玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)25.44-36.37-20.45-52.22-626.29-122.69-5.14-103.98-106.762.35-98.11-96.740.02-98.99-95.740.10-94.05-78.720.010.00.014.29-89.79-82.6524.01-3.611691.791500.0029100.04975.0-1300.00-1336.07-1094.1269.9583.4560.22
23Q3 (19)39.9840.488.11-7.1986.73-25.48129.03-35.4466.56124.17-36.52448.111.9821.47760.01.6813.51660.00.010.00.0140.00-35.6560.0724.913.661892.8-5.1781.3-141.38105.17-16.2220.238.13-38.434.47
23Q2 (18)28.46-18.1930.25-54.17-8.38-112.68199.75-43.84239.93195.59-45.01244.121.63-30.04227.341.48-35.09218.40.010.00.0217.39-39.8257.0124.03565.65714.58-27.66-96.69-246.2125.5310.0654.8261.93-24.2658.35
23Q1 (17)34.798.79-4.55-49.98-113.13-112.32355.70367.84554.22355.70393.27552.262.33395.74595.742.28385.11585.110.010.00.0361.11338.51572.223.61169.4118.79-14.0654.3-145.7114.06-12.7864.7681.7787.2946.65
22Q4 (16)31.98-13.52-16.09-23.45-309.25-290.8376.03315.99204.4872.11302.16141.220.47256.67150.00.47256.67150.540.010.00.082.35370.62223.521.347.2-31.63-30.77-346.15-438.46130.7749.4543.8543.6619.62-26.27
22Q3 (15)36.9869.24413.61-5.7377.588.13-35.2075.3472.46-35.6773.7271.86-0.3076.5650.82-0.3076.050.00.010.00-30.4378.0274.941.25-57.63-9.4212.50-33.93-67.8687.507.9243.1836.50-6.67-38.22
22Q2 (14)21.85-40.05-49.32-25.47-8.234.98-142.75-82.29-771.45-135.71-72.55-1390.02-1.28-172.34-2233.33-1.25-165.96-2183.330.010.00.0-138.46-81.06-653.842.9578.7918.018.92-38.51109.4681.0817.12-75.6839.11-29.86-25.39
22Q1 (13)36.45-4.36-23.74-23.54-292.3373.53-78.31-7.61-111.99-78.6555.04-112.14-0.4750.0-114.92-0.4749.46-115.160.010.00-76.47-14.7-111.641.65-15.825.7730.77238.46335.969.23-23.85-38.7655.76-5.84-56.99
21Q4 (12)38.11429.3126.19-6.0087.5787.51-72.7743.07-172.55-174.93-38.02-306.8-0.94-54.1-256.67-0.93-55.0-260.340.0100.0-66.6745.1-163.51.9642.0313.299.09-76.62118.1890.9148.76-39.3959.220.24-13.09
21Q3 (11)7.20-83.3463.64-48.26-23.2162.93-127.82-701.22-128.77-126.74-1304.75-129.14-0.61-1116.67-135.06-0.60-1100.0-135.50.00-100.00-121.43-585.72-126.191.38-44.8-52.7438.89119.44229.6361.11-81.67-52.9959.0812.71-44.67
21Q2 (10)43.11-9.81-9.68-39.1755.95-69.1321.26-96.75-95.5510.52-98.38-97.80.06-98.1-98.40.06-98.06-98.340.0100.025.00-96.2-94.762.5060.26-29.58-200.00-1433.33-4060.0333.33194.87218.0452.42-59.560
21Q1 (9)47.8058.28126.86-88.93-85.080.16653.28551.26152.22647.99666.04153.63.15425.0165.353.10434.48167.250.00-100.00657.14525.85150.911.56-9.83-64.94-13.0473.91-286.52113.04-24.6421.54129.6490.260
20Q4 (8)30.201625.25-25.43-48.0563.147.49100.31-77.42-68.084.59-80.55139.490.60-65.52148.390.58-65.68147.930.0100.0105.00-77.35-67.551.73-40.75-62.23-50.00-66.67-68.75150.0015.3815.7168.14-36.190
20Q3 (7)-1.98-104.15-106.11-130.20-462.18-114.64444.21-7.04122.2434.95-9.18121.621.74-53.7225.181.69-53.1925.190.00-100.0-100.0463.64-2.86126.432.92-17.7583.65-30.00-524.03.08130.0024.04-0.73106.78046.39
20Q2 (6)47.73126.5324.56-23.1674.034.45477.84138.2351.24478.90139.61352.093.76178.01444.953.61178.31453.920.0100.0477.27136.97353.543.55-20.22-20.76-4.81-168.75-126.44104.8112.6928.10.000-100.0
20Q1 (5)21.07-47.98-24.78-89.072.6662.44-1251.05-499.16-223.27-1208.91-464.33-219.61-4.82-288.71-282.58-4.61-280.99-288.930.00-100.00-1290.91-499.01-222.944.45-2.84-48.326.99123.6130.5593.01-28.25-24.320.000-100.0
19Q4 (4)40.5025.00.0-91.50-50.840.0313.4256.780.0-214.22-209.150.0-1.24-189.210.0-1.21-189.630.00.010.00.0323.5358.00.04.58188.050.0-29.634.270.0129.63-1.010.00.00-100.00.0
19Q3 (3)32.40-15.450.0-60.66-71.70.0199.91205.110.0196.26203.310.01.39227.520.01.35232.350.00.010.00.0204.76208.780.01.59-64.510.0-30.95-270.240.0130.9560.050.072.9450.830.0
19Q2 (2)38.3236.810.0-35.3385.10.0-190.19-118.740.0-189.97-118.80.0-1.09-141.290.0-1.02-141.80.00.0100.0-188.24-117.930.04.48-47.970.018.18179.430.081.82-33.420.048.36-79.160.0
19Q1 (1)28.010.00.0-237.170.00.01014.920.00.01010.680.00.02.640.00.02.440.00.00.000.00.01050.000.00.08.610.00.0-22.890.00.0122.890.00.0232.030.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)33.216.78-34.6403.48-3.77145.710144.8206.0305.5700.0433.33158.26024.011691.79-23.950123.9592.340.94057.7234.92
2022 (9)31.10-9.7-19.2903.61-28.92-54.170-53.000-1.600-1.5700.0350.0-50.6001.34-31.6335.56064.44-53.770.00042.78-42.21
2021 (8)34.4419.13-44.4905.088.47111.21127.3380.8460.841.6950.891.6653.70.020.0116.95113.841.9613.29-39.390139.39-37.170.00074.03-1.0
2020 (7)28.91-18.91-61.1904.69-25.048.92-78.5450.26-39.81.12-36.721.08-34.940.020.054.69-76.671.73-62.23-121.880221.8861.970.00074.78-22.76
2019 (6)35.658.82-84.5306.2579.17227.94083.4901.7701.6600.020.0234.3804.58-41.88-36.990136.99384.720.00096.820.61
2018 (5)32.76-8.72-114.9503.49-21.51-160.330-407.480-10.120-9.5100.020.0-156.9807.8849.2471.74028.26-74.550.00096.23-37.28
2017 (4)35.89-14.81-135.2604.44-2.221223.25312.231137.91319.4328.66261.4127.56253.790.02-33.331223.33305.325.28117.28-11.030111.03-2.360.000153.42131.82
2016 (3)42.13-3.22-40.8404.5531.82296.74178.79271.30166.197.93114.917.79115.790.03-25.0301.82171.42.4388.37-13.720113.72-14.020.00066.18-0.03
2015 (2)43.5341.56-35.0603.4556.9106.44909.87101.921178.83.69324.143.61319.770.04-60.0111.21743.141.29-74.61-33.060132.26-55.910.00066.2050.32
2014 (1)30.750-20.9202.2036.8110.5407.9700.8700.8600.10-47.3713.19119.15.088.78-200.000300.00-28.950.00044.0430.72

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