玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)37.3726.8113.3118.5469.6229.213.18-15.46-1.2710.74-14.080.196.51-13.43-27.993.56-8.48-15.040.323.23-15.7915.11-12.15-3.282.71-8.73-28.85140.2799.6830.45-40.60-235.07-439.711.80-25.327.47
23Q3 (19)29.47-7.7-0.3710.93-8.92-24.4615.59-0.891.1712.5022.31-0.877.5221.29-30.563.8924.28-14.880.313.33-13.8917.20-1.551.0690.62-12.07-26.7370.25-7.73-25.1530.0627.66388.8915.8021.8219.88
23Q2 (18)31.93-7.05-2.2112.00-24.05-11.6315.73-6.3124.6410.22-22.0410.256.20-16.33-20.513.13-13.32.290.3011.11-6.2517.47-8.022.42103.06-1.63-38.2576.13-19.13-29.1323.55301.71417.1212.97-24.594.43
23Q1 (17)34.354.1516.615.8010.125.716.7925.7724.013.1122.2924.387.41-18.03-11.893.61-13.8410.740.27-28.95-10.018.9921.6521.57104.77-9.88-33.9394.14-12.451.585.86177.92-20.0217.2056.6521.9
22Q4 (16)32.9811.4916.2914.35-0.8331.0513.35-13.3750.5110.72-14.9940.139.04-16.5328.964.19-8.3256.340.385.5611.7615.61-8.2838.88116.25-6.01-32.37107.5214.57-12.8-7.52-222.3667.7210.98-16.69-14.22
22Q3 (15)29.58-9.42.7114.476.5589.415.4122.11125.2912.6136.03158.410.8338.85191.134.5749.35198.690.3612.520.017.0219.2779.54123.68-25.9-27.1293.85-12.64-16.356.15182.8150.4213.186.127.33
22Q2 (14)32.6510.8330.513.588.04175.4612.62-6.79146.09.27-12.0567.337.80-7.25126.743.06-6.13104.00.326.6723.0814.27-8.6493.62166.905.2513.65107.4315.9212.0-7.43-201.31-281.9312.42-11.98-35.75
22Q1 (13)29.463.884.4312.5714.79304.1813.5452.65648.0710.5437.78763.938.4119.971214.063.2621.64781.080.30-11.7636.3615.6238.97218.13158.57-7.7418.3992.67-24.85-48.17.33131.45110.2614.1110.23-33.38
21Q4 (12)28.36-1.5316.2310.9543.3260.798.8729.6816.257.6556.7639.347.0188.4470.152.6875.1650.560.3413.339.6811.2418.579.44171.881.2824.07123.319.9139.53-23.31-91.13-322.7212.804.23-6.77
21Q3 (11)28.8015.1112.027.6454.9746.086.8433.33-12.644.88-11.91-22.293.728.140.811.532.0-3.160.3015.3825.09.4828.63-7.33169.7115.5611.26112.2016.9768.29-12.20-398.78-136.5912.28-36.47-26.47
21Q2 (10)25.02-11.314.474.9358.5211.295.13183.43-21.685.54354.1-12.23.44437.5-15.481.50305.41-15.250.2618.180.07.3750.1-15.38146.869.651.3595.92-46.2941.484.08105.71-87.3319.33-8.730
21Q1 (9)28.2115.61-4.533.11-54.33-56.871.81-76.28-75.571.22-77.78-71.160.64-84.47-76.730.37-79.21-69.170.22-29.03-15.384.91-52.19-51.0133.94-3.32-7.18178.57102.0784.24-71.43-782.54-2421.4321.1854.2625.77
20Q4 (8)24.40-5.1-19.376.8130.21-50.767.63-2.55-46.795.49-12.58-64.424.1211.65-72.931.7812.66-69.360.3129.17-16.2210.270.39-35.25138.54-9.17-13.9288.3732.56-8.5510.47-68.6210.4713.73-17.780
20Q3 (7)25.717.352.765.2318.06-33.887.8319.548.36.28-0.4813.563.69-9.34-0.541.58-10.737.480.24-7.69-4.010.2317.457.8152.535.27-12.7566.67-1.67-39.7833.333.51473.3316.70016.3
20Q2 (6)23.95-18.95-5.894.43-38.56141.66.55-11.61178.826.3149.17188.624.0748.0179.031.7747.5197.790.260.0-7.148.71-13.07244.93144.900.42-15.2467.80-30.05-47.2732.20946.61212.710.00-100.0-100.0
20Q1 (5)29.55-2.359.937.21-47.87133.437.41-48.33132.994.23-72.59123.092.75-81.93126.831.20-79.35128.920.26-29.738.3310.02-36.82149.95144.30-10.34-1.1896.920.30.723.08-8.72-18.4616.84026.71
19Q4 (4)30.2620.940.013.8374.840.014.3498.340.015.43179.020.015.22310.240.05.81295.240.00.3748.00.015.8667.120.0160.94-7.940.096.63-12.720.03.37137.750.00.00-100.00.0
19Q3 (3)25.02-1.690.07.91174.270.07.23187.00.05.53177.670.03.71172.040.01.47181.220.00.25-10.710.09.49257.90.0174.822.260.0110.71-13.890.0-8.9368.750.014.3616.650.0
19Q2 (2)25.45-5.320.0-10.6550.630.0-8.3163.00.0-7.1261.140.0-5.1549.760.0-1.8156.390.00.2816.670.0-6.0170.040.0170.9517.070.0128.5733.610.0-28.57-857.140.012.31-7.370.0
19Q1 (1)26.880.00.0-21.570.00.0-22.460.00.0-18.320.00.0-10.250.00.0-4.150.00.00.240.00.0-20.060.00.0146.020.00.096.230.00.03.770.00.013.290.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)33.346.4514.373.531.13-10.9515.2110.311.586.4327.48-20.8314.24-5.261.20-11.1117.078.5982.71-28.8594.44-6.25.4700.47-35.8114.2914.5
2022 (9)31.3212.9513.8888.591.27-31.8213.79120.6410.88105.2834.71135.815.03147.21.3525.015.7278.23116.25-32.37100.69-14.36-0.6900.74-48.9112.48-19.79
2021 (8)27.737.487.3623.081.86-5.976.25-15.085.30-4.8514.721.16.08-2.721.082.868.82-10.46171.8824.07117.5644.98-17.5601.44-19.5315.560.71
2020 (7)25.80-5.535.9801.9841.747.365157.145.57345.614.56334.636.25227.231.05-3.679.85358.14138.54-13.9281.09018.91-93.71.79122.5615.4523.4
2019 (6)27.31-6.38-0.2701.4012.210.1401.2503.3501.9101.0947.32.150160.9424.12-200.000300.0000.80-18.1412.52-23.94
2018 (5)29.1714.53-19.3301.2535.52-17.650-14.820-23.930-10.3800.74-11.9-15.420129.6718.56109.49-18.57-9.4900.9827.7416.4637.17
2017 (4)25.47-6.296.13-52.630.9271.564.58-63.333.16-68.245.19-78.372.82-77.440.84-31.715.74-56.74109.3729.29134.4529.86-33.6100.77012.0038.41
2016 (3)27.1820.1612.94115.310.54-6.1712.49119.129.95131.423.99105.2212.5092.91.23-15.1713.27103.8484.59-25.85103.54-1.71-3.5400.0008.6714.53
2015 (2)22.624.586.01-9.350.571.525.70-10.664.30-7.5311.6924.766.4811.151.4517.896.51-8.18114.0893.22105.330.87-5.3300.0007.57-7.57
2014 (1)21.6306.6300.56-11.646.3804.6509.3705.8301.23-2.387.09-16.8859.04-12.92104.42-8.26-4.4200.0008.1910.98

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