- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.44 | -7.5 | 27.22 | 0.22 | 4.76 | 22.22 | 0.27 | 17.39 | -3.57 | 0.91 | -17.27 | 49.18 | 4.95 | 13.26 | -3.93 | 6.08 | 26.91 | -24.2 | 20.50 | -10.57 | 17.26 | 137 | 0.0 | 0.0 |
| 23Q3 (19) | 4.8 | 19.4 | 131.88 | 0.21 | 16.67 | 31.25 | 0.23 | -14.81 | -17.86 | 1.1 | 12.24 | 107.55 | 4.38 | -2.29 | -43.4 | 4.79 | -28.66 | -64.58 | 22.92 | -5.99 | -10.5 | 137 | 0.0 | 2.24 |
| 23Q2 (18) | 4.02 | 24.07 | -11.45 | 0.18 | 0.0 | -10.0 | 0.27 | 0.0 | -38.64 | 0.98 | 63.33 | 25.64 | 4.48 | -19.4 | 1.64 | 6.72 | -19.4 | -30.7 | 24.38 | 31.64 | 41.89 | 137 | 0.0 | 2.24 |
| 23Q1 (17) | 3.24 | -7.16 | -38.98 | 0.18 | 0.0 | -5.26 | 0.27 | -3.57 | -43.75 | 0.6 | -1.64 | -35.48 | 5.56 | 7.72 | 55.26 | 8.33 | 3.87 | -7.81 | 18.52 | 5.95 | 5.73 | 137 | 0.0 | 2.24 |
| 22Q4 (16) | 3.49 | 68.6 | -32.5 | 0.18 | 12.5 | -51.35 | 0.28 | 0.0 | -24.32 | 0.61 | 15.09 | -29.07 | 5.16 | -33.27 | -27.93 | 8.02 | -40.69 | 12.1 | 17.48 | -31.73 | 5.07 | 137 | 2.24 | 2.24 |
| 22Q3 (15) | 2.07 | -54.41 | -62.77 | 0.16 | -20.0 | -74.19 | 0.28 | -36.36 | -22.22 | 0.53 | -32.05 | -28.38 | 7.73 | 75.46 | -30.68 | 13.53 | 39.57 | 108.91 | 25.60 | 49.03 | 92.37 | 134 | 0.0 | 7.2 |
| 22Q2 (14) | 4.54 | -14.5 | -30.26 | 0.2 | 5.26 | -68.75 | 0.44 | -8.33 | 33.33 | 0.78 | -16.13 | -4.88 | 4.41 | 23.12 | -55.19 | 9.69 | 7.21 | 91.19 | 17.18 | -1.9 | 36.4 | 134 | 0.0 | 7.2 |
| 22Q1 (13) | 5.31 | 2.71 | -6.02 | 0.19 | -48.65 | -64.81 | 0.48 | 29.73 | 41.18 | 0.93 | 8.14 | 36.76 | 3.58 | -50.0 | -62.56 | 9.04 | 26.31 | 50.22 | 17.51 | 5.29 | 45.52 | 134 | 0.0 | 7.2 |
| 21Q4 (12) | 5.17 | -7.01 | -11.17 | 0.37 | -40.32 | -37.29 | 0.37 | 2.78 | 23.33 | 0.86 | 16.22 | 36.51 | 7.16 | -35.82 | -29.4 | 7.16 | 10.53 | 38.84 | 16.63 | 24.98 | 53.67 | 134 | 7.2 | 7.2 |
| 21Q3 (11) | 5.56 | -14.59 | -5.6 | 0.62 | -3.12 | 34.78 | 0.36 | 9.09 | 44.0 | 0.74 | -9.76 | 37.04 | 11.15 | 13.43 | 42.78 | 6.47 | 27.73 | 52.55 | 13.31 | 5.66 | 45.17 | 125 | 0.0 | 6.84 |
| 21Q2 (10) | 6.51 | 15.22 | 45.31 | 0.64 | 18.52 | 45.45 | 0.33 | -2.94 | 43.48 | 0.82 | 20.59 | 78.26 | 9.83 | 2.86 | 0.1 | 5.07 | -15.76 | -1.26 | 12.60 | 4.66 | 22.67 | 125 | 0.0 | 6.84 |
| 21Q1 (9) | 5.65 | -2.92 | 0 | 0.54 | -8.47 | 0 | 0.34 | 13.33 | 0 | 0.68 | 7.94 | 0 | 9.56 | -5.72 | 0 | 6.02 | 16.74 | 0 | 12.04 | 11.18 | 0 | 125 | 0.0 | 0 |
| 20Q4 (8) | 5.82 | -1.19 | 0 | 0.59 | 28.26 | 0 | 0.3 | 20.0 | 0 | 0.63 | 16.67 | 0 | 10.14 | 29.8 | 0 | 5.15 | 21.44 | 0 | 10.82 | 18.07 | 0 | 125 | 6.84 | 0 |
| 20Q3 (7) | 5.89 | 31.47 | 0 | 0.46 | 4.55 | 0 | 0.25 | 8.7 | 0 | 0.54 | 17.39 | 0 | 7.81 | -20.48 | 0 | 4.24 | -17.32 | 0 | 9.17 | -10.71 | 0 | 117 | 0.0 | 0 |
| 20Q2 (6) | 4.48 | 0 | 0 | 0.44 | 0 | 0 | 0.23 | 0 | 0 | 0.46 | 0 | 0 | 9.82 | 0 | 0 | 5.13 | 0 | 0 | 10.27 | 0 | 0 | 117 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 16.5 | 7.0 | 0.79 | 6.76 | 1.04 | -29.73 | 3.59 | 25.52 | 4.79 | -0.23 | 6.30 | -34.33 | 21.76 | 17.31 | 137 | 0.0 |
| 2022 (9) | 15.42 | -32.6 | 0.74 | -65.74 | 1.48 | 5.71 | 2.86 | -7.74 | 4.80 | -49.17 | 9.60 | 56.86 | 18.55 | 36.89 | 137 | 2.24 |
| 2021 (8) | 22.88 | 25.44 | 2.16 | 20.67 | 1.4 | 52.17 | 3.1 | 57.36 | 9.44 | -3.8 | 6.12 | 21.31 | 13.55 | 25.45 | 134 | 7.2 |
| 2020 (7) | 18.24 | 92.81 | 1.79 | 47.93 | 0.92 | 67.27 | 1.97 | 51.54 | 9.81 | -23.28 | 5.04 | -13.25 | 10.80 | -21.41 | 125 | 6.84 |
| 2019 (6) | 9.46 | 13.16 | 1.21 | 7.08 | 0.55 | 12.24 | 1.3 | 4.84 | 12.79 | -5.37 | 5.81 | -0.81 | 13.74 | -7.35 | 117 | 1.74 |
| 2018 (5) | 8.36 | 22.76 | 1.13 | 15.31 | 0.49 | 11.36 | 1.24 | 10.71 | 13.52 | -6.07 | 5.86 | -9.28 | 14.83 | -9.81 | 115 | 4.55 |
| 2017 (4) | 6.81 | -5.02 | 0.98 | -28.47 | 0.44 | 2.33 | 1.12 | 19.15 | 14.39 | -24.69 | 6.46 | 7.73 | 16.45 | 25.45 | 110 | -3.51 |
| 2016 (3) | 7.17 | -5.41 | 1.37 | -1.44 | 0.43 | -10.42 | 0.94 | -16.81 | 19.11 | 4.2 | 6.00 | -5.29 | 13.11 | -12.06 | 114 | 0.0 |
| 2015 (2) | 7.58 | -19.19 | 1.39 | 24.11 | 0.48 | 0.0 | 1.13 | -41.75 | 18.34 | 53.58 | 6.33 | 23.75 | 14.91 | -27.92 | 114 | -24.5 |
| 2014 (1) | 9.38 | 0 | 1.12 | 0 | 0.48 | 0 | 1.94 | 0 | 11.94 | 0 | 5.12 | 0 | 20.68 | 0 | 151 | 0 |
