- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 13.16 | 8.4 | 9.58 | 0.49 | -12.5 | -30.0 | 0.41 | -4.65 | -26.79 | 0.21 | 0.0 | 23.53 | 3.72 | -19.28 | -36.12 | 3.12 | -12.04 | -33.18 | 1.60 | -7.75 | 12.73 | 0 | 0 | 0 |
| 23Q3 (19) | 12.14 | -3.65 | -0.33 | 0.56 | -1.75 | -12.5 | 0.43 | 2.38 | -24.56 | 0.21 | -4.55 | 10.53 | 4.61 | 1.97 | -12.21 | 3.54 | 6.26 | -24.31 | 1.73 | -0.93 | 10.89 | 0 | 0 | 0 |
| 23Q2 (18) | 12.6 | 5.0 | -18.55 | 0.57 | 9.62 | -17.39 | 0.42 | -2.33 | -10.64 | 0.22 | 37.5 | 37.5 | 4.52 | 4.4 | 1.43 | 3.33 | -6.98 | 9.72 | 1.75 | 30.95 | 68.82 | 0 | 0 | 0 |
| 23Q1 (17) | 12.0 | -0.08 | -27.4 | 0.52 | -25.71 | -38.1 | 0.43 | -23.21 | -31.75 | 0.16 | -5.88 | 33.33 | 4.33 | -25.65 | -14.73 | 3.58 | -23.15 | -5.98 | 1.33 | -5.8 | 83.67 | 0 | 0 | 0 |
| 22Q4 (16) | 12.01 | -1.4 | -26.77 | 0.7 | 9.38 | -14.63 | 0.56 | -1.75 | -3.45 | 0.17 | -10.53 | 88.89 | 5.83 | 10.92 | 16.57 | 4.66 | -0.36 | 31.84 | 1.42 | -9.26 | 157.93 | 0 | 0 | 0 |
| 22Q3 (15) | 12.18 | -21.27 | 3.22 | 0.64 | -7.25 | 3.23 | 0.57 | 21.28 | 32.56 | 0.19 | 18.75 | 111.11 | 5.25 | 17.81 | 0.01 | 4.68 | 54.04 | 28.42 | 1.56 | 50.83 | 104.52 | 0 | 0 | 0 |
| 22Q2 (14) | 15.47 | -6.41 | 56.26 | 0.69 | -17.86 | 21.05 | 0.47 | -25.4 | 30.56 | 0.16 | 33.33 | 45.45 | 4.46 | -12.23 | -22.53 | 3.04 | -20.29 | -16.45 | 1.03 | 42.47 | -6.92 | 0 | 0 | 0 |
| 22Q1 (13) | 16.53 | 0.79 | 70.41 | 0.84 | 2.44 | 50.0 | 0.63 | 8.62 | 75.0 | 0.12 | 33.33 | 33.33 | 5.08 | 1.63 | -11.98 | 3.81 | 7.77 | 2.69 | 0.73 | 32.28 | -21.76 | 0 | 0 | 0 |
| 21Q4 (12) | 16.4 | 38.98 | 79.43 | 0.82 | 32.26 | 86.36 | 0.58 | 34.88 | 56.76 | 0.09 | 0.0 | -35.71 | 5.00 | -4.84 | 3.86 | 3.54 | -2.95 | -12.64 | 0.55 | -28.05 | -64.17 | 0 | 0 | 0 |
| 21Q3 (11) | 11.8 | 19.19 | 10.9 | 0.62 | 8.77 | 8.77 | 0.43 | 19.44 | 0.0 | 0.09 | -18.18 | -25.0 | 5.25 | -8.74 | -1.92 | 3.64 | 0.21 | -9.83 | 0.76 | -31.36 | -32.37 | 0 | 0 | 0 |
| 21Q2 (10) | 9.9 | 2.06 | 5.32 | 0.57 | 1.79 | 11.76 | 0.36 | 0.0 | 9.09 | 0.11 | 22.22 | 37.5 | 5.76 | -0.27 | 6.12 | 3.64 | -2.02 | 3.58 | 1.11 | 19.75 | 30.56 | 0 | 0 | 0 |
| 21Q1 (9) | 9.7 | 6.13 | 7.78 | 0.56 | 27.27 | 5.66 | 0.36 | -2.7 | 12.5 | 0.09 | -35.71 | 28.57 | 5.77 | 19.93 | -1.96 | 3.71 | -8.32 | 4.38 | 0.93 | -39.43 | 19.29 | 0 | 0 | 0 |
| 20Q4 (8) | 9.14 | -14.1 | -1.61 | 0.44 | -22.81 | -15.38 | 0.37 | -13.95 | 15.62 | 0.14 | 16.67 | 100.0 | 4.81 | -10.14 | -14.0 | 4.05 | 0.17 | 17.52 | 1.53 | 35.81 | 103.28 | 0 | 0 | -100.0 |
| 20Q3 (7) | 10.64 | 13.19 | 3.1 | 0.57 | 11.76 | 9.62 | 0.43 | 30.3 | 34.38 | 0.12 | 50.0 | 71.43 | 5.36 | -1.26 | 6.32 | 4.04 | 15.12 | 30.33 | 1.13 | 32.52 | 66.27 | 0 | 0 | -100.0 |
| 20Q2 (6) | 9.4 | 4.44 | -7.39 | 0.51 | -3.77 | -1.92 | 0.33 | 3.12 | 13.79 | 0.08 | 14.29 | 0.0 | 5.43 | -7.87 | 5.9 | 3.51 | -1.26 | 22.87 | 0.85 | 9.42 | 7.98 | 0 | 0 | -100.0 |
| 20Q1 (5) | 9.0 | -3.12 | -6.25 | 0.53 | 1.92 | 8.16 | 0.32 | 0.0 | 39.13 | 0.07 | 0.0 | 16.67 | 5.89 | 5.21 | 15.37 | 3.56 | 3.22 | 48.41 | 0.78 | 3.22 | 24.44 | 0 | -100.0 | -100.0 |
| 19Q4 (4) | 9.29 | -9.98 | 0.0 | 0.52 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 5.60 | 11.09 | 0.0 | 3.44 | 11.09 | 0.0 | 0.75 | 11.09 | 0.0 | 287 | 0.0 | 0.0 |
| 19Q3 (3) | 10.32 | 1.67 | 0.0 | 0.52 | 0.0 | 0.0 | 0.32 | 10.34 | 0.0 | 0.07 | -12.5 | 0.0 | 5.04 | -1.65 | 0.0 | 3.10 | 8.53 | 0.0 | 0.68 | -13.94 | 0.0 | 287 | 0.0 | 0.0 |
| 19Q2 (2) | 10.15 | 5.73 | 0.0 | 0.52 | 6.12 | 0.0 | 0.29 | 26.09 | 0.0 | 0.08 | 33.33 | 0.0 | 5.12 | 0.37 | 0.0 | 2.86 | 19.25 | 0.0 | 0.79 | 26.11 | 0.0 | 287 | 0.0 | 0.0 |
| 19Q1 (1) | 9.6 | 0.0 | 0.0 | 0.49 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 5.10 | 0.0 | 0.0 | 2.40 | 0.0 | 0.0 | 0.62 | 0.0 | 0.0 | 287 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 49.91 | -11.18 | 2.15 | -24.83 | 1.69 | -24.22 | 0.81 | 28.57 | 4.31 | -15.37 | 3.39 | -14.68 | 1.62 | 44.75 | 0 | 0 |
| 2022 (9) | 56.19 | 17.55 | 2.86 | 11.28 | 2.23 | 28.9 | 0.63 | 61.54 | 5.09 | -5.33 | 3.97 | 9.65 | 1.12 | 37.42 | 0 | 0 |
| 2021 (8) | 47.8 | 25.16 | 2.57 | 25.98 | 1.73 | 19.31 | 0.39 | -4.88 | 5.38 | 0.65 | 3.62 | -4.68 | 0.82 | -24.0 | 0 | 0 |
| 2020 (7) | 38.19 | -2.97 | 2.04 | -0.49 | 1.45 | 25.0 | 0.41 | 51.85 | 5.34 | 2.56 | 3.80 | 28.83 | 1.07 | 56.5 | 0 | 0 |
| 2019 (6) | 39.36 | -2.79 | 2.05 | -5.09 | 1.16 | -2.52 | 0.27 | 125.0 | 5.21 | -2.37 | 2.95 | 0.28 | 0.69 | 131.46 | 287 | 0.0 |
| 2018 (5) | 40.49 | 1.76 | 2.16 | 14.29 | 1.19 | 5.31 | 0.12 | -29.41 | 5.33 | 12.31 | 2.94 | 3.49 | 0.30 | -30.63 | 287 | 0.0 |
| 2017 (4) | 39.79 | 4.24 | 1.89 | 5.59 | 1.13 | 8.65 | 0.17 | -5.56 | 4.75 | 1.29 | 2.84 | 4.23 | 0.43 | -9.4 | 287 | 0.0 |
| 2016 (3) | 38.17 | 8.84 | 1.79 | 9.15 | 1.04 | 10.64 | 0.18 | -10.0 | 4.69 | 0.28 | 2.72 | 1.65 | 0.47 | -17.31 | 287 | 0.0 |
| 2015 (2) | 35.07 | 0.66 | 1.64 | 3.14 | 0.94 | 10.59 | 0.2 | 0.0 | 4.68 | 2.47 | 2.68 | 9.86 | 0.57 | -0.66 | 287 | 0.0 |
| 2014 (1) | 34.84 | 8.13 | 1.59 | 9.66 | 0.85 | -9.57 | 0.2 | 5.26 | 4.56 | 0 | 2.44 | 0 | 0.57 | 0 | 287 | -2.38 |
