- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.12 | 15.0 | 112.16 | 0.02 | 0.0 | 0.0 | 0.2 | 11.11 | 33.33 | 0.13 | -7.14 | -7.14 | 0.20 | -13.04 | -52.87 | 1.98 | -3.38 | -37.15 | 1.28 | -19.25 | -56.23 | 0 | 0 | 0 |
| 23Q3 (19) | 8.8 | 52.25 | 157.31 | 0.02 | 0.0 | 0.0 | 0.18 | 20.0 | 50.0 | 0.14 | 7.69 | -17.65 | 0.23 | -34.32 | -61.14 | 2.05 | -21.18 | -41.7 | 1.59 | -29.27 | -67.99 | 0 | 0 | 0 |
| 23Q2 (18) | 5.78 | 18.69 | 95.27 | 0.02 | 0.0 | 0.0 | 0.15 | 0.0 | 15.38 | 0.13 | 0.0 | -23.53 | 0.35 | -15.74 | -48.79 | 2.60 | -15.74 | -40.91 | 2.25 | -15.74 | -60.84 | 0 | 0 | 0 |
| 23Q1 (17) | 4.87 | 2.1 | 139.9 | 0.02 | 0.0 | -50.0 | 0.15 | 0.0 | 36.36 | 0.13 | -7.14 | -31.58 | 0.41 | -2.05 | -79.16 | 3.08 | -2.05 | -43.16 | 2.67 | -9.05 | -71.48 | 0 | 0 | 0 |
| 22Q4 (16) | 4.77 | 39.47 | 123.94 | 0.02 | 0.0 | -33.33 | 0.15 | 25.0 | -21.05 | 0.14 | -17.65 | 0.0 | 0.42 | -28.3 | -70.23 | 3.14 | -10.38 | -64.75 | 2.94 | -40.95 | -55.35 | 0 | 0 | 0 |
| 22Q3 (15) | 3.42 | 15.54 | 69.31 | 0.02 | 0.0 | -33.33 | 0.12 | -7.69 | -50.0 | 0.17 | 0.0 | -29.17 | 0.58 | -13.45 | -60.62 | 3.51 | -20.11 | -70.47 | 4.97 | -13.45 | -58.16 | 0 | 0 | 0 |
| 22Q2 (14) | 2.96 | 45.81 | 10.45 | 0.02 | -50.0 | -71.43 | 0.13 | 18.18 | -43.48 | 0.17 | -10.53 | -15.0 | 0.68 | -65.71 | -74.13 | 4.39 | -18.95 | -48.82 | 5.74 | -38.64 | -23.04 | 0 | 0 | 0 |
| 22Q1 (13) | 2.03 | -4.69 | 10.33 | 0.04 | 33.33 | -20.0 | 0.11 | -42.11 | -57.69 | 0.19 | 35.71 | -9.52 | 1.97 | 39.9 | -27.49 | 5.42 | -39.25 | -61.65 | 9.36 | 42.4 | -17.99 | 0 | 0 | 0 |
| 21Q4 (12) | 2.13 | 5.45 | -18.39 | 0.03 | 0.0 | -25.0 | 0.19 | -20.83 | -24.0 | 0.14 | -41.67 | -39.13 | 1.41 | -5.16 | -8.1 | 8.92 | -24.92 | -6.87 | 6.57 | -44.68 | -25.41 | 0 | 0 | 0 |
| 21Q3 (11) | 2.02 | -24.63 | -33.55 | 0.03 | -57.14 | -25.0 | 0.24 | 4.35 | -7.69 | 0.24 | 20.0 | 0.0 | 1.49 | -43.14 | 12.87 | 11.88 | 38.44 | 38.92 | 11.88 | 59.21 | 50.5 | 0 | 0 | 0 |
| 21Q2 (10) | 2.68 | 45.65 | -22.77 | 0.07 | 40.0 | 75.0 | 0.23 | -11.54 | -20.69 | 0.2 | -4.76 | -16.67 | 2.61 | -3.88 | 126.59 | 8.58 | -39.27 | 2.69 | 7.46 | -34.61 | 7.9 | 0 | 0 | 0 |
| 21Q1 (9) | 1.84 | -29.5 | -28.12 | 0.05 | 25.0 | 25.0 | 0.26 | 4.0 | 8.33 | 0.21 | -8.7 | -19.23 | 2.72 | 77.31 | 73.91 | 14.13 | 47.52 | 50.72 | 11.41 | 29.51 | 12.37 | 0 | 0 | 0 |
| 20Q4 (8) | 2.61 | -14.14 | -12.12 | 0.04 | 0.0 | 0.0 | 0.25 | -3.85 | -19.35 | 0.23 | -4.17 | -23.33 | 1.53 | 16.48 | 13.79 | 9.58 | 12.0 | -8.23 | 8.81 | 11.62 | -12.76 | 0 | 0 | 0 |
| 20Q3 (7) | 3.04 | -12.39 | 1.33 | 0.04 | 0.0 | 33.33 | 0.26 | -10.34 | -23.53 | 0.24 | 0.0 | -17.24 | 1.32 | 14.14 | 31.58 | 8.55 | 2.34 | -24.54 | 7.89 | 14.14 | -18.33 | 0 | 0 | 0 |
| 20Q2 (6) | 3.47 | 35.55 | 19.24 | 0.04 | 0.0 | 0.0 | 0.29 | 20.83 | -9.38 | 0.24 | -7.69 | -27.27 | 1.15 | -26.22 | -16.14 | 8.36 | -10.85 | -24.0 | 6.92 | -31.9 | -39.01 | 0 | 0 | 0 |
| 20Q1 (5) | 2.56 | -13.8 | -15.23 | 0.04 | 0.0 | -42.86 | 0.24 | -22.58 | -14.29 | 0.26 | -13.33 | -10.34 | 1.56 | 16.02 | -32.59 | 9.38 | -10.18 | 1.12 | 10.16 | 0.55 | 5.77 | 0 | 0 | 0 |
| 19Q4 (4) | 2.97 | -1.0 | 0.0 | 0.04 | 33.33 | 0.0 | 0.31 | -8.82 | 0.0 | 0.3 | 3.45 | 0.0 | 1.35 | 34.68 | 0.0 | 10.44 | -7.9 | 0.0 | 10.10 | 4.49 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 3.0 | 3.09 | 0.0 | 0.03 | -25.0 | 0.0 | 0.34 | 6.25 | 0.0 | 0.29 | -12.12 | 0.0 | 1.00 | -27.25 | 0.0 | 11.33 | 3.06 | 0.0 | 9.67 | -14.76 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 2.91 | -3.64 | 0.0 | 0.04 | -42.86 | 0.0 | 0.32 | 14.29 | 0.0 | 0.33 | 13.79 | 0.0 | 1.37 | -40.7 | 0.0 | 11.00 | 18.61 | 0.0 | 11.34 | 18.09 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 3.02 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 2.32 | 0.0 | 0.0 | 9.27 | 0.0 | 0.0 | 9.60 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 29.56 | 124.11 | 0.09 | -18.18 | 0.68 | 33.33 | 0.54 | -19.4 | 0.30 | -63.49 | 2.30 | -40.51 | 1.83 | -64.04 | 0 | 0 |
| 2022 (9) | 13.19 | 52.31 | 0.11 | -38.89 | 0.51 | -43.96 | 0.67 | -15.19 | 0.83 | -59.88 | 3.87 | -63.2 | 5.08 | -44.32 | 0 | 0 |
| 2021 (8) | 8.66 | -25.79 | 0.18 | 12.5 | 0.91 | -12.5 | 0.79 | -17.71 | 2.08 | 51.6 | 10.51 | 17.91 | 9.12 | 10.89 | 0 | 0 |
| 2020 (7) | 11.67 | -1.93 | 0.16 | -11.11 | 1.04 | -16.13 | 0.96 | -21.31 | 1.37 | -9.36 | 8.91 | -14.48 | 8.23 | -19.76 | 0 | 0 |
| 2019 (6) | 11.9 | -21.97 | 0.18 | -25.0 | 1.24 | -5.34 | 1.22 | 14.02 | 1.51 | -3.89 | 10.42 | 21.3 | 10.25 | 46.12 | 0 | 0 |
| 2018 (5) | 15.25 | -8.52 | 0.24 | -72.73 | 1.31 | -3.68 | 1.07 | -18.94 | 1.57 | -70.19 | 8.59 | 5.29 | 7.02 | -11.39 | 0 | 0 |
| 2017 (4) | 16.67 | -33.8 | 0.88 | 120.0 | 1.36 | -7.48 | 1.32 | -20.0 | 5.28 | 232.31 | 8.16 | 39.75 | 7.92 | 20.84 | 0 | 0 |
| 2016 (3) | 25.18 | -39.78 | 0.4 | -28.57 | 1.47 | -32.57 | 1.65 | 25.0 | 1.59 | 18.6 | 5.84 | 11.97 | 6.55 | 107.56 | 364 | 0.0 |
| 2015 (2) | 41.81 | 38.67 | 0.56 | 14.29 | 2.18 | 54.61 | 1.32 | 50.0 | 1.34 | -17.59 | 5.21 | 11.49 | 3.16 | 8.17 | 364 | 0.0 |
| 2014 (1) | 30.15 | 40.17 | 0.49 | 53.12 | 1.41 | 27.03 | 0.88 | 33.33 | 1.63 | 0 | 4.68 | 0 | 2.92 | 0 | 364 | 0.0 |
