- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.25 | -18.58 | 34.92 | 0.1 | 0.0 | -9.09 | 0.52 | 23.81 | 33.33 | 0.13 | 18.18 | 18.18 | 2.35 | 22.82 | -32.62 | 12.24 | 52.07 | -1.18 | 3.06 | 45.16 | -12.41 | 0 | 0 | 0 |
| 23Q3 (19) | 5.22 | 33.5 | 53.08 | 0.1 | 0.0 | -9.09 | 0.42 | 27.27 | 7.69 | 0.11 | 0.0 | 0.0 | 1.92 | -25.1 | -40.61 | 8.05 | -4.67 | -29.65 | 2.11 | -25.1 | -34.67 | 0 | 0 | 0 |
| 23Q2 (18) | 3.91 | 30.33 | -23.93 | 0.1 | -9.09 | -16.67 | 0.33 | 13.79 | 0.0 | 0.11 | 0.0 | 10.0 | 2.56 | -30.25 | 9.55 | 8.44 | -12.69 | 31.46 | 2.81 | -23.27 | 44.6 | 0 | 0 | 0 |
| 23Q1 (17) | 3.0 | -4.76 | -20.21 | 0.11 | 0.0 | -8.33 | 0.29 | -25.64 | 20.83 | 0.11 | 0.0 | 10.0 | 3.67 | 5.0 | 14.89 | 9.67 | -21.92 | 51.44 | 3.67 | 5.0 | 37.87 | 0 | 0 | 0 |
| 22Q4 (16) | 3.15 | -7.62 | -14.86 | 0.11 | 0.0 | 650.0 | 0.39 | 0.0 | -29.09 | 0.11 | 0.0 | -21.43 | 3.49 | 8.25 | 746.03 | 12.38 | 8.25 | -16.71 | 3.49 | 8.25 | -7.71 | 0 | 0 | 0 |
| 22Q3 (15) | 3.41 | -33.66 | -19.39 | 0.11 | -8.33 | -26.67 | 0.39 | 18.18 | 25.81 | 0.11 | 10.0 | 10.0 | 3.23 | 38.17 | -9.03 | 11.44 | 78.14 | 56.06 | 3.23 | 65.81 | 36.45 | 0 | 0 | 0 |
| 22Q2 (14) | 5.14 | 36.7 | 60.62 | 0.12 | 0.0 | -7.69 | 0.33 | 37.5 | 17.86 | 0.1 | 0.0 | -9.09 | 2.33 | -26.85 | -42.53 | 6.42 | 0.58 | -26.63 | 1.95 | -26.85 | -43.4 | 0 | 0 | 0 |
| 22Q1 (13) | 3.76 | 1.62 | 11.57 | 0.12 | 700.0 | -7.69 | 0.24 | -56.36 | -4.0 | 0.1 | -28.57 | 0.0 | 3.19 | 690.43 | -17.27 | 6.38 | -57.06 | -13.96 | 2.66 | -29.71 | -10.37 | 0 | 0 | 0 |
| 21Q4 (12) | 3.7 | -12.53 | 23.33 | -0.02 | -113.33 | -118.18 | 0.55 | 77.42 | 52.78 | 0.14 | 40.0 | -17.65 | -0.54 | -115.24 | -114.74 | 14.86 | 102.83 | 23.87 | 3.78 | 60.05 | -33.23 | 0 | 0 | 0 |
| 21Q3 (11) | 4.23 | 32.19 | 55.51 | 0.15 | 15.38 | 150.0 | 0.31 | 10.71 | -16.22 | 0.1 | -9.09 | -9.09 | 3.55 | -12.71 | 60.76 | 7.33 | -16.24 | -46.12 | 2.36 | -31.23 | -41.54 | 0 | 0 | 0 |
| 21Q2 (10) | 3.2 | -5.04 | 34.45 | 0.13 | 0.0 | 62.5 | 0.28 | 12.0 | 0.0 | 0.11 | 10.0 | 22.22 | 4.06 | 5.31 | 20.86 | 8.75 | 17.95 | -25.63 | 3.44 | 15.84 | -9.1 | 0 | 0 | 0 |
| 21Q1 (9) | 3.37 | 12.33 | 188.03 | 0.13 | 18.18 | 85.71 | 0.25 | -30.56 | 13.64 | 0.1 | -41.18 | 11.11 | 3.86 | 5.21 | -35.52 | 7.42 | -38.18 | -60.55 | 2.97 | -47.63 | -61.42 | 0 | 0 | 0 |
| 20Q4 (8) | 3.0 | 10.29 | -5.96 | 0.11 | 83.33 | 0.0 | 0.36 | -2.7 | 20.0 | 0.17 | 54.55 | 30.77 | 3.67 | 66.22 | 6.33 | 12.00 | -11.78 | 27.6 | 5.67 | 40.12 | 39.05 | 0 | 0 | 0 |
| 20Q3 (7) | 2.72 | 14.29 | 4.62 | 0.06 | -25.0 | -53.85 | 0.37 | 32.14 | 32.14 | 0.11 | 22.22 | -21.43 | 2.21 | -34.37 | -55.88 | 13.60 | 15.62 | 26.31 | 4.04 | 6.94 | -24.89 | 0 | 0 | 0 |
| 20Q2 (6) | 2.38 | 103.42 | 21.43 | 0.08 | 14.29 | -33.33 | 0.28 | 27.27 | 12.0 | 0.09 | 0.0 | -35.71 | 3.36 | -43.82 | -45.1 | 11.76 | -37.43 | -7.76 | 3.78 | -50.84 | -47.06 | 0 | 0 | 0 |
| 20Q1 (5) | 1.17 | -63.32 | -15.22 | 0.07 | -36.36 | -12.5 | 0.22 | -26.67 | -4.35 | 0.09 | -30.77 | -35.71 | 5.98 | 73.5 | 3.21 | 18.80 | 99.94 | 12.82 | 7.69 | 88.76 | -24.18 | 0 | 0 | 0 |
| 19Q4 (4) | 3.19 | 22.69 | 0.0 | 0.11 | -15.38 | 0.0 | 0.3 | 7.14 | 0.0 | 0.13 | -7.14 | 0.0 | 3.45 | -31.03 | 0.0 | 9.40 | -12.67 | 0.0 | 4.08 | -24.32 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 2.6 | 32.65 | 0.0 | 0.13 | 8.33 | 0.0 | 0.28 | 12.0 | 0.0 | 0.14 | 0.0 | 0.0 | 5.00 | -18.33 | 0.0 | 10.77 | -15.57 | 0.0 | 5.38 | -24.62 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 1.96 | 42.03 | 0.0 | 0.12 | 50.0 | 0.0 | 0.25 | 8.7 | 0.0 | 0.14 | 0.0 | 0.0 | 6.12 | 5.61 | 0.0 | 12.76 | -23.47 | 0.0 | 7.14 | -29.59 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 1.38 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 5.80 | 0.0 | 0.0 | 16.67 | 0.0 | 0.0 | 10.14 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 16.39 | 6.02 | 0.41 | -10.87 | 1.56 | 14.71 | 0.46 | 12.2 | 2.50 | -15.93 | 9.52 | 8.2 | 2.81 | 5.83 | 0 | 0 |
| 2022 (9) | 15.46 | 6.69 | 0.46 | 17.95 | 1.36 | -2.16 | 0.41 | -8.89 | 2.98 | 10.55 | 8.80 | -8.3 | 2.65 | -14.61 | 0 | 0 |
| 2021 (8) | 14.49 | 56.48 | 0.39 | 14.71 | 1.39 | 15.83 | 0.45 | -2.17 | 2.69 | -26.7 | 9.59 | -25.98 | 3.11 | -37.48 | 0 | 0 |
| 2020 (7) | 9.26 | 1.42 | 0.34 | -22.73 | 1.2 | 13.21 | 0.46 | -16.36 | 3.67 | -23.81 | 12.96 | 11.62 | 4.97 | -17.54 | 0 | 0 |
| 2019 (6) | 9.13 | 23.55 | 0.44 | 18.92 | 1.06 | -5.36 | 0.55 | -23.61 | 4.82 | -3.74 | 11.61 | -23.39 | 6.02 | -38.17 | 0 | 0 |
| 2018 (5) | 7.39 | -17.34 | 0.37 | -17.78 | 1.12 | 8.74 | 0.72 | 53.19 | 5.01 | -0.53 | 15.16 | 31.54 | 9.74 | 85.32 | 0 | 0 |
| 2017 (4) | 8.94 | -38.6 | 0.45 | -26.23 | 1.03 | -29.45 | 0.47 | -11.32 | 5.03 | 20.15 | 11.52 | 14.9 | 5.26 | 44.43 | 0 | 0 |
| 2016 (3) | 14.56 | -34.33 | 0.61 | -18.67 | 1.46 | -21.51 | 0.53 | -56.56 | 4.19 | 23.84 | 10.03 | 19.52 | 3.64 | -33.85 | 9374 | 0.0 |
| 2015 (2) | 22.17 | -57.32 | 0.75 | -45.26 | 1.86 | -64.57 | 1.22 | -38.38 | 3.38 | 28.26 | 8.39 | -17.0 | 5.50 | 44.35 | 9374 | 0.0 |
| 2014 (1) | 51.94 | -37.19 | 1.37 | -35.07 | 5.25 | 9.83 | 1.98 | -62.0 | 2.64 | 0 | 10.11 | 0 | 3.81 | 0 | 9374 | 0.0 |
