- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.58 | -26.85 | 7.48 | 0.17 | 30.77 | 30.77 | 0.17 | 6.25 | -10.53 | 0.1 | 11.11 | 11.11 | 10.76 | 78.77 | 21.67 | 10.76 | 45.25 | -16.76 | 6.33 | 51.9 | 3.38 | 296 | 0.0 | 0.0 |
| 23Q3 (19) | 2.16 | 26.32 | 56.52 | 0.13 | -7.14 | 18.18 | 0.16 | -5.88 | -5.88 | 0.09 | -10.0 | 12.5 | 6.02 | -26.49 | -24.49 | 7.41 | -25.49 | -39.87 | 4.17 | -28.75 | -28.13 | 296 | 0.0 | -21.69 |
| 23Q2 (18) | 1.71 | -2.84 | -37.13 | 0.14 | 0.0 | -6.67 | 0.17 | 13.33 | 0.0 | 0.1 | 25.0 | 0.0 | 8.19 | 2.92 | 48.46 | 9.94 | 16.65 | 59.06 | 5.85 | 28.65 | 59.06 | 296 | 0.0 | -21.69 |
| 23Q1 (17) | 1.76 | 19.73 | -55.56 | 0.14 | 7.69 | -17.65 | 0.15 | -21.05 | -21.05 | 0.08 | -11.11 | -20.0 | 7.95 | -10.05 | 85.29 | 8.52 | -34.06 | 77.63 | 4.55 | -25.76 | 80.0 | 296 | 0.0 | -21.69 |
| 22Q4 (16) | 1.47 | 6.52 | -63.88 | 0.13 | 18.18 | -67.5 | 0.19 | 11.76 | -5.0 | 0.09 | 12.5 | -10.0 | 8.84 | 10.95 | -10.02 | 12.93 | 4.92 | 163.03 | 6.12 | 5.61 | 149.18 | 296 | -21.69 | -21.69 |
| 22Q3 (15) | 1.38 | -49.26 | -63.2 | 0.11 | -26.67 | -47.62 | 0.17 | 0.0 | 21.43 | 0.08 | -20.0 | -27.27 | 7.97 | 44.54 | 42.34 | 12.32 | 97.1 | 229.97 | 5.80 | 57.68 | 97.63 | 378 | 0.0 | 13.86 |
| 22Q2 (14) | 2.72 | -31.31 | -39.15 | 0.15 | -11.76 | 15.38 | 0.17 | -10.53 | -15.0 | 0.1 | 0.0 | 0.0 | 5.51 | 28.46 | 89.62 | 6.25 | 30.26 | 39.69 | 3.68 | 45.59 | 64.34 | 378 | 0.0 | 13.86 |
| 22Q1 (13) | 3.96 | -2.7 | -20.32 | 0.17 | -57.5 | -19.05 | 0.19 | -5.0 | -17.39 | 0.1 | 0.0 | 66.67 | 4.29 | -56.32 | 1.6 | 4.80 | -2.36 | 3.68 | 2.53 | 2.78 | 109.18 | 378 | 0.0 | 13.86 |
| 21Q4 (12) | 4.07 | 8.53 | -27.58 | 0.4 | 90.48 | 66.67 | 0.2 | 42.86 | -39.39 | 0.1 | -9.09 | 25.0 | 9.83 | 75.5 | 130.14 | 4.91 | 31.63 | -16.31 | 2.46 | -16.24 | 72.6 | 378 | 13.86 | 13.86 |
| 21Q3 (11) | 3.75 | -16.11 | -33.75 | 0.21 | 61.54 | -36.36 | 0.14 | -30.0 | -54.84 | 0.11 | 10.0 | 57.14 | 5.60 | 92.55 | -3.95 | 3.73 | -16.56 | -31.84 | 2.93 | 31.12 | 137.18 | 332 | 0.0 | -2.92 |
| 21Q2 (10) | 4.47 | -10.06 | 16.41 | 0.13 | -38.1 | 0.0 | 0.2 | -13.04 | 25.0 | 0.1 | 66.67 | 66.67 | 2.91 | -31.17 | -14.09 | 4.47 | -3.32 | 7.38 | 2.24 | 85.31 | 43.18 | 332 | 0.0 | -2.92 |
| 21Q1 (9) | 4.97 | -11.57 | 54.35 | 0.21 | -12.5 | 133.33 | 0.23 | -30.3 | 35.29 | 0.06 | -25.0 | -14.29 | 4.23 | -1.06 | 51.17 | 4.63 | -21.19 | -12.34 | 1.21 | -15.19 | -44.47 | 332 | 0.0 | -18.02 |
| 20Q4 (8) | 5.62 | -0.71 | 38.77 | 0.24 | -27.27 | 118.18 | 0.33 | 6.45 | 120.0 | 0.08 | 14.29 | 14.29 | 4.27 | -26.76 | 57.23 | 5.87 | 7.21 | 58.54 | 1.42 | 15.1 | -17.64 | 332 | -2.92 | -18.02 |
| 20Q3 (7) | 5.66 | 47.4 | 41.85 | 0.33 | 153.85 | 175.0 | 0.31 | 93.75 | 93.75 | 0.07 | 16.67 | -12.5 | 5.83 | 72.22 | 93.86 | 5.48 | 31.45 | 36.58 | 1.24 | -20.85 | -38.32 | 342 | 0.0 | -15.56 |
| 20Q2 (6) | 3.84 | 19.25 | 18.15 | 0.13 | 44.44 | 30.0 | 0.16 | -5.88 | -5.88 | 0.06 | -14.29 | -33.33 | 3.39 | 21.12 | 10.03 | 4.17 | -21.08 | -20.34 | 1.56 | -28.12 | -43.58 | 342 | -15.56 | -15.56 |
| 20Q1 (5) | 3.22 | -20.49 | 35.29 | 0.09 | -18.18 | 12.5 | 0.17 | 13.33 | 6.25 | 0.07 | 0.0 | -22.22 | 2.80 | 2.91 | -16.85 | 5.28 | 42.55 | -21.47 | 2.17 | 25.78 | -42.51 | 405 | 0.0 | 0.0 |
| 19Q4 (4) | 4.05 | 1.5 | 0.0 | 0.11 | -8.33 | 0.0 | 0.15 | -6.25 | 0.0 | 0.07 | -12.5 | 0.0 | 2.72 | -9.69 | 0.0 | 3.70 | -7.64 | 0.0 | 1.73 | -13.8 | 0.0 | 405 | 0.0 | 0.0 |
| 19Q3 (3) | 3.99 | 22.77 | 0.0 | 0.12 | 20.0 | 0.0 | 0.16 | -5.88 | 0.0 | 0.08 | -11.11 | 0.0 | 3.01 | -2.26 | 0.0 | 4.01 | -23.34 | 0.0 | 2.01 | -27.6 | 0.0 | 405 | 0.0 | 0.0 |
| 19Q2 (2) | 3.25 | 36.55 | 0.0 | 0.1 | 25.0 | 0.0 | 0.17 | 6.25 | 0.0 | 0.09 | 0.0 | 0.0 | 3.08 | -8.46 | 0.0 | 5.23 | -22.19 | 0.0 | 2.77 | -26.77 | 0.0 | 405 | 0.0 | 0.0 |
| 19Q1 (1) | 2.38 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 3.36 | 0.0 | 0.0 | 6.72 | 0.0 | 0.0 | 3.78 | 0.0 | 0.0 | 405 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.21 | -24.34 | 0.58 | 1.75 | 0.65 | -8.45 | 0.36 | 0.0 | 8.04 | 34.5 | 9.02 | 21.01 | 4.99 | 32.18 | 296 | 0.0 |
| 2022 (9) | 9.53 | -44.82 | 0.57 | -40.0 | 0.71 | -7.79 | 0.36 | 0.0 | 5.98 | 8.73 | 7.45 | 67.1 | 3.78 | 81.22 | 296 | -21.69 |
| 2021 (8) | 17.27 | -5.83 | 0.95 | 21.79 | 0.77 | -19.79 | 0.36 | 28.57 | 5.50 | 29.34 | 4.46 | -14.82 | 2.08 | 36.54 | 378 | 13.86 |
| 2020 (7) | 18.34 | 34.16 | 0.78 | 85.71 | 0.96 | 47.69 | 0.28 | -15.15 | 4.25 | 38.42 | 5.23 | 10.08 | 1.53 | -36.76 | 332 | -2.92 |
| 2019 (6) | 13.67 | 4.83 | 0.42 | -17.65 | 0.65 | -7.14 | 0.33 | -8.33 | 3.07 | -21.44 | 4.75 | -11.42 | 2.41 | -12.56 | 342 | -15.56 |
| 2018 (5) | 13.04 | -2.98 | 0.51 | 59.38 | 0.7 | -1.41 | 0.36 | 38.46 | 3.91 | 64.26 | 5.37 | 1.62 | 2.76 | 42.71 | 405 | 2.27 |
| 2017 (4) | 13.44 | -1.25 | 0.32 | 14.29 | 0.71 | 7.58 | 0.26 | -10.34 | 2.38 | 15.73 | 5.28 | 8.94 | 1.93 | -9.21 | 396 | 11.55 |
| 2016 (3) | 13.61 | 16.52 | 0.28 | -24.32 | 0.66 | 8.2 | 0.29 | 3.57 | 2.06 | -35.06 | 4.85 | -7.15 | 2.13 | -11.12 | 355 | 9.57 |
| 2015 (2) | 11.68 | -24.3 | 0.37 | -43.94 | 0.61 | -32.97 | 0.28 | 16.67 | 3.17 | -25.94 | 5.22 | -11.45 | 2.40 | 54.12 | 324 | -18.18 |
| 2014 (1) | 15.43 | 18.88 | 0.66 | 22.22 | 0.91 | 44.44 | 0.24 | 9.09 | 4.28 | 0 | 5.90 | 0 | 1.56 | 0 | 396 | 13.14 |
