- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.4 | 5.26 | -8.36 | 0.19 | -9.52 | 35.71 | 0.34 | 9.68 | -5.56 | 0.17 | 0.0 | 13.33 | 5.59 | -14.05 | 48.09 | 10.00 | 4.19 | 3.06 | 5.00 | -5.0 | 23.67 | 3134 | 0.0 | 0.0 |
| 23Q3 (19) | 3.23 | 28.69 | -39.17 | 0.21 | 50.0 | 40.0 | 0.31 | 3.33 | -26.19 | 0.17 | 6.25 | 13.33 | 6.50 | 16.56 | 130.15 | 9.60 | -19.7 | 21.34 | 5.26 | -17.43 | 86.32 | 3134 | 0.0 | 2.69 |
| 23Q2 (18) | 2.51 | 6.81 | -34.29 | 0.14 | 0.0 | 0.0 | 0.3 | -18.92 | -14.29 | 0.16 | 0.0 | 14.29 | 5.58 | -6.37 | 52.19 | 11.95 | -24.09 | 30.45 | 6.37 | -6.37 | 73.93 | 3134 | 0.0 | 2.69 |
| 23Q1 (17) | 2.35 | -36.66 | -35.97 | 0.14 | 0.0 | 7.69 | 0.37 | 2.78 | -7.5 | 0.16 | 6.67 | 14.29 | 5.96 | 57.87 | 68.18 | 15.74 | 62.26 | 44.46 | 6.81 | 68.4 | 78.48 | 3134 | 0.0 | 2.69 |
| 22Q4 (16) | 3.71 | -30.13 | -35.14 | 0.14 | -6.67 | -6.67 | 0.36 | -14.29 | -18.18 | 0.15 | 0.0 | 15.38 | 3.77 | 33.58 | 43.9 | 9.70 | 22.68 | 26.15 | 4.04 | 43.13 | 77.9 | 3134 | 2.69 | 2.69 |
| 22Q3 (15) | 5.31 | 39.01 | -12.95 | 0.15 | 7.14 | 7.14 | 0.42 | 20.0 | -2.33 | 0.15 | 7.14 | 7.14 | 2.82 | -22.92 | 23.08 | 7.91 | -13.67 | 12.21 | 2.82 | -22.92 | 23.08 | 3052 | 0.0 | 6.27 |
| 22Q2 (14) | 3.82 | 4.09 | -25.1 | 0.14 | 7.69 | -12.5 | 0.35 | -12.5 | -12.5 | 0.14 | 0.0 | -12.5 | 3.66 | 3.46 | 16.82 | 9.16 | -15.94 | 16.82 | 3.66 | -3.93 | 16.82 | 3052 | 0.0 | 6.27 |
| 22Q1 (13) | 3.67 | -35.84 | -7.32 | 0.13 | -13.33 | -27.78 | 0.4 | -9.09 | -4.76 | 0.14 | 7.69 | -6.67 | 3.54 | 35.08 | -22.07 | 10.90 | 41.69 | 2.76 | 3.81 | 67.85 | 0.71 | 3052 | 0.0 | 6.27 |
| 21Q4 (12) | 5.72 | -6.23 | 18.43 | 0.15 | 7.14 | -25.0 | 0.44 | 2.33 | 10.0 | 0.13 | -7.14 | -13.33 | 2.62 | 14.26 | -36.67 | 7.69 | 9.12 | -7.12 | 2.27 | -0.97 | -26.82 | 3052 | 6.27 | 6.27 |
| 21Q3 (11) | 6.1 | 19.61 | 22.74 | 0.14 | -12.5 | -22.22 | 0.43 | 7.5 | -17.31 | 0.14 | -12.5 | -12.5 | 2.30 | -26.84 | -36.63 | 7.05 | -10.12 | -32.63 | 2.30 | -26.84 | -28.71 | 2872 | 0.0 | -4.2 |
| 21Q2 (10) | 5.1 | 28.79 | 82.8 | 0.16 | -11.11 | 33.33 | 0.4 | -4.76 | 17.65 | 0.16 | 6.67 | 23.08 | 3.14 | -30.98 | -27.06 | 7.84 | -26.05 | -35.64 | 3.14 | -17.18 | -32.67 | 2872 | 0.0 | -4.2 |
| 21Q1 (9) | 3.96 | -18.01 | -21.74 | 0.18 | -10.0 | -5.26 | 0.42 | 5.0 | 2.44 | 0.15 | 0.0 | -6.25 | 4.55 | 9.77 | 21.05 | 10.61 | 28.07 | 30.89 | 3.79 | 21.97 | 19.79 | 2872 | 0.0 | -21.57 |
| 20Q4 (8) | 4.83 | -2.82 | -29.69 | 0.2 | 11.11 | 5.26 | 0.4 | -23.08 | -2.44 | 0.15 | -6.25 | -6.25 | 4.14 | 14.33 | 49.72 | 8.28 | -20.85 | 38.77 | 3.11 | -3.53 | 33.35 | 2872 | -4.2 | -21.57 |
| 20Q3 (7) | 4.97 | 78.14 | 7.11 | 0.18 | 50.0 | 5.88 | 0.52 | 52.94 | 13.04 | 0.16 | 23.08 | -15.79 | 3.62 | -15.79 | -1.15 | 10.46 | -14.14 | 5.54 | 3.22 | -30.91 | -21.38 | 2998 | 0.0 | -18.13 |
| 20Q2 (6) | 2.79 | -44.86 | 13.41 | 0.12 | -36.84 | -20.0 | 0.34 | -17.07 | -24.44 | 0.13 | -18.75 | -23.53 | 4.30 | 14.54 | -29.46 | 12.19 | 50.4 | -33.38 | 4.66 | 47.36 | -32.57 | 2998 | -18.13 | -18.13 |
| 20Q1 (5) | 5.06 | -26.35 | 22.82 | 0.19 | 0.0 | 5.56 | 0.41 | 0.0 | -14.58 | 0.16 | 0.0 | -5.88 | 3.75 | 35.77 | -14.05 | 8.10 | 35.77 | -30.45 | 3.16 | 35.77 | -23.37 | 3662 | 0.0 | 0.0 |
| 19Q4 (4) | 6.87 | 48.06 | 0.0 | 0.19 | 11.76 | 0.0 | 0.41 | -10.87 | 0.0 | 0.16 | -15.79 | 0.0 | 2.77 | -24.51 | 0.0 | 5.97 | -39.8 | 0.0 | 2.33 | -43.12 | 0.0 | 3662 | 0.0 | 0.0 |
| 19Q3 (3) | 4.64 | 88.62 | 0.0 | 0.17 | 13.33 | 0.0 | 0.46 | 2.22 | 0.0 | 0.19 | 11.76 | 0.0 | 3.66 | -39.91 | 0.0 | 9.91 | -45.8 | 0.0 | 4.09 | -40.75 | 0.0 | 3662 | 0.0 | 0.0 |
| 19Q2 (2) | 2.46 | -40.29 | 0.0 | 0.15 | -16.67 | 0.0 | 0.45 | -6.25 | 0.0 | 0.17 | 0.0 | 0.0 | 6.10 | 39.57 | 0.0 | 18.29 | 57.01 | 0.0 | 6.91 | 67.48 | 0.0 | 3662 | 0.0 | 0.0 |
| 19Q1 (1) | 4.12 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 4.37 | 0.0 | 0.0 | 11.65 | 0.0 | 0.0 | 4.13 | 0.0 | 0.0 | 3662 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.49 | -30.41 | 0.69 | 21.05 | 1.32 | -13.73 | 0.66 | 11.86 | 6.01 | 73.94 | 11.49 | 23.97 | 5.74 | 60.74 | 3134 | 0.0 |
| 2022 (9) | 16.51 | -20.93 | 0.57 | -9.52 | 1.53 | -9.47 | 0.59 | 1.72 | 3.45 | 14.42 | 9.27 | 14.5 | 3.57 | 28.65 | 3134 | 2.69 |
| 2021 (8) | 20.88 | 18.23 | 0.63 | -10.0 | 1.69 | 1.81 | 0.58 | -4.92 | 3.02 | -23.88 | 8.09 | -13.89 | 2.78 | -19.58 | 3052 | 6.27 |
| 2020 (7) | 17.66 | -2.38 | 0.7 | 1.45 | 1.66 | -8.29 | 0.61 | -12.86 | 3.96 | 3.92 | 9.40 | -6.05 | 3.45 | -10.74 | 2872 | -4.2 |
| 2019 (6) | 18.09 | -38.22 | 0.69 | 1.47 | 1.81 | -21.3 | 0.7 | -12.5 | 3.81 | 64.24 | 10.01 | 27.37 | 3.87 | 41.63 | 2998 | -18.13 |
| 2018 (5) | 29.28 | 36.19 | 0.68 | 15.25 | 2.3 | 18.56 | 0.8 | 21.21 | 2.32 | -15.37 | 7.86 | -12.95 | 2.73 | -11.0 | 3662 | -0.54 |
| 2017 (4) | 21.5 | -2.14 | 0.59 | 1.72 | 1.94 | 4.86 | 0.66 | -29.03 | 2.74 | 3.95 | 9.02 | 7.16 | 3.07 | -27.48 | 3682 | 8.26 |
| 2016 (3) | 21.97 | -2.79 | 0.58 | -1.69 | 1.85 | 1.65 | 0.93 | 14.81 | 2.64 | 1.12 | 8.42 | 4.56 | 4.23 | 18.11 | 3401 | -4.76 |
| 2015 (2) | 22.6 | 56.84 | 0.59 | 31.11 | 1.82 | 65.45 | 0.81 | 12.5 | 2.61 | -16.4 | 8.05 | 5.5 | 3.58 | -28.27 | 3571 | 0 |
| 2014 (1) | 14.41 | 1.62 | 0.45 | -4.26 | 1.1 | 6.8 | 0.72 | -1.37 | 3.12 | 0 | 7.63 | 0 | 5.00 | 0 | 0 | 0 |
