- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.08 | 1.46 | 4.52 | 0.13 | 62.5 | 85.71 | 0.31 | 3.33 | -13.89 | 0.09 | 80.0 | 80.0 | 6.25 | 60.16 | 77.68 | 14.90 | 1.84 | -17.61 | 4.33 | 77.4 | 72.21 | 0 | 0 | 0 |
| 23Q3 (19) | 2.05 | 2.5 | -6.82 | 0.08 | -27.27 | -20.0 | 0.3 | 3.45 | 11.11 | 0.05 | 0.0 | 0.0 | 3.90 | -29.05 | -14.15 | 14.63 | 0.93 | 19.24 | 2.44 | -2.44 | 7.32 | 0 | 0 | 0 |
| 23Q2 (18) | 2.0 | 7.53 | -12.66 | 0.11 | 37.5 | 22.22 | 0.29 | 0.0 | 3.57 | 0.05 | 0.0 | 0.0 | 5.50 | 27.87 | 39.94 | 14.50 | -7.0 | 18.59 | 2.50 | -7.0 | 14.5 | 0 | 0 | 0 |
| 23Q1 (17) | 1.86 | -6.53 | 2.2 | 0.08 | 14.29 | 14.29 | 0.29 | -19.44 | 20.83 | 0.05 | 0.0 | 0.0 | 4.30 | 22.27 | 11.83 | 15.59 | -13.81 | 18.23 | 2.69 | 6.99 | -2.15 | 0 | 0 | 0 |
| 22Q4 (16) | 1.99 | -9.55 | -0.5 | 0.07 | -30.0 | 133.33 | 0.36 | 33.33 | 20.0 | 0.05 | 0.0 | 0.0 | 3.52 | -22.61 | 134.51 | 18.09 | 47.4 | 20.6 | 2.51 | 10.55 | 0.5 | 0 | 0 | 0 |
| 22Q3 (15) | 2.2 | -3.93 | -11.65 | 0.1 | 11.11 | 25.0 | 0.27 | -3.57 | 0.0 | 0.05 | 0.0 | 0.0 | 4.55 | 15.66 | 41.48 | 12.27 | 0.37 | 13.18 | 2.27 | 4.09 | 13.18 | 0 | 0 | 0 |
| 22Q2 (14) | 2.29 | 25.82 | -1.29 | 0.09 | 28.57 | 0.0 | 0.28 | 16.67 | 12.0 | 0.05 | 0.0 | 0.0 | 3.93 | 2.18 | 1.31 | 12.23 | -7.28 | 13.47 | 2.18 | -20.52 | 1.31 | 0 | 0 | 0 |
| 22Q1 (13) | 1.82 | -9.0 | 2.82 | 0.07 | 133.33 | -12.5 | 0.24 | -20.0 | -4.0 | 0.05 | 0.0 | 0.0 | 3.85 | 156.41 | -14.9 | 13.19 | -12.09 | -6.64 | 2.75 | 9.89 | -2.75 | 0 | 0 | 0 |
| 21Q4 (12) | 2.0 | -19.68 | 25.0 | 0.03 | -62.5 | -62.5 | 0.3 | 11.11 | 20.0 | 0.05 | 0.0 | -16.67 | 1.50 | -53.31 | -70.0 | 15.00 | 38.33 | -4.0 | 2.50 | 24.5 | -33.33 | 0 | 0 | 0 |
| 21Q3 (11) | 2.49 | 7.33 | 46.47 | 0.08 | -11.11 | -11.11 | 0.27 | 8.0 | 12.5 | 0.05 | 0.0 | 66.67 | 3.21 | -17.18 | -39.31 | 10.84 | 0.63 | -23.19 | 2.01 | -6.83 | 13.79 | 0 | 0 | 0 |
| 21Q2 (10) | 2.32 | 31.07 | 52.63 | 0.09 | 12.5 | 0.0 | 0.25 | 0.0 | 25.0 | 0.05 | 0.0 | 0.0 | 3.88 | -14.17 | -34.48 | 10.78 | -23.71 | -18.1 | 2.16 | -23.71 | -34.48 | 0 | 0 | 0 |
| 21Q1 (9) | 1.77 | 10.62 | 73.53 | 0.08 | 0.0 | 0.0 | 0.25 | 0.0 | 19.05 | 0.05 | -16.67 | 25.0 | 4.52 | -9.6 | -42.37 | 14.12 | -9.6 | -31.4 | 2.82 | -24.67 | -27.97 | 0 | 0 | 0 |
| 20Q4 (8) | 1.6 | -5.88 | 10.34 | 0.08 | -11.11 | 700.0 | 0.25 | 4.17 | -16.67 | 0.06 | 100.0 | 20.0 | 5.00 | -5.56 | 625.0 | 15.62 | 10.68 | -24.48 | 3.75 | 112.5 | 8.75 | 0 | 0 | 0 |
| 20Q3 (7) | 1.7 | 11.84 | 11.11 | 0.09 | 0.0 | -25.0 | 0.24 | 20.0 | 4.35 | 0.03 | -40.0 | -40.0 | 5.29 | -10.59 | -32.5 | 14.12 | 7.29 | -6.09 | 1.76 | -46.35 | -46.0 | 0 | 0 | 0 |
| 20Q2 (6) | 1.52 | 49.02 | 15.15 | 0.09 | 12.5 | -30.77 | 0.2 | -4.76 | -4.76 | 0.05 | 25.0 | -16.67 | 5.92 | -24.51 | -39.88 | 13.16 | -36.09 | -17.29 | 3.29 | -16.12 | -27.63 | 0 | 0 | 0 |
| 20Q1 (5) | 1.02 | -29.66 | -9.73 | 0.08 | 700.0 | -33.33 | 0.21 | -30.0 | 5.0 | 0.04 | -20.0 | -20.0 | 7.84 | 1037.25 | -26.14 | 20.59 | -0.49 | 16.32 | 3.92 | 13.73 | -11.37 | 0 | 0 | 0 |
| 19Q4 (4) | 1.45 | -5.23 | 0.0 | 0.01 | -91.67 | 0.0 | 0.3 | 30.43 | 0.0 | 0.05 | 0.0 | 0.0 | 0.69 | -91.21 | 0.0 | 20.69 | 37.63 | 0.0 | 3.45 | 5.52 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 1.53 | 15.91 | 0.0 | 0.12 | -7.69 | 0.0 | 0.23 | 9.52 | 0.0 | 0.05 | -16.67 | 0.0 | 7.84 | -20.36 | 0.0 | 15.03 | -5.51 | 0.0 | 3.27 | -28.1 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 1.32 | 16.81 | 0.0 | 0.13 | 8.33 | 0.0 | 0.21 | 5.0 | 0.0 | 0.06 | 20.0 | 0.0 | 9.85 | -7.26 | 0.0 | 15.91 | -10.11 | 0.0 | 4.55 | 2.73 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 1.13 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 10.62 | 0.0 | 0.0 | 17.70 | 0.0 | 0.0 | 4.42 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.98 | -3.86 | 0.4 | 21.21 | 1.18 | 3.51 | 0.25 | 25.0 | 5.01 | 26.07 | 14.79 | 7.66 | 3.13 | 30.01 | 0 | 0 |
| 2022 (9) | 8.3 | -3.15 | 0.33 | 22.22 | 1.14 | 6.54 | 0.2 | 0.0 | 3.98 | 26.2 | 13.73 | 10.01 | 2.41 | 3.25 | 0 | 0 |
| 2021 (8) | 8.57 | 46.75 | 0.27 | -22.86 | 1.07 | 17.58 | 0.2 | 11.11 | 3.15 | -47.43 | 12.49 | -19.87 | 2.33 | -24.28 | 0 | 0 |
| 2020 (7) | 5.84 | 7.55 | 0.35 | -5.41 | 0.91 | -3.19 | 0.18 | -10.0 | 5.99 | -12.05 | 15.58 | -9.99 | 3.08 | -16.32 | 0 | 0 |
| 2019 (6) | 5.43 | 2.45 | 0.37 | -9.76 | 0.94 | 5.62 | 0.2 | 17.65 | 6.81 | -11.92 | 17.31 | 3.09 | 3.68 | 14.83 | 0 | 0 |
| 2018 (5) | 5.3 | 6.64 | 0.41 | 10.81 | 0.89 | 1.14 | 0.17 | 21.43 | 7.74 | 3.91 | 16.79 | -5.16 | 3.21 | 13.87 | 0 | 0 |
| 2017 (4) | 4.97 | -7.79 | 0.37 | -7.5 | 0.88 | -7.37 | 0.14 | 55.56 | 7.44 | 0.32 | 17.71 | 0.46 | 2.82 | 68.7 | 0 | 0 |
| 2016 (3) | 5.39 | -7.55 | 0.4 | -27.27 | 0.95 | 25.0 | 0.09 | -35.71 | 7.42 | -21.34 | 17.63 | 35.2 | 1.67 | -30.47 | 2266 | 0.0 |
| 2015 (2) | 5.83 | -9.19 | 0.55 | -24.66 | 0.76 | 1.33 | 0.14 | -26.32 | 9.43 | -17.03 | 13.04 | 11.59 | 2.40 | -18.86 | 2266 | 0.0 |
| 2014 (1) | 6.42 | -33.95 | 0.73 | -7.59 | 0.75 | -23.47 | 0.19 | -24.0 | 11.37 | 0 | 11.68 | 0 | 2.96 | 0 | 2266 | 0.0 |
