- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.3 | -13.91 | -39.81 | 0.07 | -41.67 | -56.25 | 0.32 | 88.24 | 52.38 | 0.05 | -28.57 | 0.0 | 5.38 | -32.24 | -27.31 | 24.62 | 118.64 | 153.19 | 3.85 | -17.03 | 66.15 | 322 | 0.0 | 0.0 |
| 23Q3 (19) | 1.51 | 57.29 | -5.03 | 0.12 | 140.0 | 9.09 | 0.17 | -19.05 | -10.53 | 0.07 | 40.0 | 16.67 | 7.95 | 52.58 | 14.87 | 11.26 | -48.53 | -5.79 | 4.64 | -10.99 | 22.85 | 322 | 0.0 | -8.52 |
| 23Q2 (18) | 0.96 | -21.95 | -24.41 | 0.05 | -28.57 | -37.5 | 0.21 | 0.0 | 10.53 | 0.05 | 25.0 | 0.0 | 5.21 | -8.48 | -17.32 | 21.88 | 28.12 | 46.22 | 5.21 | 60.16 | 32.29 | 322 | 0.0 | -8.52 |
| 23Q1 (17) | 1.23 | -43.06 | -32.42 | 0.07 | -56.25 | -50.0 | 0.21 | 0.0 | 16.67 | 0.04 | -20.0 | -20.0 | 5.69 | -23.17 | -26.02 | 17.07 | 75.61 | 72.63 | 3.25 | 40.49 | 18.37 | 322 | 0.0 | -8.52 |
| 22Q4 (16) | 2.16 | 35.85 | 18.68 | 0.16 | 45.45 | 60.0 | 0.21 | 10.53 | 10.53 | 0.05 | -16.67 | -16.67 | 7.41 | 7.07 | 34.81 | 9.72 | -18.64 | -6.87 | 2.31 | -38.66 | -29.78 | 322 | -8.52 | -8.52 |
| 22Q3 (15) | 1.59 | 25.2 | 19.55 | 0.11 | 37.5 | 22.22 | 0.19 | 0.0 | 26.67 | 0.06 | 20.0 | 20.0 | 6.92 | 9.83 | 2.24 | 11.95 | -20.13 | 5.95 | 3.77 | -4.15 | 0.38 | 352 | 0.0 | -8.81 |
| 22Q2 (14) | 1.27 | -30.22 | 23.3 | 0.08 | -42.86 | 0.0 | 0.19 | 5.56 | -5.0 | 0.05 | 0.0 | 0.0 | 6.30 | -18.11 | -18.9 | 14.96 | 51.27 | -22.95 | 3.94 | 43.31 | -18.9 | 352 | 0.0 | -8.81 |
| 22Q1 (13) | 1.82 | 0.0 | 42.19 | 0.14 | 40.0 | 55.56 | 0.18 | -5.26 | 28.57 | 0.05 | -16.67 | 0.0 | 7.69 | 40.0 | 9.4 | 9.89 | -5.26 | -9.58 | 2.75 | -16.67 | -29.67 | 352 | 0.0 | -8.81 |
| 21Q4 (12) | 1.82 | 36.84 | 28.17 | 0.1 | 11.11 | -23.08 | 0.19 | 26.67 | 26.67 | 0.06 | 20.0 | -33.33 | 5.49 | -18.8 | -39.98 | 10.44 | -7.44 | -1.17 | 3.30 | -12.31 | -47.99 | 352 | -8.81 | -8.81 |
| 21Q3 (11) | 1.33 | 29.13 | -24.86 | 0.09 | 12.5 | -40.0 | 0.15 | -25.0 | 7.14 | 0.05 | 0.0 | 66.67 | 6.77 | -12.88 | -20.15 | 11.28 | -41.92 | 42.59 | 3.76 | -22.56 | 121.8 | 386 | 0.0 | -5.16 |
| 21Q2 (10) | 1.03 | -19.53 | -20.16 | 0.08 | -11.11 | -11.11 | 0.2 | 42.86 | 33.33 | 0.05 | 0.0 | 25.0 | 7.77 | 10.46 | 11.33 | 19.42 | 77.53 | 66.99 | 4.85 | 24.27 | 56.55 | 386 | 0.0 | -5.16 |
| 21Q1 (9) | 1.28 | -9.86 | -9.22 | 0.09 | -30.77 | -25.0 | 0.14 | -6.67 | 0.0 | 0.05 | -44.44 | 25.0 | 7.03 | -23.2 | -17.38 | 10.94 | 3.54 | 10.16 | 3.91 | -38.37 | 37.7 | 386 | 0.0 | -5.85 |
| 20Q4 (8) | 1.42 | -19.77 | -26.04 | 0.13 | -13.33 | -18.75 | 0.15 | 7.14 | -11.76 | 0.09 | 200.0 | 200.0 | 9.15 | 8.03 | 9.86 | 10.56 | 33.55 | 19.3 | 6.34 | 273.94 | 305.63 | 386 | -5.16 | -5.85 |
| 20Q3 (7) | 1.77 | 37.21 | 10.62 | 0.15 | 66.67 | 66.67 | 0.14 | -6.67 | -12.5 | 0.03 | -25.0 | 0 | 8.47 | 21.47 | 50.66 | 7.91 | -31.98 | -20.9 | 1.69 | -45.34 | 0 | 407 | 0.0 | -0.73 |
| 20Q2 (6) | 1.29 | -8.51 | -10.42 | 0.09 | -25.0 | 50.0 | 0.15 | 7.14 | -16.67 | 0.04 | 0.0 | 0 | 6.98 | -18.02 | 67.44 | 11.63 | 17.11 | -6.98 | 3.10 | 9.3 | 0 | 407 | -0.73 | -0.73 |
| 20Q1 (5) | 1.41 | -26.56 | -10.76 | 0.12 | -25.0 | 9.09 | 0.14 | -17.65 | -17.65 | 0.04 | 33.33 | 0 | 8.51 | 2.13 | 22.24 | 9.93 | 12.14 | -7.72 | 2.84 | 81.56 | 0 | 410 | 0.0 | 3.54 |
| 19Q4 (4) | 1.92 | 20.0 | 0.0 | 0.16 | 77.78 | 0.0 | 0.17 | 6.25 | 0.0 | 0.03 | 0 | 0.0 | 8.33 | 48.15 | 0.0 | 8.85 | -11.46 | 0.0 | 1.56 | 0 | 0.0 | 410 | 0.0 | 0.0 |
| 19Q3 (3) | 1.6 | 11.11 | 0.0 | 0.09 | 50.0 | 0.0 | 0.16 | -11.11 | 0.0 | 0 | 0 | 0.0 | 5.62 | 35.0 | 0.0 | 10.00 | -20.0 | 0.0 | 0.00 | 0 | 0.0 | 410 | 0.0 | 0.0 |
| 19Q2 (2) | 1.44 | -8.86 | 0.0 | 0.06 | -45.45 | 0.0 | 0.18 | 5.88 | 0.0 | 0 | 0 | 0.0 | 4.17 | -40.15 | 0.0 | 12.50 | 16.18 | 0.0 | 0.00 | 0 | 0.0 | 410 | 3.54 | 0.0 |
| 19Q1 (1) | 1.58 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 6.96 | 0.0 | 0.0 | 10.76 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 396 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.0 | -26.79 | 0.31 | -35.42 | 0.91 | 18.18 | 0.22 | 10.0 | 6.20 | -11.78 | 18.20 | 61.44 | 4.40 | 50.26 | 322 | 0.0 |
| 2022 (9) | 6.83 | 25.32 | 0.48 | 37.14 | 0.77 | 11.59 | 0.2 | -4.76 | 7.03 | 9.43 | 11.27 | -10.95 | 2.93 | -24.0 | 322 | -8.52 |
| 2021 (8) | 5.45 | -7.47 | 0.35 | -28.57 | 0.69 | 18.97 | 0.21 | 5.0 | 6.42 | -22.8 | 12.66 | 28.57 | 3.85 | 13.48 | 352 | -8.81 |
| 2020 (7) | 5.89 | -9.94 | 0.49 | 13.95 | 0.58 | -15.94 | 0.2 | 400.0 | 8.32 | 26.53 | 9.85 | -6.67 | 3.40 | 455.18 | 386 | -5.16 |
| 2019 (6) | 6.54 | 5.83 | 0.43 | 86.96 | 0.69 | -6.76 | 0.04 | 300.0 | 6.57 | 76.67 | 10.55 | -11.89 | 0.61 | 277.98 | 407 | -0.73 |
| 2018 (5) | 6.18 | 12.36 | 0.23 | -17.86 | 0.74 | 10.45 | 0.01 | 0.0 | 3.72 | -26.9 | 11.97 | -1.71 | 0.16 | -11.0 | 410 | 0.49 |
| 2017 (4) | 5.5 | 10.66 | 0.28 | -15.15 | 0.67 | -1.47 | 0.01 | 0.0 | 5.09 | -23.33 | 12.18 | -10.97 | 0.18 | -9.64 | 408 | 3.03 |
| 2016 (3) | 4.97 | -13.72 | 0.33 | 10.0 | 0.68 | -1.45 | 0.01 | 0.0 | 6.64 | 27.48 | 13.68 | 14.22 | 0.20 | 15.9 | 396 | -13.16 |
| 2015 (2) | 5.76 | -21.63 | 0.3 | 36.36 | 0.69 | -9.21 | 0.01 | -83.33 | 5.21 | 74.01 | 11.98 | 15.85 | 0.17 | -78.73 | 456 | -30.17 |
| 2014 (1) | 7.35 | -31.88 | 0.22 | -26.67 | 0.76 | -19.15 | 0.06 | -57.14 | 2.99 | 0 | 10.34 | 0 | 0.82 | 0 | 653 | -28.48 |
