- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.48 | -6.77 | -22.98 | 0.09 | 50.0 | 28.57 | 0.07 | 0.0 | -30.0 | 0.01 | 0.0 | 0.0 | 3.63 | 60.89 | 66.94 | 2.82 | 7.26 | -9.11 | 0.40 | 7.26 | 29.84 | 159 | -18.04 | -18.04 |
| 23Q3 (19) | 2.66 | 19.28 | -32.83 | 0.06 | 0.0 | -25.0 | 0.07 | 0.0 | -30.0 | 0.01 | 0.0 | 0.0 | 2.26 | -16.17 | 11.65 | 2.63 | -16.17 | 4.21 | 0.38 | -16.17 | 48.87 | 194 | 0.0 | 0.52 |
| 23Q2 (18) | 2.23 | -13.57 | -40.85 | 0.06 | 0.0 | -14.29 | 0.07 | 0.0 | -36.36 | 0.01 | 0.0 | 0 | 2.69 | 15.7 | 44.91 | 3.14 | 15.7 | 7.58 | 0.45 | 15.7 | 0 | 194 | 0.0 | 0.52 |
| 23Q1 (17) | 2.58 | -19.88 | -37.98 | 0.06 | -14.29 | -14.29 | 0.07 | -30.0 | -41.67 | 0.01 | 0.0 | 0.0 | 2.33 | 6.98 | 38.21 | 2.71 | -12.64 | -5.94 | 0.39 | 24.81 | 61.24 | 194 | 0.0 | 0.52 |
| 22Q4 (16) | 3.22 | -18.69 | -33.33 | 0.07 | -12.5 | 0.0 | 0.1 | 0.0 | -47.37 | 0.01 | 0.0 | 0.0 | 2.17 | 7.61 | 50.0 | 3.11 | 22.98 | -21.05 | 0.31 | 22.98 | 50.0 | 194 | 0.52 | 0.52 |
| 22Q3 (15) | 3.96 | 5.04 | -21.43 | 0.08 | 14.29 | 14.29 | 0.1 | -9.09 | -9.09 | 0.01 | 0 | 0.0 | 2.02 | 8.8 | 45.45 | 2.53 | -13.45 | 15.7 | 0.25 | 0 | 27.27 | 193 | 0.0 | 5.46 |
| 22Q2 (14) | 3.77 | -9.38 | -17.32 | 0.07 | 0.0 | 0.0 | 0.11 | -8.33 | 0.0 | 0 | -100.0 | -100.0 | 1.86 | 10.34 | 20.95 | 2.92 | 1.15 | 20.95 | 0.00 | -100.0 | -100.0 | 193 | 0.0 | 5.46 |
| 22Q1 (13) | 4.16 | -13.87 | 10.34 | 0.07 | 0.0 | 0.0 | 0.12 | -36.84 | 20.0 | 0.01 | 0.0 | 0.0 | 1.68 | 16.11 | -9.38 | 2.88 | -26.67 | 8.75 | 0.24 | 16.11 | -9.37 | 193 | 0.0 | 5.46 |
| 21Q4 (12) | 4.83 | -4.17 | 30.19 | 0.07 | 0.0 | -22.22 | 0.19 | 72.73 | 72.73 | 0.01 | 0.0 | 0.0 | 1.45 | 4.35 | -40.26 | 3.93 | 80.24 | 32.67 | 0.21 | 4.35 | -23.19 | 193 | 5.46 | 5.46 |
| 21Q3 (11) | 5.04 | 10.53 | 66.89 | 0.07 | 0.0 | 16.67 | 0.11 | 0.0 | 83.33 | 0.01 | 0.0 | 0.0 | 1.39 | -9.52 | -30.09 | 2.18 | -9.52 | 9.85 | 0.20 | -9.52 | -40.08 | 183 | 0.0 | -4.19 |
| 21Q2 (10) | 4.56 | 20.95 | 166.67 | 0.07 | 0.0 | 75.0 | 0.11 | 10.0 | 83.33 | 0.01 | 0.0 | 0.0 | 1.54 | -17.32 | -34.38 | 2.41 | -9.06 | -31.25 | 0.22 | -17.32 | -62.5 | 183 | 0.0 | -4.19 |
| 21Q1 (9) | 3.77 | 1.62 | 0 | 0.07 | -22.22 | 0 | 0.1 | -9.09 | 0 | 0.01 | 0.0 | 0 | 1.86 | -23.46 | 0 | 2.65 | -10.54 | 0 | 0.27 | -1.59 | 0 | 183 | 0.0 | 0 |
| 20Q4 (8) | 3.71 | 22.85 | 0 | 0.09 | 50.0 | 0 | 0.11 | 83.33 | 0 | 0.01 | 0.0 | 0 | 2.43 | 22.1 | 0 | 2.96 | 49.24 | 0 | 0.27 | -18.6 | 0 | 183 | -4.19 | 0 |
| 20Q3 (7) | 3.02 | 76.61 | 0 | 0.06 | 50.0 | 0 | 0.06 | 0.0 | 0 | 0.01 | 0.0 | 0 | 1.99 | -15.07 | 0 | 1.99 | -43.38 | 0 | 0.33 | -43.38 | 0 | 191 | 0.0 | 0 |
| 20Q2 (6) | 1.71 | 0 | 0 | 0.04 | 0 | 0 | 0.06 | 0 | 0 | 0.01 | 0 | 0 | 2.34 | 0 | 0 | 3.51 | 0 | 0 | 0.58 | 0 | 0 | 191 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 9.94 | -34.22 | 0.27 | -10.0 | 0.27 | -35.71 | 0.03 | 0.0 | 2.72 | 36.81 | 2.72 | -2.28 | 0.30 | 52.01 | 159 | -18.04 |
| 2022 (9) | 15.11 | -16.98 | 0.3 | 7.14 | 0.42 | -19.23 | 0.03 | -25.0 | 1.99 | 29.05 | 2.78 | -2.71 | 0.20 | -9.66 | 194 | 0.52 |
| 2021 (8) | 18.2 | 54.5 | 0.28 | 7.69 | 0.52 | 79.31 | 0.04 | 0.0 | 1.54 | -30.3 | 2.86 | 16.06 | 0.22 | -35.27 | 193 | 5.46 |
| 2020 (7) | 11.78 | -18.76 | 0.26 | 4.0 | 0.29 | 3.57 | 0.04 | 100.0 | 2.21 | 28.01 | 2.46 | 27.49 | 0.34 | 146.18 | 183 | -4.19 |
| 2019 (6) | 14.5 | -8.11 | 0.25 | 19.05 | 0.28 | 0.0 | 0.02 | 100.0 | 1.72 | 29.56 | 1.93 | 8.83 | 0.14 | 117.66 | 191 | 4.95 |
| 2018 (5) | 15.78 | -0.94 | 0.21 | -4.55 | 0.28 | 27.27 | 0.01 | 0.0 | 1.33 | -3.64 | 1.77 | 28.48 | 0.06 | 0.95 | 182 | 7.06 |
| 2017 (4) | 15.93 | -7.87 | 0.22 | -8.33 | 0.22 | -18.52 | 0.01 | 0 | 1.38 | -0.51 | 1.38 | -11.56 | 0.06 | 0 | 170 | 0 |
| 2016 (3) | 17.29 | 0 | 0.24 | 0 | 0.27 | 0 | 0 | 0 | 1.39 | 0 | 1.56 | 0 | 0.00 | 0 | 0 | 0 |
