玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)4.22-5.5912.830.240.020.00.22-18.520.00.19-17.39-20.835.695.926.355.21-13.69-11.374.50-12.5-29.842480.00.0
23Q3 (19)4.4722.470.450.2426.3220.00.2717.3922.730.2335.2943.755.373.1419.466.04-4.1422.185.1510.4843.112480.0-6.06
23Q2 (18)3.6515.87-7.830.195.56-17.390.230.0-14.810.17-10.5330.775.21-8.9-10.386.30-13.7-7.584.66-22.7841.882480.0-6.06
23Q1 (17)3.15-15.78-27.080.18-10.0-14.290.234.55-11.540.19-20.8311.765.716.8617.557.3024.1321.326.03-6.0153.282480.0-6.06
22Q4 (16)3.74-15.96-24.290.20.0-16.670.220.0-15.380.2450.0-25.05.3518.9810.075.8818.9811.766.4278.48-0.94248-6.06-6.06
22Q3 (15)4.4512.37-18.350.2-13.04-23.080.22-18.52-24.140.1623.08-20.04.49-22.62-5.794.94-27.49-7.093.609.52-2.022640.016.3
22Q2 (14)3.96-8.33-15.920.239.524.550.273.85-3.570.13-23.53-23.535.8119.4824.356.8213.2914.693.28-16.58-9.052640.016.3
22Q1 (13)4.32-12.55-3.570.21-12.5-4.550.260.04.00.17-46.8813.334.860.06-1.016.0214.357.853.94-39.2517.532640.016.3
21Q4 (12)4.94-9.36-3.520.24-7.694.350.26-10.34-23.530.3260.014.294.861.848.155.26-1.09-20.746.4876.5218.4526416.316.3
21Q3 (11)5.4515.713.610.2618.188.330.293.570.00.217.6511.114.772.144.565.32-10.49-3.493.671.677.242270.0-0.87
21Q2 (10)4.715.1324.270.220.0-4.350.2812.047.370.1713.3321.434.67-4.88-23.035.946.5318.583.617.8-2.292270.0-0.87
21Q1 (9)4.48-12.537.850.22-4.3537.50.25-26.4738.890.15-46.437.144.919.32-0.255.58-15.970.763.35-38.78-22.272270.0-2.99
20Q4 (8)5.12-2.663.640.23-4.17-14.810.3417.2454.550.2855.5647.374.49-1.55-17.816.6420.4549.115.4759.8142.19227-0.87-2.99
20Q3 (7)5.2638.79-0.750.244.350.00.2952.6326.090.1828.570.04.56-24.810.765.519.9827.053.42-7.360.762290.0-2.14
20Q2 (6)3.7916.62-22.020.2343.75-25.810.195.56-5.00.140.0-36.366.0723.27-4.865.01-9.4821.823.69-14.25-18.4229-2.14-2.14
20Q1 (5)3.25-34.21-12.40.16-40.74-20.00.18-18.18-5.260.14-26.32-12.54.92-9.93-8.685.5424.368.154.3112.0-0.122340.00.0
19Q4 (4)4.94-6.790.00.2712.50.00.22-4.350.00.195.560.05.4720.70.04.452.620.03.8513.250.02340.00.0
19Q3 (3)5.39.050.00.24-22.580.00.2315.00.00.18-18.180.04.53-29.010.04.345.450.03.40-24.970.02340.00.0
19Q2 (2)4.8631.00.00.3155.00.00.25.260.00.2237.50.06.3818.320.04.12-19.640.04.534.960.02340.00.0
19Q1 (1)3.710.00.00.20.00.00.190.00.00.160.00.05.390.00.05.120.00.04.310.00.02340.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)15.49-6.010.841.20.95-2.060.778.455.427.676.134.24.9715.382480.0
2022 (9)16.48-15.790.83-11.70.97-10.190.71-15.485.044.855.896.664.310.37248-6.06
2021 (8)19.5712.280.949.31.088.00.8413.514.80-2.655.52-3.814.291.126416.3
2020 (7)17.43-7.390.86-15.691.019.050.74-1.334.93-8.965.7428.544.256.54227-0.87
2019 (6)18.82-3.681.02-5.560.841.20.75-6.255.42-1.944.465.083.99-2.66229-2.14
2018 (5)19.5421.91.0810.20.8325.760.815.945.53-9.594.253.174.09-4.882343.54
2017 (4)16.0311.940.987.690.6626.920.697.816.11-3.84.1213.384.30-3.69226-13.74
2016 (3)14.32-7.970.91-56.670.52-10.340.64-34.026.35-52.913.63-2.584.47-28.312620.0
2015 (2)15.56-19.752.139.070.58-21.620.974.313.5073.33.73-2.336.2329.97262-24.71
2014 (1)19.398.321.5119.840.7410.450.93-1.067.7903.8204.80034814.85

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