194.6078.9364.2193.181.46-0.576.82-16.488.5739.1513.3534.44
21Q2 (10)74.14-2.15-6.3544.925.35-13.4748.837.51-13.5938.184.0-14.577.36-1.74-27.424.810.0-16.490.130.00.052.376.66-12.6452.87-1.21-49.791.84-2.110.198.1632.1-2.0434.546.340
21Q1 (9)75.771.96-4.4342.6412.18-13.9545.428.92-14.1736.718.35-12.77.49-3.23-8.884.81-1.84-9.930.13-7.140.049.108.51-13.4653.52-8.120.8993.823.080.186.18-31.2-2.6732.480.810
20Q4 (8)74.31-4.67-2.2138.01-21.63-18.5241.70-19.34-16.433.88-18.12-12.667.74-26.15-6.524.90-15.81-6.310.140.07.6945.25-17.89-15.5358.251.115.6691.02-2.88-2.568.9843.0236.2332.2210.650
20Q3 (7)77.95-1.54-2.9548.50-6.57-6.7351.70-8.51-4.441.38-7.41-4.7210.483.35-1.875.821.04-1.190.147.690.055.11-8.07-3.8157.61-45.19-7.4193.722.24-2.536.28-24.6463.2929.1204.41
20Q2 (6)79.17-0.14-1.8251.914.765.1956.516.788.3444.696.287.1410.1423.3612.425.767.8711.20.130.08.3359.955.668.57105.1098.112.6991.67-2.12-3.248.3331.2558.330.000-100.0
20Q1 (5)79.284.332.0749.556.225.052.926.096.7842.058.46.168.22-0.725.255.342.15.330.130.00.056.745.928.0153.05-3.771.6393.650.26-1.896.35-3.739.680.000-100.0
19Q4 (4)75.99-5.390.046.65-10.290.049.88-7.770.038.79-10.680.08.28-22.470.05.23-11.210.00.13-7.140.053.57-6.490.055.13-11.40.093.41-2.860.06.5971.430.00.00-100.00.0
19Q3 (3)80.32-0.40.052.005.370.054.083.680.043.434.120.010.6818.40.05.8913.710.00.1416.670.057.293.750.062.22-39.210.096.151.50.03.85-26.920.027.893.560.0
19Q2 (2)80.643.820.049.354.580.052.165.250.041.715.30.09.0215.490.05.182.170.00.12-7.690.055.225.120.0102.3596.070.094.74-0.750.05.2615.790.026.93-2.180.0
19Q1 (1)77.670.00.047.190.00.049.560.00.039.610.00.07.810.00.05.070.00.00.130.00.052.530.00.052.200.00.095.450.00.04.550.00.027.530.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)69.90-1.0538.830.362.422.9541.81-0.132.81-1.3535.846.3220.673.350.635.044.790.075.093.292.880.487.12-5.851.86-20.2538.344.95
2022 (9)70.64-3.6338.69-7.952.35-13.9441.85-7.8233.26-7.3333.716.2720.001.990.609.0944.79-8.0772.7611.3992.44-0.127.561.482.34-11.0336.532.9
2021 (8)73.30-5.5542.03-10.312.73-2.2345.40-10.2435.89-11.1931.72-8.1619.61-11.070.550.048.72-9.8365.3212.1492.55-0.147.451.832.63-19.0435.5018.89
2020 (7)77.61-1.3646.86-4.072.7910.7850.58-1.7340.41-1.2734.540.4422.05-0.230.551.8554.03-1.2258.255.6692.68-2.287.3245.573.24-12.6129.864.08
2019 (6)78.68-0.5748.85-0.812.5228.5451.470.9840.93-0.134.391.2422.100.550.540.054.702.1555.13-1.994.84-1.775.0351.63.71-10.0128.693.95
2018 (5)79.130.9349.2512.141.96-0.4450.9713.9840.97-12.1833.9725.0321.9819.650.548.053.5513.1256.206.2296.55-1.683.3284.774.12027.60-14.6
2017 (4)78.40-0.6643.92-2.311.97101.0244.72-3.646.6520.5127.17-8.718.37-18.360.50-13.7947.34-1.452.9122.8598.211.421.79-40.510.00032.3261.52
2016 (3)78.92-1.6144.967.480.9820.7746.395.0738.715.3929.767.4822.50-1.40.58-6.4548.014.8343.07102.396.832.33.02-41.710.00020.0121.49
2015 (2)80.212.2341.83-5.170.8116.7144.15-6.2236.73-4.4527.69-20.8622.82-18.380.62-15.0745.80-4.1421.29-0.1494.660.995.18-17.50.00016.477.02
2014 (1)78.46044.1100.70-18.1647.08038.44034.99027.9600.73-7.5947.786.4121.32-37.093.730.796.27-10.450.00015.395.7

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