- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.39 | -8.49 | 41.84 | 0 | 0 | 0 | 0.27 | 17.39 | 28.57 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.01 | 28.28 | -9.36 | 0.00 | 0 | 0 | 262 | 0.0 | 0.0 |
| 23Q3 (19) | 5.89 | 62.71 | 72.73 | 0 | 0 | 0 | 0.23 | -4.17 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.90 | -41.1 | -42.11 | 0.00 | 0 | 0 | 262 | 0.0 | -2.24 |
| 23Q2 (18) | 3.62 | -13.6 | 0.0 | 0 | 0 | 0 | 0.24 | 9.09 | 4.35 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.63 | 26.27 | 4.35 | 0.00 | 0 | 0 | 262 | 0.0 | -2.24 |
| 23Q1 (17) | 4.19 | 10.26 | 54.04 | 0 | 0 | 0 | 0.22 | 4.76 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.25 | -4.99 | -35.08 | 0.00 | 0 | 0 | 262 | 0.0 | -2.24 |
| 22Q4 (16) | 3.8 | 11.44 | -6.63 | 0 | 0 | 0 | 0.21 | -8.7 | 5.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.53 | -18.07 | 12.46 | 0.00 | 0 | 0 | 262 | -2.24 | -2.24 |
| 22Q3 (15) | 3.41 | -5.8 | -4.48 | 0 | 0 | 0 | 0.23 | 0.0 | 35.29 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.74 | 6.16 | 41.64 | 0.00 | 0 | 0 | 268 | 0.0 | -2.55 |
| 22Q2 (14) | 3.62 | 33.09 | -7.65 | 0 | 0 | 0 | 0.23 | 4.55 | 27.78 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.35 | -21.45 | 38.37 | 0.00 | 0 | 0 | 268 | 0.0 | -2.55 |
| 22Q1 (13) | 2.72 | -33.17 | 3.03 | 0 | 0 | 0 | 0.22 | 10.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 8.09 | 64.6 | -2.94 | 0.00 | 0 | 0 | 268 | 0.0 | -2.55 |
| 21Q4 (12) | 4.07 | 14.01 | -4.46 | 0 | 0 | 0 | 0.2 | 17.65 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.91 | 3.19 | 4.67 | 0.00 | 0 | 0 | 268 | -2.55 | -2.55 |
| 21Q3 (11) | 3.57 | -8.93 | -5.05 | 0 | 0 | 0 | 0.17 | -5.56 | -19.05 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.76 | 3.7 | -14.74 | 0.00 | 0 | 0 | 275 | 0.0 | 2.23 |
| 21Q2 (10) | 3.92 | 48.48 | 28.52 | 0 | 0 | 0 | 0.18 | -18.18 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.59 | -44.9 | 0 | 0.00 | 0 | 0 | 275 | 0.0 | 2.23 |
| 21Q1 (9) | 2.64 | -38.03 | 17.86 | 0 | 0 | 0 | 0.22 | 10.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 8.33 | 77.5 | 0 | 0.00 | 0 | 0 | 275 | 0.0 | 21.68 |
| 20Q4 (8) | 4.26 | 13.3 | -4.27 | 0 | 0 | 0 | 0.2 | -4.76 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.69 | -15.94 | 0 | 0.00 | 0 | 0 | 275 | 2.23 | 21.68 |
| 20Q3 (7) | 3.76 | 23.28 | 58.65 | 0 | 0 | 0 | 0.21 | 0 | 90.91 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.59 | 0 | 20.33 | 0.00 | 0 | 0 | 269 | 0.0 | 19.03 |
| 20Q2 (6) | 3.05 | 36.16 | 10.91 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 269 | 19.03 | 19.03 |
| 20Q1 (5) | 2.24 | -49.66 | 13.71 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 226 | 0.0 | 0.0 |
| 19Q4 (4) | 4.45 | 87.76 | 0.0 | 0 | 0 | 0.0 | 0 | -100.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | -100.0 | 0.0 | 0.00 | 0 | 0.0 | 226 | 0.0 | 0.0 |
| 19Q3 (3) | 2.37 | -13.82 | 0.0 | 0 | 0 | 0.0 | 0.11 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 4.64 | 0 | 0.0 | 0.00 | 0 | 0.0 | 226 | 0.0 | 0.0 |
| 19Q2 (2) | 2.75 | 39.59 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 226 | 0.0 | 0.0 |
| 19Q1 (1) | 1.97 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 226 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 19.09 | 40.89 | 0 | 0 | 0.96 | 7.87 | 0 | 0 | 0.00 | 0 | 5.03 | -23.44 | 0.00 | 0 | 262 | 0.0 |
| 2022 (9) | 13.55 | -4.64 | 0 | 0 | 0.89 | 15.58 | 0 | 0 | 0.00 | 0 | 6.57 | 21.21 | 0.00 | 0 | 262 | -2.24 |
| 2021 (8) | 14.21 | 6.68 | 0 | 0 | 0.77 | -7.23 | 0 | 0 | 0.00 | 0 | 5.42 | -13.04 | 0.00 | 0 | 268 | -2.55 |
| 2020 (7) | 13.32 | 15.42 | 0 | 0 | 0.83 | -7.78 | 0 | 0 | 0.00 | 0 | 6.23 | -20.1 | 0.00 | 0 | 275 | 2.23 |
| 2019 (6) | 11.54 | -4.07 | 0 | 0 | 0.9 | 0 | 0 | 0 | 0.00 | 0 | 7.80 | 0 | 0.00 | 0 | 269 | 19.03 |
| 2018 (5) | 12.03 | -16.4 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 226 | -5.44 |
| 2017 (4) | 14.39 | -12.52 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 239 | -8.43 |
| 2016 (3) | 16.45 | 32.13 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 261 | 12.5 |
| 2015 (2) | 12.45 | 10.77 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 232 | 42.33 |
| 2014 (1) | 11.24 | 10.63 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 163 | 98.78 |
