玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)19.78-15.61-3.564.33-36.2336.591.03-88.39334.090.67-89.88134.360.18-90.77138.30.28-78.63411.110.15-6.2515.386.40-55.9814.0874.14-10.74-14.01450.00500.0175.0-350.00-1655.56-153.859.37-13.4-11.6
23Q3 (19)23.445.976.936.7912.6-27.228.871805.77301.366.621755.0254.011.952050.0261.111.312520.0211.90.1623.086.6714.54194.93102.2383.06-2.24-5.9375.00106.82-82.1422.50-98.12107.0310.82-1.2811.89
23Q2 (18)22.12-0.586.146.0372.7819.17-0.52-121.0584.43-0.40-123.5375.9-0.10-128.5775.610.05-89.36135.710.1318.180.04.93-55.63224.3484.96-0.6-15.65-1100.00-900.0-615.01200.003300.0372.7310.96-15.048.84
23Q1 (17)22.258.48-7.143.4910.09-62.072.47661.36-81.411.70187.18-81.620.35174.47-85.480.47622.22-66.670.11-15.38-21.4311.1198.04-37.6585.47-0.876.19137.50122.9295.94-37.50-105.77-218.7512.9021.712.37
22Q4 (16)20.51-6.43-25.743.17-66.02-70.59-0.44-119.91-103.35-1.95-204.28-124.97-0.47-187.04-119.34-0.09-121.43-106.570.13-13.33-18.755.61-21.97-67.086.22-2.36-2.71-600.00-242.86-835.85650.00303.123420.8310.609.628.94
22Q3 (15)21.925.18-23.389.3384.39-36.532.21166.17-83.571.87212.65-80.090.54231.71-83.070.42400.0-77.050.1515.38-21.057.19373.03-56.4588.30-12.33-6.82420.00373.0283.25-320.00-226.06-3237.149.67-3.971.36
22Q2 (14)20.84-13.02-21.835.06-45.0-63.23-3.34-125.13-123.69-1.66-117.95-117.53-0.41-117.01-114.91-0.14-109.93-108.750.13-7.14-18.751.52-91.47-91.27100.7225.1337.88-153.85-319.23-256.21253.85703.858276.9210.07-12.281.51
22Q1 (13)23.96-13.25-14.919.20-14.66-36.4213.291.14-0.089.2518.446.812.41-0.82-1.231.412.922.170.14-12.5-6.6717.824.827.8780.49-9.17-9.5170.18-13.94-35.2231.5871.05478.9511.4817.999.02
21Q4 (12)27.62-3.46-11.510.78-26.67-25.0913.14-2.3-31.17.81-16.83-39.782.43-23.82-44.391.37-25.14-44.980.16-15.79-11.1117.002.97-23.6688.62-6.486.881.54-25.67.9818.46292.53-24.629.731.990.93
21Q3 (11)28.617.313.2914.706.830.6813.45-4.61-32.049.39-0.84-30.83.1916.0-36.331.8314.37-32.970.1918.750.016.51-5.17-27.6294.7629.7210.13109.5911.2848.02-9.59-416.44-136.949.54-3.835.65
21Q2 (10)26.66-5.337.213.76-4.9137.7414.106.02150.899.479.35106.772.7512.7120.01.6015.94102.530.166.6714.2917.415.3978.3873.05-17.88-27.2998.48-9.09-45.573.03136.36103.749.92-5.790
21Q1 (9)28.16-9.7732.5814.470.56122.2713.30-30.26981.38.66-33.23774.752.44-44.16960.871.38-44.58331.250.15-16.6725.016.52-25.82155.7388.957.193.74108.3343.47-79.37-8.33-134.0398.0410.539.230
20Q4 (8)31.2112.6747.714.39-1.4476.7819.07-3.64199.3712.97-4.42188.864.37-12.77181.942.49-8.79159.380.18-5.260.022.27-2.37129.1282.98-3.56-5.3875.511.99-41.4824.49-5.67184.359.646.7642.18
20Q3 (7)27.7011.3824.0514.6046.1530.9419.79252.14570.8513.57196.29438.495.01300.8450.552.73245.57313.640.1935.710.022.81133.71255.386.04-14.36-2.8574.04-59.08-79.9225.96132.07109.669.03045.65
20Q2 (6)24.8717.0918.659.9953.46214.155.62356.91829.874.58362.631117.781.25443.48933.330.79146.881028.570.1416.67-22.229.7651.08238.89100.4717.183.9180.95-65.53148.25-80.9580.95-117.040.000-100.0
20Q1 (5)21.240.5239.556.51-20.02561.71.23-80.69-0.810.99-77.9562.30.23-85.1653.330.32-66.67-8.570.12-33.33-14.296.46-33.54-4.1585.74-2.2320.83525.00306.88625.0-425.00-1363.89-312.50.00-100.0-100.0
19Q4 (4)21.13-5.370.08.14-27.00.06.37115.930.04.4978.170.01.5570.330.00.9645.450.00.18-5.260.09.7251.40.087.70-0.970.0129.03-65.010.0-29.0389.20.06.789.350.0
19Q3 (3)22.336.540.011.15250.630.02.95483.120.02.52660.00.00.91706.670.00.66842.860.00.195.560.06.42122.920.088.56-8.420.0368.75198.330.0-268.75-156.580.06.20-4.620.0
19Q2 (2)20.9637.710.03.18325.530.0-0.77-162.10.0-0.45-173.770.0-0.15-200.00.00.07-80.00.00.1828.570.02.88-57.270.096.7036.270.0-375.00-275.00.0475.00137.50.06.50-14.920.0
19Q1 (1)15.220.00.0-1.410.00.01.240.00.00.610.00.00.150.00.00.350.00.00.140.00.06.740.00.070.960.00.0-100.000.00.0200.000.00.07.640.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)21.890.055.27-23.294.074.733.221.262.3512.442.378.722.1630.910.560.09.3012.7374.14-14.01164.00-24.53-64.0000.38-9.3910.884.11
2022 (9)21.88-21.276.87-48.853.8843.43.18-76.432.09-76.362.18-79.941.65-73.340.56-15.158.25-51.2186.22-2.71217.31118.13-117.3100.42-2.4610.455.56
2021 (8)27.793.2713.4311.732.719.7813.493.538.84-2.7510.872.166.19-2.210.664.7616.911.2688.626.899.627.690.38-95.220.43-17.99.904.87
2020 (7)26.9132.8912.02106.532.47-1.2113.03410.989.09380.9510.64336.076.33200.00.63-11.2716.70161.7682.98-5.3892.51-59.637.9300.521275.439.4440.69
2019 (6)20.25-16.365.82-46.72.5013.482.55-72.281.89-66.962.44-69.042.11-60.040.71-13.416.38-48.2687.7017.23229.1793.66-129.1700.040.196.71-3.03
2018 (5)24.219.610.9243.122.20-23.319.202.685.72-22.817.88-15.455.28-16.460.825.1312.33-2.6174.8119.87118.3339.67-18.8900.0406.920.0
2017 (4)22.0917.07.6373.412.87-30.358.96640.57.41732.589.32813.736.32469.370.7820.012.6699.3762.412.9984.72-77.1414.5800.0006.925.81
2016 (3)18.8818.824.4004.12-1.371.2100.8901.0201.1100.6512.076.35060.60-32.76370.59528.12-270.5900.0006.54-24.74
2015 (2)15.89-21.57-7.6204.1822.73-12.830-11.660-12.940-5.8700.58-17.14-6.81090.12-3.9159.00-22.3740.5068.750.0008.6933.49
2014 (1)20.2603.9203.401.555.1604.2105.8003.7900.701.4510.06-23.6793.79-8.1676.00-0.9924.003.270.0006.51-4.69

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