- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.75 | -1.01 | 7.82 | 1.54 | 6.94 | 10.79 | 1.24 | 1.64 | 9.73 | 0.36 | 0.0 | 2.86 | 14.33 | 8.04 | 2.75 | 11.53 | 2.68 | 1.77 | 3.35 | 1.02 | -4.61 | 406 | 1.5 | 1.5 |
| 23Q3 (19) | 10.86 | -4.06 | 44.61 | 1.44 | -17.24 | 18.03 | 1.22 | 7.96 | 10.91 | 0.36 | 5.88 | 20.0 | 13.26 | -13.74 | -18.38 | 11.23 | 12.54 | -23.3 | 3.31 | 10.37 | -17.02 | 400 | 0.0 | -0.25 |
| 23Q2 (18) | 11.32 | 4.14 | 53.18 | 1.74 | 5.45 | 46.22 | 1.13 | -7.38 | 17.71 | 0.34 | 3.03 | 21.43 | 15.37 | 1.26 | -4.54 | 9.98 | -11.06 | -23.16 | 3.00 | -1.07 | -20.73 | 400 | 0.0 | -0.25 |
| 23Q1 (17) | 10.87 | 9.03 | 54.4 | 1.65 | 18.71 | 37.5 | 1.22 | 7.96 | 17.31 | 0.33 | -5.71 | 17.86 | 15.18 | 8.88 | -10.95 | 11.22 | -0.97 | -24.03 | 3.04 | -13.52 | -23.67 | 400 | 0.0 | -0.25 |
| 22Q4 (16) | 9.97 | 32.76 | 17.57 | 1.39 | 13.93 | 13.93 | 1.13 | 2.73 | -5.83 | 0.35 | 16.67 | 2.94 | 13.94 | -14.18 | -3.09 | 11.33 | -22.62 | -19.91 | 3.51 | -12.12 | -12.44 | 400 | -0.25 | -0.25 |
| 22Q3 (15) | 7.51 | 1.62 | -15.9 | 1.22 | 2.52 | 12.96 | 1.1 | 14.58 | -1.79 | 0.3 | 7.14 | -3.23 | 16.25 | 0.88 | 34.32 | 14.65 | 12.75 | 16.78 | 3.99 | 5.43 | 15.07 | 401 | 0.0 | -0.99 |
| 22Q2 (14) | 7.39 | 4.97 | -32.82 | 1.19 | -0.83 | -4.03 | 0.96 | -7.69 | -14.29 | 0.28 | 0.0 | -9.68 | 16.10 | -5.53 | 42.85 | 12.99 | -12.06 | 27.59 | 3.79 | -4.74 | 34.44 | 401 | 0.0 | -0.99 |
| 22Q1 (13) | 7.04 | -16.98 | -49.79 | 1.2 | -1.64 | -29.41 | 1.04 | -13.33 | -12.61 | 0.28 | -17.65 | -12.5 | 17.05 | 18.48 | 40.57 | 14.77 | 4.39 | 74.05 | 3.98 | -0.8 | 74.25 | 401 | 0.0 | -0.99 |
| 21Q4 (12) | 8.48 | -5.04 | -34.06 | 1.22 | 12.96 | -11.59 | 1.2 | 7.14 | -24.53 | 0.34 | 9.68 | -30.61 | 14.39 | 18.96 | 34.07 | 14.15 | 12.83 | 14.45 | 4.01 | 15.5 | 5.23 | 401 | -0.99 | -0.99 |
| 21Q3 (11) | 8.93 | -18.82 | -45.62 | 1.08 | -12.9 | -46.27 | 1.12 | 0.0 | -5.08 | 0.31 | 0.0 | -3.12 | 12.09 | 7.29 | -1.2 | 12.54 | 23.18 | 74.53 | 3.47 | 23.18 | 78.13 | 405 | 0.0 | 0.25 |
| 21Q2 (10) | 11.0 | -21.54 | -18.94 | 1.24 | -27.06 | -34.39 | 1.12 | -5.88 | 4.67 | 0.31 | -3.12 | 3.33 | 11.27 | -7.03 | -19.06 | 10.18 | 19.96 | 29.13 | 2.82 | 23.47 | 27.48 | 405 | 0.0 | 0.25 |
| 21Q1 (9) | 14.02 | 9.02 | 44.83 | 1.7 | 23.19 | 1.8 | 1.19 | -25.16 | 14.42 | 0.32 | -34.69 | 6.67 | 12.13 | 13.0 | -29.72 | 8.49 | -31.35 | -21.0 | 2.28 | -40.1 | -26.35 | 405 | 0.0 | 0.25 |
| 20Q4 (8) | 12.86 | -21.68 | 28.86 | 1.38 | -31.34 | -6.76 | 1.59 | 34.75 | 63.92 | 0.49 | 53.12 | 68.97 | 10.73 | -12.34 | -27.64 | 12.36 | 72.05 | 27.21 | 3.81 | 95.51 | 31.13 | 405 | 0.25 | 0.25 |
| 20Q3 (7) | 16.42 | 21.0 | 62.9 | 2.01 | 6.35 | 37.67 | 1.18 | 10.28 | 26.88 | 0.32 | 6.67 | 10.34 | 12.24 | -12.11 | -15.49 | 7.19 | -8.86 | -22.11 | 1.95 | -11.85 | -32.26 | 404 | 0.0 | 4.12 |
| 20Q2 (6) | 13.57 | 40.19 | 35.7 | 1.89 | 13.17 | 26.0 | 1.07 | 2.88 | 15.05 | 0.3 | 0.0 | 3.45 | 13.93 | -19.27 | -7.15 | 7.89 | -26.61 | -15.21 | 2.21 | -28.67 | -23.77 | 404 | 0.0 | 4.12 |
| 20Q1 (5) | 9.68 | -3.01 | -5.74 | 1.67 | 12.84 | 0.6 | 1.04 | 7.22 | -1.89 | 0.3 | 3.45 | 7.14 | 17.25 | 16.33 | 6.73 | 10.74 | 10.54 | 4.09 | 3.10 | 6.65 | 13.67 | 404 | 0.0 | 4.12 |
| 19Q4 (4) | 9.98 | -0.99 | 0.0 | 1.48 | 1.37 | 0.0 | 0.97 | 4.3 | 0.0 | 0.29 | 0.0 | 0.0 | 14.83 | 2.39 | 0.0 | 9.72 | 5.35 | 0.0 | 2.91 | 1.0 | 0.0 | 404 | 4.12 | 0.0 |
| 19Q3 (3) | 10.08 | 0.8 | 0.0 | 1.46 | -2.67 | 0.0 | 0.93 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 14.48 | -3.44 | 0.0 | 9.23 | -0.79 | 0.0 | 2.88 | -0.79 | 0.0 | 388 | 0.0 | 0.0 |
| 19Q2 (2) | 10.0 | -2.63 | 0.0 | 1.5 | -9.64 | 0.0 | 0.93 | -12.26 | 0.0 | 0.29 | 3.57 | 0.0 | 15.00 | -7.2 | 0.0 | 9.30 | -9.9 | 0.0 | 2.90 | 6.37 | 0.0 | 388 | 0.0 | 0.0 |
| 19Q1 (1) | 10.27 | 0.0 | 0.0 | 1.66 | 0.0 | 0.0 | 1.06 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 16.16 | 0.0 | 0.0 | 10.32 | 0.0 | 0.0 | 2.73 | 0.0 | 0.0 | 388 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 43.8 | 37.26 | 6.37 | 27.15 | 4.8 | 13.48 | 1.4 | 15.7 | 14.54 | -7.37 | 10.96 | -17.33 | 3.20 | -15.71 | 406 | 1.5 |
| 2022 (9) | 31.91 | -24.79 | 5.01 | -4.39 | 4.23 | -8.44 | 1.21 | -5.47 | 15.70 | 27.13 | 13.26 | 21.74 | 3.79 | 25.7 | 400 | -0.25 |
| 2021 (8) | 42.43 | -19.23 | 5.24 | -24.5 | 4.62 | -5.13 | 1.28 | -9.22 | 12.35 | -6.52 | 10.89 | 17.45 | 3.02 | 12.39 | 401 | -0.99 |
| 2020 (7) | 52.53 | 30.25 | 6.94 | 13.58 | 4.87 | 25.19 | 1.41 | 22.61 | 13.21 | -12.8 | 9.27 | -3.88 | 2.68 | -5.87 | 405 | 0.25 |
| 2019 (6) | 40.33 | 3.89 | 6.11 | -2.08 | 3.89 | -3.71 | 1.15 | -6.5 | 15.15 | -5.75 | 9.65 | -7.32 | 2.85 | -10.0 | 404 | 4.12 |
| 2018 (5) | 38.82 | 11.49 | 6.24 | 7.77 | 4.04 | 14.12 | 1.23 | -3.15 | 16.07 | -3.33 | 10.41 | 2.36 | 3.17 | -13.13 | 388 | 1.31 |
| 2017 (4) | 34.82 | 12.8 | 5.79 | 7.62 | 3.54 | 10.97 | 1.27 | 5.83 | 16.63 | -4.59 | 10.17 | -1.62 | 3.65 | -6.17 | 383 | 5.8 |
| 2016 (3) | 30.87 | 17.2 | 5.38 | 23.68 | 3.19 | 9.25 | 1.2 | 13.21 | 17.43 | 5.53 | 10.33 | -6.78 | 3.89 | -3.41 | 362 | 4.02 |
| 2015 (2) | 26.34 | -10.07 | 4.35 | -16.98 | 2.92 | 20.66 | 1.06 | 7.07 | 16.51 | -7.69 | 11.09 | 34.17 | 4.02 | 19.06 | 348 | 0.87 |
| 2014 (1) | 29.29 | -4.03 | 5.24 | -5.76 | 2.42 | -17.12 | 0.99 | -2.94 | 17.89 | 0 | 8.26 | 0 | 3.38 | 0 | 345 | -16.87 |
