- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.53 | -1.43 | 7.17 | 0.69 | -6.76 | -8.0 | 0.85 | 19.72 | 16.44 | 0.32 | 113.33 | 52.38 | 12.48 | -5.41 | -14.16 | 15.37 | 21.45 | 8.65 | 5.79 | 116.42 | 42.19 | 463 | 0.0 | 0.0 |
| 23Q3 (19) | 5.61 | 3.31 | 10.65 | 0.74 | 25.42 | 5.71 | 0.71 | -4.05 | 9.23 | 0.15 | -51.61 | 15.38 | 13.19 | 21.4 | -4.46 | 12.66 | -7.13 | -1.28 | 2.67 | -53.17 | 4.28 | 463 | 0.0 | 10.77 |
| 23Q2 (18) | 5.43 | 9.92 | 11.04 | 0.59 | -9.23 | 0.0 | 0.74 | 8.82 | 2.78 | 0.31 | 19.23 | 24.0 | 10.87 | -17.42 | -9.94 | 13.63 | -1.0 | -7.44 | 5.71 | 8.47 | 11.67 | 463 | 0.0 | 10.77 |
| 23Q1 (17) | 4.94 | -4.26 | 10.76 | 0.65 | -13.33 | -10.96 | 0.68 | -6.85 | -1.45 | 0.26 | 23.81 | 136.36 | 13.16 | -9.47 | -19.61 | 13.77 | -2.7 | -11.03 | 5.26 | 29.32 | 113.4 | 463 | 0.0 | 10.77 |
| 22Q4 (16) | 5.16 | 1.78 | 9.32 | 0.75 | 7.14 | 38.89 | 0.73 | 12.31 | 7.35 | 0.21 | 61.54 | 0.0 | 14.53 | 5.27 | 27.05 | 14.15 | 10.35 | -1.8 | 4.07 | 58.72 | -8.53 | 463 | 10.77 | 10.77 |
| 22Q3 (15) | 5.07 | 3.68 | 20.43 | 0.7 | 18.64 | 40.0 | 0.65 | -9.72 | -8.45 | 0.13 | -48.0 | -23.53 | 13.81 | 14.43 | 16.25 | 12.82 | -12.93 | -23.98 | 2.56 | -49.85 | -36.5 | 418 | 0.0 | 9.71 |
| 22Q2 (14) | 4.89 | 9.64 | 21.95 | 0.59 | -19.18 | 40.48 | 0.72 | 4.35 | 18.03 | 0.25 | 127.27 | 66.67 | 12.07 | -26.29 | 15.2 | 14.72 | -4.83 | -3.21 | 5.11 | 107.29 | 36.67 | 418 | 0.0 | 9.71 |
| 22Q1 (13) | 4.46 | -5.51 | 14.07 | 0.73 | 35.19 | 17.74 | 0.69 | 1.47 | 21.05 | 0.11 | -47.62 | -21.43 | 16.37 | 43.07 | 3.22 | 15.47 | 7.39 | 6.12 | 2.47 | -44.57 | -31.12 | 418 | 0.0 | 9.71 |
| 21Q4 (12) | 4.72 | 12.11 | 18.0 | 0.54 | 8.0 | -23.94 | 0.68 | -4.23 | 19.3 | 0.21 | 23.53 | 23.53 | 11.44 | -3.67 | -35.55 | 14.41 | -14.57 | 1.1 | 4.45 | 10.18 | 4.69 | 418 | 9.71 | 9.71 |
| 21Q3 (11) | 4.21 | 4.99 | 4.99 | 0.5 | 19.05 | 0.0 | 0.71 | 16.39 | 26.79 | 0.17 | 13.33 | 41.67 | 11.88 | 13.39 | -4.75 | 16.86 | 10.86 | 20.76 | 4.04 | 7.95 | 34.94 | 381 | 0.0 | 14.41 |
| 21Q2 (10) | 4.01 | 2.56 | 4.97 | 0.42 | -32.26 | 13.51 | 0.61 | 7.02 | 8.93 | 0.15 | 7.14 | 36.36 | 10.47 | -33.95 | 8.14 | 15.21 | 4.35 | 3.77 | 3.74 | 4.47 | 29.9 | 381 | 0.0 | 14.41 |
| 21Q1 (9) | 3.91 | -2.25 | 9.83 | 0.62 | -12.68 | 51.22 | 0.57 | 0.0 | 7.55 | 0.14 | -17.65 | 27.27 | 15.86 | -10.67 | 37.68 | 14.58 | 2.3 | -2.08 | 3.58 | -15.75 | 15.88 | 381 | 0.0 | 19.06 |
| 20Q4 (8) | 4.0 | -0.25 | 9.89 | 0.71 | 42.0 | 102.86 | 0.57 | 1.79 | -5.0 | 0.17 | 41.67 | 30.77 | 17.75 | 42.35 | 84.6 | 14.25 | 2.04 | -13.55 | 4.25 | 42.02 | 19.0 | 381 | 14.41 | 19.06 |
| 20Q3 (7) | 4.01 | 4.97 | 4.43 | 0.5 | 35.14 | 2.04 | 0.56 | 0.0 | 19.15 | 0.12 | 9.09 | 0.0 | 12.47 | 28.73 | -2.29 | 13.97 | -4.74 | 14.1 | 2.99 | 3.92 | -4.24 | 333 | 0.0 | 4.06 |
| 20Q2 (6) | 3.82 | 7.3 | 4.95 | 0.37 | -9.76 | -21.28 | 0.56 | 5.66 | 14.29 | 0.11 | 0.0 | 10.0 | 9.69 | -15.9 | -24.99 | 14.66 | -1.53 | 8.9 | 2.88 | -6.81 | 4.82 | 333 | 4.06 | 4.06 |
| 20Q1 (5) | 3.56 | -2.2 | 0.0 | 0.41 | 17.14 | -10.87 | 0.53 | -11.67 | 15.22 | 0.11 | -15.38 | 0.0 | 11.52 | 19.78 | -10.87 | 14.89 | -9.68 | 15.22 | 3.09 | -13.48 | 0.0 | 320 | 0.0 | 0.0 |
| 19Q4 (4) | 3.64 | -5.21 | 0.0 | 0.35 | -28.57 | 0.0 | 0.6 | 27.66 | 0.0 | 0.13 | 8.33 | 0.0 | 9.62 | -24.65 | 0.0 | 16.48 | 34.67 | 0.0 | 3.57 | 14.29 | 0.0 | 320 | 0.0 | 0.0 |
| 19Q3 (3) | 3.84 | 5.49 | 0.0 | 0.49 | 4.26 | 0.0 | 0.47 | -4.08 | 0.0 | 0.12 | 20.0 | 0.0 | 12.76 | -1.17 | 0.0 | 12.24 | -9.08 | 0.0 | 3.12 | 13.75 | 0.0 | 320 | 0.0 | 0.0 |
| 19Q2 (2) | 3.64 | 2.25 | 0.0 | 0.47 | 2.17 | 0.0 | 0.49 | 6.52 | 0.0 | 0.1 | -9.09 | 0.0 | 12.91 | -0.07 | 0.0 | 13.46 | 4.18 | 0.0 | 2.75 | -11.09 | 0.0 | 320 | 0.0 | 0.0 |
| 19Q1 (1) | 3.56 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 12.92 | 0.0 | 0.0 | 12.92 | 0.0 | 0.0 | 3.09 | 0.0 | 0.0 | 320 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 21.5 | 9.81 | 2.66 | -3.97 | 2.98 | 6.81 | 1.04 | 50.72 | 12.37 | -12.55 | 13.86 | -2.73 | 4.84 | 37.26 | 463 | 0.0 |
| 2022 (9) | 19.58 | 16.2 | 2.77 | 33.82 | 2.79 | 8.56 | 0.69 | 2.99 | 14.15 | 15.16 | 14.25 | -6.58 | 3.52 | -11.37 | 463 | 10.77 |
| 2021 (8) | 16.85 | 9.42 | 2.07 | 3.5 | 2.57 | 15.77 | 0.67 | 28.85 | 12.28 | -5.41 | 15.25 | 5.8 | 3.98 | 17.76 | 418 | 9.71 |
| 2020 (7) | 15.4 | 4.9 | 2.0 | 12.99 | 2.22 | 9.36 | 0.52 | 13.04 | 12.99 | 7.71 | 14.42 | 4.25 | 3.38 | 7.76 | 381 | 14.41 |
| 2019 (6) | 14.68 | -0.74 | 1.77 | 0.57 | 2.03 | 2.01 | 0.46 | -16.36 | 12.06 | 1.32 | 13.83 | 2.77 | 3.13 | -15.74 | 333 | 4.06 |
| 2018 (5) | 14.79 | 7.88 | 1.76 | -7.37 | 1.99 | -9.13 | 0.55 | -14.06 | 11.90 | -14.13 | 13.46 | -15.77 | 3.72 | -20.34 | 320 | 8.11 |
| 2017 (4) | 13.71 | -4.06 | 1.9 | -34.48 | 2.19 | 46.0 | 0.64 | 42.22 | 13.86 | -31.71 | 15.97 | 52.18 | 4.67 | 48.24 | 296 | 4.23 |
| 2016 (3) | 14.29 | 5.38 | 2.9 | -19.67 | 1.5 | 16.28 | 0.45 | 45.16 | 20.29 | -23.77 | 10.50 | 10.34 | 3.15 | 37.75 | 284 | 21.89 |
| 2015 (2) | 13.56 | 17.81 | 3.61 | 40.47 | 1.29 | 6.61 | 0.31 | 82.35 | 26.62 | 19.23 | 9.51 | -9.51 | 2.29 | 54.78 | 233 | 30.17 |
| 2014 (1) | 11.51 | 22.19 | 2.57 | 29.15 | 1.21 | 39.08 | 0.17 | 0.0 | 22.33 | 0 | 10.51 | 0 | 1.48 | 0 | 179 | 0.0 |
