玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)65.291.719.7133.734.7842.233.20-6.1917.6527.38-3.5220.194.93-15.4450.764.19-9.3149.110.15-6.2525.034.46-4.9417.8916.76-13.92-6.16102.0411.9221.71-1.36-115.42-108.4222.9016.72-8.36
23Q3 (19)64.206.7921.6132.1931.55473.835.3928.74407.0228.385.54408.65.8318.741089.84.6225.891148.650.1614.29128.5736.2527.82316.6719.47-42.432.2791.183.276.378.82-18.38-58.8219.62-7.84-47.33
23Q2 (18)60.1210.23-5.5624.4710.67-24.4327.4915.12-18.2826.8940.79-0.074.9183.21-8.743.6771.52.230.1427.277.6928.3613.44-17.4633.800.84-30.0688.29-5.58-8.1110.8138.74175.6821.29-14.81-20.97
23Q1 (17)54.540.0-18.522.11-6.79-39.9523.88-15.38-36.5619.10-16.15-36.572.68-18.04-60.062.14-23.84-55.790.11-8.33-31.2525.00-14.47-34.9333.5287.68-35.0593.5111.53-4.597.79-51.79289.6124.990.0-4.73
22Q4 (16)54.543.32-15.8923.72322.82-30.1528.22304.3-18.3222.78308.24-21.483.27567.35-45.862.81659.46-41.580.1271.43-29.4129.23235.98-16.9617.8621.33-34.9683.84-2.19-14.7316.16-24.58864.3124.99-32.91-0.56
22Q3 (15)52.79-17.08-18.125.61-82.67-83.276.98-79.25-80.015.58-79.26-80.030.49-90.89-94.270.37-89.69-93.790.07-46.15-66.678.70-74.68-75.4414.72-69.54-36.9185.71-10.79-10.621.43446.43419.6437.2538.2747.47
22Q2 (14)63.66-4.870.6532.38-12.06-9.6533.64-10.63-5.8826.91-10.63-5.975.38-19.82-60.873.59-25.83-59.020.13-18.75-58.0634.36-10.57-5.2148.33-6.36-41.0496.08-1.96-3.923.9296.081013.7326.942.7122.23
22Q1 (13)66.923.2113.0236.828.4216.2237.648.9418.0330.113.7918.176.7111.09-35.294.840.62-35.030.16-5.88-44.8338.429.1518.6251.6187.9544.3298.00-0.33-1.452.0019.33260.026.234.3817.15
21Q4 (12)64.840.575.3633.961.28-4.5534.55-1.06-2.4329.013.832.476.04-29.36-55.264.81-19.3-49.050.17-19.05-48.4835.20-0.65-1.9827.4617.7-36.4898.322.55-2.151.68-59.36445.2525.13-0.5115.22
21Q3 (11)64.471.9316.1433.53-6.45-1.9934.92-2.291.6927.94-2.381.458.55-37.82-44.485.96-31.96-41.050.21-32.26-43.2435.43-2.261.8123.33-71.54-45.6895.88-4.12-3.654.121060.82732.9925.2614.6147.46
21Q2 (10)63.256.8216.0835.8413.1322.3235.7412.0719.7728.6212.3214.7113.7532.5920.48.7617.5811.730.316.90.036.2511.9219.481.97129.2229.43100.000.562.29-0.43-177.25-128.7622.04-1.56-0.54
21Q1 (9)59.21-3.79031.68-10.96031.89-9.94025.48-10.0010.37-23.1907.45-21.0800.29-12.12032.39-9.8035.76-17.28099.44-1.0400.56214.44022.392.660
20Q4 (8)61.5410.86035.584.0035.413.12028.312.8013.50-12.3409.44-6.6300.33-10.81035.913.19043.230.650100.490.990-0.49-198.06021.8127.320
20Q3 (7)55.511.87034.2116.76034.3415.08027.5410.38015.4034.85010.1128.9500.3719.35034.8014.62042.95-32.18099.501.7800.50-66.83017.13-22.70
20Q2 (6)54.490029.300029.840024.950011.42007.84000.310030.360063.330097.76001.490022.1600
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)61.600.5628.741.380.613.8430.611.3225.937.117.1015.8514.6021.360.5612.031.641.8716.76-6.1693.860.096.14-1.360.64213.7721.96-20.55
2022 (9)61.26-2.6228.35-16.20.5866.9330.21-11.9824.21-12.8214.76-54.8212.03-51.140.50-43.8231.06-10.9517.86-34.9693.78-4.896.22344.110.2168.8527.6417.07
2021 (8)62.9110.1633.837.470.35-29.1434.328.2627.778.3132.67-20.8424.62-17.330.89-23.2834.888.0227.46-36.4898.60-0.711.40102.480.12-61.9623.6112.11
2020 (7)57.1117.2231.4891.140.49-41.6531.7081.3525.6478.9341.27178.2929.78164.241.1648.7232.2974.5443.2332.8999.315.040.69-88.580.32021.06-9.73
2019 (6)48.7217.4516.47126.550.85606.9817.48104.2114.3397.3814.83105.1211.27101.970.781.318.50109.0432.532.9894.5511.596.06-60.330.00023.33-3.71
2018 (5)41.485.657.27267.170.12-18.548.5610600.07.2607.2305.5800.7722.228.851911.3631.5912.8284.72-93.4815.2800.00024.23-3.58
2017 (4)39.26-11.761.98-68.920.15-64.90.08-98.23-0.300-0.240-0.1800.63-5.970.44-91.728.00-3.651300.00804.35-1300.0000.00025.137.85
2016 (3)44.4910.736.371149.020.42-36.574.51767.313.82788.373.19717.952.56700.00.67-8.225.30208.1429.0639.71143.7543.75-40.6200.00023.30-4.47
2015 (2)40.186.130.51537.50.66-11.610.52-53.570.43-57.840.39-66.090.32-64.840.73-17.051.72-40.2820.80-12.9100.001000.00.0000.00024.396.65
2014 (1)37.8600.0800.7501.1201.0201.1500.9100.8802.88023.8809.09090.9100.00022.870

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