- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 68.28 | -22.87 | 18.83 | 0.83 | 0.0 | -25.89 | 3.31 | 29.3 | 9.6 | 5.51 | 0.0 | -25.03 | 1.22 | 29.66 | -37.64 | 4.85 | 67.64 | -7.77 | 8.07 | 29.66 | -36.91 | 12609 | 0.0 | 0.0 |
| 23Q3 (19) | 88.53 | 232.07 | 23.35 | 0.83 | 9.21 | -25.23 | 2.56 | 29.29 | 17.97 | 5.51 | -17.76 | -20.72 | 0.94 | -67.11 | -39.38 | 2.89 | -61.06 | -4.36 | 6.22 | -75.23 | -35.73 | 12609 | 0.0 | 4.98 |
| 23Q2 (18) | 26.66 | -19.89 | -8.42 | 0.76 | 11.76 | 8.57 | 1.98 | -2.94 | 15.12 | 6.7 | 22.26 | 10.56 | 2.85 | 39.52 | 18.55 | 7.43 | 21.16 | 25.7 | 25.13 | 52.62 | 20.72 | 12609 | 0.0 | 4.98 |
| 23Q1 (17) | 33.28 | -42.08 | -1.57 | 0.68 | -39.29 | 15.25 | 2.04 | -32.45 | 22.16 | 5.48 | -25.44 | 12.53 | 2.04 | 4.83 | 17.09 | 6.13 | 16.63 | 24.1 | 16.47 | 28.73 | 14.32 | 12609 | 0.0 | 4.98 |
| 22Q4 (16) | 57.46 | -19.94 | 0.54 | 1.12 | 0.9 | 24.44 | 3.02 | 39.17 | 36.04 | 7.35 | 5.76 | 29.63 | 1.95 | 26.03 | 23.77 | 5.26 | 73.83 | 35.3 | 12.79 | 32.09 | 28.93 | 12609 | 4.98 | 4.98 |
| 22Q3 (15) | 71.77 | 146.55 | 21.25 | 1.11 | 58.57 | 35.37 | 2.17 | 26.16 | 16.67 | 6.95 | 14.69 | 28.94 | 1.55 | -35.68 | 11.64 | 3.02 | -48.83 | -3.78 | 9.68 | -53.48 | 6.34 | 12011 | 0.0 | -6.81 |
| 22Q2 (14) | 29.11 | -13.9 | 14.65 | 0.7 | 18.64 | 32.08 | 1.72 | 2.99 | 28.36 | 6.06 | 24.44 | 30.89 | 2.40 | 37.8 | 15.2 | 5.91 | 19.62 | 11.96 | 20.82 | 44.53 | 14.16 | 12011 | 0.0 | -6.81 |
| 22Q1 (13) | 33.81 | -40.84 | 31.86 | 0.59 | -34.44 | 9.26 | 1.67 | -24.77 | 22.79 | 4.87 | -14.11 | 30.56 | 1.75 | 10.81 | -17.14 | 4.94 | 27.16 | -6.88 | 14.40 | 45.18 | -0.99 | 12011 | 0.0 | -6.81 |
| 21Q4 (12) | 57.15 | -3.45 | 16.04 | 0.9 | 9.76 | 9.76 | 2.22 | 19.35 | 29.07 | 5.67 | 5.19 | 23.8 | 1.57 | 13.67 | -5.42 | 3.88 | 23.62 | 11.23 | 9.92 | 8.95 | 6.69 | 12011 | -6.81 | -6.81 |
| 21Q3 (11) | 59.19 | 133.12 | 14.09 | 0.82 | 54.72 | 10.81 | 1.86 | 38.81 | 10.71 | 5.39 | 16.41 | 23.91 | 1.39 | -33.63 | -2.87 | 3.14 | -40.46 | -2.96 | 9.11 | -50.06 | 8.61 | 12889 | 0.0 | 32.96 |
| 21Q2 (10) | 25.39 | -0.98 | -17.83 | 0.53 | -1.85 | 1.92 | 1.34 | -1.47 | -3.6 | 4.63 | 24.13 | 34.2 | 2.09 | -0.89 | 24.04 | 5.28 | -0.5 | 17.32 | 18.24 | 25.35 | 63.33 | 12889 | 0.0 | 32.96 |
| 21Q1 (9) | 25.64 | -47.94 | -4.97 | 0.54 | -34.15 | 20.0 | 1.36 | -20.93 | 3.82 | 3.73 | -18.56 | 44.57 | 2.11 | 26.49 | 26.27 | 5.30 | 51.88 | 9.24 | 14.55 | 56.43 | 52.13 | 12889 | 0.0 | 73.08 |
| 20Q4 (8) | 49.25 | -5.07 | 30.26 | 0.82 | 10.81 | 17.14 | 1.72 | 2.38 | -14.43 | 4.58 | 5.29 | 11.98 | 1.66 | 16.73 | -10.07 | 3.49 | 7.85 | -34.3 | 9.30 | 10.91 | -14.03 | 12889 | 32.96 | 73.08 |
| 20Q3 (7) | 51.88 | 67.9 | 2.59 | 0.74 | 42.31 | -10.84 | 1.68 | 20.86 | -3.45 | 4.35 | 26.09 | 6.36 | 1.43 | -15.24 | -13.09 | 3.24 | -28.01 | -5.89 | 8.38 | -24.9 | 3.67 | 9694 | 0.0 | 30.17 |
| 20Q2 (6) | 30.9 | 14.53 | 47.56 | 0.52 | 15.56 | -11.86 | 1.39 | 6.11 | 23.01 | 3.45 | 33.72 | 3.6 | 1.68 | 0.9 | -40.27 | 4.50 | -7.35 | -16.64 | 11.17 | 16.76 | -29.79 | 9694 | 30.17 | 30.17 |
| 20Q1 (5) | 26.98 | -28.64 | 142.41 | 0.45 | -35.71 | 4.65 | 1.31 | -34.83 | 24.76 | 2.58 | -36.92 | 2.38 | 1.67 | -9.91 | -56.83 | 4.86 | -8.66 | -48.53 | 9.56 | -11.6 | -57.77 | 7447 | 0.0 | 0.0 |
| 19Q4 (4) | 37.81 | -25.23 | 0.0 | 0.7 | -15.66 | 0.0 | 2.01 | 15.52 | 0.0 | 4.09 | 0.0 | 0.0 | 1.85 | 12.8 | 0.0 | 5.32 | 54.5 | 0.0 | 10.82 | 33.75 | 0.0 | 7447 | 0.0 | 0.0 |
| 19Q3 (3) | 50.57 | 141.5 | 0.0 | 0.83 | 40.68 | 0.0 | 1.74 | 53.98 | 0.0 | 4.09 | 22.82 | 0.0 | 1.64 | -41.75 | 0.0 | 3.44 | -36.24 | 0.0 | 8.09 | -49.14 | 0.0 | 7447 | 0.0 | 0.0 |
| 19Q2 (2) | 20.94 | 88.14 | 0.0 | 0.59 | 37.21 | 0.0 | 1.13 | 7.62 | 0.0 | 3.33 | 32.14 | 0.0 | 2.82 | -27.07 | 0.0 | 5.40 | -42.8 | 0.0 | 15.90 | -29.76 | 0.0 | 7447 | 0.0 | 0.0 |
| 19Q1 (1) | 11.13 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 1.05 | 0.0 | 0.0 | 2.52 | 0.0 | 0.0 | 3.86 | 0.0 | 0.0 | 9.43 | 0.0 | 0.0 | 22.64 | 0.0 | 0.0 | 7447 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 216.75 | 12.8 | 3.09 | -12.22 | 9.88 | 15.15 | 23.2 | -8.05 | 1.43 | -22.18 | 4.56 | 2.08 | 10.70 | -18.48 | 12609 | 0.0 |
| 2022 (9) | 192.15 | 14.81 | 3.52 | 26.16 | 8.58 | 26.55 | 25.23 | 29.92 | 1.83 | 9.89 | 4.47 | 10.22 | 13.13 | 13.16 | 12609 | 4.98 |
| 2021 (8) | 167.36 | 5.26 | 2.79 | 10.28 | 6.78 | 10.97 | 19.42 | 29.9 | 1.67 | 4.77 | 4.05 | 5.42 | 11.60 | 23.41 | 12011 | -6.81 |
| 2020 (7) | 159.0 | 31.99 | 2.53 | -0.78 | 6.11 | 3.04 | 14.95 | 6.63 | 1.59 | -24.83 | 3.84 | -21.94 | 9.40 | -19.21 | 12889 | 32.96 |
| 2019 (6) | 120.46 | 52.21 | 2.55 | 15.91 | 5.93 | 23.8 | 14.02 | 24.29 | 2.12 | -23.85 | 4.92 | -18.67 | 11.64 | -18.34 | 9694 | 30.17 |
| 2018 (5) | 79.14 | -1.17 | 2.2 | 23.6 | 4.79 | 5.27 | 11.28 | 2.64 | 2.78 | 25.06 | 6.05 | 6.53 | 14.25 | 3.86 | 7447 | -11.42 |
| 2017 (4) | 80.08 | 13.91 | 1.78 | 1.14 | 4.55 | -1.52 | 10.99 | 15.56 | 2.22 | -11.22 | 5.68 | -13.54 | 13.72 | 1.45 | 8407 | 59.43 |
| 2016 (3) | 70.3 | -22.29 | 1.76 | -27.87 | 4.62 | -23.0 | 9.51 | -10.11 | 2.50 | -7.17 | 6.57 | -0.91 | 13.53 | 15.68 | 5273 | -36.31 |
| 2015 (2) | 90.47 | -12.68 | 2.44 | -1.21 | 6.0 | -10.98 | 10.58 | 27.47 | 2.70 | 13.13 | 6.63 | 1.95 | 11.69 | 45.98 | 8279 | -19.53 |
| 2014 (1) | 103.61 | 8.02 | 2.47 | 21.67 | 6.74 | 41.6 | 8.3 | 13.7 | 2.38 | 0 | 6.51 | 0 | 8.01 | 0 | 10288 | 1.52 |
