- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 25Q1 (20) | 30.36 | -0.39 | -11.05 | 1.86 | 1.09 | 1.09 | 1.41 | 1.44 | 9.3 | 0.17 | -10.53 | 30.77 | 6.13 | 1.49 | 13.64 | 4.64 | 1.84 | 22.88 | 0.56 | -10.17 | 47.01 | 1170 | 0.0 | 0.0 |
| 24Q4 (19) | 30.48 | 0.3 | -7.38 | 1.84 | -10.24 | 2.22 | 1.39 | -7.95 | 0.0 | 0.19 | -26.92 | 216.67 | 6.04 | -10.51 | 10.37 | 4.56 | -8.22 | 7.97 | 0.62 | -27.14 | 241.91 | 1170 | 0.0 | 0.0 |
| 24Q3 (18) | 30.39 | -9.66 | -7.77 | 2.05 | 2.5 | 14.53 | 1.51 | 2.72 | 8.63 | 0.26 | 116.67 | 160.0 | 6.75 | 13.46 | 24.17 | 4.97 | 13.71 | 17.78 | 0.86 | 139.84 | 181.9 | 1170 | 0.0 | -0.17 |
| 24Q2 (17) | 33.64 | -1.44 | -7.12 | 2.0 | 8.7 | 4.71 | 1.47 | 13.95 | 16.67 | 0.12 | -7.69 | 140.0 | 5.95 | 10.28 | 12.74 | 4.37 | 15.61 | 25.61 | 0.36 | -6.35 | 158.41 | 1170 | 0.0 | -0.17 |
| 24Q1 (16) | 34.13 | 3.71 | 2.86 | 1.84 | 2.22 | 15.0 | 1.29 | -7.19 | 2.38 | 0.13 | 116.67 | 116.67 | 5.39 | -1.43 | 11.8 | 3.78 | -10.51 | -0.47 | 0.38 | 108.92 | 110.64 | 1170 | 0.0 | -0.17 |
| 23Q4 (15) | 32.91 | -0.12 | -1.2 | 1.8 | 0.56 | -2.17 | 1.39 | 0.0 | 6.11 | 0.06 | -40.0 | -33.33 | 5.47 | 0.68 | -0.98 | 4.22 | 0.12 | 7.4 | 0.18 | -39.93 | -32.52 | 1170 | -0.17 | -0.17 |
| 23Q3 (14) | 32.95 | -9.03 | 1.2 | 1.79 | -6.28 | -33.7 | 1.39 | 10.32 | 12.1 | 0.1 | 100.0 | 11.11 | 5.43 | 3.02 | -34.49 | 4.22 | 21.27 | 10.77 | 0.30 | 119.85 | 9.8 | 1172 | 0.0 | 4.83 |
| 23Q2 (13) | 36.22 | 9.16 | 15.53 | 1.91 | 19.38 | -32.03 | 1.26 | 0.0 | 13.51 | 0.05 | -16.67 | -61.54 | 5.27 | 9.36 | -41.17 | 3.48 | -8.39 | -1.75 | 0.14 | -23.66 | -66.71 | 1172 | 0.0 | 4.83 |
| 23Q1 (12) | 33.18 | -0.39 | 25.54 | 1.6 | -13.04 | -47.19 | 1.26 | -3.82 | 28.57 | 0.06 | -33.33 | -33.33 | 4.82 | -12.7 | -57.94 | 3.80 | -3.44 | 2.42 | 0.18 | -33.07 | -46.9 | 1172 | 0.0 | 4.83 |
| 22Q4 (11) | 33.31 | 2.3 | 30.78 | 1.84 | -31.85 | -41.96 | 1.31 | 5.65 | 27.18 | 0.09 | 0.0 | -18.18 | 5.52 | -33.39 | -55.62 | 3.93 | 3.27 | -2.75 | 0.27 | -2.25 | -37.44 | 1172 | 4.83 | 4.83 |
| 22Q3 (10) | 32.56 | 3.86 | 33.28 | 2.7 | -3.91 | -4.93 | 1.24 | 11.71 | 77.14 | 0.09 | -30.77 | -30.77 | 8.29 | -7.49 | -28.67 | 3.81 | 7.56 | 32.91 | 0.28 | -33.34 | -48.06 | 1118 | 0.0 | -17.31 |
| 22Q2 (9) | 31.35 | 18.62 | 55.66 | 2.81 | -7.26 | 55.25 | 1.11 | 13.27 | 30.59 | 0.13 | 44.44 | -13.33 | 8.96 | -21.82 | -0.26 | 3.54 | -4.51 | -16.11 | 0.41 | 21.78 | -44.32 | 1118 | 0.0 | -17.31 |
| 22Q1 (8) | 26.43 | 3.77 | 49.58 | 3.03 | -4.42 | 110.42 | 0.98 | -4.85 | 66.1 | 0.09 | -18.18 | -43.75 | 11.46 | -7.89 | 40.68 | 3.71 | -8.31 | 11.05 | 0.34 | -21.15 | -62.39 | 1118 | 0.0 | -17.31 |
| 21Q4 (7) | 25.47 | 4.26 | 59.99 | 3.17 | 11.62 | 173.28 | 1.03 | 47.14 | 19.77 | 0.11 | -15.38 | -26.67 | 12.45 | 7.06 | 70.81 | 4.04 | 41.13 | -25.14 | 0.43 | -18.84 | -54.16 | 1118 | -17.31 | -17.31 |
| 21Q3 (6) | 24.43 | 21.3 | 34.67 | 2.84 | 56.91 | 158.18 | 0.7 | -17.65 | -23.08 | 0.13 | -13.33 | -40.91 | 11.63 | 29.35 | 91.71 | 2.87 | -32.11 | -42.88 | 0.53 | -28.55 | -56.12 | 1352 | 0.0 | -13.5 |
| 21Q2 (5) | 20.14 | 13.98 | 2.29 | 1.81 | 25.69 | 47.15 | 0.85 | 44.07 | -20.56 | 0.15 | -6.25 | -34.78 | 8.99 | 10.28 | 43.87 | 4.22 | 26.4 | -22.34 | 0.74 | -17.75 | -36.24 | 1352 | 0.0 | -13.5 |
| 21Q1 (4) | 17.67 | 10.99 | 0.0 | 1.44 | 24.14 | 0.0 | 0.59 | -31.4 | 0.0 | 0.16 | 6.67 | 0.0 | 8.15 | 11.84 | 0.0 | 3.34 | -38.19 | 0.0 | 0.91 | -3.9 | 0.0 | 1352 | 0.0 | 0.0 |
| 20Q4 (3) | 15.92 | -12.24 | 0.0 | 1.16 | 5.45 | 0.0 | 0.86 | -5.49 | 0.0 | 0.15 | -31.82 | 0.0 | 7.29 | 20.16 | 0.0 | 5.40 | 7.68 | 0.0 | 0.94 | -22.31 | 0.0 | 1352 | -13.5 | 0.0 |
| 20Q3 (2) | 18.14 | -7.87 | 0.0 | 1.1 | -10.57 | 0.0 | 0.91 | -14.95 | 0.0 | 0.22 | -4.35 | 0.0 | 6.06 | -2.93 | 0.0 | 5.02 | -7.69 | 0.0 | 1.21 | 3.83 | 0.0 | 1563 | 0.0 | 0.0 |
| 20Q2 (1) | 19.69 | 0.0 | 0.0 | 1.23 | 0.0 | 0.0 | 1.07 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 6.25 | 0.0 | 0.0 | 5.43 | 0.0 | 0.0 | 1.17 | 0.0 | 0.0 | 1563 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 128.64 | -4.89 | 7.74 | 9.01 | 5.67 | 7.18 | 0.71 | 173.08 | 6.02 | 14.62 | 4.41 | 12.69 | 0.55 | 187.11 | 1170 | 0.0 |
| 2023 (9) | 135.25 | 9.38 | 7.1 | -31.6 | 5.29 | 14.01 | 0.26 | -35.0 | 5.25 | -37.47 | 3.91 | 4.23 | 0.19 | -40.57 | 1170 | -0.17 |
| 2022 (8) | 123.65 | 40.98 | 10.38 | 12.22 | 4.64 | 46.84 | 0.4 | -27.27 | 8.39 | -20.4 | 3.75 | 4.16 | 0.32 | -48.41 | 1172 | 4.83 |
| 2021 (7) | 87.71 | 14.8 | 9.25 | 88.78 | 3.16 | -10.73 | 0.55 | -28.57 | 10.55 | 64.43 | 3.60 | -22.25 | 0.63 | -37.78 | 1118 | -17.31 |
| 2020 (6) | 76.4 | -27.67 | 4.9 | -19.28 | 3.54 | 9.94 | 0.77 | -43.8 | 6.41 | 11.6 | 4.63 | 51.98 | 1.01 | -22.3 | 1352 | -13.5 |
| 2019 (5) | 105.62 | 2.78 | 6.07 | 6.3 | 3.22 | -6.12 | 1.37 | -6.16 | 5.75 | 3.43 | 3.05 | -8.66 | 1.30 | -8.71 | 1563 | 16.55 |
| 2018 (4) | 102.76 | 12.1 | 5.71 | 37.59 | 3.43 | 19.1 | 1.46 | 26.96 | 5.56 | 22.74 | 3.34 | 6.24 | 1.42 | 13.26 | 1341 | 8.06 |
| 2017 (3) | 91.67 | 4.86 | 4.15 | 4.27 | 2.88 | -2.37 | 1.15 | -0.86 | 4.53 | -0.56 | 3.14 | -6.9 | 1.25 | -5.46 | 1241 | -17.43 |
| 2016 (2) | 87.42 | -19.52 | 3.98 | -19.76 | 2.95 | -8.1 | 1.16 | -7.2 | 4.55 | -0.29 | 3.37 | 14.2 | 1.33 | 15.32 | 1503 | -6.82 |
| 2015 (1) | 108.63 | -10.83 | 4.96 | -10.95 | 3.21 | -11.08 | 1.25 | -39.32 | 4.57 | 0 | 2.95 | 0 | 1.15 | 0 | 1613 | -10.39 |
