- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.61 | -2.94 | -15.89 | 0.47 | 2.17 | 6.82 | 0.29 | -6.45 | 0.0 | 0.1 | -37.5 | -23.08 | 8.38 | 5.27 | 27.0 | 5.17 | -3.62 | 18.89 | 1.78 | -35.61 | -8.54 | 365 | 0.0 | 0.0 |
| 23Q3 (19) | 5.78 | -2.03 | -9.26 | 0.46 | -2.13 | -14.81 | 0.31 | -3.12 | -6.06 | 0.16 | -15.79 | 0.0 | 7.96 | -0.1 | -6.12 | 5.36 | -1.11 | 3.53 | 2.77 | -14.04 | 10.21 | 365 | 0.0 | 0.55 |
| 23Q2 (18) | 5.9 | 18.24 | -18.17 | 0.47 | 2.17 | 0.0 | 0.32 | 3.23 | 3.23 | 0.19 | 26.67 | 11.76 | 7.97 | -13.59 | 22.2 | 5.42 | -12.7 | 26.15 | 3.22 | 7.13 | 36.58 | 365 | 0.0 | 0.55 |
| 23Q1 (17) | 4.99 | -25.19 | -36.19 | 0.46 | 4.55 | -11.54 | 0.31 | 6.9 | -3.12 | 0.15 | 15.38 | 0.0 | 9.22 | 39.74 | 38.63 | 6.21 | 42.89 | 51.82 | 3.01 | 54.23 | 56.71 | 365 | 0.0 | 0.55 |
| 22Q4 (16) | 6.67 | 4.71 | -14.92 | 0.44 | -18.52 | -20.0 | 0.29 | -12.12 | -14.71 | 0.13 | -18.75 | 0.0 | 6.60 | -22.18 | -5.97 | 4.35 | -16.07 | 0.26 | 1.95 | -22.4 | 17.54 | 365 | 0.55 | 0.55 |
| 22Q3 (15) | 6.37 | -11.65 | -16.29 | 0.54 | 14.89 | -3.57 | 0.33 | 6.45 | 10.0 | 0.16 | -5.88 | 0.0 | 8.48 | 30.04 | 15.2 | 5.18 | 20.49 | 31.41 | 2.51 | 6.53 | 19.47 | 363 | 0.0 | -4.97 |
| 22Q2 (14) | 7.21 | -7.8 | -9.19 | 0.47 | -9.62 | -12.96 | 0.31 | -3.12 | -3.12 | 0.17 | 13.33 | 21.43 | 6.52 | -1.97 | -4.15 | 4.30 | 5.07 | 6.68 | 2.36 | 22.92 | 33.72 | 363 | 0.0 | -4.97 |
| 22Q1 (13) | 7.82 | -0.26 | 7.86 | 0.52 | -5.45 | 15.56 | 0.32 | -5.88 | 3.23 | 0.15 | 15.38 | 15.38 | 6.65 | -5.21 | 7.13 | 4.09 | -5.64 | -4.3 | 1.92 | 15.68 | 6.97 | 363 | 0.0 | -4.97 |
| 21Q4 (12) | 7.84 | 3.02 | -3.57 | 0.55 | -1.79 | 25.0 | 0.34 | 13.33 | -8.11 | 0.13 | -18.75 | -7.14 | 7.02 | -4.67 | 29.62 | 4.34 | 10.01 | -4.71 | 1.66 | -21.13 | -3.71 | 363 | -4.97 | -4.97 |
| 21Q3 (11) | 7.61 | -4.16 | 21.57 | 0.56 | 3.7 | 24.44 | 0.3 | -6.25 | 7.14 | 0.16 | 14.29 | 6.67 | 7.36 | 8.2 | 2.37 | 3.94 | -2.18 | -11.86 | 2.10 | 19.24 | -12.26 | 382 | 0.0 | -2.8 |
| 21Q2 (10) | 7.94 | 9.52 | 26.03 | 0.54 | 20.0 | 28.57 | 0.32 | 3.23 | 28.0 | 0.14 | 7.69 | -6.67 | 6.80 | 9.57 | 2.02 | 4.03 | -5.74 | 1.56 | 1.76 | -1.67 | -25.94 | 382 | 0.0 | -2.8 |
| 21Q1 (9) | 7.25 | -10.82 | 28.55 | 0.45 | 2.27 | 0.0 | 0.31 | -16.22 | 6.9 | 0.13 | -7.14 | -18.75 | 6.21 | 14.69 | -22.21 | 4.28 | -6.05 | -16.84 | 1.79 | 4.13 | -36.79 | 382 | 0.0 | -5.68 |
| 20Q4 (8) | 8.13 | 29.87 | 2.91 | 0.44 | -2.22 | -21.43 | 0.37 | 32.14 | 54.17 | 0.14 | -6.67 | -12.5 | 5.41 | -24.71 | -23.65 | 4.55 | 1.75 | 49.81 | 1.72 | -28.13 | -14.98 | 382 | -2.8 | -5.68 |
| 20Q3 (7) | 6.26 | -0.63 | -26.18 | 0.45 | 7.14 | -21.05 | 0.28 | 12.0 | -12.5 | 0.15 | 0.0 | -16.67 | 7.19 | 7.83 | 6.94 | 4.47 | 12.72 | 18.53 | 2.40 | 0.64 | 12.89 | 393 | 0.0 | -2.96 |
| 20Q2 (6) | 6.3 | 11.7 | -34.17 | 0.42 | -6.67 | -22.22 | 0.25 | -13.79 | -34.21 | 0.15 | -6.25 | -21.05 | 6.67 | -16.44 | 18.15 | 3.97 | -22.82 | -0.06 | 2.38 | -16.07 | 19.92 | 393 | -2.96 | -2.96 |
| 20Q1 (5) | 5.64 | -28.61 | -37.47 | 0.45 | -19.64 | -25.0 | 0.29 | 20.83 | -23.68 | 0.16 | 0.0 | -20.0 | 7.98 | 12.56 | 19.95 | 5.14 | 69.25 | 22.05 | 2.84 | 40.07 | 27.94 | 405 | 0.0 | 0.0 |
| 19Q4 (4) | 7.9 | -6.84 | 0.0 | 0.56 | -1.75 | 0.0 | 0.24 | -25.0 | 0.0 | 0.16 | -11.11 | 0.0 | 7.09 | 5.46 | 0.0 | 3.04 | -19.49 | 0.0 | 2.03 | -4.59 | 0.0 | 405 | 0.0 | 0.0 |
| 19Q3 (3) | 8.48 | -11.39 | 0.0 | 0.57 | 5.56 | 0.0 | 0.32 | -15.79 | 0.0 | 0.18 | -5.26 | 0.0 | 6.72 | 19.12 | 0.0 | 3.77 | -4.97 | 0.0 | 2.12 | 6.91 | 0.0 | 405 | 0.0 | 0.0 |
| 19Q2 (2) | 9.57 | 6.1 | 0.0 | 0.54 | -10.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.19 | -5.0 | 0.0 | 5.64 | -15.17 | 0.0 | 3.97 | -5.75 | 0.0 | 1.99 | -10.46 | 0.0 | 405 | 0.0 | 0.0 |
| 19Q1 (1) | 9.02 | 0.0 | 0.0 | 0.6 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 6.65 | 0.0 | 0.0 | 4.21 | 0.0 | 0.0 | 2.22 | 0.0 | 0.0 | 405 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 22.27 | -20.63 | 1.86 | -5.58 | 1.23 | -1.6 | 0.61 | -1.61 | 8.35 | 18.96 | 5.52 | 23.98 | 2.74 | 23.97 | 365 | 0.0 |
| 2022 (9) | 28.06 | -8.39 | 1.97 | -6.19 | 1.25 | -1.57 | 0.62 | 8.77 | 7.02 | 2.4 | 4.45 | 7.44 | 2.21 | 18.73 | 365 | 0.55 |
| 2021 (8) | 30.63 | 16.33 | 2.1 | 19.32 | 1.27 | 6.72 | 0.57 | -3.39 | 6.86 | 2.57 | 4.15 | -8.26 | 1.86 | -16.95 | 363 | -4.97 |
| 2020 (7) | 26.33 | -24.71 | 1.76 | -22.12 | 1.19 | -9.85 | 0.59 | -19.18 | 6.68 | 3.43 | 4.52 | 19.73 | 2.24 | 7.34 | 382 | -2.8 |
| 2019 (6) | 34.97 | -22.8 | 2.26 | -15.67 | 1.32 | -7.69 | 0.73 | -23.96 | 6.46 | 9.24 | 3.77 | 19.58 | 2.09 | -1.5 | 393 | -2.96 |
| 2018 (5) | 45.3 | 10.35 | 2.68 | 7.63 | 1.43 | 0.0 | 0.96 | 12.94 | 5.92 | -2.47 | 3.16 | -9.38 | 2.12 | 2.35 | 405 | 3.05 |
| 2017 (4) | 41.05 | -0.44 | 2.49 | -4.23 | 1.43 | 7.52 | 0.85 | 23.19 | 6.07 | -3.81 | 3.48 | 7.99 | 2.07 | 23.73 | 393 | 0.51 |
| 2016 (3) | 41.23 | 14.91 | 2.6 | 7.44 | 1.33 | -22.67 | 0.69 | -4.17 | 6.31 | -6.5 | 3.23 | -32.71 | 1.67 | -16.6 | 391 | 4.27 |
| 2015 (2) | 35.88 | 2.9 | 2.42 | 22.84 | 1.72 | 10.97 | 0.72 | 33.33 | 6.74 | 19.38 | 4.79 | 7.84 | 2.01 | 29.58 | 375 | 9.65 |
| 2014 (1) | 34.87 | 51.35 | 1.97 | 60.16 | 1.55 | 61.46 | 0.54 | 134.78 | 5.65 | 0 | 4.45 | 0 | 1.55 | 0 | 342 | 43.1 |
