- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.36 | -43.13 | -52.52 | 0.26 | -50.0 | -44.68 | 0.21 | -16.0 | -12.5 | 0.53 | -14.52 | -8.62 | 11.02 | -12.08 | 16.5 | 8.90 | 47.71 | 84.27 | 22.46 | 50.32 | 92.44 | 427 | 0.0 | 0.0 |
| 23Q3 (19) | 4.15 | -28.32 | -6.53 | 0.52 | -34.18 | -16.13 | 0.25 | -16.67 | -16.67 | 0.62 | 0.0 | -3.12 | 12.53 | -8.17 | -10.27 | 6.02 | 16.27 | -10.84 | 14.94 | 39.52 | 3.64 | 427 | 0.0 | -0.7 |
| 23Q2 (18) | 5.79 | 9.04 | 5.27 | 0.79 | 49.06 | 33.9 | 0.3 | 7.14 | 7.14 | 0.62 | 3.33 | 21.57 | 13.64 | 36.7 | 27.19 | 5.18 | -1.74 | 1.78 | 10.71 | -5.23 | 15.48 | 427 | 0.0 | -0.7 |
| 23Q1 (17) | 5.31 | 6.84 | -13.09 | 0.53 | 12.77 | -23.19 | 0.28 | 16.67 | -6.67 | 0.6 | 3.45 | -13.04 | 9.98 | 5.55 | -11.62 | 5.27 | 9.2 | 7.39 | 11.30 | -3.18 | 0.06 | 427 | 0.0 | -0.7 |
| 22Q4 (16) | 4.97 | 11.94 | -21.61 | 0.47 | -24.19 | -25.4 | 0.24 | -20.0 | -14.29 | 0.58 | -9.38 | -9.38 | 9.46 | -32.28 | -4.83 | 4.83 | -28.53 | 9.34 | 11.67 | -19.04 | 15.61 | 427 | -0.7 | -0.7 |
| 22Q3 (15) | 4.44 | -19.27 | -37.64 | 0.62 | 5.08 | -17.33 | 0.3 | 7.14 | -3.23 | 0.64 | 25.49 | -18.99 | 13.96 | 30.17 | 32.56 | 6.76 | 32.72 | 55.19 | 14.41 | 55.45 | 29.91 | 430 | 0.0 | 0.23 |
| 22Q2 (14) | 5.5 | -9.98 | -23.08 | 0.59 | -14.49 | -10.61 | 0.28 | -6.67 | 0.0 | 0.51 | -26.09 | -17.74 | 10.73 | -5.01 | 16.21 | 5.09 | 3.68 | 30.0 | 9.27 | -17.89 | 6.94 | 430 | 0.0 | 0.23 |
| 22Q1 (13) | 6.11 | -3.63 | -11.32 | 0.69 | 9.52 | 9.52 | 0.3 | 7.14 | 11.11 | 0.69 | 7.81 | -10.39 | 11.29 | 13.65 | 23.51 | 4.91 | 11.18 | 25.3 | 11.29 | 11.87 | 1.05 | 430 | 0.0 | 0.23 |
| 21Q4 (12) | 6.34 | -10.96 | 14.03 | 0.63 | -16.0 | 14.55 | 0.28 | -9.68 | -3.45 | 0.64 | -18.99 | 0.0 | 9.94 | -5.67 | 0.45 | 4.42 | 1.43 | -15.33 | 10.09 | -9.02 | -12.3 | 430 | 0.23 | 0.23 |
| 21Q3 (11) | 7.12 | -0.42 | 48.95 | 0.75 | 13.64 | 78.57 | 0.31 | 10.71 | 29.17 | 0.79 | 27.42 | 16.18 | 10.53 | 14.12 | 19.88 | 4.35 | 11.18 | -13.28 | 11.10 | 27.96 | -22.01 | 429 | 0.0 | 13.79 |
| 21Q2 (10) | 7.15 | 3.77 | 5.61 | 0.66 | 4.76 | 6.45 | 0.28 | 3.7 | 7.69 | 0.62 | -19.48 | -3.12 | 9.23 | 0.95 | 0.79 | 3.92 | -0.07 | 1.97 | 8.67 | -22.41 | -8.27 | 429 | 0.0 | 13.79 |
| 21Q1 (9) | 6.89 | 23.92 | 0.44 | 0.63 | 14.55 | -17.11 | 0.27 | -6.9 | -6.9 | 0.77 | 20.31 | 60.42 | 9.14 | -7.57 | -17.47 | 3.92 | -24.87 | -7.3 | 11.18 | -2.91 | 59.72 | 429 | 0.0 | 40.2 |
| 20Q4 (8) | 5.56 | 16.32 | 23.56 | 0.55 | 30.95 | 3.77 | 0.29 | 20.83 | 52.63 | 0.64 | -5.88 | 6.67 | 9.89 | 12.58 | -16.01 | 5.22 | 3.88 | 23.53 | 11.51 | -19.09 | -13.67 | 429 | 13.79 | 40.2 |
| 20Q3 (7) | 4.78 | -29.39 | -25.66 | 0.42 | -32.26 | -46.84 | 0.24 | -7.69 | -17.24 | 0.68 | 6.25 | 25.93 | 8.79 | -4.06 | -28.48 | 5.02 | 30.74 | 11.33 | 14.23 | 50.48 | 69.39 | 377 | 0.0 | 23.2 |
| 20Q2 (6) | 6.77 | -1.31 | -13.21 | 0.62 | -18.42 | 12.73 | 0.26 | -10.34 | -25.71 | 0.64 | 33.33 | 14.29 | 9.16 | -17.34 | 29.88 | 3.84 | -9.15 | -14.41 | 9.45 | 35.11 | 31.67 | 377 | 23.2 | 23.2 |
| 20Q1 (5) | 6.86 | 52.44 | 2.24 | 0.76 | 43.4 | 43.4 | 0.29 | 52.63 | -3.33 | 0.48 | -20.0 | 0.0 | 11.08 | -5.94 | 40.26 | 4.23 | 0.12 | -5.45 | 7.00 | -47.52 | -2.19 | 306 | 0.0 | 0.0 |
| 19Q4 (4) | 4.5 | -30.02 | 0.0 | 0.53 | -32.91 | 0.0 | 0.19 | -34.48 | 0.0 | 0.6 | 11.11 | 0.0 | 11.78 | -4.14 | 0.0 | 4.22 | -6.38 | 0.0 | 13.33 | 58.77 | 0.0 | 306 | 0.0 | 0.0 |
| 19Q3 (3) | 6.43 | -17.56 | 0.0 | 0.79 | 43.64 | 0.0 | 0.29 | -17.14 | 0.0 | 0.54 | -3.57 | 0.0 | 12.29 | 74.24 | 0.0 | 4.51 | 0.51 | 0.0 | 8.40 | 16.97 | 0.0 | 306 | 0.0 | 0.0 |
| 19Q2 (2) | 7.8 | 16.24 | 0.0 | 0.55 | 3.77 | 0.0 | 0.35 | 16.67 | 0.0 | 0.56 | 16.67 | 0.0 | 7.05 | -10.73 | 0.0 | 4.49 | 0.36 | 0.0 | 7.18 | 0.36 | 0.0 | 306 | 0.0 | 0.0 |
| 19Q1 (1) | 6.71 | 0.0 | 0.0 | 0.53 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 7.90 | 0.0 | 0.0 | 4.47 | 0.0 | 0.0 | 7.15 | 0.0 | 0.0 | 306 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 17.61 | -16.22 | 2.11 | -10.97 | 1.05 | -6.25 | 2.38 | -1.65 | 11.98 | 6.27 | 5.96 | 11.9 | 13.52 | 17.39 | 427 | 0.0 |
| 2022 (9) | 21.02 | -23.56 | 2.37 | -10.9 | 1.12 | -2.61 | 2.42 | -14.18 | 11.27 | 16.56 | 5.33 | 27.41 | 11.51 | 12.27 | 427 | -0.7 |
| 2021 (8) | 27.5 | 14.68 | 2.66 | 13.19 | 1.15 | 7.48 | 2.82 | 15.57 | 9.67 | -1.3 | 4.18 | -6.28 | 10.25 | 0.78 | 430 | 0.23 |
| 2020 (7) | 23.98 | -5.7 | 2.35 | -2.08 | 1.07 | -5.31 | 2.44 | 12.44 | 9.80 | 3.84 | 4.46 | 0.42 | 10.18 | 19.24 | 429 | 13.79 |
| 2019 (6) | 25.43 | -18.28 | 2.4 | -0.83 | 1.13 | -30.25 | 2.17 | 28.4 | 9.44 | 21.36 | 4.44 | -14.64 | 8.53 | 57.13 | 377 | 23.2 |
| 2018 (5) | 31.12 | 119.0 | 2.42 | 79.26 | 1.62 | 149.23 | 1.69 | 17.36 | 7.78 | -18.15 | 5.21 | 13.8 | 5.43 | -46.41 | 306 | 130.08 |
| 2017 (4) | 14.21 | 75.43 | 1.35 | 37.76 | 0.65 | 30.0 | 1.44 | 37.14 | 9.50 | -21.48 | 4.57 | -25.9 | 10.13 | -21.83 | 133 | 0.0 |
| 2016 (3) | 8.1 | 32.79 | 0.98 | 46.27 | 0.5 | 11.11 | 1.05 | 32.91 | 12.10 | 10.15 | 6.17 | -16.32 | 12.96 | 0.09 | 133 | 0.0 |
| 2015 (2) | 6.1 | -6.73 | 0.67 | 17.54 | 0.45 | 4.65 | 0.79 | -10.23 | 10.98 | 26.02 | 7.38 | 12.2 | 12.95 | -3.75 | 133 | 1.53 |
| 2014 (1) | 6.54 | -8.66 | 0.57 | -20.83 | 0.43 | 13.16 | 0.88 | 0.0 | 8.72 | 0 | 6.57 | 0 | 13.46 | 0 | 131 | -21.08 |
