玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)32.025.514.3616.8420.2922.5613.12-16.3319.931.70-85.93-78.560.47-86.76-83.850.41-80.0-73.890.15-6.25-16.6721.90-13.6111.2870.89-18.0-28.37127.5442.112.69-28.99-382.61-12.320.00-100.0-100.0
23Q3 (19)30.3527.2518.6914.00111.4828.4415.6856.64-10.4512.0833.19-14.573.5531.97-32.892.0531.41-22.050.166.67-11.1125.3525.19-4.286.45-6.48-21.7289.7436.0643.5910.26-69.87-72.6527.24-2.584.21
23Q2 (18)23.8512.6623.646.6223.7483.8910.01279.1710.739.07257.0910.482.69355.9317.981.56231.9128.930.1525.015.3820.2527.76-6.0392.44-5.58-17.7965.96-67.0269.634.04134.04-44.2927.96-0.11-12.82
23Q1 (17)21.17-24.39272.715.35-61.06140.472.64-75.87119.882.54-67.97118.880.59-79.73122.260.47-70.06141.230.12-33.3333.3315.85-19.46276.4897.90-1.08-9.97200.0061.04100.0-100.00-287.5027.9922.33-21.02
22Q4 (16)28.009.530.5413.7426.06101.7610.94-37.5290.267.93-43.9232.832.91-44.9923.311.57-40.331.930.180.00.019.68-25.6233.8898.97-10.38-14.13124.1998.714.58-25.81-168.82-37.6322.88-12.47-10.56
22Q3 (15)25.5732.5622.5810.90202.7851.3917.5193.69130.0914.1472.23110.425.29132.02101.142.63117.3696.270.1838.460.026.4622.7845.79110.43-1.8-10.362.5060.71-34.2937.50-38.64668.7526.14-18.49-0.57
22Q2 (14)19.29239.611.373.60127.23475.09.04168.07536.718.21161.04521.972.28186.04590.911.21206.14365.380.1344.448.3321.55411.88121.94112.453.419.238.89-61.11-9.2661.1106.9432.07-9.51-7.39
22Q1 (13)5.68-73.52-65.2-13.22-294.13-529.52-13.28-330.96-3788.89-13.45-325.29-1546.24-2.65-212.29-1494.74-1.14-195.8-700.00.09-50.0-10.04.21-71.36-71.36108.74-5.665.71100.00-15.79116.67-0.00100.0-100.035.4438.5514.73
21Q4 (12)21.452.83-10.856.81-5.42-28.915.75-24.44-22.515.97-11.16267.232.36-10.27263.891.19-11.19316.360.180.00.014.70-19.010.89115.26-6.38-1.59118.7524.84-8.14-18.75-484.3835.9425.58-2.71.31
21Q3 (11)20.869.62-17.717.20850.0-34.97.61467.63-15.446.72409.09-1.472.63696.97-0.751.34415.38-1.470.1850.00.018.1586.929.54123.1119.550.8195.12121.95-21.574.88-91.46120.8426.29-24.085.88
21Q2 (10)19.0316.61-12.75-0.9654.29-122.64-2.07-675.0-120.71.3241.94-86.340.3373.68-87.910.2636.84-82.780.1220.0-14.299.71-33.95-53.92102.980.114.1642.86107.141.7957.14-91.84-1.334.6312.110
21Q1 (9)16.32-32.1735.21-2.10-121.9281.790.36-95.15-91.820.93126.05-76.090.19113.19-72.060.19134.55-59.570.10-44.4411.1114.700.89-33.72102.87-12.1712.55-600.00-564.15-135.71700.002491.67102.6330.8922.340
20Q4 (8)24.06-5.09105.649.58-13.38389.437.42-17.56147.78-3.57-152.3577.48-1.44-154.3472.31-0.55-140.4477.550.180.012.514.57-12.07425.22117.12-4.0920.98129.276.59489.79-29.27-25.06-137.4825.251.6944.78
20Q3 (7)25.3516.2367.1111.06160.85642.289.00-10.088.286.82-29.4104.82.65-2.9385.311.36-9.9365.850.1828.57-14.2916.57-21.3624.77122.1223.5213.45121.28188.03275.96-23.40-140.43-132.9824.83011.8
20Q2 (6)21.8180.76.654.24136.77-33.2310.00127.2737.749.66148.3370.072.73301.479.641.51221.2810.220.1455.56-36.3621.07-5.041.0398.878.170.6342.11116.54-52.2857.89-83.24392.110.000-100.0
20Q1 (5)12.073.16-52.03-11.53-248.34-242.354.40128.33-44.723.89124.54-35.170.68113.08-65.660.47119.18-57.660.09-43.75-47.0622.18595.0926.8991.40-5.590.66-254.55-1261.36-348.63345.45342.4214609.090.00-100.0-100.0
19Q4 (4)11.70-22.870.0-3.31-322.150.0-15.53-424.90.0-15.85-575.980.0-5.20-463.640.0-2.45-398.780.00.16-23.810.0-4.48-133.730.096.81-10.060.021.92-32.050.078.0810.020.017.44-21.480.0
19Q3 (3)15.17-25.820.01.49-76.540.04.78-34.160.03.33-41.370.01.43-42.570.00.82-40.150.00.21-4.550.013.28-11.110.0107.649.560.032.26-63.440.070.97503.230.022.21-9.750.0
19Q2 (2)20.45-18.720.06.35-21.60.07.26-8.790.05.68-5.330.02.4925.760.01.3723.420.00.2229.410.014.94-14.530.098.258.20.088.24-13.820.011.76594.120.024.61-17.190.0
19Q1 (1)25.160.00.08.100.00.07.960.00.06.000.00.01.980.00.01.110.00.00.170.00.017.480.00.090.800.00.0102.380.00.0-2.380.00.029.720.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)27.3625.6211.2276.978.49-12.9610.9626.276.520.466.73-13.54.341.640.56-3.4521.167.5770.89-28.37102.4540.2-2.4500.40148.70.000
2022 (9)21.789.176.3460.919.75-1.478.68121.996.4945.197.7843.284.2746.740.583.5719.6732.0198.97-14.1373.08-28.026.9200.1665.5927.91-1.93
2021 (8)19.95-10.383.94-32.769.9015.263.91-51.434.4723.485.4323.132.9114.570.56-5.0814.90-15.82115.26-1.59101.4939.42-1.4900.10-2.228.467.88
2020 (7)22.2621.575.8668.398.584.898.05265.913.62341.464.41236.642.54130.910.59-26.2517.7057.47117.1220.9872.79-53.8427.2100.10-61.4326.3811.5
2019 (6)18.31-10.993.48-39.278.1868.452.20-70.430.82-86.821.31-88.141.10-80.320.80-4.7611.24-12.3996.81-3.46157.69104.49-57.6900.2615.7523.66-9.42
2018 (5)20.5725.25.7353.624.8618.497.44138.466.22364.1811.05313.865.59236.750.84-11.5812.8365.98100.28-17.177.11-35.3922.8900.22026.127.14
2017 (4)16.432.563.7354.774.10-21.53.1241.181.349.842.6736.921.6623.880.9518.757.73-3.5120.9620.54119.359.57-19.3500.00024.38-4.5
2016 (3)16.024.362.4155.485.2213.852.21-54.531.22-64.331.95-65.611.34-59.150.801.278.01-22.83100.354.99108.93239.45-8.9300.00025.53-2.85
2015 (2)15.3554.431.5504.5933.564.8684.093.4293.225.6761.543.2854.720.79-8.1410.3850.4395.58-23.6132.09067.91-54.370.00026.289.87
2014 (1)9.940-1.2803.44-23.452.6401.7703.5102.1200.86-19.636.90-54.84125.12-5.4-48.840148.84117.080.00023.929.47

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