玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
25Q1 (20)41.54-8.3614.940.86-1.15-1.150.66-31.9617.860.8119.1235.02.077.87-14.01.59-25.752.541.9529.9917.455220.00.0
24Q4 (19)45.333.6818.140.8710.13-4.40.97-34.4646.970.68-9.33-27.661.926.22-19.072.14-36.7924.41.50-12.55-38.775220.00.0
24Q3 (18)43.7236.8434.070.79-1.25-21.01.48196.085.00.75-2.6120.591.81-27.83-41.083.39116.3137.991.72-28.8264.535220.017.3
24Q2 (17)31.95-11.5934.980.8-8.05-26.610.5-10.7131.580.7728.33208.02.504.01-45.631.560.99-2.522.4145.16128.185220.017.3
24Q1 (16)36.14-5.81131.520.87-4.40.00.56-15.15-31.710.6-36.1771.432.411.5-56.811.55-9.92-70.51.66-32.23-25.955220.017.3
23Q4 (15)38.3717.66211.950.91-9.019.740.66-17.546.670.94176.47100.02.37-22.66-61.621.72-29.88-52.982.45134.97-35.8952217.317.3
23Q3 (14)32.6137.77172.661.0-8.26-4.760.8110.53233.330.3436.0-24.443.07-33.41-65.072.4552.8122.251.04-1.28-72.294450.019.3
23Q2 (13)23.6751.63127.61.0925.2945.330.38-53.66111.110.25-28.57-34.214.60-17.37-36.141.61-69.44-7.241.06-52.89-71.094450.019.3
23Q1 (12)15.6126.9194.150.8714.4726.090.8282.22241.670.35-25.53-16.675.57-9.8-35.065.2543.5875.982.24-41.32-57.084450.019.3
22Q4 (11)12.32.8459.950.76-27.6255.10.4587.5104.550.474.44-46.596.18-29.62-3.033.6682.3227.883.821.56-66.6144519.319.3
22Q3 (10)11.9615.087.171.0540.0144.190.2433.3320.00.4518.4245.168.7821.7430.462.0115.94-35.893.762.97-22.443730.019.17
22Q2 (9)10.429.3554.070.758.756.250.18-25.0-18.180.38-9.5215.157.21-15.971.411.73-42.02-46.93.65-30.05-25.263730.019.17
22Q1 (8)8.044.5527.420.6940.8232.690.249.0950.00.42-52.277.698.5834.694.142.994.3417.725.22-54.35-15.483730.019.17
21Q4 (7)7.6920.3415.640.4913.9536.110.2210.04.760.88183.87252.06.37-5.3117.72.86-8.6-9.4111.44135.88204.437319.1719.17
21Q3 (6)6.39-5.332.90.43-10.4253.570.2-9.09100.00.31-6.06-3.126.73-5.3749.253.13-3.9794.374.85-0.77-5.853130.06.1
21Q2 (5)6.756.9724.080.48-7.6971.430.2237.522.220.33-15.3843.487.11-13.7138.163.2628.54-1.54.89-20.915.633130.06.1
21Q1 (4)6.31-5.110.00.5244.440.00.16-23.810.00.3956.00.08.2452.230.02.54-19.70.06.1864.410.03130.00.0
20Q4 (3)6.657.090.00.3628.570.00.21110.00.00.25-21.880.05.4120.060.03.1696.110.03.76-27.040.03136.10.0
20Q3 (2)6.2114.150.00.280.00.00.1-44.440.00.3239.130.04.51-12.40.01.61-51.330.05.1521.880.02950.00.0
20Q2 (1)5.440.00.00.280.00.00.180.00.00.230.00.05.150.00.03.310.00.04.230.00.02950.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)157.1342.513.33-13.953.531.582.8150.272.12-39.622.23-7.671.795.445220.0
2023 (9)110.26158.283.8719.082.66139.641.879.363.51-53.92.41-7.221.70-57.6652217.3
2022 (8)42.6957.243.2569.271.1138.751.71-10.07.617.652.60-11.764.01-42.7644519.3
2021 (7)27.1515.381.9251.180.823.081.995.887.0731.022.956.677.0069.7637319.17
2020 (6)23.538.181.278.550.65-5.80.970.05.400.342.76-12.924.12-7.563136.1
2019 (5)21.7525.071.1737.650.697.810.97-11.825.3810.053.17-13.84.46-29.52950.68
2018 (4)17.39-0.510.8557.410.64-4.481.113.44.8958.223.68-3.986.3313.992932.81
2017 (3)17.4810.210.54-25.00.6715.520.97115.563.09-31.953.834.815.5595.5828543.22
2016 (2)15.8610.220.72-5.260.58-1.690.45150.04.54-14.043.66-10.812.84126.8319916.37
2015 (1)14.394.580.7649.020.59110.710.18-30.775.2804.1001.250171-5.52

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