- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 12.46 | 39.53 | 16.45 | 0.95 | 72.73 | 30.14 | 0.5 | 28.21 | 8.7 | 0.21 | 31.25 | -32.26 | 7.62 | 23.79 | 11.75 | 4.01 | -8.12 | -6.66 | 1.69 | -5.93 | -41.83 | 619 | 0.0 | 0.0 |
| 23Q3 (19) | 8.93 | 29.8 | 17.19 | 0.55 | 5.77 | -6.78 | 0.39 | -7.14 | -4.88 | 0.16 | 0.0 | -5.88 | 6.16 | -18.51 | -20.45 | 4.37 | -28.46 | -18.83 | 1.79 | -22.96 | -19.69 | 619 | 0.0 | -0.8 |
| 23Q2 (18) | 6.88 | 5.85 | 5.68 | 0.52 | -7.14 | -11.86 | 0.42 | 5.0 | 10.53 | 0.16 | 0.0 | 0.0 | 7.56 | -12.27 | -16.6 | 6.10 | -0.8 | 4.58 | 2.33 | -5.52 | -5.38 | 619 | 0.0 | -0.8 |
| 23Q1 (17) | 6.5 | -39.25 | 17.97 | 0.56 | -23.29 | 16.67 | 0.4 | -13.04 | 8.11 | 0.16 | -48.39 | 0.0 | 8.62 | 26.28 | -1.1 | 6.15 | 43.14 | -8.36 | 2.46 | -15.04 | -15.23 | 619 | 0.0 | -0.8 |
| 22Q4 (16) | 10.7 | 40.42 | 43.62 | 0.73 | 23.73 | 32.73 | 0.46 | 12.2 | 17.95 | 0.31 | 82.35 | 24.0 | 6.82 | -11.89 | -7.59 | 4.30 | -20.1 | -17.88 | 2.90 | 29.86 | -13.66 | 619 | -0.8 | -0.8 |
| 22Q3 (15) | 7.62 | 17.05 | 12.56 | 0.59 | 0.0 | 5.36 | 0.41 | 7.89 | 13.89 | 0.17 | 6.25 | 21.43 | 7.74 | -14.57 | -6.4 | 5.38 | -7.82 | 1.18 | 2.23 | -9.23 | 7.88 | 624 | 0.0 | -8.37 |
| 22Q2 (14) | 6.51 | 18.15 | 10.71 | 0.59 | 22.92 | 13.46 | 0.38 | 2.7 | 18.75 | 0.16 | 0.0 | 6.67 | 9.06 | 4.04 | 2.48 | 5.84 | -13.07 | 7.26 | 2.46 | -15.36 | -3.66 | 624 | 0.0 | -8.37 |
| 22Q1 (13) | 5.51 | -26.04 | 5.15 | 0.48 | -12.73 | 2.13 | 0.37 | -5.13 | -2.63 | 0.16 | -36.0 | 6.67 | 8.71 | 18.0 | -2.88 | 6.72 | 28.27 | -7.4 | 2.90 | -13.47 | 1.44 | 624 | 0.0 | -8.37 |
| 21Q4 (12) | 7.45 | 10.04 | -8.92 | 0.55 | -1.79 | -23.61 | 0.39 | 8.33 | -2.5 | 0.25 | 78.57 | 66.67 | 7.38 | -10.75 | -16.13 | 5.23 | -1.55 | 7.05 | 3.36 | 62.27 | 83.0 | 624 | -8.37 | -8.37 |
| 21Q3 (11) | 6.77 | 15.14 | 20.89 | 0.56 | 7.69 | 5.66 | 0.36 | 12.5 | 2.86 | 0.14 | -6.67 | -6.67 | 8.27 | -6.47 | -12.6 | 5.32 | -2.29 | -14.92 | 2.07 | -18.94 | -22.8 | 681 | 0.0 | 1.19 |
| 21Q2 (10) | 5.88 | 12.21 | -22.02 | 0.52 | 10.64 | -8.77 | 0.32 | -15.79 | -20.0 | 0.15 | 0.0 | 0.0 | 8.84 | -1.4 | 16.98 | 5.44 | -24.96 | 2.59 | 2.55 | -10.88 | 28.23 | 681 | 0.0 | 1.19 |
| 21Q1 (9) | 5.24 | -35.94 | 10.08 | 0.47 | -34.72 | 4.44 | 0.38 | -5.0 | 8.57 | 0.15 | 0.0 | 7.14 | 8.97 | 1.9 | -5.12 | 7.25 | 48.3 | -1.37 | 2.86 | 56.11 | -2.67 | 681 | 0.0 | -2.01 |
| 20Q4 (8) | 8.18 | 46.07 | -4.22 | 0.72 | 35.85 | -24.21 | 0.4 | 14.29 | -4.76 | 0.15 | 0.0 | -25.0 | 8.80 | -7.0 | -20.88 | 4.89 | -21.76 | -0.57 | 1.83 | -31.54 | -21.7 | 681 | 1.19 | -2.01 |
| 20Q3 (7) | 5.6 | -25.73 | -11.53 | 0.53 | -7.02 | -19.7 | 0.35 | -12.5 | -2.78 | 0.15 | 0.0 | -6.25 | 9.46 | 25.19 | -9.23 | 6.25 | 17.81 | 9.9 | 2.68 | 34.64 | 5.97 | 673 | 0.0 | -3.17 |
| 20Q2 (6) | 7.54 | 58.4 | 19.87 | 0.57 | 26.67 | -1.72 | 0.4 | 14.29 | 5.26 | 0.15 | 7.14 | -6.25 | 7.56 | -20.04 | -18.02 | 5.31 | -27.85 | -12.19 | 1.99 | -32.36 | -21.79 | 673 | -3.17 | -3.17 |
| 20Q1 (5) | 4.76 | -44.26 | -15.15 | 0.45 | -52.63 | -26.23 | 0.35 | -16.67 | 0.0 | 0.14 | -30.0 | 16.67 | 9.45 | -15.02 | -13.06 | 7.35 | 49.51 | 17.86 | 2.94 | 25.59 | 37.5 | 695 | 0.0 | 0.0 |
| 19Q4 (4) | 8.54 | 34.91 | 0.0 | 0.95 | 43.94 | 0.0 | 0.42 | 16.67 | 0.0 | 0.2 | 25.0 | 0.0 | 11.12 | 6.69 | 0.0 | 4.92 | -13.52 | 0.0 | 2.34 | -7.35 | 0.0 | 695 | 0.0 | 0.0 |
| 19Q3 (3) | 6.33 | 0.64 | 0.0 | 0.66 | 13.79 | 0.0 | 0.36 | -5.26 | 0.0 | 0.16 | 0.0 | 0.0 | 10.43 | 13.07 | 0.0 | 5.69 | -5.86 | 0.0 | 2.53 | -0.63 | 0.0 | 695 | 0.0 | 0.0 |
| 19Q2 (2) | 6.29 | 12.12 | 0.0 | 0.58 | -4.92 | 0.0 | 0.38 | 8.57 | 0.0 | 0.16 | 33.33 | 0.0 | 9.22 | -15.2 | 0.0 | 6.04 | -3.17 | 0.0 | 2.54 | 18.92 | 0.0 | 695 | 0.0 | 0.0 |
| 19Q1 (1) | 5.61 | 0.0 | 0.0 | 0.61 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 10.87 | 0.0 | 0.0 | 6.24 | 0.0 | 0.0 | 2.14 | 0.0 | 0.0 | 695 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 34.77 | 14.64 | 2.57 | 7.53 | 1.71 | 5.56 | 0.69 | -13.75 | 7.39 | -6.2 | 4.92 | -7.92 | 1.98 | -24.76 | 619 | 0.0 |
| 2022 (9) | 30.33 | 19.69 | 2.39 | 14.35 | 1.62 | 11.72 | 0.8 | 15.94 | 7.88 | -4.46 | 5.34 | -6.66 | 2.64 | -3.13 | 619 | -0.8 |
| 2021 (8) | 25.34 | -2.8 | 2.09 | -7.93 | 1.45 | -2.68 | 0.69 | 15.0 | 8.25 | -5.28 | 5.72 | 0.12 | 2.72 | 18.31 | 624 | -8.37 |
| 2020 (7) | 26.07 | -2.65 | 2.27 | -18.93 | 1.49 | -1.32 | 0.6 | -7.69 | 8.71 | -16.72 | 5.72 | 1.36 | 2.30 | -5.18 | 681 | 1.19 |
| 2019 (6) | 26.78 | -9.98 | 2.8 | 13.36 | 1.51 | 22.76 | 0.65 | 47.73 | 10.46 | 25.93 | 5.64 | 36.38 | 2.43 | 64.11 | 673 | -3.17 |
| 2018 (5) | 29.75 | 10.51 | 2.47 | -5.73 | 1.23 | 3.36 | 0.44 | -4.35 | 8.30 | -14.69 | 4.13 | -6.47 | 1.48 | -13.45 | 695 | 0.0 |
| 2017 (4) | 26.92 | 4.46 | 2.62 | 19.09 | 1.19 | -13.14 | 0.46 | 6.98 | 9.73 | 14.0 | 4.42 | -16.85 | 1.71 | 2.41 | 695 | 5.14 |
| 2016 (3) | 25.77 | 4.12 | 2.2 | 6.28 | 1.37 | 8.73 | 0.43 | -4.44 | 8.54 | 2.07 | 5.32 | 4.43 | 1.67 | -8.23 | 661 | 3.44 |
| 2015 (2) | 24.75 | 0.32 | 2.07 | -13.03 | 1.26 | 32.63 | 0.45 | -15.09 | 8.36 | -13.31 | 5.09 | 32.2 | 1.82 | -15.37 | 639 | -10.25 |
| 2014 (1) | 24.67 | 10.98 | 2.38 | -0.42 | 0.95 | -3.06 | 0.53 | 51.43 | 9.65 | 0 | 3.85 | 0 | 2.15 | 0 | 712 | 7.55 |
