- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.45 | -5.43 | 22.8 | 0.23 | 4.55 | -4.17 | 0.65 | -12.16 | 20.37 | 0.55 | -5.17 | -21.43 | 2.20 | 10.55 | -21.96 | 6.22 | -7.12 | -1.98 | 5.26 | 0.27 | -36.02 | 0 | 0 | 0 |
| 23Q3 (19) | 11.05 | 9.41 | 38.47 | 0.22 | 0.0 | -12.0 | 0.74 | 5.71 | 1.37 | 0.58 | 11.54 | -7.94 | 1.99 | -8.6 | -36.45 | 6.70 | -3.37 | -26.79 | 5.25 | 1.95 | -33.51 | 0 | 0 | 0 |
| 23Q2 (18) | 10.1 | 20.67 | -2.6 | 0.22 | -4.35 | -12.0 | 0.7 | 45.83 | 14.75 | 0.52 | -7.14 | -22.39 | 2.18 | -20.73 | -9.65 | 6.93 | 20.85 | 17.82 | 5.15 | -23.05 | -20.31 | 0 | 0 | 0 |
| 23Q1 (17) | 8.37 | -1.65 | -14.33 | 0.23 | -4.17 | -4.17 | 0.48 | -11.11 | -12.73 | 0.56 | -20.0 | -8.2 | 2.75 | -2.56 | 11.86 | 5.73 | -9.62 | 1.87 | 6.69 | -18.66 | 7.16 | 0 | 0 | 0 |
| 22Q4 (16) | 8.51 | 6.64 | -19.57 | 0.24 | -4.0 | 0.0 | 0.54 | -26.03 | 12.5 | 0.7 | 11.11 | 7.69 | 2.82 | -9.98 | 24.32 | 6.35 | -30.63 | 39.86 | 8.23 | 4.19 | 33.89 | 0 | 0 | 0 |
| 22Q3 (15) | 7.98 | -23.05 | -4.66 | 0.25 | 0.0 | 31.58 | 0.73 | 19.67 | 82.5 | 0.63 | -5.97 | -11.27 | 3.13 | 29.95 | 38.01 | 9.15 | 55.51 | 91.42 | 7.89 | 22.19 | -6.93 | 0 | 0 | 0 |
| 22Q2 (14) | 10.37 | 6.14 | 19.75 | 0.25 | 4.17 | 19.05 | 0.61 | 10.91 | 32.61 | 0.67 | 9.84 | -6.94 | 2.41 | -1.86 | -0.58 | 5.88 | 4.49 | 10.74 | 6.46 | 3.48 | -22.29 | 0 | 0 | 0 |
| 22Q1 (13) | 9.77 | -7.66 | 10.02 | 0.24 | 0.0 | 26.32 | 0.55 | 14.58 | 10.0 | 0.61 | -6.15 | -14.08 | 2.46 | 8.29 | 14.81 | 5.63 | 24.08 | -0.02 | 6.24 | 1.63 | -21.91 | 0 | 0 | 0 |
| 21Q4 (12) | 10.58 | 26.4 | 9.98 | 0.24 | 26.32 | 20.0 | 0.48 | 20.0 | -37.66 | 0.65 | -8.45 | -20.73 | 2.27 | -0.07 | 9.11 | 4.54 | -5.07 | -43.32 | 6.14 | -27.57 | -27.92 | 0 | 0 | 0 |
| 21Q3 (11) | 8.37 | -3.35 | -4.89 | 0.19 | -9.52 | -5.0 | 0.4 | -13.04 | -42.03 | 0.71 | -1.39 | 9.23 | 2.27 | -6.39 | -0.12 | 4.78 | -10.03 | -39.05 | 8.48 | 2.03 | 14.84 | 0 | 0 | 0 |
| 21Q2 (10) | 8.66 | -2.48 | 6.91 | 0.21 | 10.53 | 23.53 | 0.46 | -8.0 | -40.26 | 0.72 | 1.41 | 12.5 | 2.42 | 13.33 | 15.54 | 5.31 | -5.66 | -44.12 | 8.31 | 3.98 | 5.23 | 0 | 0 | 0 |
| 21Q1 (9) | 8.88 | -7.69 | 64.14 | 0.19 | -5.0 | 35.71 | 0.5 | -35.06 | -18.03 | 0.71 | -13.41 | 33.96 | 2.14 | 2.92 | -17.32 | 5.63 | -29.65 | -50.06 | 8.00 | -6.2 | -18.39 | 0 | 0 | 0 |
| 20Q4 (8) | 9.62 | 9.32 | 48.92 | 0.2 | 0.0 | 25.0 | 0.77 | 11.59 | 42.59 | 0.82 | 26.15 | 20.59 | 2.08 | -8.52 | -16.06 | 8.00 | 2.08 | -4.25 | 8.52 | 15.4 | -19.02 | 0 | 0 | 0 |
| 20Q3 (7) | 8.8 | 8.64 | 38.8 | 0.2 | 17.65 | 25.0 | 0.69 | -10.39 | 76.92 | 0.65 | 1.56 | -5.8 | 2.27 | 8.29 | -9.94 | 7.84 | -17.52 | 27.47 | 7.39 | -6.52 | -32.13 | 0 | 0 | 0 |
| 20Q2 (6) | 8.1 | 49.72 | 43.87 | 0.17 | 21.43 | 6.25 | 0.77 | 26.23 | 63.83 | 0.64 | 20.75 | 1.59 | 2.10 | -18.9 | -26.15 | 9.51 | -15.69 | 13.87 | 7.90 | -19.35 | -29.39 | 0 | 0 | 0 |
| 20Q1 (5) | 5.41 | -16.25 | 36.62 | 0.14 | -12.5 | 0.0 | 0.61 | 12.96 | 35.56 | 0.53 | -22.06 | -19.7 | 2.59 | 4.48 | -26.8 | 11.28 | 34.89 | -0.78 | 9.80 | -6.93 | -41.22 | 0 | 0 | 0 |
| 19Q4 (4) | 6.46 | 1.89 | 0.0 | 0.16 | 0.0 | 0.0 | 0.54 | 38.46 | 0.0 | 0.68 | -1.45 | 0.0 | 2.48 | -1.86 | 0.0 | 8.36 | 35.89 | 0.0 | 10.53 | -3.28 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 6.34 | 12.61 | 0.0 | 0.16 | 0.0 | 0.0 | 0.39 | -17.02 | 0.0 | 0.69 | 9.52 | 0.0 | 2.52 | -11.2 | 0.0 | 6.15 | -26.31 | 0.0 | 10.88 | -2.74 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 5.63 | 42.17 | 0.0 | 0.16 | 14.29 | 0.0 | 0.47 | 4.44 | 0.0 | 0.63 | -4.55 | 0.0 | 2.84 | -19.61 | 0.0 | 8.35 | -26.54 | 0.0 | 11.19 | -32.86 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 3.96 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 0.66 | 0.0 | 0.0 | 3.54 | 0.0 | 0.0 | 11.36 | 0.0 | 0.0 | 16.67 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 39.96 | 9.12 | 0.9 | -8.16 | 2.58 | 6.61 | 2.21 | -15.33 | 2.25 | -15.84 | 6.46 | -2.3 | 5.53 | -22.4 | 0 | 0 |
| 2022 (9) | 36.62 | 0.33 | 0.98 | 18.07 | 2.42 | 31.52 | 2.61 | -6.79 | 2.68 | 17.69 | 6.61 | 31.09 | 7.13 | -7.09 | 0 | 0 |
| 2021 (8) | 36.5 | 14.28 | 0.83 | 16.9 | 1.84 | -35.44 | 2.8 | 6.06 | 2.27 | 2.3 | 5.04 | -43.5 | 7.67 | -7.19 | 0 | 0 |
| 2020 (7) | 31.94 | 42.65 | 0.71 | 14.52 | 2.85 | 54.05 | 2.64 | -1.12 | 2.22 | -19.72 | 8.92 | 7.99 | 8.27 | -30.69 | 0 | 0 |
| 2019 (6) | 22.39 | 5.32 | 0.62 | 3.33 | 1.85 | 8.82 | 2.67 | 56.14 | 2.77 | -1.88 | 8.26 | 3.33 | 11.92 | 48.26 | 0 | 0 |
| 2018 (5) | 21.26 | 21.83 | 0.6 | 3.45 | 1.7 | 31.78 | 1.71 | 14.0 | 2.82 | -15.09 | 8.00 | 8.17 | 8.04 | -6.43 | 0 | 0 |
| 2017 (4) | 17.45 | 19.03 | 0.58 | 34.88 | 1.29 | 15.18 | 1.5 | 21.95 | 3.32 | 13.32 | 7.39 | -3.24 | 8.60 | 2.45 | 0 | 0 |
| 2016 (3) | 14.66 | 17.09 | 0.43 | 43.33 | 1.12 | 0.0 | 1.23 | 6.03 | 2.93 | 22.41 | 7.64 | -14.6 | 8.39 | -9.44 | 1311 | 0.0 |
| 2015 (2) | 12.52 | -15.29 | 0.3 | 0.0 | 1.12 | -22.22 | 1.16 | 31.82 | 2.40 | 18.05 | 8.95 | -8.18 | 9.27 | 55.61 | 1311 | 0.0 |
| 2014 (1) | 14.78 | 16.38 | 0.3 | -6.25 | 1.44 | 19.01 | 0.88 | 7.32 | 2.03 | 0 | 9.74 | 0 | 5.95 | 0 | 1311 | 0.0 |
