- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.24 | 32.79 | 10.58 | 0.1 | 25.0 | 11.11 | 0.3 | -6.25 | 20.0 | 0.15 | 50.0 | 87.5 | 3.09 | -5.86 | 0.48 | 9.26 | -29.4 | 8.52 | 4.63 | 12.96 | 69.56 | 260 | 0.0 | 0.0 |
| 23Q3 (19) | 2.44 | 5.17 | -0.81 | 0.08 | 0.0 | -11.11 | 0.32 | 6.67 | 23.08 | 0.1 | 66.67 | 25.0 | 3.28 | -4.92 | -10.38 | 13.11 | 1.42 | 24.09 | 4.10 | 58.47 | 26.02 | 260 | 0.0 | 0.0 |
| 23Q2 (18) | 2.32 | -3.33 | 20.83 | 0.08 | 0.0 | 33.33 | 0.3 | -3.23 | 15.38 | 0.06 | -25.0 | -14.29 | 3.45 | 3.45 | 10.34 | 12.93 | 0.11 | -4.51 | 2.59 | -22.41 | -29.06 | 260 | 0.0 | 0.0 |
| 23Q1 (17) | 2.4 | -18.09 | 3.9 | 0.08 | -11.11 | 33.33 | 0.31 | 24.0 | 47.62 | 0.08 | 0.0 | 100.0 | 3.33 | 8.52 | 28.33 | 12.92 | 51.38 | 42.08 | 3.33 | 22.08 | 92.5 | 260 | 0.0 | 0.0 |
| 22Q4 (16) | 2.93 | 19.11 | -2.98 | 0.09 | 0.0 | 28.57 | 0.25 | -3.85 | 38.89 | 0.08 | 0.0 | 33.33 | 3.07 | -16.04 | 32.52 | 8.53 | -19.27 | 43.16 | 2.73 | -16.04 | 37.43 | 260 | 0.0 | 0.0 |
| 22Q3 (15) | 2.46 | 28.12 | -19.61 | 0.09 | 50.0 | 28.57 | 0.26 | 0.0 | 52.94 | 0.08 | 14.29 | 33.33 | 3.66 | 17.07 | 59.93 | 10.57 | -21.95 | 90.24 | 3.25 | -10.8 | 65.85 | 260 | 0.0 | -10.65 |
| 22Q2 (14) | 1.92 | -16.88 | -37.05 | 0.06 | 0.0 | -14.29 | 0.26 | 23.81 | 73.33 | 0.07 | 75.0 | 0.0 | 3.12 | 20.31 | 36.16 | 13.54 | 48.96 | 175.35 | 3.65 | 110.55 | 58.85 | 260 | 0.0 | -10.65 |
| 22Q1 (13) | 2.31 | -23.51 | 40.85 | 0.06 | -14.29 | 0.0 | 0.21 | 16.67 | 40.0 | 0.04 | -33.33 | 0.0 | 2.60 | 12.06 | -29.0 | 9.09 | 52.53 | -0.61 | 1.73 | -12.84 | -29.0 | 260 | 0.0 | -10.65 |
| 21Q4 (12) | 3.02 | -1.31 | 65.93 | 0.07 | 0.0 | -12.5 | 0.18 | 5.88 | 5.88 | 0.06 | 0.0 | 20.0 | 2.32 | 1.32 | -47.27 | 5.96 | 7.28 | -36.19 | 1.99 | 1.32 | -27.68 | 260 | -10.65 | -10.65 |
| 21Q3 (11) | 3.06 | 0.33 | 52.24 | 0.07 | 0.0 | -12.5 | 0.17 | 13.33 | 6.25 | 0.06 | -14.29 | 0.0 | 2.29 | -0.33 | -42.52 | 5.56 | 12.96 | -30.21 | 1.96 | -14.57 | -34.31 | 291 | 0.0 | 15.48 |
| 21Q2 (10) | 3.05 | 85.98 | 46.63 | 0.07 | 16.67 | -12.5 | 0.15 | 0.0 | -11.76 | 0.07 | 75.0 | 16.67 | 2.30 | -37.27 | -40.33 | 4.92 | -46.23 | -39.83 | 2.30 | -5.9 | -20.44 | 291 | 0.0 | 15.48 |
| 21Q1 (9) | 1.64 | -9.89 | 49.09 | 0.06 | -25.0 | -25.0 | 0.15 | -11.76 | 7.14 | 0.04 | -20.0 | 0.0 | 3.66 | -16.77 | -49.7 | 9.15 | -2.08 | -28.14 | 2.44 | -11.22 | -32.93 | 291 | 0.0 | -11.55 |
| 20Q4 (8) | 1.82 | -9.45 | 16.67 | 0.08 | 0.0 | -11.11 | 0.17 | 6.25 | 13.33 | 0.05 | -16.67 | 0.0 | 4.40 | 10.44 | -23.81 | 9.34 | 17.34 | -2.86 | 2.75 | -7.97 | -14.29 | 291 | 15.48 | -11.55 |
| 20Q3 (7) | 2.01 | -3.37 | 12.92 | 0.08 | 0.0 | -20.0 | 0.16 | -5.88 | 0.0 | 0.06 | 0.0 | 20.0 | 3.98 | 3.48 | -29.15 | 7.96 | -2.6 | -11.44 | 2.99 | 3.48 | 6.27 | 252 | 0.0 | -23.4 |
| 20Q2 (6) | 2.08 | 89.09 | 27.61 | 0.08 | 0.0 | -33.33 | 0.17 | 21.43 | -10.53 | 0.06 | 50.0 | -14.29 | 3.85 | -47.12 | -47.76 | 8.17 | -35.78 | -29.88 | 2.88 | -20.67 | -32.83 | 252 | -23.4 | -23.4 |
| 20Q1 (5) | 1.1 | -29.49 | -25.68 | 0.08 | -11.11 | -20.0 | 0.14 | -6.67 | -36.36 | 0.04 | -20.0 | -20.0 | 7.27 | 26.06 | 7.64 | 12.73 | 32.36 | -14.38 | 3.64 | 13.45 | 7.64 | 329 | 0.0 | 0.0 |
| 19Q4 (4) | 1.56 | -12.36 | 0.0 | 0.09 | -10.0 | 0.0 | 0.15 | -6.25 | 0.0 | 0.05 | 0.0 | 0.0 | 5.77 | 2.69 | 0.0 | 9.62 | 6.97 | 0.0 | 3.21 | 14.1 | 0.0 | 329 | 0.0 | 0.0 |
| 19Q3 (3) | 1.78 | 9.2 | 0.0 | 0.1 | -16.67 | 0.0 | 0.16 | -15.79 | 0.0 | 0.05 | -28.57 | 0.0 | 5.62 | -23.69 | 0.0 | 8.99 | -22.89 | 0.0 | 2.81 | -34.59 | 0.0 | 329 | 0.0 | 0.0 |
| 19Q2 (2) | 1.63 | 10.14 | 0.0 | 0.12 | 20.0 | 0.0 | 0.19 | -13.64 | 0.0 | 0.07 | 40.0 | 0.0 | 7.36 | 8.96 | 0.0 | 11.66 | -21.58 | 0.0 | 4.29 | 27.12 | 0.0 | 329 | 0.0 | 0.0 |
| 19Q1 (1) | 1.48 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 6.76 | 0.0 | 0.0 | 14.86 | 0.0 | 0.0 | 3.38 | 0.0 | 0.0 | 329 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.4 | 8.22 | 0.35 | 16.67 | 1.23 | 26.8 | 0.38 | 40.74 | 3.37 | 7.8 | 11.83 | 17.17 | 3.65 | 30.05 | 260 | 0.0 |
| 2022 (9) | 9.61 | -10.69 | 0.3 | 11.11 | 0.97 | 46.97 | 0.27 | 17.39 | 3.12 | 24.41 | 10.09 | 64.56 | 2.81 | 31.44 | 260 | 0.0 |
| 2021 (8) | 10.76 | 53.5 | 0.27 | -18.18 | 0.66 | 3.12 | 0.23 | 4.55 | 2.51 | -46.7 | 6.13 | -32.82 | 2.14 | -31.89 | 260 | -10.65 |
| 2020 (7) | 7.01 | 8.68 | 0.33 | -17.5 | 0.64 | -11.11 | 0.22 | 0.0 | 4.71 | -24.09 | 9.13 | -18.21 | 3.14 | -7.99 | 291 | 15.48 |
| 2019 (6) | 6.45 | -3.59 | 0.4 | -20.0 | 0.72 | -17.24 | 0.22 | -29.03 | 6.20 | -17.02 | 11.16 | -14.16 | 3.41 | -26.39 | 252 | -23.4 |
| 2018 (5) | 6.69 | -9.47 | 0.5 | -3.85 | 0.87 | 17.57 | 0.31 | 47.62 | 7.47 | 6.21 | 13.00 | 29.87 | 4.63 | 63.06 | 329 | -5.73 |
| 2017 (4) | 7.39 | -2.89 | 0.52 | 23.81 | 0.74 | -25.25 | 0.21 | 10.53 | 7.04 | 27.5 | 10.01 | -23.03 | 2.84 | 13.82 | 349 | 3.87 |
| 2016 (3) | 7.61 | 4.97 | 0.42 | -8.7 | 0.99 | -5.71 | 0.19 | -13.64 | 5.52 | -13.01 | 13.01 | -10.17 | 2.50 | -17.72 | 336 | -1.47 |
| 2015 (2) | 7.25 | -7.64 | 0.46 | 15.0 | 1.05 | -8.7 | 0.22 | -15.38 | 6.34 | 24.52 | 14.48 | -1.14 | 3.03 | -8.38 | 341 | -20.7 |
| 2014 (1) | 7.85 | -40.12 | 0.4 | -42.03 | 1.15 | -16.67 | 0.26 | -10.34 | 5.10 | 0 | 14.65 | 0 | 3.31 | 0 | 430 | -30.42 |
