- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 38.37 | 17.66 | 211.95 | 0.91 | -9.0 | 19.74 | 0.66 | -17.5 | 46.67 | 0.94 | 176.47 | 100.0 | 2.37 | -22.66 | -61.62 | 1.72 | -29.88 | -52.98 | 2.45 | 134.97 | -35.89 | 445 | 0.0 | 0.0 |
| 23Q3 (19) | 32.61 | 37.77 | 172.66 | 1.0 | -8.26 | -4.76 | 0.8 | 110.53 | 233.33 | 0.34 | 36.0 | -24.44 | 3.07 | -33.41 | -65.07 | 2.45 | 52.81 | 22.25 | 1.04 | -1.28 | -72.29 | 445 | 0.0 | 19.3 |
| 23Q2 (18) | 23.67 | 51.63 | 127.6 | 1.09 | 25.29 | 45.33 | 0.38 | -53.66 | 111.11 | 0.25 | -28.57 | -34.21 | 4.60 | -17.37 | -36.14 | 1.61 | -69.44 | -7.24 | 1.06 | -52.89 | -71.09 | 445 | 0.0 | 19.3 |
| 23Q1 (17) | 15.61 | 26.91 | 94.15 | 0.87 | 14.47 | 26.09 | 0.82 | 82.22 | 241.67 | 0.35 | -25.53 | -16.67 | 5.57 | -9.8 | -35.06 | 5.25 | 43.58 | 75.98 | 2.24 | -41.32 | -57.08 | 445 | 0.0 | 19.3 |
| 22Q4 (16) | 12.3 | 2.84 | 59.95 | 0.76 | -27.62 | 55.1 | 0.45 | 87.5 | 104.55 | 0.47 | 4.44 | -46.59 | 6.18 | -29.62 | -3.03 | 3.66 | 82.32 | 27.88 | 3.82 | 1.56 | -66.61 | 445 | 19.3 | 19.3 |
| 22Q3 (15) | 11.96 | 15.0 | 87.17 | 1.05 | 40.0 | 144.19 | 0.24 | 33.33 | 20.0 | 0.45 | 18.42 | 45.16 | 8.78 | 21.74 | 30.46 | 2.01 | 15.94 | -35.89 | 3.76 | 2.97 | -22.44 | 373 | 0.0 | 19.17 |
| 22Q2 (14) | 10.4 | 29.35 | 54.07 | 0.75 | 8.7 | 56.25 | 0.18 | -25.0 | -18.18 | 0.38 | -9.52 | 15.15 | 7.21 | -15.97 | 1.41 | 1.73 | -42.02 | -46.9 | 3.65 | -30.05 | -25.26 | 373 | 0.0 | 19.17 |
| 22Q1 (13) | 8.04 | 4.55 | 27.42 | 0.69 | 40.82 | 32.69 | 0.24 | 9.09 | 50.0 | 0.42 | -52.27 | 7.69 | 8.58 | 34.69 | 4.14 | 2.99 | 4.34 | 17.72 | 5.22 | -54.35 | -15.48 | 373 | 0.0 | 19.17 |
| 21Q4 (12) | 7.69 | 20.34 | 15.64 | 0.49 | 13.95 | 36.11 | 0.22 | 10.0 | 4.76 | 0.88 | 183.87 | 252.0 | 6.37 | -5.31 | 17.7 | 2.86 | -8.6 | -9.41 | 11.44 | 135.88 | 204.4 | 373 | 19.17 | 19.17 |
| 21Q3 (11) | 6.39 | -5.33 | 2.9 | 0.43 | -10.42 | 53.57 | 0.2 | -9.09 | 100.0 | 0.31 | -6.06 | -3.12 | 6.73 | -5.37 | 49.25 | 3.13 | -3.97 | 94.37 | 4.85 | -0.77 | -5.85 | 313 | 0.0 | 6.1 |
| 21Q2 (10) | 6.75 | 6.97 | 24.08 | 0.48 | -7.69 | 71.43 | 0.22 | 37.5 | 22.22 | 0.33 | -15.38 | 43.48 | 7.11 | -13.71 | 38.16 | 3.26 | 28.54 | -1.5 | 4.89 | -20.9 | 15.63 | 313 | 0.0 | 6.1 |
| 21Q1 (9) | 6.31 | -5.11 | 20.42 | 0.52 | 44.44 | 52.94 | 0.16 | -23.81 | 0.0 | 0.39 | 56.0 | 116.67 | 8.24 | 52.23 | 27.01 | 2.54 | -19.7 | -16.96 | 6.18 | 64.41 | 79.93 | 313 | 0.0 | 6.83 |
| 20Q4 (8) | 6.65 | 7.09 | 9.56 | 0.36 | 28.57 | 5.88 | 0.21 | 110.0 | -4.55 | 0.25 | -21.88 | 0.0 | 5.41 | 20.06 | -3.35 | 3.16 | 96.11 | -12.87 | 3.76 | -27.04 | -8.72 | 313 | 6.1 | 6.83 |
| 20Q3 (7) | 6.21 | 14.15 | 10.7 | 0.28 | 0.0 | -15.15 | 0.1 | -44.44 | -41.18 | 0.32 | 39.13 | 45.45 | 4.51 | -12.4 | -23.35 | 1.61 | -51.33 | -46.86 | 5.15 | 21.88 | 31.4 | 295 | 0.0 | 0.68 |
| 20Q2 (6) | 5.44 | 3.82 | -0.91 | 0.28 | -17.65 | -3.45 | 0.18 | 12.5 | 28.57 | 0.23 | 27.78 | 21.05 | 5.15 | -20.67 | -2.56 | 3.31 | 8.36 | 29.75 | 4.23 | 23.08 | 22.17 | 295 | 0.68 | 0.68 |
| 20Q1 (5) | 5.24 | -13.67 | 14.41 | 0.34 | 0.0 | 61.9 | 0.16 | -27.27 | 0.0 | 0.18 | -28.0 | -40.0 | 6.49 | 15.84 | 41.51 | 3.05 | -15.75 | -12.6 | 3.44 | -16.6 | -47.56 | 293 | 0.0 | 0.0 |
| 19Q4 (4) | 6.07 | 8.2 | 0.0 | 0.34 | 3.03 | 0.0 | 0.22 | 29.41 | 0.0 | 0.25 | 13.64 | 0.0 | 5.60 | -4.78 | 0.0 | 3.62 | 19.6 | 0.0 | 4.12 | 5.02 | 0.0 | 293 | 0.0 | 0.0 |
| 19Q3 (3) | 5.61 | 2.19 | 0.0 | 0.33 | 13.79 | 0.0 | 0.17 | 21.43 | 0.0 | 0.22 | 15.79 | 0.0 | 5.88 | 11.36 | 0.0 | 3.03 | 18.83 | 0.0 | 3.92 | 13.31 | 0.0 | 293 | 0.0 | 0.0 |
| 19Q2 (2) | 5.49 | 19.87 | 0.0 | 0.29 | 38.1 | 0.0 | 0.14 | -12.5 | 0.0 | 0.19 | -36.67 | 0.0 | 5.28 | 15.21 | 0.0 | 2.55 | -27.0 | 0.0 | 3.46 | -47.16 | 0.0 | 293 | 0.0 | 0.0 |
| 19Q1 (1) | 4.58 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 4.59 | 0.0 | 0.0 | 3.49 | 0.0 | 0.0 | 6.55 | 0.0 | 0.0 | 293 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 110.26 | 158.28 | 3.87 | 19.08 | 2.66 | 139.64 | 1.87 | 9.36 | 3.51 | -53.9 | 2.41 | -7.22 | 1.70 | -57.66 | 445 | 0.0 |
| 2022 (9) | 42.69 | 57.24 | 3.25 | 69.27 | 1.11 | 38.75 | 1.71 | -10.0 | 7.61 | 7.65 | 2.60 | -11.76 | 4.01 | -42.76 | 445 | 19.3 |
| 2021 (8) | 27.15 | 15.38 | 1.92 | 51.18 | 0.8 | 23.08 | 1.9 | 95.88 | 7.07 | 31.02 | 2.95 | 6.67 | 7.00 | 69.76 | 373 | 19.17 |
| 2020 (7) | 23.53 | 8.18 | 1.27 | 8.55 | 0.65 | -5.8 | 0.97 | 0.0 | 5.40 | 0.34 | 2.76 | -12.92 | 4.12 | -7.56 | 313 | 6.1 |
| 2019 (6) | 21.75 | 25.07 | 1.17 | 37.65 | 0.69 | 7.81 | 0.97 | -11.82 | 5.38 | 10.05 | 3.17 | -13.8 | 4.46 | -29.5 | 295 | 0.68 |
| 2018 (5) | 17.39 | -0.51 | 0.85 | 57.41 | 0.64 | -4.48 | 1.1 | 13.4 | 4.89 | 58.22 | 3.68 | -3.98 | 6.33 | 13.99 | 293 | 2.81 |
| 2017 (4) | 17.48 | 10.21 | 0.54 | -25.0 | 0.67 | 15.52 | 0.97 | 115.56 | 3.09 | -31.95 | 3.83 | 4.81 | 5.55 | 95.58 | 285 | 43.22 |
| 2016 (3) | 15.86 | 10.22 | 0.72 | -5.26 | 0.58 | -1.69 | 0.45 | 150.0 | 4.54 | -14.04 | 3.66 | -10.81 | 2.84 | 126.83 | 199 | 16.37 |
| 2015 (2) | 14.39 | 4.58 | 0.76 | 49.02 | 0.59 | 110.71 | 0.18 | -30.77 | 5.28 | 42.5 | 4.10 | 101.49 | 1.25 | -33.8 | 171 | -5.52 |
| 2014 (1) | 13.76 | 71.79 | 0.51 | 54.55 | 0.28 | 27.27 | 0.26 | 271.43 | 3.71 | 0 | 2.03 | 0 | 1.89 | 0 | 181 | 8.38 |
