玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)37.59-5.3429.6220.91-29.3162.4727.79-50.9863.4736.49-35.43166.352.38-50.1213.162.14-49.17210.140.06-14.2920.035.29-43.8430.811.640.04.5875.4244.03-0.6624.58-48.772.0922.6857.94-11.16
23Q3 (19)39.7113.6257.0829.5870.0183.0656.69120.07-19.6156.51146.45-19.874.77215.8910.164.21211.8510.210.0716.6740.062.8486.14-20.9311.64-24.120.5252.36-22.22249.147.9746.83-43.8414.36-12.6-17.99
23Q2 (18)34.9511.4122.1217.4016.23-6.4525.7611.1816.5622.93-0.959.241.5124.79-20.531.3522.73-19.160.0620.0-25.033.761.2920.4915.3442.96-3.467.334.73-20.0532.67-8.51106.9316.43-16.3924.85
23Q1 (17)31.378.1740.8614.9716.3294.9223.1736.29104.8623.1568.98104.691.2159.2159.211.1059.4261.760.050.0-16.6733.3323.5474.0510.73-3.59-18.3464.29-15.33-4.6835.7148.359.6919.65-23.0332.23
22Q4 (16)29.0014.7239.9612.8723.16202.8217.00-75.8935.6713.70-80.57-42.270.76-82.4568.890.69-81.9472.50.050.0-16.6726.98-66.0534.911.13-3.89-24.3475.93406.17118.2924.07-71.82-64.2825.5345.811.29
22Q3 (15)25.28-11.6728.1910.45-43.8270.4770.52219.185.7370.52235.9795.244.33127.8938.783.82128.7439.420.05-37.5-28.5779.47183.6280.7411.58-27.08-29.0915.00-82.19-7.1285.42440.971.8717.5133.0513.26
22Q2 (14)28.6228.5179.5518.60142.19670.5522.1095.4226.4420.9985.59229.511.90150.0341.861.67145.59328.210.0833.3333.3328.0246.32103.7815.8820.8522.3484.2124.86285.2615.79-51.5-89.1413.16-11.44-32.2
22Q1 (13)22.277.486.257.6880.7113.2711.31-9.745.911.31-52.347.00.7668.891.330.6870.00.00.060.00.019.15-4.259.3713.14-10.67-1.1367.4493.95.5632.56-51.69-9.8414.86-35.22-17.35
21Q4 (12)20.725.0718.814.25-30.67280.8512.53-67.0-12.5623.73-34.3105.630.45-85.58-42.310.40-85.4-43.660.06-14.290.020.00-54.51-9.0914.71-9.9229.2634.78115.38313.6667.39-19.63-42.0422.9448.38-12.11
21Q3 (11)19.7223.71-31.746.13288.04-21.3137.97460.86-31.7536.12467.03-34.573.12625.58-6.022.74602.56-8.360.0716.6740.043.97219.78-31.2616.3325.8168.5216.15135.5316.1283.85-42.35-2.615.46-20.35-34.96
21Q2 (10)15.94-23.95-23.29-3.26-148.08-191.326.77-36.61-37.666.37-39.74-39.510.43-42.67-23.210.39-42.65-29.090.060.020.013.75-21.47-35.8412.98-2.332.04-45.45-171.15-247.73145.45302.8122.4619.417.950
21Q1 (9)20.9620.18455.976.78388.51123.9410.68-25.47247.3110.57-8.41247.010.75-3.85516.670.68-4.23525.00.060.0200.017.51-20.4157.6113.2916.7847.8363.89492.46-84.5136.11-68.94111.5617.98-31.110
20Q4 (8)17.44-39.63-22.93-2.35-130.17-133.6714.33-74.2464.1511.54-79.0934.810.78-76.5130.00.71-76.2529.090.0620.00.022.00-65.6134.9711.3817.4418.05-16.28-217.05-120.72116.2835.06442.6426.109.80
20Q3 (7)28.8939.03103.747.79118.21222.4855.63412.2517.3655.20424.2218.33.32492.8623.422.99443.6423.550.050.00.063.97198.5114.79.69-23.82-9.4413.91-54.8200.6286.0931.67-24.3623.7708.59
20Q2 (6)20.78451.1939.373.57112.61124.210.86249.79828.2110.53246.451267.530.56411.11700.00.55443.75685.710.05150.025.021.4392.8982.6912.7241.497.9830.77-92.54102.1265.38120.92-95.780.000-100.0
20Q1 (5)3.77-83.3438.6-28.32-505.734.9-7.25-183.0534.27-7.19-184.031.46-0.18-130.033.33-0.16-129.0933.330.02-66.67-33.3311.11-31.84206.918.99-6.74-3.95412.50425.050.91-312.50-1558.33-80.290.000-100.0
19Q4 (4)22.6359.590.06.98209.750.08.73-81.580.08.56-81.650.00.60-77.70.00.55-77.270.00.0620.00.016.30-70.770.09.64-9.910.078.57668.490.021.43-81.170.00.00-100.00.0
19Q3 (3)14.18-4.90.0-6.3656.880.047.403951.280.046.665959.740.02.693742.860.02.423357.140.00.0525.00.055.77375.450.010.70-9.170.0-13.8299.050.0113.82-92.660.021.89-16.640.0
19Q2 (2)14.91448.160.0-14.7550.470.01.17110.610.00.77107.340.00.07125.930.00.07129.170.00.0433.330.011.73224.030.011.7825.850.0-1450.00-630.490.01550.00994.230.026.26-25.590.0
19Q1 (1)2.720.00.0-29.780.00.0-11.030.00.0-10.490.00.0-0.270.00.0-0.240.00.00.030.00.03.620.00.09.360.00.0273.330.00.0-173.330.00.035.290.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)36.5038.2121.7567.577.38-2.4535.6722.5437.1932.499.9225.098.9326.130.24-4.043.3217.0811.644.5860.8536.2438.97-29.560.05-32.1817.985.39
2022 (9)26.4135.9212.98247.997.5715.4329.1159.5128.0737.197.9368.377.0868.170.25-3.8537.0047.711.13-24.3444.67119.255.33-30.170.08-19.617.06-9.35
2021 (8)19.43-2.563.7306.56-28.5818.25-20.1720.46-5.934.718.534.215.510.2644.4425.05-23.714.7129.2620.38079.25-24.320.10018.82-27.73
2020 (7)19.9428.15-1.1209.188.8422.8650.7921.7546.074.3436.913.9936.640.18-5.2632.8333.2411.3818.05-4.720104.72-28.810.00026.048.59
2019 (6)15.5613.66-7.0308.43-2.6215.16-21.7814.89-10.623.171.62.922.10.1918.7524.64-13.39.649.92-46.380147.10-16.860.00023.98-11.87
2018 (5)13.690.66-14.8208.66-28.9719.38016.662151.353.121014.292.861044.00.16-15.7928.42153.988.77-14.44-76.220176.9200.00027.2117.69
2017 (4)13.6075.48-8.17012.197.59-1.2200.7400.2800.2500.19-36.6711.1938.1510.25-44.08663.64112.18-563.6400.00023.1225.72
2016 (3)7.750-10.12011.33-66.94-3.220-10.070-2.270-1.9000.30-9.098.10018.33-12.88312.77911.62-212.7700.00018.39-20.94
2015 (2)-13.900-31.18034.2867.34-100.800-118.810-41.310-33.5500.33-41.07-66.40021.04-13.8430.92-48.0169.0470.330.00023.2622.29
2014 (1)-3.280-19.83020.4938.75-33.350-34.900-23.820-19.4300.56-17.65-12.76024.4215.9559.4733.1640.53-26.850.00019.0211.88

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